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All Journal Jurnal Teknologi Industri Pertanian SEGMEN Jurnal Manajemen dan Bisnis FORUM Politika: Jurnal Ilmu Politik The Indonesian Journal of Business Administration Jurnal Radioisotop dan Radiofarmaka Journal of the Medical Sciences (Berkala Ilmu Kedokteran) Jurnal Manajemen Bisnis Jurnal Anestesi Perioperatif CommIT (Communication & Information Technology) Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan Info-Teknik Jurnal Gantang EDUFORTECH JURNAL PENGABDIAN KEPADA MASYARAKAT Indonesian Journal of Medicine ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi KEK (Kajian Ekonomi dan Keuangan) ComTech: Computer, Mathematics and Engineering Applications SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Ilmiah Edunomika (JIE) INSPIRASI: Jurnal Kajian dan Penelitian Pendidikan Islam Jurnal Ekonomi Dan Bisnis Attractive : Innovative Education Journal Indonesian Journal of Anesthesiology and Reanimation (IJAR) Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis SEMAR Jurnal Anestesi Obstetri Indonesia Otonomi SECONDARY : Jurnal Inovasi Pendidikan Menengah (JIPM) AEEJ : Journal of Automotive Engineering and Vocational Education TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran MANAJERIAL: Jurnal Inovasi Manajemen dan Supervisi Pendidikan STRATEGY : Jurnal Inovasi Strategi dan Model Pembelajaran Journal Corner of Education, Linguistics, and Literature Solo Journal of Anesthesi, Pain and Critical Care Waniambey: Journal of Islamic Education Jurnal Neuroanestesi Indonesia Southeast Asian Journal of Islamic Education MASALIQ: Jurnal Pendidikan dan Sains Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies ANDREW Law Journal Jurnal Indonesia Mengabdi (JIM) Journal of Management and Business Insight Jurnal Pengabdian Masyarakat dan Riset Pendidikan Pengertian: Jurnal Pendidikan Indonesia (PJPI) Jurnal Komplikasi Anestesi Proceedings of The International Conference on Multidisciplinary Science Evrimata: Journal of Mechanical Engineering EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran Warta Penelitian Perhubungan Jurnal Indonesia Kajian Pendidikan Islam
Purwoko Purwoko
Pusat Pengembangan Radioisotop dan Radiofarmaka, BATAN, Serpong.
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Intrinsic religiosity and purchase intention: The role of attitude and moral efficacy Suseno, Andi; Bidayati, Utik; Purwoko, Purwoko; Waeno, Mahamadaree
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10592

Abstract

The diversity of products on the market today raises various kinds of consumer considerations when making purchases. Consumers will consider the basics they have before making a purchase. Factors that influence consumers before making a purchase come from internal and external consumers. In this study, consumer behavior analysis is seen based on internal factors such as intrinsic religiosity, attitude, and moral efficacy. This study analyzes the effect of intrinsic religiosity on purchase intention by mediating attitude and moral efficacy. This study examines the behavior of consumers of cosmetic products in Yogyakarta, Indonesia and obtained a sample of 92 respondents. The research data were analyzed using the Smart PLS 4.0 software to test validity, reliability, and bootstrapping. The results of the study proved intrinsic religiosity does not negatively affect purchase intention, intrinsic religiosity has no positive effect on attitude, intrinsic religiosity has a positive effect on moral efficacy, attitude negatively affects purchase intention, moral efficacy has no negative effect on purchase intention,  attitude does not mediate the influence of intrinsic religiosity on purchase intention, and moral efficacy did not mediate the effect of intrinsic religiosity on purchase intention.
Criminal Acts of Narcotics Abuse for Oneself Based on Law Number 35 of 2009 Concerning Narcotics Purwoko, Purwoko; Mandasari Saragih, Yasmirah
Proceedings of the International Conference on Multidisciplinary Science (INTISARI) Vol. 1 No. 1 (2024): Proceedings of the International Conference on Multidisciplinary Science (INTIS
Publisher : PT. Multidisciplinary Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence and use of narcotics are legal in terms of legal aspects. Law Number 35 of 2009 concerning Narcotics only prohibits the use of narcotics not in accordance with the provisions of the law or referred to as drug abuse. Drug abuse for oneself is seen as a perpetrator of a crime as well as a victim, based on this, the sanctions that will be applied to drug abuse for oneself must be taken through rational policies.
REPURCHASE INTENTION: PERAN BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, DAN SATISFACTION Purwoko, Purwoko; Fikri, Muhammad Ali
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024): JURNAL EKONOMI DAN BISNIS MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i1.4021

