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All Journal Natural Science: Journal of Science and Technology SAINSMAT AGROTEKBIS LiNGUA: Jurnal Ilmu Bahasa dan Sastra Inspiratif Pendidikan Gravitasi Jurnal Pilar EXPOSURE JOURNAL Jurnal Pembelajaran Berpikir Matematika Jurnal Hutan dan Masyarakat Preventif: Jurnal Kesehatan Masyarakat Jurnal EMT KITA IJoLE: International Journal of Language Education Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PERENNIAL Jurnal Review Pendidikan dan Pengajaran (JRPP) UMI Medical Journal Jurnal Akta Yudisia Dialog Jurnal Abdi Insani IJECA (International Journal of Education and Curriculum Application) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen Al-Ulum: Jurnal Pendidikan Islam Mitra Mahajana: Jurnal Pengabdian Masyarakat Al-Maraji': Jurnal Pendidikan Bahasa Arab Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Journal Peqguruang: Conference Series JURNAL ILMIAH GLOBAL EDUCATION Empowerment : Jurnal Pengabdian Pada Masyarakat Al-Kawakib Edukha : Jurnal Penelitian dan Pengabdian Masyarakat Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam JUANGA: Jurnal Agama dan Ilmu Pengetahuan Al-Ulum: Jurnal Pendidikan Islam Syams: Jurnal Kajian Keislaman Jurnal Al-Qayyimah International Journal of Informatics, Economics, Management and Science Edukasia: Jurnal Pendidikan dan Pembelajaran SAINSMAT: Jurnal Ilmiah Ilmu Pengetahuan Alam Al-Idarah : Jurnal Manajemen dan Bisnis Islam ELITERATE : Journal of English Linguistics and Literature Studies Al-Muyassar: Journal of Arabic Education Indonesian Research Journal on Education Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam Madani: Multidisciplinary Scientific Journal EL Islam Jurnal Media Pengabdian Komunikasi TONGKONAN: Jurnal Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Ilmu Manajemen Sosial Humaniora (JIMSH) Iltizam : Jurnal Ekonomi dan Keuangan Islam Media Hukum Indonesia (MHI) Advances in Cancer Science Jurnal Tarreang: Tren Pengabdian Masyarakat Agrokompleks Canonia Religia: Jurnal Studi Teks Agama dan Sosial Ulil Albab Jurnal Lempu Idarah: Jurnal Manajemen Pemasaran Al-Hashif: Jurnal Pendidikan dan Pendidikan Islam Parabela: Jurnal Ilmu Pemerintahan & Politik Lokal TechTalent & Business Review JILMATEKS Jurnal Ilmiah Mahasiswa Teknik Sipil PUSKAPSI Law Review
Abd. Rahman
Doctorate Degree in Tourism Udayana University
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The Impact of Experiential Marketing, Destination Image, and Viral Marketing on Visitor Satisfaction in the Post-Pandemic Tourism Industry of Central Sulawesi A, Muhammad Umar; Rahman, Abd.; Yasin, Muhammad; Marjun, Marjun; Latoki, Labandingi; Kamal, Kamal
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.45

Abstract

The Covid-19 pandemic has caused a decrease in the number of visitors to tourist attractions in Central Sulawesi. The government and managers have made various innovations to increase the bargaining power of tourist destinations. In the competitive landscape of the tourism industry, these innovations are crucial for attracting visitors and maintaining a positive reputation. One of the improvements made to the facilities and maintenance equipment is to ensure that tourists feel satisfied when visiting. The manager carries out emotional experiences, destination images, and viral marketing strategies to provide a sense of satisfaction to visitors. These strategies are essential for enhancing customer engagement and loyalty, which are vital in a recovering market. This study analyses experiential marketing, destination image, and viral marketing on customer satisfaction. This research involved 100 tourist visitors in Central Sulawesi. The findings of this study indicate that simultaneously the three variables have a significant positive effect, but partially they do not. The EM and VM variables each positively affect visitor satisfaction, while the DI variable does not. This highlights the need for tourism managers to prioritize experiential and viral marketing techniques in their strategies. This research suggests to tourism managers that they continue to make efforts to improve the destination's image to increase visitor satisfaction and simultaneously increase the number of visitors and return visits of tourists. Ultimately, adopting a holistic approach that combines these elements can help strengthen the overall competitive position of Central Sulawesi's tourism industry.
The Influence of Leadership Style, Organizational Culture, and Work Environment on Turnover Intention at PT. Mandala Multifinance, Palu Branch Rahman, Abd.; A, Muhammad Umar; Yasin, Muhammad; Rezal, Muhammad; Sangkota, Megawaty; Azis, Abd.
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.47

