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THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
Designing Loyalty in Local Banks: The Impact of Brand Image and Service Quality on Satisfaction, Trust, and Repeat Behavior at PT BPR Bank Sleman Kusworo, Leo Jati; Setiawan, Zunan; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3239

Abstract

This study empirically tests a stimulus–response model that links Brand Image (BI) and Service Quality (SQ) to Customer Loyalty (CL) through the mediating mechanisms of Customer Satisfaction (CS) and Brand Trust (BT) in the context of a regional public bank, PT BPR Bank Sleman (Perseroda). Grounded in expectancy disconfirmation theory and the Stimulus Organism Response framework, the research uses survey data collected from active retail customers and analyzes the hypothesised paths via PLS-SEM. The sample (n 400) was drawn to reflect branch, tenure, and demographic strata typical of BPR clientele. Results indicate that Brand Image and Service Quality both exert significant positive effects on Customer Satisfaction and Brand Trust. Customer Satisfaction and Brand Trust, in turn, strongly predict Repurchase/Revisit Intention and overall Customer Loyalty, confirming their mediating roles. Notably, service quality’s effect on behavioral loyalty is largely indirect operating through satisfaction whereas brand image contributes both directly and indirectly by enhancing trust and setting expectations. Practical implications emphasize that BPRs should coordinate brand positioning with consistent service delivery: investments in frontline training, process reliability, and community-oriented brand narratives yield higher retention than price-only competition. The study contributes theoretically by validating the stimulus organism response chain in a localized banking setting and methodologically by offering a validated measurement battery adapted for BPRs. Limitations include single-institution focus and cross-sectional design. future research should pursue longitudinal and multi-site comparisons to verify temporal stability and generalizability across regional banks.
Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan melalui Keputusan Pembelian Rahma, Fahri Kurnia; Sukardi, Sukardi; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3491

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas pelanggan yang dimediasi oleh keputusan pembelian pada produk McDonald’s di Yogyakarta. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada pelanggan McDonald’s di Yogyakarta. Metode pengambilan sampel yang digunakan adalah nonprobability sampling dengan teknik purposive sampling, dengan kriteria responden yang pernah melakukan pembelian dan mengonsumsi produk McDonald’s minimal dua kali dalam tiga bulan terakhir. Jumlah sampel dalam penelitian ini adalah 150 responden. Data yang diperoleh kemudian dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian ini menjunjukan bahwa Citra merek tidak berpengaruh signifikan terhadap loyalitas pelanggan, Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Citra merek tidak berpengaruh signifikan terhadap keputusan pembelian, Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, Keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Keputusan pembelian tidak memediasi secara signifikan hubungan antara citra merek dan loyalitas pelanggan dan Keputusan pembelian memediasi secara signifikan hubungan antara kualitas produk dan loyalitas pelanggan. Temuan ini mengindikasikan bahwa dalam konteks McDonald’s di Yogyakarta, loyalitas pelanggan lebih banyak dipengaruhi oleh faktor fungsional seperti kualitas produk dan pengalaman pembelian, bukan semata oleh citra merek.
The Model E-SerQual Terhadap E-Satisfaction Dan E-Loyalty Pada Pengguna Layanan BCA Mobile Banking Kurnia, Siti Aisah; Adhilla, Fitroh; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3743

Abstract

Perkembangan teknologi digital mendorong dalam peningkatan mobile banking sebagai sarana transaksi keuangan yang cepat, mudah dan fleksibel. BCA Mobile Banking menjadi salah satu layanan perbankan digital dengan jumlah pengguna yang semakin meningkat di Indonesia. Menganalisis faktor-faktor yang memengaruhi kepuasan dan loyalitas nasabah BCA. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi e-service quality yang dimensi nya yaitu personal needs, site organization, user friendliness dan efficiency terhadap e-loyalty serta e-satisfaction sebagai mediasi. Penelitian ini menggunakan kuantitatif dengan metode non-probability sampling melalui teknik convenience terlebih dahulu kemudian menggunakan purposive sampling dengan 100 responden pengguna BCA Mobile Banking. Data dianalisis menggunakan metode Partial Least-Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa efficiency dan user friendliness berpengaruh berpengaruh positif dan signifikan terhadap E-Loyalty melalui E-Satisfaction, sedangkan personal needs dan site organization tidak menunjukkan pengaruh signifikan. Selain itu, seluruh variabel dalam model memenuhi kriteria validitas dan reliabilitas, serta nilai R² dan Q² menunjukkan bahwa model memiliki daya prediksi yang memadai. Penelitian ini mengindikasikan bahwa efisiensi layanan dan kemudahan penggunaan aplikasi menjadi faktor utama dalam meningkatkan kepuasan dan loyalitas pengguna terhadap layanan mobile banking BCA. Penelitian ini juga memberikan kontribusi teoritis dalam pengembangan riset pemasaran digital dan rekomendasi praktis bagi industri perbankan dalam meningkatkan kualitas layanan mobile banking.
Pembuatan Grating Tahan Beban Truk Muatan Pasir atau Batu di Malang Hadi, Syamsul; Witono, Kris; Kasijanto, Kasijanto; Purwoko, Purwoko; Muqit, Abd.
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3827

