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All Journal Widya Wacana : Jurnal Ilmiah Journal of Education and Learning (EduLearn) Prosiding Universitas PGRI Palembang PREMISE: Journal of English Education and Applied Linguistics Journal of Information Systems Engineering and Business Intelligence Jurnal Kebidanan Midwiferia JP3 (Jurnal Pendidikan dan Profesi Pendidik) MALIH PEDDAS Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Widya Cipta : Jurnal Sekretari dan Manajemen Teosofia: Indonesian Journal of Islamic Mysticism Jurnal SOLMA Aqlam: Journal of Islam and Plurality Bioma : Jurnal Biologi Indonesia JMM (Jurnal Masyarakat Mandiri) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL SWARNABHUMI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EDUPEDIA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Dakwah Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal JURNAL ILKES (Jurnal Ilmu Kesehatan) Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Geodika: Jurnal Kajian Ilmu dan Pendidikan Geografi JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Indonesian Journal of Global Health research Jurnal Kebidanan Malakbi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Community Empowerment Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Geography Science and Education Maslahah: Jurnal Pengabdian Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Bharanomics Jurnal Riset dan Inovasi Pembelajaran PSIKODINAMIKA : Jurnal Literasi Psikologi JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Journal of Health Research Science Jurnal Inovasi Pembelajaran di Sekolah Journal of Applied Nursing and Health Indonesian Journal of Community Dedication in Health (IJCDH) Jurnal Locus Penelitian dan Pengabdian Gemakes: Jurnal Pengabdian Kepada Masyarakat Journal of Educational Sciences Jurnal Keilmuan dan Keislaman Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pendidikan dan Keislaman E-JRM Jurnal Ilmiah Agroust Community Development: Jurnal Pengembangan Masyarakat Islam Jurnal Pendidikan Kesehatan (e-Journal) SPIKESNAS Jurnal Pengabdian Sosial At- Ta'lim : Jurnal Pendidikan Jurnal Medika: Medika Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dakwah dan Komunikasi Islam Kifah Journal of Social Science and Education Research Joong-Ki Jurnal Penelitian Pendidikan MUMTAZ: Jurnal Pendidikan Agama Islam
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Journal : E-JRM

Pengaruh Digital Marketing, Electronic Word of Mouth, dan Brand Image Terhadap Purchase Decision (Studi Kasus Bebek Carok di Kota Malang) Findriani, Nisa Norma; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of  the Marketing Strategy of  Digital Marketing (X1), Electronic Word of Mouth (X2), and Brand Image (X3) on Purchase Decision, partially. That The research method used is a quantitative approach. The sample for this research was of 75 consumers from Bebek Carok who used Bebek Carok products in the city of Malang from a population whose exact number is unknown. Questionnaires were used as a data collection instrument, Validity Test and Reliability Test are used to measure instrument performance. Not only that, this research also uses the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Adjusted R Square Test, and t Test. The results of this research show that digital marketing, electronic word of mouth, and brand image partially have a positive effect and has a significant effect on purchase decisions. Keywords: Digital Marketing, Electronic Word of Mouth, Brand Image, Purchase Decision.
Pengaruh Green Satisfaction, Green Knowledge dan Green Trust terhadap Keputusan Pembelian Produk Skintific (Studi Kasus : Mahasiswa FEB UNISMA Angkatan 2021) Monteha, Karisma; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green satisfaction, green knowledge and green trust on the purchase decision  of Skintific products. Purchase decisions are part of consumer behavior that includes choosing, buying, and using a product. This study uses a quantitative approach by collecting data from 60 respondents who are FEB UNISMA students of the class of 2021. This study uses a snowball sampling  technique with the help of the WhatsApp application. The variables studied are Green satisfaction, green knowledge and green trust which are one of the important factors in purchasing decisions for  environmentally friendly skincare products. The results of this study show that simultaneously green satisfaction, green knowledge and green trust affect the purchase decision of skintific products. Green satisfaction and green knowledge partially affect the purchase decision  of skintific products, while green trust has no effect on the purchase decision  of skintific products. This study suggests that Skintific  companies further evaluate their communication strategies regarding environmentally friendly practices that have been implemented regularly and show their commitment to environmental issues through transparent sustainable actions in an effort to build communication with consumers that will affect green trust.  Keywords: Green Satisfaction, Green Knowledge, Green Trust, Purchase Decisions, Skintific Products.