Abstract

This study aims to examine the extent to which the influence of leadership style (LS), organizational culture (OC), and work environment (WE) on the turnover intention (TI) of employees of PT. Mandala Multifinance. The assumption is that these three variables are one of the factors causing many employees to leave the company. The company cannot ignore these causal factors because they can affect the comfort of employees, which ultimately affects their desire to leave the company. This research involved 115 employees of PT. Mandala Multifinance and tested quantitatively using SPSS version 22. This study's calculated results indicate a partial positive influence on LS and OC variables, while the WE variable does not. Simultaneous calculation results show a positive influence of the three variables on turnover intention. In the competitive landscape of the financial services industry, where employee retention is critical to maintaining service quality and client trust, understanding these factors is essential. High turnover can disrupt client relationships and increase recruitment and training costs, making it imperative for organizations to address leadership, culture, and environmental factors effectively. This study suggests that all companies, particularly in the financial sector, pay attention to these factors for the convenience of employees to reduce turnover intention.
Co-Authors A Fahira Nur A Halim A, Muhammad Umar A. Laadi, Mukhlish Abd. Azis, Abd. Abd. Qadir Gassing Abdul Fattah Abdullah, Muhammad Arafat Abubakar, Achmad Adfar, Mohamad Afin, Ach. Afingkan, Muliddia Agus Gunawan Ahmad, Musdalifa Ahmed Sardi Al Hakim, Winanda Fajri Al Jauhari, Shofwan Ali Kusno Amalia, Andi Ega Rizqi Amin, Nur Fadilah Fadilah Anadra, Rahmi Andi Muh Islah Anis Fauzi, Anis Arfiah, Arfiah Arhad, Muhammad Arianty, Nova Assiddiq, Muh. Astuti, Lili Azizah Nurdin, Azizah Bahtiar Bahtiar Busman Busman, Busman Cecep Zakarias El Bilad, Cecep Zakarias Devi Novitasari, Devi Diah Retno Dwi Hastuti Dian Arief Pradana Djufri, Ismi Azizah Dwi Jumansyah, L.M. Risman Elly Warni Erfiani Erfiani Fadhil, Andi Fahrial Amiq Fahrizal Nurzaman Farodis, Zian fatimah Fatimah Fatma, Sitti Fatmawati, Fatmawati Ferdinan Ferdinan, Ferdinan Fitriah, Anis Fitrianto, Anwar Furqan Furqan, Furqan G. Gunawan Gassing, Abdul Qadir Geminastiti Sakkir Gilang Ramadhan Randalembah, Gilang Ramadhan Hamdan, Muhammad Rais Hamdanah Hamdanah Hamdi, Ahmad Hanafi Ashad Hartini, Diah Ayu Hasanuddin Hasanuddin Hayat, Nahrul Henny Fauziah Herman, Arfian Alinda Hermiyanti Hermiyanti, Hermiyanti Hilmiyah, Mifda Husain Sosidi Ibnu Hajar Idrus, Yasnawi Ilahiyah, Iva Inayatul Ilyas, Nita Magfirah Irawati Irawati Irundu, Daud Irwandi Irwandi Islamy, Firsty Twentieth Januar Istiastuti, Ferlina Jamaludin M Sakung Jusman Jusman Kalaati, Ismail Kamal, Kamal Karim, Faradillah F. KHADAFI, MUHAMMAD Kristiawan, Dana Yudha Kurniati Kurniawan, Herman Laelaem, Zaifuddin Laily Masruroh, Laily Latif, Nurfadilah Latoki, Labandingi Leiwakabessy, D. Rudolf LUKMAN, LUKMAN Madinah, Nur Mallapiang, Yassir Mappiwali, Hermawati Marjun, Marjun Masyhur, Mahfudz Mattalitti, Muhammad Ihsan Maulidah, Maulidah Mikola, Nanda Misbakhul Munir Mochammad Imron Awalludin Moh Dahlan Th Musa Mowafg Abrahem Masuwd Muchtar, Andi Asikin Muh Jusman Rau Muhammad Astrianto Setiadi, Muhammad Astrianto Muhammad Basri Muhammad Fikri Muhammad Haramain Muhammad Irfan Muhammad Jufri Muhammad Massyat, Muhammad MUHAMMAD SAID Muhammad Umar Muhammad Yasin Muhammad Yunus Mukhsar . Mulyono Mulyono Musafira Musafira Muslimin, Nurul Hikmah Musmulyadi, Musmulyadi N, Nurfadilah Nahe'i, Nahe'i Nahei, Nahei Ni Ketut Sumarni Nikmah Utami Dewi Nur, Fakhriyah Nurdin Rahman Nurfania, Andi Elvira Nurhasanah*, Nurhasanah Nurul Hikmah Paizin, Khaerul Prastiyo, Andi Purwoko, Agus Qaizar Qalbi, Nur Rahim, Abd Rahim, Yusuf Rahmi, Azvi Rajab, Marwan Ramlan, H. Ratnawati Ratnawati Rezal, Muhammad Riema Afriani Kusumadewi Rijal Rijal Rika Kurnia Rini Perdana Rita Bulan Rivai, Moh. Nur Rizal H, Muhammad S, Abdillah Sabir, Muhammad Sadiq Salinding, Marthen B. Samsul Arifin Samudi Sangkota, Megawaty Shamsul Siti Asiah Sitti Nuraeni Sobri Sobri Sri Astuty Suci Wulandari Suhartina Suhartina, Suhartina Sujariati Sujariati, Sujariati Sukandi, Sukandi Sukma Fitri, Mizani Sulaya, Jamil Sumardianti, Dwi Sumiati Side Suriati Eka Putri Susanti, Weti Syafruddin Syafruddin Syahruddin Mahmud, Syahruddin Syamel, Sitti Sahara Tahir, Muh. Tarmizi Taslim, Muhammad Tumbingo, Zulhidja Ulfah Attamimi, Ulfah Vanessa, Anadya Diva Wardana Wardana Yaakob, Mohd Aizul Yusma Indah Jayadi Yusriadi, Muh. Yutdam Mudin Zamsir Zamsir Zohriah, Anis Zulaikha, Nurratri