Abstract

Damage to the grating after being passed by heavy vehicles from trucks carrying hot asphalt during road repairs with asphalting of roads in residential areas is a problem faced. The purpose of community service is to obtain grating made of strong steel that can be passed by trucks loaded with stone or sand or asphalt with a full load and can be entered by rainwater and passed by heavy vehicles without sagging or damage, but can be opened and closed again if desired for cleaning or repairing water gutters. The method applied is a discussion with residents to determine the desired model design, make adequate gratings, install gratings, trials and modifications, and submit to the Head of RT 03 where the gratings are installed. With the installation of good gratings, it is hoped that the safety of residents or guest vehicles can be guaranteed in traffic in the area. Thus, there is synergy between the State Polytechnic of Malang (Polinema) and residents in order to realize safety in community life in RW 06 Tasikmadu, Lowokwaru, Malang City.
Understanding How Marketing Strategies Inform Consumer Purchasing Decisions: A Qualitative Inquiry at PT Poin Medika, Yogyakarta, Indonesia Sentosa, Agung Mulya; Purwoko, Purwoko; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3821

Abstract

This qualitative inquiry explores how marketing strategies shape consumer purchasing decisions at PT Poin Medika in Yogyakarta, Indonesia. The study is grounded in the view that purchasing behavior is not merely a reaction to promotional cues, but a negotiated process influenced by perceptions, trust, and experiential signals embedded in everyday consumer brand interactions. As patient-oriented service industries grow increasingly competitive, understanding these subtler decision drivers becomes essential for crafting strategies that resonate authentically with local consumers. Using a qualitative descriptive design, data were gathered through semi-structured interviews with customers and key marketing personnel, complemented by on-site observations. All transcripts and field notes were coded and analyzed using NVivo to identify recurring patterns and relational themes. The NVivo analysis revealed three dominant clusters trust-anchored communication, where transparent information and empathetic tone strengthened perceived reliability; service experience cues, including staff attentiveness and perceived service efficiency, which shaped emotional comfort and purchase readiness; and value interpretation, reflecting how consumers evaluated the alignment between pricing, service quality, and personal health needs. The synthesis of these themes indicates that effective marketing at PT Poin Medika is less about persuasive tactics and more about cultivating relational assurance and meaningful service encounters. The findings suggest that marketing strategies rooted in clarity, human warmth, and consistent service delivery foster stronger purchase intentions. This study underscores the strategic importance of experiential and trust-based communication in guiding consumer decision-making within healthcare-related service contexts.
KEBEBASAN PERS DI ERA DIGITAL: TANGGUNG JAWAB MEDIA DAN DAMPAKNYA TERHADAP KOMPETENSI WARTAWAN DI KABUPATEN PATI Purwoko, Purwoko; Mahmud, Moh. Abu
ANDREW Law Journal Vol. 4 No. 2 (2025): Desember 2025
Publisher : ANDREW Law Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61876/alj.v4i2.122

Abstract

Kebebasan pers di Indonesia mengalami dinamika yang signifikan seiring dengan perkembangan teknologi digital. Era digital saat sekarang membawa kemajuan dalam akses informasi dan pemberitaan bagi publik, tetapi juga memunculkan tantangan baru bagi dunia jurnalis dan media. Untuk melindungi kebebasan pers, diperlukan upaya berkelanjutan untuk menyeimbangkan antara kebebasan berpendapat dalam arti menyampaikan informasi kepada publik dan tanggung jawab dalam lingkungan media yang semakin kompleks, termasuk dampaknya terhadap kompetensi wartawan. Penelitian ini bertujuan untuk menganalisis polemik kebebasan pers dan tanggung jawab jurnalis terhadap pemberitaan, serta etika jurnalistik dalam lingkungan media massa yang kompetitif di wilayah Kabupaten Pati. Metode penelitian yang dipakai untuk menganalisa adalah metode penelitian deskriptif. Hasil penelitian menjelaskan bahwa jurnalis harus bertanggung jawab atas semua produk yang dihasilkan dan disampaikan kepada publik. Dewan Pers sebagai lembaga yang berwenang menilai dan mengawasi kinerja pers, atas pelanggaran kode etik jurnalistik dan etika, agar jurnalis senantiasa bertindak dengan penuh tanggung jawab seraya mengedepankan strategi prinsip-prinsip moral. Dapat disimpulkan bahwa kebebasan pers sangat berkaitan dengan tanggung jawab jurnalis dan dapat memberikan dampak terhadap kompetensi wartawan. Kebebasan pers yang tidak diimbangi dengan tanggung jawab serta kompetensi wartawan, dapat mengarah pada disinformasi dan manipulasi serta berpotensi merugikan pihak ketiga. Jurnalis yang bertanggung jawab, dan wartawan yang kompeten, dapat memperkuat kepercayaan masyarakat dalam menjaga keberlanjutan kebebasan pers.
Impact of Innovation Leadership on Supply Chain Efficiency: The Role of Process Improvement Purwoko, Purwoko; Hassan, Zainudin Bin
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18816

