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All Journal Al Fikra : Jurnal Ilmiah Keislaman Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Journal of Humanities and Social Studies Puteri Hijau : Jurnal Pendidikan Sejarah Ulumuddin : Jurnal Ilmu-ilmu Keislaman JURNAL LENSA MUTIARA KOMUNIKASI Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Al Iman: Jurnal Keislaman dan Kemasyarakatan JURNAL EDUKASI NONFORMAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Al-Mubin: Islamic Scientific Journal Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal QULUBANA: Jurnal Manajemen Dakwah Al-MIKRAJ: Jurnal studi Islam dan Humaniora JASNA : Journal For Aswaja Studies Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of General Education and Humanities NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ANWARUL: Jurnal Pendidikan dan Dakwah Innovative: Journal Of Social Science Research Tabsyir: Jurnal Dakwah Dan Sosial Humaniora VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat EduInovasi: Journal of Basic Educational Studies Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Pendidikan Maddah: Journal of Advanced Dawah Management Research Journal of Ekonomics, Finance, and Management Studies Al Iman: Jurnal Keislaman dan Kemasyarakatan Tapis : Jurnal Penelitian Ilmiah Jurnal Pengabdian Kepada Masyarakat Indonesia
Erwan Efendi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Penggunaan Media Sosial Instagram Sebagai Media Dakwah Mahasiswa Komunikasi Penyiaran Islam Uinsu Efendi, Erwan; Afriana Alawiah. AR; Dila Fitria; Miftahul Anwar Alamsyah; Rafly Surya Dharma
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.1455

Abstract

Social media is one of the information media that exists today, social media users come from various circles, from 9 year old children to adults, using social media requires vigilance, especially as parents, you must provide education to children, because through media Children can get positive sides from social media, such as interesting learning, but through social media there are also many negative sides, therefore there is a need for a high level of supervision over the use of social media. To make social media a medium that provides a positive side, there must be more content about da'wah, so in this research study Islamic broadcasting students create da'wah content through social media, how to spread their da'wah will be studied further in the discussion. The method used is literature and the type of research is qualitative. Based on the research results, the use of social media Instagram as a medium for Islamic broadcasting communication for students of Islamic broadcasting. Instagram social media is very influential for students of Islamic broadcasting communication, because Instagram social media can make preaching more interesting. And students can develop their existing talents and potential.
Konstruksi Realitas Sosial Tafsir Al-Qur’an pada Unggahan @peachyfraise dalam Media Sosial X Nugroho, Ihsan; Efendi, Erwan
Tapis: Jurnal Penelitian Ilmiah Vol 8 No 2 (2024): Tapis : Jurnal Penelitian Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat of Universitas Islam Negeri Jurai Siwo Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/tapis.v8i2.9439

Abstract

Al-Qur’an is a text that teaches equality and justice between men and women, but the interpretations made by clerics and scholars throughout history are often considered to be influenced by their social and cultural context, which can create gender bias. This bias can occur in various aspects of life, including in the workplace, education, media, and everyday social interactions. In a media context, there was an interesting upload made by the @peachyfraise account on social media X which then received a debate response. This research aims to identify the social construction that occurs in one of the posts about the interpretation of the Al-Qur'an. This research uses a qualitative methodology by applying the social construction theory proposed by Peter L. Berger and Thomas Luchkmann. The findings of this research focus on how ready and able individuals are to face the modern world, where they must be able to make decisions regarding their attitudes based on their skills and abilities.
Religious Framing and Social Identity in Religion-Based Political Communication at Local Election Ginting, Abdul Fikri; Azhar, Anang Anas; Efendi, Erwan
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how religion-based political communication is constructed, disseminated, and interpreted in the Regional Head Election (Pilkada) of North Padang Lawas Regency, a region characterized by strong religious authority and dense religious networks. Moving beyond descriptive accounts, this research offers an analytical contribution by demonstrating how religious symbols, narratives, and actors operate simultaneously as framing devices, sources of social identity, and instruments of political legitimacy within local electoral contestation. Employing a qualitative political communication approach, data were collected through in-depth interviews with key religious institutions—Majelis Ulama Indonesia (MUI), Nahdlatul Ulama (NU), Muhammadiyah, and Al Washliyah—supported by document analysis and campaign material review. The findings reveal three main patterns: (1) religious narratives are strategically framed to construct candidates’ moral legitimacy; (2) religious leaders and networks function as opinion leaders who translate political messages into normative religious values; and (3) hybrid communication patterns combining face-to-face religious forums and digital media amplify emotional resonance while narrowing spaces for critical political deliberation. The integration of framing theory and social identity theory demonstrates that religion-based communication not only mobilizes voter participation but also shapes collective political preferences grounded in socio-religious identity rather than programmatic evaluation. North Padang Lawas serves as a critical case illustrating how local religious authority intensifies both the effectiveness and ethical risks of religion-based political communication. This study contributes to political communication scholarship by highlighting the dual role of religion as a mobilizing resource and a potential source of social polarization, offering implications for ethical campaign practices and the preservation of social cohesion in local democracies.
Pemberdayaan Ekonomi Kreatif Masyarakat Desa melalui Workshop Produk Rumah Tangga Sabun Cuci Piring dalam Perspektif Ekonomi Islam Novan Wicaksana; Nuni Asnita Barasa; Muhammad Wirayuda; Erwan Efendi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10556