Pengaruh Digital Marketing Melalui Media Sosial dan Website Terhadap Keputusan Konsumen dalam Membeli Mobil (Studi Kasus Showroom 57 Maju Motor) Abdillah, Ridwan Nashir; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to investigate the influence of social media and websites influence car purchase decisions at Showroom 57 Maju Motor in Malang Regency. The study's respondents ranged in age from 17 to over 50 years old, with a total of 30 participants, consisting of 21 men and 9 women from various occupations, including civil servants, private employees, store workers, students, healthcare workers, housewives, and salespeople. The data were analyzed through multiple linear regression using SPSS 20. The results of data analysis in this study were obtained from data samples collected through questionnaires filled out by respondents at the 57 Maju Motor Showroom, Malang Regency using SPSS software with the results that social media and websites have a positive and significant influence on purchasing decisions both partially and simultaneously. The social media variable has a partial effect, with a significance level of less than 5% alpha (0.048 < 0.05), while the website variable also has a significance level below the probability threshold (0.006 < 0.05). Simultaneously, social media and websites collectively influence car purchase decisions, with a significance value of 0.001, which is lower than the 5% alpha threshold (0.001 < 0.05). Keywords: Social Media, Website, Car Purchase Decisions, Multiple Linear Regression.
Pengaruh Flash Sale, E-WOM, Dan E-Promotion Terhadap Keputusan Pembelian Produk Somethinc Pada Marketplace (Studi Kasus Mahasiswa Universitas Islam Malang) Nabila, Soraya; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of flash sales, electronic word of mouth (e-WOM), and e-promotion on the decision to purchase Somethinc beauty products among students at the Islamic University of Malang. The research method used is a quantitative method with data collection techniques through questionnaires. The research results show that flash sales, e-WOM, and e-promotion have a significant influence on purchasing decisions for Somethinc beauty products. This research contributes to the development of digital marketing theory and practice in the beauty industry. The results of this research can be used as a reference for companies to develop effective digital marketing strategies. Keywords: Flash Sale, E-WOM,  E-Promotion, Purchase Decision
Pengaruh Strategi Pemasaran Berbasis Flash Sale, Promosi Penjualan, Online Customer Review Dan Gratis Ongkos Kirim Terhadap Minat Beli Di E-Commerce Tiktok Shop (Studi Kasus Pada Generasi Z Kecamatan Lowokwaru Kota Malang) Siba, Fadila Hasna; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how the simulthaneous and partial influence of Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping on purchase interest in Tiktok Shop E-commerce on Generation Z in Lowokwaru District, Malang City. The type of research used in this study is Quantitative with the Explonatory Reseacrh approach method. The type of population to be studied is unlimited, because the researcher does not know the exact number of Generation Z consumers who make purchases on Tikrom Shop E-commerce. Sampling was carried out using the purposive sampling method using the Maholtra formula 22 x 5 = 110 respondents. Data collection in this study throught questionnaires distributed to all Generation Z in Lowokwaru District, Malang City which is the location of this study. The analysis tool uses SPSS 26. Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping have a simultaneous effect on Purchase Interest. Flash Sale has a significant effect on Purchase Interest, Sales Promotion has a significant effect on Purchase Interest, Online Customer Review has a significant effect on Purchase Interest, Free Shipping has a significant effect on Purchase Interest.  Keywords: Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping.