Abstract

The cosmetic industry in Indonesia continues to develop with the presence of various brands of products and types. Given the wide selection of cosmetic products, consumers often consider a variety of purchasing factors, such as brand image, brand trust, perceived value, and satisfaction. Repurchase intent relates to consumer behavior due to satisfaction and pleasure with previous experiences. This study aims to identify brand image, brand trust, perceived value, and satisfaction on repurchase intention. The research sample was taken from 85 respondents of halal cosmetic products in the Special Region of Yogyakarta. Data analysis of this study using Partial Least Square software. The findings in this study prove that brand image has no effect on repurchase intention, brand trust has an effect on repurchase intention, perceived value has an effect on repurchase intention, and satisfaction has no effect on repurchase intention.
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
Designing Loyalty in Local Banks: The Impact of Brand Image and Service Quality on Satisfaction, Trust, and Repeat Behavior at PT BPR Bank Sleman Kusworo, Leo Jati; Setiawan, Zunan; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3239

Abstract

This study empirically tests a stimulus–response model that links Brand Image (BI) and Service Quality (SQ) to Customer Loyalty (CL) through the mediating mechanisms of Customer Satisfaction (CS) and Brand Trust (BT) in the context of a regional public bank, PT BPR Bank Sleman (Perseroda). Grounded in expectancy disconfirmation theory and the Stimulus Organism Response framework, the research uses survey data collected from active retail customers and analyzes the hypothesised paths via PLS-SEM. The sample (n 400) was drawn to reflect branch, tenure, and demographic strata typical of BPR clientele. Results indicate that Brand Image and Service Quality both exert significant positive effects on Customer Satisfaction and Brand Trust. Customer Satisfaction and Brand Trust, in turn, strongly predict Repurchase/Revisit Intention and overall Customer Loyalty, confirming their mediating roles. Notably, service quality’s effect on behavioral loyalty is largely indirect operating through satisfaction whereas brand image contributes both directly and indirectly by enhancing trust and setting expectations. Practical implications emphasize that BPRs should coordinate brand positioning with consistent service delivery: investments in frontline training, process reliability, and community-oriented brand narratives yield higher retention than price-only competition. The study contributes theoretically by validating the stimulus organism response chain in a localized banking setting and methodologically by offering a validated measurement battery adapted for BPRs. Limitations include single-institution focus and cross-sectional design. future research should pursue longitudinal and multi-site comparisons to verify temporal stability and generalizability across regional banks.
Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan melalui Keputusan Pembelian Rahma, Fahri Kurnia; Sukardi, Sukardi; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3491

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas pelanggan yang dimediasi oleh keputusan pembelian pada produk McDonald’s di Yogyakarta. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada pelanggan McDonald’s di Yogyakarta. Metode pengambilan sampel yang digunakan adalah nonprobability sampling dengan teknik purposive sampling, dengan kriteria responden yang pernah melakukan pembelian dan mengonsumsi produk McDonald’s minimal dua kali dalam tiga bulan terakhir. Jumlah sampel dalam penelitian ini adalah 150 responden. Data yang diperoleh kemudian dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian ini menjunjukan bahwa Citra merek tidak berpengaruh signifikan terhadap loyalitas pelanggan, Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Citra merek tidak berpengaruh signifikan terhadap keputusan pembelian, Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, Keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas pelanggan, Keputusan pembelian tidak memediasi secara signifikan hubungan antara citra merek dan loyalitas pelanggan dan Keputusan pembelian memediasi secara signifikan hubungan antara kualitas produk dan loyalitas pelanggan. Temuan ini mengindikasikan bahwa dalam konteks McDonald’s di Yogyakarta, loyalitas pelanggan lebih banyak dipengaruhi oleh faktor fungsional seperti kualitas produk dan pengalaman pembelian, bukan semata oleh citra merek.
The Model E-SerQual Terhadap E-Satisfaction Dan E-Loyalty Pada Pengguna Layanan BCA Mobile Banking Kurnia, Siti Aisah; Adhilla, Fitroh; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3743

