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Optimalization of Instagram Features in Developing Digital Marketing Strategies: A Case Study of Bersama Outdoor Rent Mahmuddin; Pahrul
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2597

Abstract

This study examines the optimization of Instagram features as a digital marketing strategy for Bersama Outdoor Rent, an SME operating in the outdoor equipment rental and adventure service sector. Using a qualitative case study design, data were collected through in-depth interviews, direct observation of the Instagram account, and analysis of supporting documentation. The findings reveal that Instagram features are utilized unevenly; Feed posts and Direct Messages are optimized effectively for visual branding and transactional communication, while other features such as Stories, Highlights, hashtags, and especially Reels remain underutilized. The lack of structured content planning, irregular updates, and limited analytics-based evaluation hinder the business from achieving broader reach and higher engagement. These results highlight that effective digital marketing on Instagram requires strategic planning, systematic feature integration, and consistent performance monitoring. The study provides practical insights for SMEs seeking to maximize Instagram’s potential as a primary digital marketing platform.
Kontroversi Ajaran Syekh Siti Jenar: Analisis Teologis dan Respons Ulama Ahlussunnah wal Jamaah: The Controversial Teachings of Syekh Siti Jenar: A Theological Analysis and the Response of Ahlussunnah wal Jamaah Scholars Muhammad Istiqamah; Indo Santalia; Mahmuddin
AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Vol. 4 No. 6 (2025): AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/al-qiblah.v4i6.2763

Abstract

This study critically examines the controversial teachings of Syekh Siti Jenar in the history of Islamic thought in Java, particularly his doctrine of Manunggaling Kawula Gusti and its implications for the purity of Islamic monotheism. The purpose of this research is to analyze Syekh Siti Jenar’s theological doctrines from the Ahlussunnah wal Jamaah (Aswaja) perspective, to identify the theological arguments behind the Aswaja scholars’ rejection of his ideas on wahdat al-wujud and his dismissal of Islamic law, and to assess its socio-religious consequences in the development of Islam in Java. This study employs a qualitative-descriptive method with a theological-historical approach based on library research using classical and modern references. The findings reveal that Siti Jenar’s teachings contradict the Aswaja doctrine of tanzih by blurring the ontological distinction between the Creator and His creation, and his rejection of formal worship has been deemed to potentially disrupt social order and religious authority. This research contributes to reinforcing the epistemological boundary between orthodox Sunni Sufism and extreme philosophical mysticism, while enriching the study of Aswaja theology in responding to Javanese spiritual phenomena in the Indonesian Islamic context.
Efforts to Improve Student Learning Outcomes through Cooperative Learning with Contextual Apporach Mahmuddin Mahmuddin; Ilham Assidiq; Sri Rosmiana
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Penelitian ini bertujuan untuk meningkatkan keaktifan dan hasil belajar siswa kelas IV pada mata pelajaran Pendidikan Kewarganegaraan (PPKn) di UPT SDN 13 Pinrang. Metode pembelajaran yang awalnya berpusat pada guru dan cenderung pasif, kemudian diganti dengan model pembelajaran kooperatif yang dipadukan dengan pendekatan kontekstual (Contextual Teaching and Learning/CTL). Penelitian ini dilaksanakan dalam dua siklus, dengan menggunakan instrumen observasi, tes, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan model pembelajaran kooperatif dengan pendekatan CTL secara signifikan meningkatkan keaktifan siswa dan hasil belajar mereka. Keaktifan siswa dalam berpartisipasi, bertanya, dan berdiskusi meningkat secara signifikan pada setiap siklus. Begitu pula dengan hasil belajar siswa yang ditunjukkan dengan peningkatan nilai rata-rata kelas dan persentase siswa yang tuntas KKM. Kesimpulannya, model pembelajaran kooperatif dengan pendekatan CTL merupakan alternatif yang efektif untuk meningkatkan kualitas pembelajaran PPKn, terutama dalam hal keaktifan dan hasil belajar siswa.
Mimbar Inklusif: Strategi Dakwah Dalam Masyarakat Majemuk Hespirawati; Mahmuddin
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.13312

