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Nur Arisah
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar, Indonesia
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Journal : Innovative: Journal Of Social Science Research

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The Influence of Digital Literacy and Income on the Consumptive Behavior of Generation Z in Gowa Regency with E-Commerce Usage as a Moderating Variable Rijal, Syamsul; Mutmainna, A. Indah; Tadampali, Andi Caezar To; Arisah, Nur; Ratnah, Ratnah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to gain knowledge and understanding of the influence of digital literacy and income on the consumptive behavior of Generation Z in Gowa Regency, with e-commerce usage as a moderating variable. The method used in this research is quantitative research with a descriptive research type. The sample in this study consists of 100 respondents. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) model. The results show that digital literacy significantly influences consumptive behavior. Income significantly influences consumptive behavior. Digital literacy significantly influences e-commerce usage. Income significantly influences e-commerce usage. E-commerce usage significantly influences consumptive behavior. E-commerce usage is able to moderate the relationship between digital literacy and consumptive behavior. However, e-commerce usage does not moderate the relationship between income and consumptive behavior
Co-Authors A. Sri Astika Wahyuni Adelia Marham Adiningsih S, Sri Hutami Akhtem A. Dzhelilov Amalia Amalia Amri, A. Dhiya Iradah Andi Izatul Fiddah Andi Izatul Fiddah Andi izatul Fiddah Andi Izzatul Fiddah Andi Michlis Sirajuddin Andi Muchlis Sirajuddin Andi Naila Quin Azisah Alisyahbana Andi Pallawagau Andi Tenri Ampa Armi Permana Putri Asti Handayani, Andi Baharuddin*, Riski Aprilianti Baharuddin, Riski Aprilianti Citra Ayni Kamaruddin Dewi Sakinah Rahmadani Dillah Faradilla Hasanah Dillah Faradilla Hasanah* Dinar, Muhammad Dwi Aini Azzarah Dwi Utami Ericha Tiara Hutamy Fajriani Azis Fatmawati Fiddah, Andi Izatul Fifit Nabhan Nurfitriani Fira Ayu Sasmita Hadi Nasbey Hajar Dewantara Hasanah, Dillah Faradilla Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Ahmad, Muhammad Ika Wisudawaty Ika Wisudawaty Inanna Inanna, Inanna Iskandar Kamaruddin, Citra Ayni Lestari Wulandari Mahmuddin Mahmuddin Mallajareng, Muhlis Marhawati, Marhawati Miranda Miranda, Miranda Muh Ihsan Said Ahmad Muhammad Azis Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Syahrul Mukhammad Idrus MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Nahriana Nahriana Nahriana Nahriana Nahriana Nahriana Nining Nurtrida Nirwana Nur Afiah Nur Halim Halim Nur Hikmah Nuraisyiah Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurul Azizah NURUL AZIZAH Pahrul, Pahrul Pattisina, Chatrien Dione Pratiwi, Rani Tania Putrawan, Muh. Rizah Putri Hajrah Putri, Aisyah Amaliyah Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Rahmatullah Rahmatullah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ratnah Ratnah Ratnah S Ratnah S Ratnah S Riesso, Andi Sawe Riski Aprilianti Baharuddin Riski Aprilianti Baharuddin* Rizka Rayhana Burhan Rizka Rayhana Burhan S, Ratnah S., Ratnah Sasmita, Fira Ayu Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muhlis Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Indah Nikensari SRI UTAMI sriwahyuni Sriwahyuni Subur, Hikmayani Suharyadi Rahmat Sukran, Putri Anggelia Sulolipu, Andi Annisa Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Tuti Supatminingsih Wisudawaty, Ika Wulan Purnamasari WULAN PURNAMASARI, WULAN Yeyen Suryani