Abstract

Household spending on hygiene products often places an economic burden on low-income rural communities. Workshops on making liquid dish soap are one form of creative economic empowerment that can reduce spending while opening up opportunities for home-based businesses. This community service activity was carried out in Nagori Bandar Manik Village through counseling and hands-on practice in making liquid soap using easily obtainable ingredients. The results of the activity showed an increase in the community’s knowledge and skills in independently producing dishwashing soap. In addition, an economic analysis of the business showed that the production cost was Rp1,660 per package with a potential profit of Rp2,340 per unit, making it feasible to develop as a micro business. From an Islamic economic perspective, this program reflects the values of maslahah and ta’awun because it is able to maintain the sustainability of household economies and strengthen community independence. Thus, this activity is effective in increasing expenditure efficiency while encouraging the growth of creative home-based businesses.
Etika Komunikasi Islam di Media Sosial: Studi Kasus Penggunaan Bahasa dan Gaya Berkomunikasi Ustadz Abdul Somad Erwan Efendi; Salman; Darul Arifin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6777

Abstract

This research aims to analyze Islamic communication ethics applied by Ustadz Abdul Somad through case studies of his use of language and communication style on social media. The method used in this research is content analysis by examining various lectures and posts by Ustadz Abdul Somad on platforms such as YouTube, Instagram and Twitter. The main focus of this research is to explore how Ustadz Abdul Somad uses language that is polite, easy to understand, and in accordance with Islamic principles, as well as how he avoids hate speech, maintains politeness, and promotes constructive dialogue. The research results show that Ustadz Abdul Somad applies Islamic communication ethics which prioritizes openness, tolerance, honesty and trustworthiness in every message he conveys. The language used is simple but still full of meaning, and the communication style used prioritizes dialogue full of peace and respect, both between Muslims and with other parties. Thus, Ustadz Abdul Somad is an example of implementing Islamic communication ethics in the digital era, where technology and social media can be effective means for spreading da'wah wisely and responsibly.
Political Communication in Mass Media News in the City of Medan: Dynamics of Contemporary Society Rasyid, Abdul; Efendi, Erwan; Manurung, Afwan Syahril
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1330

Abstract

This study aims to analyze political communication in mass media reporting in Medan and its implications for contemporary social dynamics. The research focuses on patterns, forms, and impacts of political communication in shaping public responses at the local level. This study employs a qualitative descriptive-analytical approach. Primary data were collected through in-depth interviews with six purposively selected informants: two journalists, two mass media editors, one political communication academic, and one active media audience member. Secondary data were collected through documentation and literature studies, particularly the analysis of mass media reporting. Data collection techniques included in-depth interviews, non-participant observation, and document analysis, while data analysis followed the stages of data reduction, data display, and conclusion drawing. Data validity was ensured through source and method triangulation. The findings, derived from both interview data and analysis of media reports, indicate that political communication in Medan’s mass media functions not only as a channel for delivering political information but also as a mechanism for framing issues, personalizing political actors, and dramatizing conflicts. The forms of political communication identified include informative, persuasive, symbolic, interpretive, and confrontational modes. These practices contribute to increased public sensitivity toward local political issues, the shaping of political images of key actors, and the emergence of fragmented perceptions within contemporary society.
Digital Health Communication Strategy through TikTok: Content Analysis and Audience Response on the @tirtaaaa Account Br Tambunan, Hasanatul Mardliyah; Efendi, Erwan
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6487