Abstract

This study discusses the concept of the inclusive pulpit as a da’wah strategy in plural societies. Using library research, the study finds that the inclusive pulpit expands preaching spaces from mosques to social media, dialogue forums, and social activities that embrace diversity. Key strategies include dialogical approaches, da’wah bil-hal, humanist language, multicultural education, and interfaith collaboration. The findings reveal that inclusive da’wah helps prevent social friction, reduce stereotypes, and strengthen national unity. The study concludes that its success relies on preachers’ intercultural communication skills, use of digital media, and adaptability to social change
Relasi Akal dan Wahyu dalam Pandangan Muktazilah Muhammad Japri; Abbas, Nurlaelah; Mahmuddin
Mazalat: Jurnal Pemikiran Islam Vol. 7 No. 1 (2026): Mazalat: Jurnal Pemikiran Islam
Publisher : Program Studi Aqidah dan Filsafat Islam STISA Ash-Shofa Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64367/m-jpi.v7i1.128

Abstract

Perdebatan mengenai hubungan antara akal dan wahyu merupakan isu sentral dalam teologi Islam yang melahirkan berbagai aliran, salah satunya adalah Muktazilah. Penelitian ini bertujuan untuk mendeskripsikan sejarah dan prinsip aliran Muktazilah, serta menganalisis pandangannya terhadap kedudukan akal, fungsi wahyu, dan hubungan antara keduanya. Metode yang digunakan adalah studi kepustakaan (library research) dengan pendekatan teologis-filosofis. Hasil penelitian menunjukkan bahwa Muktazilah menempatkan akal pada posisi yang sangat tinggi sebagai sumber pengetahuan utama untuk mengenal Tuhan dan membedakan baik-buruk sebelum datangnya wahyu. Wahyu dipandang sebagai konfirmasi ilahi yang berfungsi membimbing akal dan menjelaskan perincian hukum syariat yang tidak dapat dijangkau oleh rasio semata. Hubungan antara akal dan wahyu dalam teologi Muktazilah bersifat komplementer dan harmonis; akal adalah dasar epistemologis, sedangkan wahyu adalah petunjuk yang menjaga akal agar tetap dalam koridor kebenaran ilahi.
NARASI DAMAI DI TENGAH POLARISASI: DAKWAH ISLAM SEBAGAI JEMBATAN REKONSILIASI SOSIAL Andi Hadi Ibrahim Baso; Mahmuddin Mahmuddin; Hasan bin Juhanis
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini mengkaji peran krusial dakwah Islam dalam mendorong rekonsiliasi sosial di tengah meningkatnya polarisasi sosial, politik, dan keagamaan di Indonesia kontemporer, yang khususnya semakin intensif setelah pemilihan presiden tahun 2014 dan 2019. Polarisasi ini, yang lebih bersifat afektif daripada ideologis, telah mengikis kohesi sosial, memicu ujaran kebencian dan disinformasi, serta merusak kepercayaan terhadap lembaga-lembaga demokrasi. Dengan menggunakan pendekatan kualitatif, penelitian ini mengonseptualisasi ulang dakwah sebagai proses komunikasi sosial, transendental, dan holistik, yang bergerak melampaui model-model konvensional yang bersifat eksklusif. Temuan penelitian menunjukkan bahwa dakwah yang berakar pada prinsip-prinsip inti Islam seperti rahmatan lil ‘alamin (rahmat bagi semesta alam), ukhuwah (persaudaraan), musyawarah, dan al-'adl wal iḥsān (keadilan dan kebajikan), menawarkan landasan teologis dan sosiologis yang kokoh bagi pembangunan perdamaian. Strategi kontemporer yang efektif mencakup kontra-narasi digital yang proaktif, dialog antariman yang empatik, edukasi literasi perdamaian, serta dakwah bil-ḥāl (dakwah melalui tindakan nyata) secara budaya dan sosial. Studi ini menyimpulkan bahwa dengan merangkul strategi yang inklusif dan adaptif ini, dakwah dapat secara efektif memitigasi ketegangan, melawan narasi kebencian, dan membangun kembali kohesi sosial, sehingga mengubah konflik menjadi harmoni serta menumbuhkan ruang publik yang sehat.
Evaluasi Efektivitas Soil Bioengineering Berbasis Vegetasi Pinus terhadap Pengendalian Sedimen di Lereng DAS Jene’berang Mahmuddin; Ali, Muhammad Yunus; Asdin Agus Salim, Muh.
Jurnal Karajata Engineering Vol. 6 No. 1 (2026): 2026
Publisher : Fakultas Teknik Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/karajata.v6i1.4136