Abstract

Research aims: This research aims to determine the influence of innovation leadership on supply chain efficiency mediated by process improvement.Design/Methodology/Approach: The objects of this research were micro, small, and medium enterprises (MSMEs) players in the creative economy sector in the Yogyakarta Special Region, Indonesia. Measurements of the outer model, inner model, and hypothesis testing (directly and indirectly) were carried out on the data sample of MSME actors in the creative economy sector in Yogyakarta Special Region utilizing the SmartPLS statistical tool. The sampling employed purposive sampling with a total sample size of 267 creative economy MSMEs.Research Findings: The results uncovered that innovation leadership positively affected supply chain efficiency, implying that innovation leadership could significantly improve supply chain efficiency. Innovation leadership also positively influences process improvement, showing that if the innovation leadership is good, process improvement will increase significantly. In addition, process improvement positively impacted supply chain efficiency, indicating that process improvement could significantly improve supply chain efficiency. Lastly, process improvement could mediate the effect of innovation leadership on supply chain efficiency significantly, denoting that process improvement has a highly important role in improving supply chain efficiency. Theoretical Contribution/Originality: This study indicates that innovative leaders are highly important in improving their supply chain efficiency, and process improvement as a mediating variable, a novelty in this study, has a very significant role for innovative leaders in improving supply chain efficiency.Practitioners/Policy Implications: Creative economy MSMEs must become innovative leaders in their businesses to increase efficiency in the supply chain. In addition, MSMEs need to continuously improve their business processes, especially in the supply chain.Research Limitations/Implications: The independent variable in this research was only one, i.e., innovation leadership, so it is less comprehensive. To be more comprehensive, other independent variables, such as intellectual capital or moderating variables of government policies, can be added.
The Peran Guru Pendidikan Agama Islam Dalam Pembentukan Karakter Siswa SMA di Era Digital Nurmasihin, Nurmasihin; Purwoko, Purwoko; R. Sopyan Sauri
Pengertian: Jurnal Pendidikan Indonesia (PJPI) Vol. 3 No. 3 (2025): Pengertian: Jurnal Pendidikan Indonesia (PJPI)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/pjpi.v3i3.1454

Abstract

Perkembangan teknologi digital membawa tantangan baru dalam pembentukan karakter siswa SMA, sehingga menuntut peran strategis guru Pendidikan Agama Islam (PAI) sebagai pendidik karakter di era digital. Penelitian ini bertujuan menganalisis peran guru PAI dalam pembentukan karakter siswa di SMA Swasta Plus Pariwisata, meliputi peran sebagai pendidik nilai keislaman, pembimbing moral, teladan, fasilitator, motivator, dan evaluator pembelajaran berbasis digital. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif melalui observasi pembelajaran, wawancara dengan guru PAI dan pihak sekolah, serta kuesioner kepada siswa kelas X, XI, dan XII. Hasil penelitian menunjukkan bahwa pembentukan karakter siswa dipengaruhi oleh input instrumental berupa kebijakan pendidikan, kurikulum PAI, serta dukungan sumber daya dan sarana prasarana, dengan mempertimbangkan lingkungan keluarga dan masyarakat. Proses pembentukan karakter dilaksanakan secara terintegrasi melalui berbagai peran guru PAI. Output penelitian menunjukkan terbentuknya karakter religius, disiplin, jujur, dan bertanggung jawab, dengan outcome berupa terwujudnya akhlakul karimah siswa secara berkelanjutan di era digital
PENGUATAN HARMONISASI SOSIAL MELALUI PENDAMPINGAN PENGEMBANGAN KURIKULUM PAI RESPONSIF TERHADAP KEBERAGAMAN Khasanah, Uswatun; Purwoko, Purwoko; Chasanah, Uswatun
Jurnal Indonesia Mengabdi Vol. 4 No. 2 (2025): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v4i2.1879

