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All Journal Manajemen Krida Wacana MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen International Journal of Supply Chain Management GEMA EKONOMI PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Business, Economics and Entrepreneurship Jurnal Manajemen Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Jurnal Ekonomi Trisakti Journal of Social And Economics Research Abdimas Indonesian Journal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Dirkantara Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Sistem Informasi dan Manajemen EBID:Ekonomi Bisnis Digital Jurnal Multidisiplin Indonesia Social & Economic Bulletin International Research Journal of Business Studies ManBiz: Journal of Management and Business journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Sri Vandayuli Riorini
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Pengaruh Brand Experiences dan Relational Benefits terhadap Loyalty pada Industri Fast Food di Indonesia Winata, Edward; Vandayuli Riorini, Sri
Jurnal Multidisiplin Indonesia Vol. 2 No. 5 (2023): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v2i5.224

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh confidence benefits, social benefits, dan special treatment benefits terhadap repurchase intentions. Untuk mengetahui pengaruh confidence benefits, social benefits, dan special treatment benefits terhadap willingness to pay more. Untuk mengetahui pengaruh confidence benefits, social benefits, dan special treatment benefits terhadap word of mouth. Untuk mengetahui pengaruh sensory, affective, intellectual dan behavioural experiences terhadap repurchase intentions. Untuk mengetahui pengaruh sensory, affective, intellectual dan behavioural experiences terhadap willingness to pay more. Penelitian ini menggunakan pendekatan kuantitatif, dimana merupakan cara yang digunakan untuk menjawab masalah penelitian yang berkaitan dengan data berupa angka atau numerik. Jumlah responden yang telah mengisi kuesioner mayoritas Wanita dengan persentasi 56.4% sedangkan responden Pria sebesar 43.6%. Berdasarkan hasil uji validitas menggunakan metode Correlations dapat dijelaskan bahwa variabel Confidence Benefits dinyatakan valid karena memiliki nilai keseluruhan pada Pearson Correlation lebih dari 0,6 dan memiliki nilai sig secara keseluruhan sebesar 0,000 lebih kecil dari 0,005. Mengenai manfaat relasional, hasil penelitian ini mengidentifikasi dampak signifikan bahwa “manfaat kepercayaan, manfaat sosial, manfaat perlakuan khusus terhadap WPM, WOM dan RI.
Influence of the Boy Band BTS As Brand Ambassadors To Purchase Intention Mediated by Tokopedia 's Brand Image and Brand Awareness in Indonesia Dian Saputri, Silvi; Vandayuli Riorini, Sri; Badzlina Nabila, Lintang
Jurnal Multidisiplin Indonesia Vol. 2 No. 12 (2023): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v2i12.968

Abstract

BTS is currently the most famous Korean idol boy band not only in Indonesia but also throughout the world. Because of their high profits, many large companies are eyeing to work with them as Brand Ambassadors and product influencers, eventually giving rise to the term "BTS effect." This research aims to analyze the influence of Brand Ambassadors on intention to purchase skin care products which Brand Image and Brand Awareness mediate. The method used is non-probability sampling with a purposive sampling approach because the respondent is a Tokopedia user who knows Tokopedia's Brand Ambassador. Data analysis used the Statistical Package for the Social Sciences (SPSS) with 103 Tokopedia user respondents in Indonesia. The research results show that Brand Ambassadors influence Brand Image, Brand Awareness, and Purchase Intention. Brand Ambassadors have a positive influence on Brand Image and Brand Awareness.
Pengaruh Social Media Marketing dan Ewom Terhadap Customer Engagement Di Industri Restoran Fast Foods Alya Rahmania; Sri Vandayuli Riorini; Alisha Rahmadhanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.6990

Abstract

Penelitian ini mengeksplorasi faktor-faktor yang memengaruhi customer engagement dalam industri restoran fast food di Jakarta, dengan fokus pada Social Media Marketing (SMM), Perceived Innovativeness, Electronic Word of Mouth (eWOM), Customer Satisfaction, dan Service Convenience. Menggunakan metode kuantitatif dan analisis Structural Equation Modeling (SEM), beserta melibatkan 168 responden. Hasil menunjukkan bahwa SMM dan Perceived Innovativeness berpengaruh positif signifikan terhadap keterlibatan pelanggan. Selain itu, kepuasan pelanggan berfungsi sebagai mediator antara eWOM dan keterlibatan, sementara kenyamanan layanan memoderasi hubungan antara kepuasan dan keterlibatan. Penelitian menyimpulkan bahwa strategi pemasaran yang interaktif, inovasi produk, serta kenyamanan layanan adalah kunci untuk meningkatkan keterlibatan pelanggan dan daya saing restoran fast food.
PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE, BRAND TRUST TERHADAP PURCHASE INTETION PRODUK MAKANAN CEPAT SAJI DI INDONESIA Sari, Wulan; Riorini, Sri Vandayuli; Agustina, Rita
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1033