Abstract

This study analyzes the role and strategies of digital health communication through TikTok as an effective medium for disseminating health information, with a focus on the TikTok account of Dr. Tirta (@tirtaaaa). A qualitative approach was applied, employing content analysis of health education videos alongside audience response analysis drawn from the comments section. The data set comprised 30 health education videos uploaded between January and March 2025, with approximately 500 comments selected through purposive sampling. The results indicate that a communication strategy emphasizing plain language, a persuasive style, source credibility, and engaging visuals proved most effective in raising audience engagement and comprehension. Audience response analysis revealed that approximately 80–85% of comments were positive, characterized by expressions of support, appreciation, and reported behavioral shifts toward a healthier lifestyle, while the remaining comments consisted of neutral responses and criticism. These findings suggest that strategically managed health communication through TikTok can broaden public awareness of health-related matters. This study also identified potential adverse effects of social media use, including the circulation of misinformation and misinterpretation of health messages when content is not delivered responsibly. The findings confirm that TikTok can serve as an effective health communication medium when supported by appropriate, ethical, and digital literacy-based communication strategies. The study carries practical implications for health practitioners, content creators, and policymakers seeking to utilize social media as a channel for public health education.
Co-Authors Abdul Rasyid adelia, Elsa Adfi, Luthfizha Adha, Dwiki Elryan Adinda Salsabilla, Clara Afidah, Rafiatul Afriana Alawiah. AR Agustin, Imel Ahmad Fauzan Ahmad Tamrin Sikumbang Aini, Azizah Aisyahri, Nirwana Ajulan Siregar Akbar, Rizky Akbar Al Azra, Abdi Al Farisi, M. Salman Al Fatih, Siti Karmela Al Hafiz, Syafruddin Al Hakim, M. Farhan Al Syahdafi Al-Baihaqi, Mahatir Al-Mujtahid, Nazil Mumtaz Alamsyah, Albihar Alazizi, Osama Alfaruqi, Muhammad Alif Alfitrah, Aldi Alfridho, Mhd Adrian Alhadi, Fahmi Alwi, Hadad Amalia, Sylvia Amanah, Ayu Amanda, Salsabilla Amar Fuad Marpaung Amelia, Sopy Anang Anas Azhar Andini, Andini Andy Akbar Anum, Putri Latifah Aqil , Muhammad Ardana, Riau ARDIANSYAH ARDIANSYAH Ardianti, Hafizda Arief Rahman Arif Sagala, Rodika Sima Arizah Laila Madani Arsalan, Rizki Arsyad, Agam Artika, Sindi As-Singkily, Herdi Asari, Syafna Asmar, Dailami Asya, Shadrina Attaya, Muhammad Fairuz Audia, Alanis Auliadi, Rusdi Azhar, Anang Anas Azhari Azmi, Fauzan Azmi, Rifka Nur Azmi, Wardatul Azrin Eka Putra Azza Mifta Rao Ba'ayesh, Naia Zattira Badriah, Ainun Bagoes Eka Wicaksana Bagus, Den Br Hutagaol, Sri Titin Artini Br Purba, Endah Rananda Gita Br Tambunan, Hasanatul Mardliyah Caniago, Imam Khair Chairina, Putri Daffa, Muhammad Dalimunthe, Yaqub Darul Arifin Dayati, Eni Dila Fitria Dimas Setiawan Dina Novita, Dina Dinda Dodi Candra Dwi Larasati, Dwi Dwi, Alya Dwi, Rahma Dzakwani Arkam, Naufal Endar, Dwi Erlangga, Kevin Fadila, Farah Fadlan Arrasyid Bintang Fahmi, Risky Fairuza, Khairun Naila Faiza, Farizatul Fakhrul Febrian Hasugian Faruq, Muhammad Fatika, Annisa Fauzan Nst, M. Fatih Fauzan, Ridho Fazar , Taufiq Fazri Az-zahra, Salsabila Ferdiansyah, Dafid Fitra, Muhammad Aidil Forsaktinahot Hasugian Fuady, Sajdatul Ginting, Abdul Fikri Ginting, Nadia Shaliha br Gumala, Randy Gumala,  Randy Habibi, Nahwa Hanum, Nisa Harahap, Muhammad Yasim Harahap, Nisa Hanum Harahap, Nisrina Adilah Harahap, Rifqi Ramadhan Harahap, Riskon Ali Guru Harahap, Rizky Padli Harahap, Yuli