Abstract

The Jene'berang River Basin is one of the main river basins in South Sulawesi Province, which has a high level of sedimentation and landslide vulnerability due to a combination of factors, including steep topography, unstable soil types, high rainfall, and changes in land use. This study aims to analyze the effectiveness of applying pine vegetation-based bioengineering technology in sediment control in the Jene'berang-Jenelata watershed. The research method was conducted from January to June 2025 through field observations, spatial analysis using Geographic Information Systems and measurements of sediment landslide volumes at several variations of pine vegetation planting distances. The parameters analyzed included soil classification, land activity, slope gradient, rainfall, and sediment landslide volume. The results showed that the application of bioengineering had an effect on sediment control, with variations in vegetation planting distance affecting the volume of landslides that occurred. Wider planting distances showed higher sediment retention efficiency compared to very dense planting distances. The appropriate and integrated application of bioengineering technology with the physical characteristics of the watershed is expected to be a sustainable solution for sediment control and landslide mitigation in the Jene'berang watershed.
MENINGKATKAN AKTIVITAS, KETERAMPILAN BERKOMUNIKASI DAN HASIL BELAJAR DENGAN MENGGUNAKAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING, NUMBERED HEADS TOGETHER, DAN SCRAMBLE PADA SISWA KELAS 4 DI SDN SUNGAI MIAI 4 BANJARMASIN Helda Susanti; Mahmuddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.42374

Abstract

In the 21st century, students are required to master critical thinking, communication, collaboration, and creativity skills, while educators are expected to innovate by applying learning strategies aligned with technological advancements. However, observations in Grade IV at SDN Sungai Miai 4 Banjarmasin revealed that most students remained passive, lacked self-confidence, and faced difficulties in expressing their opinions orally. This study aims to improve students’ learning activity, communication skills, and learning outcomes through the implementation of a combination of Problem-Based Learning (PBL), NHT(NHT), and Scramble models. The research employed Classroom Action Research (CAR) with three cycles, involving 18 fourth-grade students. Data were collected through observations, assessment instruments, and achievement tests, and then analyzed using descriptive qualitative and quantitative methods. The results indicated that teacher engagement increased to the “very good” category, student activeness reached an “almost entirely very high” criterion, and communication skills developed to an “almost entirely very good” level. Furthermore, students’ academic performance achieved both individual and group mastery standards, with 81% obtaining scores ≥70. Therefore, the integration of Problem-Based Learning, Numbered Heads Together, and Scramble models proved effective in creating an active and enjoyable Indonesian language learning environment while contributing positively to the enhancement of students’ competencies.
Strategi BAZNAS dalam Memberdayakan Ekonomi Kaum Dhuafa melalui Program Zakat Produktif di Kecamatan Malili Kabupaten Luwu Timur Abdullah Fikri Adnan; Mahmuddin; Muzdalipafah Sahib; Haeruddin
Jurnal Berita Sosial Vol 10 No 2 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

