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Journal : Jurnal Bisnis Event

PROSES PELAKSANAAN EVENT ROADSHOW NONTON BARENG FILM PETUALANGAN SHERINA 2 BERSAMA INDOFOOD OLEH PT KREASI KARYA BANGSA Sugiyanto, Shabrina Mitsalina; Sudarno, Sudarno
Bisnis Event Vol. 5 No. 20 (2024): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v5i20.6881

Abstract

Roadshow Event “Nonton Bareng Film Petualangan Sherina 2," organized by PT Kreasi Karya Bangsa (United Creative) for PT Indofood CBP Sukses Makmur, Tbk., integrates brand activation, enhances brand awareness, and demonstrates effective corporate event and roadshow event management. This initiative revives the nostalgic impact of the iconic film "Petualangan Sherina" on Indonesian childhoods, offering consumers, Indofood employees, and various local film and arts communities in Jakarta, Bandung, and Surabaya the opportunity to experience "Petualangan Sherina 2" with Indofood. The event includes pre-event activities such as Instagram giveaways by Indofood, Indomilk Susu Steril, and Chiki Twist, promoting brand awareness and introducing Indofood's new products. Additionally, it features meet & greet sessions with the cast, interactive games with e-wallet prizes, and engaging mascots, enhancing participant engagement and satisfaction. Effective event planning by PT Kreasi Karya Bangsa ensures smooth execution, positive participant feedback, and strengthens client trust, underscoring the importance of meticulous event management in achieving successful brand activations and corporate events.
Pemanfaatan Media Sosial Bagi Produk Jasa Yang di Tawarkan Oleh PT Utama Media Cemerlang Tejakusuma, Sabrina Prabawati; Sudarno, Sudarno
Bisnis Event Vol. 5 No. 20 (2024): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v5i20.6966

Abstract

PT Utama Media Cemerlang utilizes social media to promote its products and services. This company offers two categories of service products, namely Event Management and Advertisement, these two product categories are offered via social media platforms such as Instagram, Facebook, LinkedIn, and Email. Through a qualitative approach with observation, interviews, and documentation methods. This research shows that strategic use of social media expands market reach and strengthens relationships with potential clients, which ultimately contributes positively to improving the Company's business performance. This research provides insight into the importance of the benefits of social media as an efficient and effective marketing tool for companies providing services in this digital era. Keyword: Social Media, Marketing, Event Management, Advertisements.
KARAKTERISTIK PERILAKU MINAT KUNJUNGAN GENERASI Z (Gen-Z) PADA EVENT PAMERAN (STUDI KASUS DKI Jakarta) Mubarak, Fauzi; Judisseno, Rimsky K.; Sudarno, Sudarno; Saputra, Restu Jati
Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i22.7559

Abstract

This study aims to analyze the behavioral characteristics of Generation Z's (Gen Z) interest in visiting exhibition events in DKI Jakarta. A quantitative descriptive research method was employed, involving 103 respondents aged 20–23 years. The results indicate that Generation Z considers information from exhibitions important (mean 3.46) and shows high interest in participating in seminars/workshops (mean 3.31). Location (mean 3.69) and entry cost (mean 3.38) significantly influence their visitation decisions. Although visitation frequency is low (76.9% visit only 1–2 times/year), Generation Z demonstrates awareness of sustainability practices (mean 3.38), albeit with limited willingness to pay extra for them (mean 2.77). These findings suggest that exhibition organizers should adapt strategies regarding location, pricing, and educational content to attract Generation Z. Further research is needed to generalize the findings with a more diverse sample.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Hoyi Abdullah Abdullah Abu Khalid Rivai Achmad Tavip Junaedi Achmad, Nanang Suffiandi Adelia, Qaula Adi Mustiko, Vijay Adipradana, Arrizka Yanuar Agil, Muhammad Thoriq Agung Sugeng Widodo Agus Rusgiyono Agus Setyawan Agus Subagio Agustina, Silva Nasriati Ahmad Mustafa Akhmad, Nanang Suffiadi Al Hakim, Faris Helmi Alan Prahutama Albert, Albert Setiawan Harijanto Ali Selamat Alimina, Naslina Amirudin Amirudin Amries Rusli Tanjung Anantyo, Natanael Raka Andi Andi Andriani, Farida Angelina, Dian Anggraini, Asterina Anisa Alfiani Rahayu Arami, Hasnia Arami, Hasnia Arif Sudarmanto, Arif Ariffandita Nuri Muttaqin Arifin, Rizal Aripianti, Faridha Ariyanto Wibowo, Ariyanto Asismarta Asismarta, Asismarta Asriyana, . Aulia, Ananda Putri Azaria, Candra Aziz Nur Bambang Bambang Hermanto Budi Harsanto, Aris Budi Prasetyo Samadikun Budi Warsito Budiyono Budiyono Cahyono, Agung Dwi Dadtun, Yusana Sasanti Damayanti, Sindi Darmarastri, Hayu Adi Desriyanti, Desriyanti Dewanti, Shendy Dewi Kusuma Wardani Dewi Setya Kusumawardani Dewi, Miranda Chintya Di Asih I Maruddani Diah Safitri Dian Kusuma Didik Purwadi Dini Octoria Disnawati Disnawati, Disnawati Djalal Er Riyanto Djuni Akbar Dua, Iyam L. Dwars Soukotta Dwi Ispriyanti Dwi Wulandari Elen Dwi Pradewi Endina Sulistiarini Erniyawati Mustaqomah, Erniyawati Eva Zulfa Fadelan Fadelan, Fadelan Fanniya Dyah Prameswari Fatan, Mohd. Adzka Ferry Hermawan Fitri Risalawati Fitri, Septi Bunal Hadiyanto Hadiyanto Hafniza Amir Halim, Rossa Fitria Hamdani Abdulgani, Hamdani Hamzah Hamzah Handayani, Agista Hanif, Eva Amalia Hanny Hafiar Hantarum, Hantarum Harahap, Malasari Hardiyanti, Nurandani Hari Suprapto Harrison, Edward Harry Patuan Panjaitan Haryono S. Huboyo, Haryono S. Hasbi Yasin Hasuba, Tezza Fauzan Hery Teguh Setiawan Hesti Sari Dewi Hosang, Djefry P Hughes, Amy Hutahuruk, Marice Br I Gusti Ngurah Antaryama Imam Buchori INDRAYANI INDRAYANI Indri Yovita Irsan, La Ode Muhammad Ita Tetriana Agustini Jatmiko Endro Suseno Johari, Norhasnidawani Joko Nugroho, Kurniawan Judisseno, Rimsky K. Kadunci Kadunci Kamri, Syamsul Kande, Fredrik Abia Kartika Kartika Komardi, Dadi Kudri, Muhammad Wan KUNTANG WINANGUN Kurniasari, Frista Kurrohman, Taufiq Lailly, Novi Nur Leny Noviani Liem Ek Bien Liem Ek Bien Lifo, Leni Listifadah Listifadah Listyarini, Sri luhung, Putro adi Lumbantobing, Yuvita Chantri Luntungan, Frans Lusida, Terrence Timothy Evan Lutfiyah, Nanik Mahendra, Asma Marice Br Hutahuruk Maulida, Fita Hanan Mega Lestari Mei Indrawati, Mei Miftah Syarif, Miftah Miranti Marita Sari Moch. 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