Abstract

Perkembangan teknologi digital mendorong dalam peningkatan mobile banking sebagai sarana transaksi keuangan yang cepat, mudah dan fleksibel. BCA Mobile Banking menjadi salah satu layanan perbankan digital dengan jumlah pengguna yang semakin meningkat di Indonesia. Menganalisis faktor-faktor yang memengaruhi kepuasan dan loyalitas nasabah BCA. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi e-service quality yang dimensi nya yaitu personal needs, site organization, user friendliness dan efficiency terhadap e-loyalty serta e-satisfaction sebagai mediasi. Penelitian ini menggunakan kuantitatif dengan metode non-probability sampling melalui teknik convenience terlebih dahulu kemudian menggunakan purposive sampling dengan 100 responden pengguna BCA Mobile Banking. Data dianalisis menggunakan metode Partial Least-Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa efficiency dan user friendliness berpengaruh berpengaruh positif dan signifikan terhadap E-Loyalty melalui E-Satisfaction, sedangkan personal needs dan site organization tidak menunjukkan pengaruh signifikan. Selain itu, seluruh variabel dalam model memenuhi kriteria validitas dan reliabilitas, serta nilai R² dan Q² menunjukkan bahwa model memiliki daya prediksi yang memadai. Penelitian ini mengindikasikan bahwa efisiensi layanan dan kemudahan penggunaan aplikasi menjadi faktor utama dalam meningkatkan kepuasan dan loyalitas pengguna terhadap layanan mobile banking BCA. Penelitian ini juga memberikan kontribusi teoritis dalam pengembangan riset pemasaran digital dan rekomendasi praktis bagi industri perbankan dalam meningkatkan kualitas layanan mobile banking.
Pembuatan Grating Tahan Beban Truk Muatan Pasir atau Batu di Malang Hadi, Syamsul; Witono, Kris; Kasijanto, Kasijanto; Purwoko, Purwoko; Muqit, Abd.
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3827

Abstract

Damage to the grating after being passed by heavy vehicles from trucks carrying hot asphalt during road repairs with asphalting of roads in residential areas is a problem faced. The purpose of community service is to obtain grating made of strong steel that can be passed by trucks loaded with stone or sand or asphalt with a full load and can be entered by rainwater and passed by heavy vehicles without sagging or damage, but can be opened and closed again if desired for cleaning or repairing water gutters. The method applied is a discussion with residents to determine the desired model design, make adequate gratings, install gratings, trials and modifications, and submit to the Head of RT 03 where the gratings are installed. With the installation of good gratings, it is hoped that the safety of residents or guest vehicles can be guaranteed in traffic in the area. Thus, there is synergy between the State Polytechnic of Malang (Polinema) and residents in order to realize safety in community life in RW 06 Tasikmadu, Lowokwaru, Malang City.
Understanding How Marketing Strategies Inform Consumer Purchasing Decisions: A Qualitative Inquiry at PT Poin Medika, Yogyakarta, Indonesia Sentosa, Agung Mulya; Purwoko, Purwoko; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3821

Abstract

This qualitative inquiry explores how marketing strategies shape consumer purchasing decisions at PT Poin Medika in Yogyakarta, Indonesia. The study is grounded in the view that purchasing behavior is not merely a reaction to promotional cues, but a negotiated process influenced by perceptions, trust, and experiential signals embedded in everyday consumer brand interactions. As patient-oriented service industries grow increasingly competitive, understanding these subtler decision drivers becomes essential for crafting strategies that resonate authentically with local consumers. Using a qualitative descriptive design, data were gathered through semi-structured interviews with customers and key marketing personnel, complemented by on-site observations. All transcripts and field notes were coded and analyzed using NVivo to identify recurring patterns and relational themes. The NVivo analysis revealed three dominant clusters trust-anchored communication, where transparent information and empathetic tone strengthened perceived reliability; service experience cues, including staff attentiveness and perceived service efficiency, which shaped emotional comfort and purchase readiness; and value interpretation, reflecting how consumers evaluated the alignment between pricing, service quality, and personal health needs. The synthesis of these themes indicates that effective marketing at PT Poin Medika is less about persuasive tactics and more about cultivating relational assurance and meaningful service encounters. The findings suggest that marketing strategies rooted in clarity, human warmth, and consistent service delivery foster stronger purchase intentions. This study underscores the strategic importance of experiential and trust-based communication in guiding consumer decision-making within healthcare-related service contexts.
Digital Leadership and Quality Culture in Islamic Educational Institutions: A Multi-Level Empirical Study Saugi, Wildan; Purwoko, Purwoko; Azainil, Azainil; Nugroho, Dwi; Buhari, Muhammad Ramli
Southeast Asian Journal of Islamic Education Vol 8 No 2 (2025): Southeast Asian Journal of Islamic Education, December 2025
Publisher : Faculty of Education and Teacher Training of UINSI Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/sajie.v8i2.12023