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Abstract

This study aims to explore and determine how BAZNAS’s startegy in empowering the economy of the poor through productive zakat in Malili Subsdistrict, East Luwu Regency. This study has two research questions, namely: 1) The implementation of of productive zakat programs through the economic empowerment of the poor ini Malili Subsdistrict, East Luwu Regency. 2). The impact of productive zakat programs run by BAZNAS’s in improving the economics independence of the poor in Malili Subsdistrict, East Luwu Regency. This study uses a descriptive qualitative method with an empowerment and scienftific approach. Primary data was obtained through observation, interviews with the head of BAZNAS, two BAZNAS employees, two community leaders and six undreprivuleged people who were the beneficiaries of productiv zakat, as well asdirect documentation in the field. Secondary data was obtained through literature in the form of books, journals, internet and other reading sources related to the study. The results of this study indicate that the empowerment of the poor through productive zakat is running well in accordance with its mechanism, namely the collection of zakat from muzakki. Then, the distribution and utilization of zakat to the poor as a form of productive zakat utilization program. To be targeted for BAZNAS productive zakat, mustahik can submit a proposal or BAZNAS itself can go be seen from the increase in business capital income to the increase in the economic independence of the poor. The implications of this research are: 1) the importance of increasing assistance and training for the poor, not only by providing help but also by continuing to provide skills training so that the products sold are more dominant in the line with trends and keep up with the times. 2) The importance of BAZNAS in facilitating business development networks with broader partners. 3) Expanding the target receipients of assistance, not only to poor entrepreneurs, but also to poor widows and orphans whoo may have the potential to run a business but don’t have the capital.
Pengaruh Harga dan Kualitas Produk Terhadap Volume Penjualan Pada Cilacap Cafe & Resto Kabupaten Majene Ibrahim, Asma; Syamsuriaty; Mahmuddin
Mala'bi: Jurnal Manajemen Ekonomi Vol. 6 No. 1 (2025): Mala'bi: Jurnal Manajemen Ekonomi
Publisher : Sekolah Tinggi Ilmu Ekonomi Yapman Majene