Abstract

This Community Partnership Program (PKM) aims to strengthen social harmony through participatory and collaborative mentoring in developing an Islamic Education (PAI) curriculum that is responsive to diversity. The program was initiated based on the limited integration of religious moderation, tolerance (tasamuh), and appreciation of pluralism within the existing PAI curriculum structure in educational institutions. The method employed a participatory and gacor slot collaborative mentoring approach implemented through five stages: needs assessment, conceptual reinforcement workshop, curriculum development mentoring, limited implementation trial, and evaluation and reflection. The results demonstrate significant reconstruction of the PAI curriculum, particularly in the reformulation of learning outcomes, enrichment of contextual and inclusive materials, application of dialogical and participatory learning strategies, and development of value-based attitude assessment instruments. In addition to producing a more inclusive and context-sensitive curriculum document, the program enhanced teachers’ professional capacity to develop and refine curricula in a reflective and sustainable manner. The implementation of the revised curriculum showed increased student engagement and the creation of a more dialogical and harmonious classroom atmosphere. Therefore, mentoring in developing a diversity-responsive PAI curriculum can serve as an effective strategy for strengthening social harmony in educational settings and reinforcing the transformative role of religious education in fostering inclusive and civic-minded character development.
Co-Authors Abd. Muqit Abdul Mutalib Abidin Abidin Adang Hardi Gunawan Agus Mulyono Ahmad Syarif Hidayatullah, Ahmad Syarif Antesty, Sella Antonius Antonius April, Dian Ardana Tri Arianto Ashri Hidayati Asrofi, Asrofi Baehaqi, Sirojul Bahzar, Moh. Cahya Nova Ardianto Chaeruman Chaeruman Chairuman Chairuman Chumairoh, Lutfi Cinkalasari, Bunga Ayu Desyandri Desyandri Djoharly Caniago Efri Yulistika Eny Lestari Eti Kristanti Fauzan . Fauzi Ahmad Muda Fikri, Muhammad Ali Fitri Yunita Fitroh Adhilla Hamilaturroyya, Hamilaturroyya Hananto, Arif Zuhal Amin Hari Setiabudi Husni, Hari Setiabudi Hartono, Rudi Herawati , Anisa Nur Hidayah, Ian Fii Barril Ida Zahara Adibah, Ida Zahara IFAH KHADIJAH, IFAH Ihsaniar, Aura Indaryanti Indaryanti Irawan, Noval Jahid, Md. Abu Judijanto, Loso K. Hashimoto Karyadi Karyadi Kasijanto, Kasijanto Kris Witono Kuntoadi, Danang Kurnia, Siti Aisah Kurniawan, Rangga Muhammad Kusworo, Leo Jati Laksmi Andri Astuti Mahmud, As’ad Mahmud, Moh. Abu Mandasari Saragih, Yasmirah Marhadi Marhadi, Marhadi Maskur Maskur Mudrikah, Mudrikah Muhlis , Muhlis Nasikin, Moch Noor, Laili Savitri Nur ‘Azah Nurdiani, Tanti Widia Nurlaili Nurlaili Nurmasihin, Nurmasihin Pamungkas, Ferdy Pasiri, Rafi Al Poppy Laksita Rini Pramana, Yanuar Sigit Priyatno Harsasto Pujianto Pujianto Purnomo, Frederick Johan Putra, Eka Satrio Putro, Bambang Novianto R. Sopyan Sauri Rachmawati, Nuzulia Rahma, Fahri Kurnia Rahmat, Ega Septia Rakhmawati Rakhmawati Ramadhani, Tito Ramadhani Ramidi, Ramidi Ratlan Pardede Safari, Apay Samiyah Saputra, Wahyu Yas Sentosa, Agung Mulya Setiawan , Zunan Setiawan, Zunan Setyawan, Rai Rake Sholikah, Mar’atus Siswanto, Febby Gunawan Sri Aguswarini Sri Aguswarini Lestiyowati Sri Bagiawati Sri Setiyowati Sri Setyowati Subaryata, Subaryata Sudarso Kaderi Wiryono Sugalih, Michael Primanda Suherman, Usep Sukardi Sukardi Sulistyo, Beni Agus Suprihatin Suprihatin Suryandari, Retno Susilo Utomo Swasono R. Tamat Syamsul Hadi Titi Candra Sunarti Uswatun Chasanah Wahyu Nugroho Warman Warman Widiantoro, Akbar Sigit Widyastuti Widjaksana Widyatmike Gede Mulawarman Wildan Saugi Yatmi, Yatmi Yayan Tahyan Yono Sugiarto Zaenal Abidin Zainal Abidin Zainudin bin Hassan, Zainudin bin