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Pengaruh Brand Awareness, dan Brand Loyality Terhadap Loyalitas Customer Merchandise Kpop pada Butterfly30_ Hasibuan, Ezra Maylinda Veronica; Darsana, I Made
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 12 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i11.1170

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand loyalty terhadap loyalitas konsumen pada produk merchandise K-Pop Butterfly30_. Fenomena Korean Wave (Hallyu) yang semakin mendunia telah mendorong meningkatnya permintaan terhadap produk-produk yang berhubungan dengan idola K-Pop, termasuk merchandise. Dalam persaingan yang ketat di industri kreatif ini, loyalitas konsumen menjadi faktor kunci dalam menjaga keberlangsungan bisnis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada konsumen Butterfly30_ di Denpasar. Data dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa brand awareness dan brand loyalty berpengaruh positif dan signifikan terhadap loyalitas konsumen. Artinya, semakin tinggi kesadaran dan kesetiaan konsumen terhadap merek, maka semakin besar kemungkinan mereka untuk melakukan pembelian ulang serta merekomendasikan merek kepada orang lain. Temuan ini menegaskan pentingnya upaya meningkatkan visibilitas merek dan menciptakan ikatan emosional yang kuat dengan konsumen. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku usaha dalam mengembangkan strategi pemasaran berbasis loyalitas konsumen.   This study aims to analyze the influence of brand awareness and brand loyalty on consumer loyalty to K-Pop merchandise, Butterfly30_. The increasingly global Korean Wave (Hallyu) phenomenon has driven increased demand for products related to K-Pop idols, including merchandise. In this intense competition in the creative industry, consumer loyalty is a key factor in maintaining business sustainability. This study used a quantitative approach with a survey method through questionnaires distributed to Butterfly30_ consumers in Denpasar. Data were analyzed using multiple linear regression with the help of SPSS. The results showed that brand awareness and brand loyalty have a positive and significant effect on consumer loyalty. This means that the higher a consumer's awareness and loyalty to a brand, the more likely they are to make repeat purchases and recommend the brand to others. These findings emphasize the importance of increasing brand visibility and creating strong emotional bonds with consumers. This research is expected to serve as a reference for businesses in developing consumer loyalty-based marketing strategies.
Analisis Kelembagaan Pengelolaan Desa Wisata Bongkasa Pertiwi, Badung, Bali dan Implikasi Terhadap Keberlanjutan Pariwisata Berbasis Komunitas Darsana, I Made; Yanti, Ayu Suwita; Mariani, Ni Wayan Rena; Kartimin, I Wayan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5729

Abstract

Desa Wisata Bongkasa Pertiwi di Kabupaten Badung, Bali, merupakan salah satu destinasi yang berkembang pesat dengan mengandalkan potensi alam, budaya, dan aktivitas wisata berbasis komunitas. Namun, perkembangan tersebut dihadapkan pada tantangan kelembagaan, khususnya terkait ketiadaan badan pengelola formal, lemahnya koordinasi antar-aktor, keterbatasan kapasitas sumber daya manusia, serta belum optimalnya mekanisme partisipasi dan akuntabilitas. Penelitian ini bertujuan menganalisis struktur kelembagaan formal dan informal, peran aktor lokal, mekanisme partisipasi masyarakat, serta kapasitas sumber daya manusia dalam pengelolaan Desa Wisata Bongkasa Pertiwi, serta merumuskan model kelembagaan yang mendukung keberlanjutan pariwisata berbasis komunitas. Penelitian menggunakan pendekatan studi kasus kualitatif dengan teknik pengumpulan data berupa wawancara mendalam terhadap 20 informan kunci, observasi partisipatif, dan analisis dokumen regulasi serta perencanaan desa. Hasil penelitian menunjukkan bahwa pengelolaan pariwisata masih bersifat fragmentaris dan belum terlembagakan secara formal dalam suatu Badan Pengelola Desa Wisata yang mandiri. Koordinasi antar pemerintah desa, banjar adat, pelaku usaha wisata, dan mitra eksternal masih berjalan secara sporadis, sementara kapasitas manajerial, pemasaran digital, dan kemampuan bahasa asing masyarakat relatif terbatas. Partisipasi masyarakat telah berlangsung melalui struktur banjar dan kelompok usaha lokal, namun belum terintegrasi secara optimal dalam perencanaan dan pengambilan keputusan strategis. Berdasarkan temuan tersebut, penelitian ini merekomendasikan pembentukan Badan Pengelola Desa Wisata formal, penguatan forum musyawarah partisipatif, program peningkatan kapasitas masyarakat, serta penerapan sistem akuntabilitas dan reinvestasi yang transparan. Model kelembagaan kolaboratif ini diharapkan mampu memperkuat keberlanjutan ekonomi, sosial-budaya, dan lingkungan Desa Wisata Bongkasa Pertiwi.
Implementation Of Gianyar Regency Regional Regulation Number 7 Of 2014 On Smoke-Free Areas In Tourism Destination Regions (A Case Study of Ubud Tourism Village, Gianyar Regency) Darsana, I Made; Widnyani, Ida Ayu Putu Sri; Dewi, Nyoman Diah Utari
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.360