Abstract

This research aims to analyze the influence of Perceived quality, Brand awareness, Brand image, and Brand trust on Purchase intention for fast food products in Indonesia. The research uses quantitative methods by collecting data through questionnaire surveys. The independent variables in this research consist of Perceived Quality, Brand Awareness, Brand Image, and Brand Trust. Meanwhile, the dependent variable in this research is Purchase Intention. This research is included in correlational research. The data used is cross-sectional. Samples will be distributed using purposive sampling to fast food consumers in five big cities in Indonesia. The sample used in this research was 100 respondents. The collected data will be analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The research results show that there is a significant positive influence between Perceived quality, Brand awareness, Brand image and Brand trust on Purchase intention for fast food products in Indonesia.
Analisis Segmentasi dan Penargetan Pasar Sneakers Lokal di Jabodetabek Farras, Muhammad Ammar; Muhammad Rafi; Farhan, Mohamad; Riorini, Sri Vandayuli
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, public perception of local footwear products has shifted positively along with increasing awareness to support domestic products. Changes in consumer preferences, the development of e-commerce, and demands for quality and sustainability are important factors in forming an effective marketing strategy. This study aims to describe the segmentation and target market for local footwear, especially sneakers, and to design a marketing strategy based on the marketing mix approach (4P: Product, Price, Place, Promotion). This study uses a descriptive method with primary data collection through consumer interviews. The sampling technique used is purposive sampling, and data analysis is carried out using cluster analysis, both hierarchically and non-hierarchically. The results of the analysis show the formation of four market segments, with the fourth segment as the most potential target because it has the highest mean value for the product variable. The findings show that consumers prioritize comfort, prices that are comparable to quality, strategic store locations, and the influence of social media in the purchasing decision-making process. Recommended strategies include emphasizing ergonomic design, competitive pricing, optimizing offline and online distribution channels, and attractive digital content-based promotional campaigns. 
Experience, Customer Satisfaction and Word of Mouth Intention on BCA Bank Customer Loyalty Riyanta, Dylan Rachmat; Riorini, Sri Vandayuli; Arkaan Athooya Hadi
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the influence of customer experience, customer satisfaction, and word of mouth intention on customer loyalty in the banking sector, specifically among customers of Bank BCA. A quantitative method was used, and data were collected through a questionnaire distributed to 105 respondents using purposive sampling. Descriptive statistical analysis and hypothesis testing were conducted using SPSS and AMOS. The results showed that customer experience and word of mouth intention had a significant positive influence on customer loyalty, while customer satisfaction did not show a significant effect. This indicates that a positive customer experience such as responsive service and effective problem-solving can increase emotional bonds and loyalty. Furthermore, customers who intend to recommend the bank tend to be more loyal. However, satisfaction alone was not sufficient to foster loyalty without strong customer engagement or emotional connection.
Pengaruh Service Guarantee dan Perceived Quality Terhadap Satisfaction Fadillah Adelia Larsitha; Sri Vandayuli Riorini; Alfi Mazzida; Azzahra Iansfri
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1016

Abstract

The purpose of this study is to explain the influence of service assurance and perceived quality on satisfaction in e-commerce in Indonesia. Where technological developments, especially the internet, have caused changes in Indonesian consumer purchasing habits, especially those related to e-commerce. Despite the growing popularity of online shopping, companies often face challenges in service delivery, such as late deliveries and misleading advertisements. The method used in this research is hypothesis testing with a cross-sectional approach. This study involves individual e-commerce users as the unit of analysis and uses a 5-point Likert scale to measure the variables studied: service guarantee, perceived quality, and satisfaction. Instrument testing in this study was carried out with validity and reliability tests involving 125 respondents whose results were proven valid and reliable so that hypothesis testing could be carried out. The results showed that there is a positive influence between service guarantee on satisfaction and perceived quality. This suggests that effective implementation of service guarantee can improve perceived service quality and in turn increase consumer satisfaction on e-commerce platforms.
Pemasaran Influencer Bersponsor: Dampak Orientasi Komersial Konten yang Dibuat oleh Influencer Terhadap Keinginan Pengikut untuk Mencari Informasi Maulana, Mozart Elka; Riorini, Sri Vandayuli; Rizqulloh, Ariiq; Arighi, Rahmat
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6859