Pengaruh Media Sosial, Influencer Marketing, Dan Flash Sale Terhadap Keputusan Pembelian Brand Eiger ( Studi Kasus Pada Konsumen Brand Eiger Di Kota Malang) Rahananda, Salma Regita; Asiyah, Siti; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to analyze the influence of social media, influencer marketing, and flash sales on purchasing decisions of the Eiger brand in Malang City. The background of this research is based on the rapid growth of digital marketing, the rising use of social media, and the trend of using influencers and flash sales as key strategies in promoting local brands. This research employed a quantitative approach using purposive sampling, with data collected through questionnaires from 125 respondents who are consumers of the Eiger brand in Malang. Data were analyzed using multiple linear regression. The results show that social media, influencer marketing, and flash sales simultaneously have a significant effect on purchasing decisions. Partially, social media and influencer marketing have a significant effect, while flash sales show a more moderate influence. The study concludes that the combination of these three digital marketing strategies can be an effective approach in enhancing consumer purchase decisions, especially in the urban youth market. Keywords: Social Media, Influencer Marketing, Flash Sale, Purchase Decision, Eiger Brand
Pengaruh Harga, Brand Trust, dan Kualitas Pelayanan terhadap Keputusan Pembelian Menggunakan Jasa Pengiriman Shopee Xpress (Studi pada Masyarakat Kota Malang) Dhafa, Genta Mulya; Asiyah, Siti; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of price, brand trust, and service quality on purchasing decisions using Shopee Xpress delivery services. The research method used was quantitative with a descriptive approach. Data were collected through questionnaires from 85 respondents from Malang City. Analysis was conducted using multiple linear regression. The results showed that price, brand trust, and service quality simultaneously had a significant influence on purchasing decisions. Partially, each variable also had a positive and significant influence on purchasing decisions. These findings suggest that companies need to maintain service quality, strengthen brand trust, and maintain a competitive pricing strategy. Keywords: Price, Brand Trust, Service Quality, Purchasing Decisions, Shopee Xpress
Pengaruh Customer Experience, Kepuasan Pelanggan, Dan Brand Image Terhadap Loyalitas Pelanggan Pada Produk Glad2glow (Studi Kasus Pada Mahasiswa Pengguna Produk Glad2glow Di Kota Malang) Amalia, Rizqi; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the highly competitive beauty industry, companies face increasing challenges in maintaining customer loyalty amid the proliferation of similar skincare products. This study examines the influence of customer satisfaction, brand image, and customer experience on customer loyalty, using Glad2Glow as a case study a skincare brand distributed in Indonesia that competes directly with both local and international brands. Employing a quantitative research method, data were collected from 100 Glad2Glow customers in Malang through purposive sampling and analyzed using SPSS version 22. The findings reveal that all three variables customer experience, brand image, and customer satisfaction have a positive and significant impact on customer loyalty both partially and simultaneously. Multiple linear regression analysis indicates that brand image has the strongest influence, followed by customer satisfaction and customer experience. The results also emphasize that improving