Abstract

This study investigates the role of digital leadership in strengthening quality culture across Islamic educational institutions at various levels, from early childhood to higher education. Employing a qualitative multi-site case study approach, this research collected data through interviews, observations, and document analysis to explore how technological adoption and value-based practices shape institutional effectiveness. The findings reveal that digital leadership significantly enhances decision-making, coordination, instructional innovation, and the use of data-driven tools for quality monitoring. Leaders actively utilize digital platforms to support participatory, evidence-based governance and quality monitoring. The integration of Islamic values, including trustworthiness, discipline, and ethical digital conduct, further reinforces the consistency and depth of quality culture implementation, creating a leadership model that is both technologically adaptive and morally grounded. Higher education and senior secondary institutions show the highest level of maturity in integrating digital leadership with quality culture. In contrast, early childhood and elementary levels exhibit foundational digital adoption supported by strong value formation. The study concludes that successful digital transformation in Islamic education requires visionary leaders who can integrate technological competence, continuous quality improvement, and spiritual values. Practical implications highlight the need for structured digital capacity-building, leadership training, and strategic policy support. Future research is recommended to examine broader comparative contexts and the potential scalability of the proposed model.
Co-Authors . Muhammad Ramli Buhari Abd. Muqit Abdul Mutalib Abidin Abidin Adang Hardi Gunawan Agus Mulyono Ahmad Syarif Hidayatullah, Ahmad Syarif Aji, Ardhana Surya Antesty, Sella Antonius Antonius April, Dian Ardana Tri Arianto Ashri Hidayati Asrofi, Asrofi Athir, Zidni Afrokhul Azainil Azainil Baehaqi, Sirojul Cahya Nova Ardianto Chaeruman Chaeruman Chairuman Chairuman Chumairoh, Lutfi Cinkalasari, Bunga Ayu Desyandri Desyandri Djoharly Caniago Dwi Nugroho Efri Yulistika Eko Setijanto Elmusyafa’, Muchammad Sabath Eny Lestari Eti Kristanti Fauzan . Fikri, Muhammad Ali Fitri Yunita Fitroh Adhilla Hadi Susilo, Sugeng Hamilaturroyya, Hamilaturroyya Hananto, Arif Zuhal Amin Hari Setiabudi Husni, Hari Setiabudi Hartono, Rudi Herawati , Anisa Nur Hidayah, Ian Fii Barril Ida Zahara Adibah, Ida Zahara IFAH KHADIJAH, IFAH Ihsaniar, Aura Imam Anas Hadi, Imam Anas Indaryanti Indaryanti Irawan, Noval Jahid, Md. Abu Judijanto, Loso K. Hashimoto Karyadi Karyadi Kasijanto, Kasijanto Kris Witono Kuntoadi, Danang Kurnia, Siti Aisah Kurniawan, Rangga Muhammad Kusworo, Leo Jati Laksmi Andri Astuti Mahmud, As’ad Mahmud, Moh. Abu Mandasari Saragih, Yasmirah Marhadi Marhadi, Marhadi Maskur Maskur Mudrikah, Mudrikah Muhammad Husni Thamrin, Muhammad Husni Muttaqin, Fandi Ahmad Nasikin, Moch Noor, Laili Savitri Nugroho, Andy Nur ‘Azah Nurdiani, Tanti Widia Nurmasihin, Nurmasihin Pamungkas, Ferdy Pasiri, Rafi Al Poppy Laksita Rini Pramana, Yanuar Sigit Priyatno Harsasto Pujianto Pujianto Purnomo, Frederick Johan Purnomo, Heri Dwi Putra, Eka Satrio Putro, Bambang Novianto Qusairi, Velya Lizhariany Hafidha R. Sopyan Sauri Rachmawati, Nuzulia Rahma, Fahri Kurnia Rahmadillah Putra Yuslam, Aviv Rahmat, Ega Septia Rakhmawati Rakhmawati Ramadhani, Tito Ramadhani Ramidi, Ramidi Ratlan Pardede Safari, Apay Samiyah Santosa, Sugeng Budi Saputra, Wahyu Yas Sentosa, Agung Mulya Setiawan , Zunan Setiawan, Zunan Setyawan, Rai Rake Sholikah, Mar’atus Siswanto, Febby Gunawan Sri Aguswarini Sri Aguswarini Lestiyowati Sri Bagiawati Sri Setiyowati Sri Setyowati Subaryata, Subaryata Sudarso Kaderi Wiryono Sugalih, Michael Primanda Suherman, Usep Sukardi Sukardi Sulistyo, Beni Agus Supraptomo, R. Th Suprihatin Suprihatin Suryandari, Retno Suseno, Andi Susilo Utomo Swasono R. Tamat Syamsul Hadi Titi Candra Sunarti Uswatun Chasanah Utik Bidayati, Utik Waeno, Mahamadaree Wahyu Nugroho Warman Warman Widarti, Tri Widiantoro, Akbar Sigit Widyastuti Widjaksana Widyatmike Gede Mulawarman Wildan Saugi Yatmi, Yatmi Yayan Tahyan Yono Sugiarto Zaenal Abidin Zainal Abidin Zainudin bin Hassan, Zainudin bin