Abstract

This study aims to analyze the impact of the commercial orientation of content created by influencers on their followers' willingness to seek information, as well as the impact of the credibility built by influencers through their Instagram. The results show that Instagram's commercial orientation, which combines a focus on customer satisfaction and profitability, has a positive effect on the influencer's credibility. Instagram supports this through various features such as feeds, IG Stories, IGTV, and Reels, which allow influencers to showcase products attractively and build trust with their followers. Furthermore, trust in influencers, who are perceived as more authentic and easier to connect with, enhances their credibility on social media. The credibility of the messages conveyed by influencers through Instagram posts also influences customer decisions, as followers tend to trust content that is more authentic and inspirational. Additionally, followers' willingness to seek more information is influenced by the influencer's credibility, where followers who trust the influencer are more likely to explore further details about the products being promoted. This study shows that good credibility has a significant impact on followers' trust and interest in seeking additional information about the products promoted by influencers.
ANALISA STRATEGI POSITIONING MEREK TERHADAP LAYANAN MEDIA OVER-THE-TOP DI INDONESIA Sameria, Natalia; Sri Vandayuli Riorini
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22802

Abstract

Penelitian ini bertujuan untuk menganalisis strategi positioning brand layanan Over-The Top (OTT) dikalangan Generasi Z di Indonesia. Dengan meningkatnya konsumsi media digital dan persaingan antar penyedia layanan OTT, pemahaman terhadap persepsi dan preferensi Generasi Z menjadi penting untuk membentuk strategi pemasaran yang efektif. Hasil penelitian ini menunjukkan bahwa Generasi Z menilai positioning brand OTT berdasarkan aspek keunikan konten, kemudahan akses, harga terjangkau dan keterkaitan dengan gaya hidup mereka. Temuan ini diharapkan dapat menjadi acuan bagi pelaku industry OTT dalam merancang strategi positioning yang tepat sasaran untuk mempertahankan loyalitas konsumen muda
DAMPAK CELEBRITY INFLUENCER CREDIBILITY DAN CUSTOMER ONLINE REVIEW TERHADAP NIAT PEMBELIAN DI OLX AUTO Reinaldy, Muhamad Genta; Sri Vandayuli Riorini
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.23077