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Abstract

Abstract Dengan adanya kualitas pelayanan yang baik di dalam suatu perusahaan, akan menciptakan kepuasan bagi para konsumennya. Setelah konsumen merasa puas dengan produk atau jasa yang diterimanya, konsumen akan membandingkan pelayanan yang diberikan. Apabila konsumen merasa benar-benar puas, mereka akan membeli ulang serta memberi rekomendasi kepada orang lain untuk membeli di tempat yang sama. Sejak dahulu makanan menempati urutan teratas dalam pemenuhan kebutuhan manusia, sehingga masalah pangan dikategorikan ke dalam kebutuhan primer atau kebutuhan pokok. Dengan alasan itu, manusia tidak dapat melepaskan kebutuhannya untuk makan karena hanya dengan makan manusia dapat melangsungkan hidupnya. Dalam menikmati hidangan atau makanan, setiap orang memiliki cara yang berbeda untuk memenuhinya. Cara tersebut dapat dengan memilih rumah makan yang indah dengan pelayanan yang mewah, dengan harapan bahwa konsumen akan merasa puas setelah ia mengorbankan sejumlah uang yang cukup besar di rumah makan yang cukup mewah itu. Di samping itu, adapula yang cenderung memilih rumah makan yang biasa tetapi memberikan kepuasan dalam rasa makanan yang disantapnya. Sebagian konsumen ada yang beranggapan dari pada makan makanan yang mewah serta mahal tetapi tidak cukup lezat rasanya, lebihbaik memilih rumah makan yang biasa tetapi cukup lezat sesuai dengan selera mereka. Selain pelayanan, harga juga merupakan variabel penting dalam pemasaran. Harga yang rendah atau harga yang terjangkau menjadi pemicu untuk meningkatkan Volume Penjualan pemasaran (Ferdinand, 2002:11). Faktor lokasi / tempat juga merupakan faktor yang menentukan keberhasilan suatu bisnis. Menurut Jeni Raharjani (2005 : 5), strategi lokasi / tempat adalah salah satu determinan yang paling penting dalam perilaku konsumen, perusahaan harus memilih lokasi yang strategis dalam menempatkan tokonya (Rumah Makan) di suatu kawasan / daerah yang dekat dengan keramaian dan aktiivitas masyarakat. Karena apabila terjadi kesalahan dalam memilih lokasi / tempat akan berpengaruh besar pada kelangsungan hidup pemilik rumah makan.
Co-Authors Abdul Mannang Abdullah Fikri Adnan Afriansyah Purba AGUS Agusalim, M. Agussalim, M. Ahmad Adhyaksa Ainun Azzahra Aldo Rahmat Pakpahan Ali, Muhammad Yunus Amansyah Anas, Agung Muliaman Andi Anggi Kemalasari Andi Hadi Ibrahim Baso Andi Nurfatimah Anggreawan Wardana, Dony Asdin Agus Salim, Muh. Asmayanti Assidiq, Ilham Azhar Azhar Aziz Torang Koto Bambang Tripoli Barsihannor Carry Rafles Naibah Chairad, Muhammad Charles Prakas Purba Dany Wahyu Depi Lisnawati Ellok Gita Fadia Farizal, Teuku Firdaus Muhammad Fitra Widya Wati Fitrah Widya Wati Haeruddin Halim, Nur Haris Kurniawan Hasan Bin Juhanis hasbi hasbi Hasisa Haruna Hasnawia Helda Susanti Herawan Hisanan Hespirawati Hidayat, Taufiq Al Ibrahim, Asma Ika Wisudawaty Imelda Rosiana Indo Santalia Indry Natalia Tambunan Irfan Yunus Jamir, M Jhon Olofman Sitompul Johannes Kristopel Manullang Kemalasari, Andi Anggi Kevin Hezekiel Sitinjak Krish Dwi Sadewa Pakpahan Kurnaesih, Uun Maidi Saputra Mansida, Amrullah Maria Olfah Mas'ud Uqbah Al Ansyari Mitha Evalista Mohamad Rifal Muh. Rizah Putrawan Muhajirin, Muhajirin Muhammad Akbar Muhammad Faisal Muhammad Istiqamah Muhammad Japri Murtiadi Awaluddin Muzdalipafah Sahib Nafis, Andi Ahmad Zahri Najwa Ni Luh Ketut Ayu Sudha Sucandrawati NINGRUM NATASYA SIRAIT Norlidia Nur Halim Nurhayani Nurlaelah Abbas Nursalim Otje Herman Wibowo Pahrul, Pahrul Putra, M. Sandi Putri Enjel Sitorus RACHMAT HIDAYAT Rachmat Hidayat Rafael Bonansius Hasudungan Nahampun Rahma Dewi Rahmat Giling Ramsiah Tasruddin Rif'an Syafruddin Rifaldo Pido Rifandi, Arif Rinaldy Rinaldy Rini Hadiyati Rita Fazlina Rovanita Rama Ruki Ambar Arum Samsul Fajeri Septian, Abdi Simbolon, Incen Martinus Siti Humulhaer Sitorus Pane, Bessy Sopian Siregar Sri Rosmiana Sriwanti Belani Sudarmi Sumiati Tahir Syam, Agus Syamsuriaty Syukri Himran Tahir, Sumiati Uqbah Al Ansyari Van Assel Simangunsong Veranita Veranita Wangsa, Fithriyah Arief Widia Willy Hope Sigalingging Wisron Situmorang Wisudawaty, Ika Wulan Purnamasari Yulianti Yusniar Zakir Husin Zuhrami DE Zuhrami DE Zulfan Heri Zulkifly Zulyaden, Zulyaden