emotional and sensory experiences, responding effectively to customer complaints, and building a strong, trustworthy brand image are crucial strategies to retain customers. The study concludes that a holistic approach integrating these factors can help companies like Glad2Glow sustain customer loyalty in a saturated market. Future research is recommended to expand geographic coverage and include other potential variables such as brand trust, price sensitivity, and customer engagement. Keywords: Customer Loyalty, Customer Experience, Brand Image, and Customer Satisfaction 
Pengaruh Gaya Hidup Berbelanja, Tampilan Produk, Dan Potongan Harga Terhadap Pembelian Impulsif (Studi Kasus Pengguna Pada Shopee Mahasiswa FEB Unisma) Sari, Novita; Asiyah, Siti; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to determine the influence of shopping lifestyle, product display, and discounts on impulsive purchasing (Shopee users, FEB Unisma). The research method used is quantitative with data collection techniques through questionnaires distributed to 102 respondents, which were then analyzed using multiple linear regression with the help of SPSS25 application. The results of the study indicate that the variables of Shopping Lifestyle (X1), Product Display (X2), and Discounts (X3) have a simultaneous effect on the Impulsive Purchases of Shopee users among FEB Unisma students. Furthermore, partially, the variable Shopping Lifestyle (X1) has a positive and significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, the variable Product Display (X2) has a positive significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, and the variable Discounts (X3) has a positive significant effect on the Impulsive Purchases of FEB Unisma students using Shopee. Keywords : Shopping Lifestyle, Product Display, Discount, Impulsif Buying, Shopee Applications 
Pengaruh Viral Marketing, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Tik Tok Shop Chasanah, Nurul Radhiatul; Asiyah, Siti; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and analyze the influence of viral marketing, online customer reviews, and online customer ratings on purchasing decisions in social commerce tik tok shop (Case study on Cosrx buyer decisions in Malang City). The type of research used in this study is a survey with a quantitative approach. The population in this study were Cosrx buyers in Tik Tok shop in Malang City. In this study, the sampling method follows the formula suggested by Malhotra with calculations showing that the number of samples required is 16 × 5 is 80 respondents. The results of the study indicate that there is a simultaneous influence between the variables of viral marketing, online customer reviews, and online customer ratings on purchasing decisions. The viral marketing variable influences purchasing decisions. The online customer review variable influences purchasing decisions. The online customer rating variable does not influence purchasing decisions. Keywords : The Influence Of Viral Marketing, Online Customer Reviews, Online Customer Ratings And Purchasing Decisions