Abstract

The implementation of Gianyar Regency Regional Regulation Number 7 of 2014 on Smoke-Free Areas (KTR) in Ubud Tourism Village is influenced by policy communication, resources, implementers’ disposition, and bureaucratic structure. Key issues include limited socialization with tourists and business owners, insufficient English-language signage, lack of enforcement officers, and the absence of designated smoking areas at major tourism spots. This study applied a descriptive qualitative approach using Edward III’s theory of implementation. Data were collected through interviews, observations, and document analyses. The findings indicate that KTR implementation remains suboptimal, as shown by frequent violations in markets, restaurants, and tourist attractions. Business owners are reluctant to warn tourists, inter-agency coordination is weak, and customary villages have not integrated KTR into local pararem activities. In conclusion, KTR implementation in Ubud remains largely normative and requires collaborative strategies among the government, customary villages, tourism actors, and the community to achieve healthier and smoke-free tourist areas.
Optimalisasi Penerapan Standar Operasional Prosedur (SOP) Alcoholic Beverage Service oleh Pramusaji di Hotel Auburn University I Kadek Wahyu Dymas Ananda; I Made Darsana; Ni Putu Isha Aprinica; Ida Bagus Ketut Soma Antara; Ni Made Sri Rahayu; Made Widya Paramitha; Putu Sri Darmayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.5774

Abstract

The implementation of alcohol Standard Operating Procedures (SOPs) at Auburn University Hotel faces challenges in consistency, especially during large events. This study evaluates and optimizes SOP implementation using direct observation and in-depth interviews. Observations monitored waiters’ real-time compliance, while interviews with managers, supervisors, and waiters explored consistency issues and obstacles. Results reveal that although 14 SOPs are provided, four—approaching the host, serving women first, pouring from the right side, and avoiding bottle-glass contact—are not optimally implemented. External factors such as limited space, time pressure, and guest service priorities often hinder execution. Interviews suggested three optimization strategies: continuous training, enhanced supervision, and regular evaluation with flexible SOP adjustments
The Impact Of Certified Competency Tourism Human Resources In Facing The Aec Era: Case Study In Bali Djati, Sundring Pantja; Sudjana, I Made; Darsana, I Made; Sudiarta, I Nyoman; Mahendra, I Wayan Eka
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.152