Awanda Hasan Sazali Hasanah, Putri Hasibuan, M. Mufri Azwar Hasibuan, Sapriyani Hazri, Baiq Marcelina Geovani Hidayah, Syahla Hsb, Saima Putri Hutagalung, Aprian Ichwannurrahman, M. Ilham Sani Ilmi Nasution, Habib Imron Rosadi Inda yani, Inda Indradewa, Rhian Indrawansyah Indrawansyah Innayatillah Innayatillah, Innayatillah Irma Damayanti Iskandar Mubin Dongorang Julyanda, Fanny Khairiah, Nona Khairunnisa, Farida Kholil, Syukur Kumala, Siti Lestari, Putri Indah Lia Agustina Luthfia Rizka Fadhila Luthfyah Az Zahra M Syuza, Ghazy M Yamin Mahrani, Zakiah Makwa, Jannatun Manurung, Afwan Syahril Marisa Marisa Maruhawa, Tamara Khaisya Marwansyah Matondang, Abdul Rahman Maulana, Gilang Mauliana, Tiara Friska Mauliya, Dina Maya Sari Meydiana, Ocha Mhd Alpin Azhari Lubis Mhd. Sabili Al Ghozi Nst Miftahul Anwar Alamsyah Miranda, Reti Mubina, Fathan Mughayyir, Ahmad Arib Muhammad Afif Muhammad Agung Muhammad Farhan Muhammad Farhan Fathurrahman Muhammad Fharisi Muhammad Fikri Muhammad Habibi Putra Pratama Muhammad Habibi Siregar, Muhammad Habibi Muhammad Husni Muhammad Ridha Muhammad Rizky Hidayat MUHAMMAD SURYA Muhammad Wirayuda Muhammad Yasir Mulia, Rojas MUSTOFA, WILDAN Muzhaffar, Hanif Nabhan, Alfitri Adeny Nabila Putri Amanda Nadia, Putri Nadiyah, Ridha Nasution, Aswani Nasution, Indah Mukhrezi Nasution, Kevin Rasyid Sabili Nasution, Miftahul Hasniyah Nasution, Nurhalisah Nasution, Wina Warohmah Noprialdi, Rama Novan Wicaksana Nugroho, Ihsan Nugroho, Muhammad Dimas Nuni Asnita Barasa Nur Maria Lubis Nurhasanah Hutabarat Nurhasanah Nurhasanah Panggabean, Armaini Pasaribu, Nurhasanah Perdana , Fatwa Permana, Rangga Pradana, Farhan Pratama, Sarfiyan Pratama, Teguh Pratiwi, Rahma Dwi Primadani, Rizky Pulungan, Nurul Husnaini Pulungan, Wahyuni Purba, Gilang Maulana Purba, Jaini Purba, Ridho Ananda Purba, Umi Hasanah Purnomo, Dwi Endar Putri Irawan, Ravika Putri Rahmadhani Zein Putri, Hentina Putri, Rizky Amanda Qari Ananda Azhari Hasibuan Raefaldhi, Muhammad Rafly Surya Dharma Rahma Adlya Zahra Ramadan, Gilang Ramadhan Sirait, Syahrial Ramadhan, Nanda Ramadhani, Gita Reindra, Karin Riadoh Rijal Nur Amali riswanto riswanto Ritonga, Khairunnisa Ritonga, Normasari Ritonga, Putri Nadia Ritonga, Rohani Rizky Aulia rubino, rubino Sabila, Umaira Safiatuddinni, Safiatuddinni Safitri, Nur Sagala, Rony Pernando Sagala, Sohna Sahdin Hasibuan Sahlaya, Muhammad Rishan Sahtriani, Mely Salam, Muhammad Abrar Haq Salim, Muhammad Salman Salshabila, Jihan Samosir, Hasrat Efendi Sandrian, Tedy Saniah Salsabila Sanjaya, Shendy Saputra, Parlin Sari, Yulia Indah Permata Septianto, Cahyo Setia , Putri Sihombing, Akbar Sholeh Silalahi, Nurlailan Maghfiroh Sinuhaji, Zahra Wulandari Siregar, Adnan Hasmuri Siregar, Elsa Tabina Siregar, Irfan Maulana Siregar, Odang Partahian Siregar, Saipul Amri Siregar, Salsa Fadilah Siti Azizah Siti Hajar Siti Maimunah Sitompul, Qory Amalia Az-Zahra Soraya, Siti Fitria Surya Surya Suryadi Suryadi Suseno, Heri Syafitri, Zalina Syafi’I, Arif Syahira Jasmine, Afifa Syahputra, Roni Syahrini, Elvi Syakira, Nayaka Syarbaini Syarif, Adam Syawaludin Nasution Syifa, Aisyah Tadjuddin, Asri Tampubolon, Azzah Aqilah Tanjung, Arianda Tanjung, Sri Rezeki Tanjung, Yasril Hasbi Tanti, Tria Tariq, Khairi Tirta Dina, Siska Tri Ningrum, Irma Inriiyani Ul Hanifah , Rita Umaiyah, Umaiyah Utsman Fajri Ramadhan. Valentiyo, Aprillian Veni Aqilla Rizki Wahyu Candra Wahyudi Wahyudi Warohmah, Wina Widiowati, Nindi Winda Kustiawan Wiratno, Esa Prasetyo Wulan Dari, Wulan Yanti, Juwita Yasmin, Adelina Putri Yundari, Yundari YUSMANIDAR, YUSMANIDAR Zahra, Anggraini Zahra, Aqila Zahrani Fadila Zainun, Zainun Zam, Elma Dwi Ariana Aprilia Zehan Sinaga, Annisa Zein, Gilang Hardian Zihad, Aidil Zulfikar, M. Rafli