Co-Authors Abdillah, Ridwan Nashir Abdul Fattah Abdullah Syakur Novianto Abidin, Mohammad Khoirul Achmad Lutfi Afi Rachmat Slamet Afifah, Lailia Agus Salim Ahda, Nikmatul Laila ahmad yani Aini, Yusrida Al Awwaliyah, Nur Maisunatul Aflachiyah Alawiyah, Alawiyah Alfian Budi Primanto Alfiana, Fitria Tahta Amalia, Rizqi Amaluddin, Rival Amin, Muhammad Sirojuddin Angely, Mely Anwarodin Brotosuharto, M. Khoirul Arie Anggraini Arifin, Agus Zaenal Asniati, Lia Astuti, Wuri Widi Atiek, Diyah Auly, Mayang Azzahra, Intan Nirwana Bahtiar, Dimas Vigo Baroroh, Umdatul Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Zalfa Almaida Layana Budi Utomo Budianto, Sekar Mayang Fitria Cahyono, Hadi Chasanah, Nurul Radhiatul Chasanudin, Arif Christiani Tumilisar, Christiani Cindy Caroline Damayanti, Putri Damayati, Nina Darnawi Darnawi Desi Permata Sari Dewi, Anita Chandra Dhafa, Genta Mulya Dharmawan, Hendra Dwi Yanti, Khairunnisa Dwiyani Sudaryanti Effendi, Hazairin Eka Riyanti Eris Dianawati Erliyah Nurul Jannah, Erliyah Nurul Ertiana, Dwi Fadri, Firda Fajar Adhi Kurniawan Fajri, Iqbal Hasan Fajrina, Rizky Aprilia Fardani, Fadloil Najla Wida Farida, Eka Fikri, Muhammad Sofi Rijalul Findriani, Nisa Norma Fuji Pratami Hadi Sunaryo Haliza, Siti Nur Hanif, Fanny Purama Hartono, Deni Puji Harun Joko Prayitno Heldayani, Eni Hijrat, Kasim himmatul Aliyah, himmatul Humairoh, Rida I Made Sudana Imam Bushiri, Moh Indradewa, Rhian Indriani, Ririn Indriastuti, Niken Reti Irfayanti, Deni Irianto, Ahmad Fajar Irsyad, Abdilah Ita Athia Janatun Na’imah Jayusman, Sri Fitria Jeni Susyanti Joko Sulianto . . Ka'arayeno, Arie Jefry Kariawan, Kariawan Kartika Rose Rachmadi Kasiati, ., Kasiati, Khoirunissa, Indah Koekoeh Hardjito Kundarti, Finta Isti Kurniasari, Zunnita Rizki Kurniati Kurniati Kustyarini, Kustyarini Lestari, Tuti Leu, Baktiar Maharani, Betari Maharani, Deaningma Mahardhani, Ardhana Januar Mahendra, Mochamad Jaya Makarrim, Alfiyah Malikah, Siti Afriatul Masrur, Moh Ubaidillah Mazidah, Yuyun Meitria Syahadatina Noor Millaningtyas, Restu Misna Tazkiah Mohammad Nasrullah Monanisa Monanisa, Monanisa Monteha, Karisma Mufarrichah, Abidah Mufida, Syarifatul Muhammad, Di-Julieant Xavier mukhamad masrur Murtadho, Naufal Alit Mustikawati, Diyah Atiek Nabila, Soraya Nafi Ma'la, Ahmad Azka Naharani, Vivin Nasyanka, Anindi Lupita Niadianti, Elivia Ningrum, Tia Ningsih, Septi Setya Novita Sari Nur Hidayati Nuraisya, Wahyu Nuranisa, Nuranisa Nurhajati Nurhajati Nurul Anisah, Nurul Nurul Huda Nurul Pujiastuti Oktavia, Maharani Oktaviyanti, Vara Ola, Ma’ruf Ishak Prasetya, Effendi Handi Pratikasari, Enggar Prawiro, Andi Agung Prayoga, Enggal Agus Puji Hartono, Deni Putri, Erlina Rahma Putri, Mega Kusuma Putri, Qonita Aristawidya Putri, Rizky Fadhlina Putri, Selfia Setya Raden Mohamad Herdian Bhakti Rahananda, Salma Regita Rahimah, Azka Rizky Rahma Wati Rahmasari, Anggraeni Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Ramadhani, Intania Sofia Ramadhani, Tri Indah Ratih Setyaningrum Ratna Tri Hardaningtyas, Ratna Tri Ria Gustirini Rivai, Muhamad Anang Rizkhie, Viga Esa Rofiah, Risa Aldinatur Rofikoh, Salsyah Nadya Fortunada Rohmatin, Yunia Dwi Romansyah, Abdul Rosita, Laili Rudi Ruhardi Ruslan, Mukhammad Sabila, Anisa Sahara, Intan Salsabilah, Sabrina Wahyu Santy Irene Putri Saputra, Dimas Dwi Yoga Sari, Dian Metta Sari, Metta Yunika Satria Putra Utama Setyarini, Arika Indah Shatara, Khansa Farama Siba, Fadila Hasna Simpol, Wanida Singgih Adhi Prasetyo, Singgih Singkir Hudijono Siti Atikah Siti Khoirunnisa, Siti Sobirin, Ahmad Soedjono Soedjono Subangun, Subangun Suharno, Budi suhendar, uki Sukardi Sukardi Sukmaniar Sukmaniar Susanti Pratamaningtyas Susilowati, Yuli Su’ada, Naimatus Syahreni, Nabila Dwi Syaif , Arafik Taj, Ziana Walidah Tamimi, Zulpadli Tarmusi, Riska Anisa Taufik, Mirna Tobagus, Syahid Priyanto Violyn, Cherish Mauretha Mahar Wahab, Farida Wahyu Wijayati, Wahyu Wahyuningtyas, Nanik Widiani, Esti Widiyanto, Aris Wulan, Mutiara Octa Sandra Yanti, Khairunisa Dwi Yanti, Siti Ida Yekti Maryani Yuliani, Anisa Eka Yulianti, Dwiana Yuliati, Rosa Yusak, Zeindidia Yusof, Norazmie Yustanta, Brivian Florentis