Abstract

The tourism business in Bali is growing rapidly, and Bali has been known as one of the most popular tourist destinations, especially among foreign tourists. The combination of beauty and a balanced lifestyle strongly attracts foreign tourists to Bali. In anticipating the growth of tourists to Bali, human resources must be by the needs of the tourism industry. This article aims to determine Bali tourism human resources competency standards in the Masyarakat Ekonomi ASEAN. The data collection and analysis in this paper use literature studies, interviews, and observations of stakeholder activities related to implementing the competency certification process. The role of the government in preparing various regulations for improving human tourism resources through the Indonesian National Work Competency Standards, the Indonesian National Qualifications Framework, and Competency-Based Training, which are the main instruments in the competency certification process, are indispensable. In addition, it is also important to work with Professional Certification Institutions that have been certified nationally and internationally to strengthen the human resources of Bali tourism. Keywords: Certificate of Competence, Asean Economic Community, Certificate of Competence, Asean Economic Community, ASEAN Economic Community
Co-Authors Abd. Syakur Abdu, Wamaungo Juma Agung Istri Ari Parwati, Anak Amir, Firlie Lanovia Angel Pricilia Pinontoan Ariyanti, Ni Wayan Arun Suwi Arianty, A.A. Ayu Arya Juni Arta, I Gede Arya Wahyu Widiantara, I Putu Astrama, I Made Atid, Haris Ayu Arun Suwi Arianty, A.A. Ayu Suwita Yanti Bagus Made Sabda Nirmala Bagus Putu Wahyu Nirmala Bondan Pambudi Dadang Hermawan Dadang Hermawan Dapar, Angel Melody Filleony Rut Dewi, Nyoman Diah Utari Dwik Suwarnata Triana Dwik Suwarnata Triana Efendi, Moch Nur Eka Susanti, Luh Eka Wahyu, Gede Elisabeth, Yulya Endrayani, Endrayani Erik Praditya, I Gede Ernawan, Yana Febrianindya, Stephanie Firman Sinaga Gayatri, Kamisriati Levi Gede Eka Wahyu Gusti Kade Sutawa Hasibuan, Ezra Maylinda Veronica I Dewa Made Adi Artha I Gede N. Suta Waisnawa I Gede Nyoman Suta Waisnawa I Gusti Made Suka Arnawa I Gusti Made Sukaarnawa I Gusti Suka Arnawa I Kadek Wahyu Dymas Ananda I Made Astrama I Made Bram Sarjana I Made Budiarsa I Made Citra Wibawa I Made Citra Wibawa I Made Kartika I Made Suardika I Nyoman Gede Astina I Nyoman Gede Astina, I Nyoman Gede I Nyoman Joni Paranata I Nyoman Sudiarta I Nyoman Sudiarta I Putu Arnawa I Wayan Eka Mahendra I Wayan Kartimin I Wayan Restu Suarmana, I Wayan Restu Ida Ayu Etsa Pracintya Ida Ayu Putu Sri Widnyani Ida Bagus Ketut Soma Antara JANE, NOVENA Juniarta, Pande Putu Kadek Ayu Ekasani Koerniawaty, Francisca Titing Koerniawaty, Franscisca Titing Linton, Sandi C Made Sabda Nirmala, Bagus Made Suka Arnawa, Gusti Made Sukaarnawa, I Gusti Made Widya Paramitha Mahendra, Kadek Wahyu Moch Nur Efendi Muliadiasa, I Ketut Muliawan, I Nyoman N Putri Sumaryani N Putri Sumaryani Ni Luh Supartini Ni Made Sri Rahayu Ni Made Sri Rahayu Ni Putu Herni Susanti Ni Putu Isha Aprinica Ni Putu Lilia Novie Yanny Ni Wayan Rena Mariani Ni Wayan Rena Mariani Ni Wayan Yani Novrianto, Andry Nyoman Agus Trimandala Nyoman Surya Wijaya Pambudi, Bondan Pantiyasa, I Wayan Paramitha, Made Widya Parwati, Komang Shanty Muni Priharsini, Ni Kadek Suwi Purnantara, I Made Hadi Putra, Dewa Putu Kiskenda Erwanda Putra, I Gede Seadityawan Putra, I Gusti Ngurah Bagus Suarna Putra, I Nyoman Triana Putra, I Wayan Agus Ananda Putu Eka Wirawan Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Rahmayanti, Putu Laksmita Dewi Ranteg, Noddy Rena Mariani, Ni Wayan Sajili, Mohamad Sapina, Kadek Resa Semara, I Made Trisna Silitonga, Duma Theresia Suardika, I Made Sudarmawan, I Wayan Eka Sudjana, I Made Sukaarnawa, I Gusti Made Sundring Pantja Djati Sundring Pantja Djati Suryoningrat, Raden Agus Susanti, Putu Herny Suwarnata Triana, Dwik Suwintari, I Gusti Ayu Eka Suwita Yanti, Ayu Suyasa, Pande Made Talia, Nova Tardi Edung Titing Koerniawaty, Francisca Tri Achmad Budi Susilo Triana, Dwik Suwarnata Tunjungsari, Komang Ratih Wamaungo Juma Abdu Wardana, Miko Andi Waskito, Putri Satrio Widhyadanta, I Gede Dirga Surya Arya Witarsa Witarsa Witarsa Witarsa, Witarsa Y, Kadek Dwika Prawira Yani, Ni Putu Ditha Indra Yani, Ni Wayan Mega Sari Apri Yanti, Ayu Suwita Yogi Pratama, I Putu Yoraeni, Ani Yuliyanto Sabat, Yuliyanto