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Journal : Bahtera Inovasi

Model niat berperilaku melibatkan citra merk dan kepercayaan dalam niat pembelian produk fashion secara online pada Generasi Milenial di Kota Batam Asnani, Asnani; Riki, Riki
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i1.7032

Abstract

This study aims to analyze the role of brand image on purchase intention mediated by trust. This research uses quantitative research methods. The population used in this study is the millennial generation who have purchased fashion products online in Batam City. The technique used in sampling this research is purposive sampling, namely the selection of samples selected based on consideration of convenience sampling techniques, where the sampling technique by sampling by chance which is considered as a sample member is people who are easy to meet, are at the right time, and are easy to reach. The criteria are the millennial generation who have purchased fashion products through e-commerce platforms in Batam who were born around 1980 to 1995 when technology was advanced. Data analysis used descriptive analysis, outer model analysis, inner model, and mediating hypothesis testing through the SmartPLS programme. The results showed that brand image has a significant effect on trust, trust has a significant effect on purchase intention, while brand image has no significant effect on purchase intention, but trust is able to mediate between brand image and purchase intention
Model niat berperilaku melibatkan citra merk dan kepercayaan  dalam niat pembelian produk fashion secara online pada Generasi Milenial di Kota Batam Asnani; Riki
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bp7wed47

Abstract

This study aims to analyze the role of brand image on purchase intention mediated by trust. This research uses quantitative research methods. The population used in this study is the millennial generation who have purchased fashion products online in Batam City. The technique used in sampling this research is purposive sampling, namely the selection of samples selected based on consideration of convenience sampling techniques, where the sampling technique by sampling by chance which is considered as a sample member is people who are easy to meet, are at the right time, and are easy to reach. The criteria are the millennial generation who have purchased fashion products through e-commerce platforms in Batam who were born around 1980 to 1995 when technology was advanced. Data analysis used descriptive analysis, outer model analysis, inner model, and mediating hypothesis testing through the SmartPLS programme. The results showed that brand image has a significant effect on trust, trust has a significant effect on purchase intention, while brand image has no significant effect on purchase intention, but trust is able to mediate between brand image and purchase intention
Co-Authors Abd. Rasyid Syamsuri Abigael Kabe Agung Nugraha Ahmad Mustafa Ahsoni, Aziz Amin Hidayat Anak Agung Istri Sri Wiadnyani Anastasia Wiwik Swastiwi Andi Besse Patadjai Andi Zakiah Aini Maftuha Andini Sundowo Angelia Sabina Sinaga Ansharullah ansharullah Arami, Hasnia Arby'in Pratiwi Arini, Jenny Arzul Rahmat Asdar Asis, Zalsabila Reskyta Asjun Asjun, Asjun Astri Rahayu Azis, Nurdiana A Baharum, Syarul Nataqain Baiq Dewi Harnani R Balubi, Abdul Muis Bartoven Vivit Nurdin Baru Sadarun Baru Sadarun Battu, Sutrisno Prasetyo Bertu Rianto Takaendengan Betty Sri Laksmi Jenie Bunga Lestari Chairunnisa, Dita Daniningsih, Tri Date, Yana Meutia Yunus Devi Pratiwy Diki, Muhammad Ihsan Dina Dina, Dina Dwi Budi Santoso Dzulzahabiyyah, Afifah Azhari Effendi, Wa Ode Nilda A. Eraku, Sunarty Sully Faisal Faisal Danu Tuheteru Fatimah Yunus, Andi Fatimah, Shalawatun Amaliah Fatmaliza Harahap Febrianto, Fandi Fera, Feti Firda Julia Fristiohady, Adryan Gusti Ayu Kade Sutariati Hadjar, Nurhayati Hamzah, Nurnaningsih Haslianti Haslianti, Haslianti Hasnia Arami Helty Hestiani, Hestiani Hidayati Hidayati Husna Husna Husna Husnawati I Nyoman Sujana Ibrahim, Moh Nuh Ibrahim, Mohammad Nuh Idin, Sahidin Ima Wijayanti Indah Fajriani Indayani, Mimin Kaidah Indriani Indriani Iralistari, Waode Iralistar Irdam Riani, Irdam Isamu, Kobajashi Togo Israwati Jali, Wa Jaya, Makmur Johan, Arniati Juliarto, Dion Kadir, Muh. Ridho Syafarullah Kadir, Syahruddin Kaneko, Masanori Karamoi Karamoi Karimuna, Siti Rabbani Karmin Karmin, Karmin Kartin Usman Kartini Kartini Kasim, Ma'ruf Kasmiati Kristi, Elsa La Ode Alirman Afu, La Ode Alirman La Ode Baytul Abidin La Sara Lakawa, Stefiana Yunisa Laksanany, Satya Agustina Lolopayung, Selin M. Manugeren, M. Ma’ruf, Khaidhar Maftuha, Andi Zakiah Aini Mardiansyah Mardiansyah, Mardiansyah Maulana, Fazirul Maulana, Mey Sri Mekuo, Febrianto Nur Miftahul Hasanah Mila Angraeni Mislia Mislia Mita Gebriella Inthe Mohd Fauzi, Mohd Muh Aksa Azis Muh. Fitra Annaba Muhaimin Hamzah Muhammad Fajar Purnama Muhammad Trial Fiar Erawan Muhtar, Nur Inayah Muskita, Wellem Hendrik Nancy D. Yuliana Nanda Visca Pradiny Naslina Alimina Nasution, Ali Napiah Niaga, Muh. Syawal Akbar Novi Damayanti Nur Asyik, Nur Nur, Indriyani Nuraeni, Febrianti Nurfitri Ekantari Nurhawa Oce Astuti Pairulsyah Pairulsyah Pardi Pardi Pardi Pardi, Pardi Patadjai, Andi Besse Pertiwi, Gadis Andista Piliana, Wa Ode Pratiwy, Devi Putri, Rizki Amelia Eka Rahmah, Alfiyyah Nur Ramadhan, Muhammad Rahmad Raup, Syahril Abd. Resi, Resi RH. Fitri Faradilla Ridhowati, Sherly Riki RIKI RIKI, RIKI Rizky Ayu Lestari Rosmaeni Rosnawintang Rosnawintang Rusmianur, Wa Ode Sadimantara, Muhammad Syukri Saediman, Haji Safitra, Safitra Safitri Hariani Safitri, Lia Safitri, Wa Ode Mustika Ayu Safitri Sahlan Sahlan Saleh, Arum Ayu Gustiara Absyah Sali, Fitriani Salsabila, Febi Nur Sari, Ifaty Fadliliana Sari, Wilda Purnama Sarinah Sarinah Setiawati Anggraini Siti Rabbani Karimuna SITTI HAJAR Sri Rejeki Sri Wahyuni Sri Wahyuni Sri Wulan, Sri Suadi Suadi Sukma, Asca Rahayu Suriani Suriani Surni, Surni Susiana Susiana Suwarjoyowirayatno, Suwarjoyowirayatno Syahrizal Koem T. Thyrhaya Zein Tamrin Tamrin Tanjung, Dinda Andini Thesalonica, Denysha Turki, Syifaa Sabianova Addina Vatma, Ona Sri Wa Ratmi Wellem H Muskita Wellem H. Muskita Winandari, Alzagita Trisazena Windi, Yohanes Kambaru Winiati P. Rahayu Wiwin Rahmawati Nurdin Yodha, Agung Wibawa Mahatva Yundari, Yundari Yuni Ratnasari Yusnaini Yusnaini Zainun, Mariana