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Journal : International Journal of Artificial Intelligence Research

ONLINE IMPULSE BUYING; FACTORS EFFECT OF IMPULSIVE SYSTEM STIMULI AND ORGANISM Siska Maryunitasari; Adi Santoso; Naning Kristiyana
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.750

Abstract

This study aims to explore the factors that influence impulse buying behavior on social commerce platforms caused by review quality, source credibility, and observational lierning which are mediated by positive effects. The population of this study is consumers on social commerce platforms. A total sample of 318 respondents. This research method is path analysis with analysis tools using the statistical software AMOS 24. This research found that review quality and source credibility had no effect on the positive effect, but observational lierning had a significant effect on the positive effect. The results of this research also found that review quality, source credibility, and positive effect affected impulse buying behavior, but observational lierning had no significant effect on impulse buying behavior. Furthermore, the positive effect can mediate the relationship between observational lierning and impulse buying behavior, but cannot mediate between review quality, and source credibility on impulse buying behavior. Marketers to increase impulsive buying behavior must create a positive effect on consumers and must also pay attention to review quality, source credibility, and observational lierning because these three things can increase impulsive buying behavior. So that should be the full attention of the company. The results of this study have a novelty that can be used to extend theoretical research. Research with this new research model also reveals the understanding that social interaction can motivate impulsive buying behavior. Meanwhile, this research also discusses the effects of mediating variables.
Co-Authors Abdurohim, Dindin Aghnia Salma Salsabila Aini, Erlina Nurul Alberta Adinata Alghazeer, Rabia Alifah Febirika Nurjanah Amelia Putri Amellya, Risnanda Putri Anam, M. Khairul Ananda, Yudha Rizky Andri Wardiana, Andri Anggorowati, Luki Sri Anggraeni, Fahrida Noor Anugerah Yuka Asmara Aprylia, Regyta Ardianto*, Felix Ardyan Firdausi Mustoffa Ari Irawan Astuti, Nanda Widia Atikana, Akhirta Aulia, Amanda Karismatul Auliasari, Ria Windi Azhar, Nuril Azzahra, Salsabila Bafirman HB Bambang Yulianto Beltasari, Ruri Acnes Bety Oktavia Rahayu Chamidah, Siti Chamidah, Siti Chandra Bella Kartika Chrisna Adhi Suryono Dede Hermawan Delianis Pringgenies Desriani Desriani Dwi Astuti Dwi Warni Wahyu Dwi Wulandari Dwisakti*, Vebrian Edi Kurniawan Edy Kurniawan, Edy Efendi, Zakaria Eka Destriyanto Pristi Eka Destriyanto Pristi Eka Destriyanto Pristi Ayuningtyas Endah Puji Septisetyani, Endah Puji Ervia Yudiati Evit Harmawati Fanji Farman Fatimah Azzahra Febrianti Muji Trianawati Felix Ardianto* Fery Setiawan Fery Setiawan Fery Setiawan Fery Setiawan Fery Setyawan Fery Setyawan Fitri Suratin Fitria Hidayati, Fitria Gessy Augustina Dwi Saputri Hadi Sumarsono Hadi Sumarsono Hanik Rahmawati, Hanik Hanim, Meysella Al Firdha Happy Fitria, Happy Heri Wijayanto Herma Rio Candra Saputra Himawan, Alayna Lillahida Indri Husnaa, Ulfatul Iin Wijayanti Indrawan , Ahmad Faras Iqomatuddin, Muhammad Irmanida Batubara Isna Nur Rahmawati Ita Widowati Juliawati Juliawati Kartika, Chandra Bella Kastian, Ria Fajarwati Khasanah, Alfina Asma’ul Kiswanti, Nafisyah Komang Alit Paramitasari Kristianto, Eugenius Tejo Sukmojati Kristyana, Naning Kumala, Masria Kusharyoto, Wien Kuska, Dila Ayu Ramanda Kusumaningrum, Reny Kusumawardhani, Dhian Kusumawati, Arizah La Ode Sugianto Laila Fijannatin Naim Laksono Trisnantoro Lestari, Marlina Dewi Lina Pina Uljannah LINDA SUKMARINI Lubis, Yunida Syafriani M. Sulastiningsih, Ignasia Muhammad Rizky Alamshah Muhammad, Fadil Mulyadi Mulyadi Naning Kristiyana Naning Kristiyana Naning Kristiyana Naning Kristiyana Naning Kristiyana, Naning Nayni Nayni Neng Herawati, Neng Nisa'u Lailatizzahro Nistirohah Nur Fitriani Niwayansari, Fira Norma Hapsary Novianti, Metta Nuraini , Ria Azizah Tri Nurdiana Nurdiana Nurul Iman Nurul Iman, Nurul Nusuki, Ina P Cahyono Pari, Rohmah Popi Hadi Wisnuwardhani, Popi Hadi Pradana, Sepbrio Ian Pradipta, Farel Bragas Pramudya, Dimas Alfikri Prasetyaningrum, Pekik Wiji Prasetyo, Ilham Adi Prasetyoputri, Anggia Prastiwi, Dina Alva Pratama, Dimas Dipa Pratiwi, Anggun Anggraini Mila Pristi, Eka Destriyanto Purnomo, Rochmat Aldy Purwaningrum, Titis Purwantiningsih Sugita PUSPITA LISDIYANTI Puspita Sari Puspitasari, Muthia Fahriyah Putra, Masteria Yunovilsa Putri, Isna Hary Ardita Qibtiyah, Mariah Rabiatul Radita Noviani Rahayu, Listyowati Puji Ramadani, Ratna Dwi RATIH ASMANA NINGRUM Ratna Wulandari Ratri Widya Wulandari REIGION JUMANTORO Renaldi, Bagas Revina Lindya Kusuma Riawan Riawan Riawan Riawan Riawan Riawan, Riawan Riski Taufik Hidayah Ristianawati, Yuyun Rivaldi, Hengky Riyona Desvy Pratiwi, Riyona Desvy Riza Dessy Nila Ayutika Rizki Gagah Saputra Rudhi Pribadi Rusdjijati, Retno Ryza Wahyu Anofa S Hartono Sabela, Rizka Elis Safitri, Unna Ria Salsabila, Puti Athirah Sari, Lina Fatika Sepbrio Ian Pradana Setiawan Edi Wibowo Setya Raharja Shabrina, Yuniar Nur Siska Maryunitasari Siti Arifah Sri Hartono Sri Hartono Sri Hartono, Sri Subarkah, Windu Praditiyo Suhaimi, Ahmad Sunarya, Yaya Sunaryo Sunaryo Susanto, Akhiyan Hadi Suyoko, Ahmad Tasya Melania Nasution Titi Rapini Titi Rapini, Titi Titis Purwaningrum Tsabita, Azza Salma Uljannah, Lina Pina Umi Farida Umi Farida Umi Farida Umi Farida Vebrian Dwisakti* Vicamara, Ulfa Wahna Widhianingrum Wahna Widhianingrum, Wahna Wahyuningsih, Dwi Warni Wayan Wijaksono Wibowo, Rahmada Yasmin Ari Wicaksono, Heribertus Wijaksono, Wayan Wijaya, Sri Kartika Wijianto Wijianto Wisnasari, Shila Wisnuwardani, Popi Hadi Yana Rubiana, Yana Yana Rubiyana, Yana Yulia Kurniaty Yulian Wiji Utami Yuliana Mariya Ulva Yuliarta, Refina Dwi Zeini, Cerlis Cesar