Abstract

Studi ini menilai pengaruh kepercayaan terhadap influencer selebriti dan ulasan konsumen di internet terhadap persepsi merek serta dampaknya terhadap keinginan untuk membeli mobil melalui OLX Auto. Metode yang diterapkan adalah deskriptif kausal dengan pengumpulan data dari 120 responden melalui penggunaan kuesioner. Variabel yang dianalisis mencakup kredibilitas influencer dan ulasan pelanggan sebagai variabel independen, sikap terhadap merek sebagai variabel intervening, serta niat beli sebagai variabel dependen. Data dianalisis melalui pengujian validitas, pengujian reliabilitas, dan analisis Goodness of Fit guna memastikan ketepatan hasil yang diperoleh. Hasil penelitian menunjukkan bahwa keyakinan terhadap influencer dan ulasan online memberikan pengaruh positif terhadap persepsi merek dan maksud untuk membeli. Penemuan ini sangat relevan bagi perusahaan dalam meningkatkan kepercayaan terhadap influencer dan ulasan yang dapat mendorong niat beli konsumen.
Co-Authors Aditya Yusuf, Reno Aditya, Daffa Agustina, Rita Aji, Muhammad Pramono Akbari, Mahri Alfi Mazzida Alisha Rahmadhanti Alkatiri, Hamzah Mohammed Alya Nadhiah Alya Rahmania Amalia Sholikhah Amika*, Andini Widya Nur Andhika, Muhammad Andhika, Raihan Andreas Wahyu Gunawan Anggoro, Hendrik Bagus Anjani, Winda Ayu Annisa Rahma Febriyanti Annisa, Ferren Noor Anwar, Muhammad Alifan Aprilia, Risma Aprilianti, Indah Aprilola, Rika Aqamal Haq Aqillah Kusuma Astuti Cahya Rani Arighi, Rahmat Arkaan Athooya Hadi Arnolt Kristian Pakpahan, Arnolt Kristian Athalia Manuela Kadang Ayub Yusabiran Az-Zahra, Tsania Alza Azwad, Teuku Syaqil Fizrul Azzahra Iansfri Azzahra, Aisyah Azzahrah, Afiffah Badzlina Nabila, Lintang Bagas Wicaksono, Bagas Banuaji, Respati Bayquni, Indra Rizki Benedick, Julio Berliyanti, Dita Oki Brahmantyo Trihantoro Budiman, Michael Burhan, Aqilah Araminta Carolina, Elisabeth Christine Chairunnisa Aldiva Achmad Christina Catur Widayati Dacosta, Kornelia Johana Daffa Alif Rizaldy Danisa, Danisa Dede Siti Rohmah Depari, Albertha Nathania Devina Derita, Anastasia Mariana Dian Saputri, Silvi Dirdia, Ringke Djaganata, Alodiazada Nurihda Donny Setiawan Dwi Atmoko, Yudi Dzakiyanadira, Fasya Elka, Mozart Elsya Ardianti Saputri Elvira Pratiwi Fadel Farraz Rizkianto Fadhillah, Farhan Fadillah Adelia Larsitha Faradilah, Tasya Farhan, Mohamad Farras, Muhammad Ammar Fernando, Akmal Wira Feski Maisa Putra Fienda Oryza Sativa Putri Fitrawan Putro, Ilyas Fitri, Pocut Melani Raihana Fitriani, Destin Aurelia Ginting, Rethasioina Hanindita, Lisa Putri Harits Naufal Irfandy Hendrik Aprianto Herry Mulyono Hidasanita, Helzya Hilal Hamdi, Labib Hilmi Akbar Hibbani Hutomo, Kayla Nirandra Alifia Iman, Aljenadryn Adzani Ina Oktaviana Matusin, Ina Oktaviana Indah Aprilianti Indahyanti, Tri Indiera Lievea Dewi Inka Natasya Hagaina Bukit Jelita Rizki Widyowati Julia Alamsyah, Sarah Amanda Kahfi, Zhavira Kautsar, Kevin Al Khodijah, Marcelina Kirana, Ruri Koswara, Tri Merdiana Krishna, Hidan Bayu Kurnianingsih, Sudjudi Widia Kurnianto, Rabbani Adam Kurniawati, Fani Laddyana Citra, Febby Lathfi, Muhammad Lathifah Zahrah Lestari, Septiani Dwi Lubis, Farrel Naufal Gymnastiar Lubis, M Mahdi Fawwaz Luki Adiati Pratomo M. Rafi Maharani, Intan Priyanka Mahardhika, Rayhan Agistian Marcellina, Siti Mardani, Elita Maria Widiastuti, Maria Maulana, Mozart Elka Meisha, Astiana Misael Panarung Lantik Moenzain, Muhammad Daffa Muhammad Faris, Muhammad Muhammad Rafi Muhammad Rafli Nur Faiz Muhammad, Armand Murtiningsih, Retno Sari Nabila Arafa, Sella Nabila, Lintang Badzlina Nabilah Saninaya , Alma Nabilah Saninaya, Alma Nanda, Andhika Tria Nareswari Paramesti Nicholas Aldo, Pascalis Nicolas Aldo, Pascalis Nisa, Choirul Nisa, Sarah Ade Nita Deanah Novan Rafael, Joshua Nurulita, Dyahayu Amanda Pakpahan, Arnold Pane, Intan Tiur Nauli Paramita, Destiana Pradana, Dennis Putra, Ahmat Mutawali Putranda, Raihan Andhika Dhiyaa Putri Permatasari, Putri Putri, Annysa Alifia Putri, Yunia Anida Putro, Ilyas Fitrawan RACHMAT HIDAYAT Radhitya Haikal Wafie Raihan Rizki Fajri Ramadhan, Ade Faradina Ramadhani, Saskia Cinta Rashieka Ghinaa R Reinaldy, Muhamad Genta Renny Risqiani Rihliani, Nihla Rinda Maidita Rionald, Gemma Adam Riyanta, Dylan Rachmat Rizqulloh, Ariiq Robert Kristaung Sabilla, Tasya Agustin Elsha Sadra, Teungku Recha Maula Safitri, Vera Sajidah, Ananda Hanna Sameria, Natalia Samia, Nihla Satrio, Yovando Idlal Saut Maruhal Togatorop, Yunus Tulus Sejati, Satria Sukma Selvia Selvia Setiadi, Kevin Viria Singarimbun, Adigiya Rapha Sionaga, Derby Sirait, Koramen Haulian Sonnu Aliefirnanda Sugalih, Bangkit Sugama, Nuresa Ibnu Sulistianti, Maylara Sumardyo, Steven Surjadi, Vaness Prama Surya Aditya Widya Putra Sutan Alvares Abhyasa Syafruddin, Muhammad Kurnia Tahira, Nina Tambunan, Jeremie Wise Tampubolon, Jesie Tanuwijaya, Justine - Uswatun Hasanah Utami, Oktavia Reza Utami, Siti Wiji Vinna Lovely Hendika Virginia Balqqis Zacqualine Wahyuni, Ratih Sri Walidaeni, Ihsanul Wawin, Kristianti Yulistia Bala wibowo, amirudin Widiasmara, Sharoh Widyanto, Muhammad Aqil Wijaya, Tania Miya Wildaf, Obit Habibul Winata, Edward Wulan Sari, Wulan Xaviera, Winda Yasmir, Muhammad Chumaydi Yola Pangestu, Fahmi Yunasli, Fatimah Sabrina Adisha Zagoto, Andri Reynaldi Zahrudin, Muhamad Ricky Zandroto, Risanti Khristi Zefanya Zidane, Nevada Ali