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Journal : Indonesian Journal of Multidisciplinary Science

Vegetable distributor business development strategy (Case study at PT XYZ) Mangkudilaga, Erwin Taufik Krisnadi; Jahroh, Siti; Rifin, Amzul
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.763

Abstract

The vegetable and fruit commodity business has good prospects for continued development. Vegetable production continues to increase from year to year. On the other hand, Indonesian people's consumption of vegetables is still low. PT XYZ is a company operating in the vegetable distributor sector. It faces the challenges of increasingly fierce competition and changes in customer purchasing patterns since the Covid-19 outbreak. The aim of this research was to identify business models, formulate alternative strategies, formulate priority strategies and formulate new business models that can be implemented to develop PT XYZ's business. Identification of PR XYZ's business model was carried out using the Business Model Canvas (BMC). Next, a SWOT analysis was carried out on the 9 elements of the Business Model Canvas, the results of which were also used to carry out IE analysis (EFE and IFE). From the IE analysis, PT XYZ's position was in quadrant V (Hold and Maintain). Commonly used strategies are Market Penetration and Product Development). From SWOT Matrix analysis (SO, WO, ST and WT). on the key factors of EFE and IFE, alternative strategies were obtained which were then prioritized using the Quantitative Strategic Planning Matrix (QSPM), namely: forming a research and development section, evaluating vegetable processing processes, developing vegetable derivative products, carrying out more active marketing activities, developing marketing to the hotel, restaurant and cafe (HOREKA) segment, mapping vegetable suppliers,  developing marketing to the online segment, creating a cooperation program that can bind suppliers, and opening a warehouse in Jakarta to reduce costs.
Erialsr makeup artist service business development strategy Ultimarchya, Debra; Jahroh, Siti; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.800

Abstract

The purpose of the study is to identify core competencies through internal and external factors, analyze internal and exterior environmental factors that affect the business model of Erialsr Makeup Artist services, and formulate priority strategies for Erial's make-up artist service business. The research used a qualitative descriptive approach method. The primary data were obtained from questionnaires and in-depth interviews selected by purposive sampling. The results of this study show a number of factors of the internal environment of management, namely, market penetration, market development, and product development. The key factors in the form of (6) strengths and (6) weaknesses and (5) opportunities and threats, are obtained. The strategies that can be applied by the internal management are market penetration (PT), market development (PD), product development (SP), and market development strategies. The main strategies are making a PT, diversifying online makeup course programs that can reach various market segments in various cities in Indonesia and diversifying offline makeup course program materials that have not yet appeared on the market, registering HAKI for products owned, and obtaining professional certification to increase customer confidence in services and teaching.
The adaptation strategy of PT Charoen Pokphand Indonesia (Food Division) in facing the dynamics of the processed chicken industry Paramitha, Dyah Ayu; Jahroh, Siti; Asnawi, Yudha Heryawan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 9 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i9.901

Abstract

This study aims to identify the current business model of PT Charoen Pokphand Indonesia (Food Division), analyze internal and external business environmental factors affecting it, and design a new business model to adapt to the competition in the processed chicken industry in Indonesia. This study uses nonprobability sampling method with purposive sampling technique to select respondents, selected based on special expertise and knowledge in the field studied. This research uses data processing and analysis techniques involving mapping the company's business model into 9 elements of the business model canvas (BMC) and formulate adaptation strategies and develop new business models with a blue ocean strategy perspective through a framework of four actions: elimination, subtraction, improvement, and addition. The SWOT analysis revealed that CP FOOD's strengths lie in its value proposition, while weaknesses are in its marketing activities. The research will provide input and advice for future strategies and serve as a reference for academics to develop strategies for increasing competitiveness in the processing chicken industry.
Risk assessment of the causes of cost overrun of project XYZ Ramadhani, Suci; Ramadyanto, Widodo; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.971

Abstract

Cost overrun is a phenomenon that often occurs in the construction of a construction project. The purpose of this study is to analyze the main factors causing cost overrun in project XYZ based on the results of sensitivity analysis to the variables that form RAP. The results show that the cost element of subcontractors has a very large effect on the total RAP of the subcontractor, and the most dominant work affecting is steel work and panel sandwich work. The RAP weight of the work that affects the RAP is between 22.84% and 43.39%, followed by panel sandwich works and bridge steel work. It is recommended that PT X evaluate the performance of each related bureau, especially the estimating and engineering bureaus, in calculating RAP analysis and considering potential long-term risks.
Examining the determinants of millennials' repurchase intention for electronic products on Tokopedia using UTAUT2 Alhamnovanda, Syakura; Asikin, Zenal; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.979

Abstract

In Indonesia, internet usage has created substantial growth potential for e-commerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents’ millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies.
Factors influencing the brand credibility of Bank XYZ Triadi, Tasya Meira; Jahroh, Siti; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1054

Abstract

As a service provider, Bank XYZ has received numerous complaints from customers. These complaints must be addressed promptly to enhance customer satisfaction. When customers feel that their complaints are acknowledged and resolved, they tend to be more satisfied and trust that the bank can fulfill its promises. This trust leads to customers sharing information and giving recommendations, which positively influences the bank's brand credibility. This study aims to determine the effect of service quality, service recovery, and perceived justice on complaint handling satisfaction, as well as the direct and indirect effects of complaint handling satisfaction through WOM communication. The research sample consists of 250 customers who submitted complaints within the past year, and whose complaints were handled and resolved. Data collection was conducted via Google Forms. Data analysis using SEM-PLS. The fresult of the study indicate that service quality and perceived justice significantly influence complaint handling satisfaction, whereas service recovery does not have a significant impact on complaint handling satisfaction. Furthermore, complaint handling satisfaction has a significant and positive effect on brand credibility, both directly and indirectly through WOM communication. This shows that the higher the level of satisfaction with complaint handling, the greater the customers' trust in Bank XYZ.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Fauji Yamin Febriantina Dewi Febrianto H Masigi Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Haryono, Adi Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga Luriana Taslim M. Syamsul Maarif Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rusiana Rusiana Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Suci Ramadhani, Suci Sufrin Hannan Suharno Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Tasya Amanda Tobing Titis Wicaksono Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zenal Asikin