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All Journal Teknologi Pendidikan Shaut Al-'Arabiyah Jurnal Kebidanan Midwiferia Jurnal Pendidikan Agama Islam IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Al-Musthofa: Journal of Sharia Economics International Journal of Education, Science, Technology, and Engineering (IJESTE) Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Jurnal Informasi dan Teknologi Rayah Al Islam : Jurnal Ilmu Islam Jurnal Humaniora Teknologi Jurnal Sains Komputer dan Teknologi Informasi Bakti Cendana: Jurnal Pengabdian Masyarakat Alauddin Law Development Journal (ALDEV) jurnal hukum das sollen Jurnal Humaniora Teknologi Jurnal Ilmu Pengetahuan dan Teknologi (IPTEK) Jurnal Ekonomi Bisnis dan Akuntansi Edusifa: Jurnal Pendidikan Islam Komunal Jurnal Pengabdian Masyarakat Journal of Indonesian Rural and Regional Government (JIRReG) Deskripsi Bahasa Qawanin: Journal of Economic Syaria Law Haga: Jurnal Pengabdian Kepada Masyarakat Al Basirah KENDALI: Economics and Social Humanities Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Pendidikan Surya Edukasi (JPSE) Metta: Jurnal Penelitian Multidisiplin Ilmu Triwikrama: Jurnal Ilmu Sosial Iltizamat : Journal Of Economic Sharia Law and Business Studies Jurnal Penelitian Pendidikan Indonesia (JPPI) Teumulong: Journal of Community Service JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Pengabdian Masyarakat Indonesia (JPMI) International Journal of Artificial Intelligence in Medical Issues Iqtishodiah: Jurnal Ekonomi dan Perbankan Syariah Taxation and Public Finance Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Wealth: Journal of Islamic Banking and Finance International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Southeast Asian Languages and Literature Studies Journal of Biotropical Research and Nature Technology Edumath
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Word Of Mouth Sebagai Alat Pemasaran Efektif: Tinjauan Literature Empiris Aulya Purwitasari; Sulistyowati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3303

Abstract

Dalam era digital yang semakin berkembang, strategi pemasaran mengalami transformasi yang signifikan. Salah satu metode yang tetap relevan dan efektif adalah Word of Mouth (WOM), yang merujuk pada proses di mana konsumen berbagi informasi, pengalaman, dan rekomendasi mengenai produk atau layanan kepada orang lain. WOM tidak hanya berfungsi sebagai alat promosi, tetapi juga sebagai sarana untuk membangun kepercayaan dan kredibilitas di antara konsumen. Makalah ini bertujuan untuk mengeksplorasi konsep WOM, karakteristiknya, serta dampaknya terhadap keputusan pembelian konsumen, terutama dalam konteks pemasaran syariah. Dalam penelitian ini, metode yang digunakan adalah studi literatur, yang melibatkan pengumpulan dan analisis data dari berbagai sumber, termasuk buku, jurnal, dan artikel yang membahas tentang WOM. Word of Mouth (WOM) adalah strategi pemasaran berbasis rekomendasi konsumen yang dapat bersifat positif atau negatif. Keunggulannya meliputi kepercayaan tinggi, biaya efisien, jangkauan luas melalui media sosial, membangun reputasi positif, serta meningkatkan penjualan dan loyalitas. Namun, kelemahannya mencakup risiko penyebaran informasi negatif, sulit diukur, bergantung pada inisiatif konsumen, dan kemungkinan distorsi informasi. WOM efektif karena dipercaya, memungkinkan diskusi langsung, dan tidak dibatasi ruang, meski tantangan pengelolaannya tetap signifikanni
Strategi Pemasaran Media Sosial Pada Produk ‘’Indomie” Dalam Membangun Brand Awarness Nahdya Alfaina Karem; Sulistyowati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3331

Abstract

A Social Media Marketing Strategy is a detailed plan designed to utilize social media platforms in achieving specific business goals. It includes various activities aimed at increasing engagement, building relationships with consumers, and promoting products or services. This research uses qualitative descriptive research methods. In this case, the strategy that can be done is through interesting creative content, direct interaction, and the use of paid advertisements on platforms such as Facebook, Instagram, and Twitter. This strategy has several main objectives, one of which is to build brand awareness. Likewise, the social media marketing strategy carried out by “Indomie” products in building brand awareness so that its products can be recognized and remembered by consumers. In building brand awareness “indomie” has done so by creating a distinctive jingle for this brand, namely “indomie my taste”, because the jingle advertised through social media such as tv, instragam, tiktok, etc. is judged to make consumers recognize and remember this product.
The Urgency of Amicus Curiae in The Indonesian Law (A Case Study of the 2024 Presidential Election Dispute) Sulistyowati; Mery, Lisa; Maharani, Dewi Nadya; Andika, Andi
Alauddin Law Development Journal (ALDEV) Vol 6 No 3 (2024): The Effectiveness of Law Enforcement and Prevention in Modern Society
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/aldev.v6i3.51252

Abstract

One of the authorities of the Constitutional Court (MK) is to resolve disputes over general election results. In the 2024 presidential election, the presidential candidate pair Anies Baswedan-Muhaimin and the Ganjar-Mahfud pair filed a lawsuit with the Constitutional Court. This study uses normative research. The results show that many figures have emerged as Amicus Curae, such as Megawati Soekarnoputri, Dien Syamsudin and others. In addition, this Amicus Curae is very important in order to achieve openness and justice in general election disputes in the Indonesian legal system.
STRATEGI PEMASARAN TRANSAKSIONAL PRESPEKTIF ISLAM Achmad Ilham Syiham Muzakky; Sulistyowati
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3346

Abstract

Transactional marketing is a strategy focused on achieving short-term sales transactions through promotional tools such as discounts, bundling, and other incentives. While effective in increasing sales volume, transactional marketing is often criticized for neglecting long-term customer relationships. The Islamic perspective offers an alternative approach in implementing this strategy by integrating Sharia principles such as wisdom (hikmah), need, halal, welfare (falah), and mutual consent. By applying the characteristics of Islamic marketing, including rabbaniyyah (theistic), akhlaqiyyah (ethical), al-waqi’iyyah (realistic), and insaniyyah (humanistic), transactional marketing can become more ethical, inclusive, and have a positive impact on society. The application of Sharia principles in transactional marketing not only brings financial benefits but also creates fair, transparent business relationships that prioritize the welfare of the community. Therefore, Islamic marketing in the transactional context becomes a sustainable business solution, aligned with the principles of justice and goodness in Islam.
Strategi Repositioning Bisnis Multi-Level Marketing Syariah dalam Menghilangkan Stigma Praktik Money Game Ghofur, Abdul; Sulistyowati
Al-Musthofa: Journal of Sharia Economics Vol. 7 No. 2 (2024): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v7i2.3065

Abstract

The purpose of this study is to analyze the differences between multi-level marketing (MLM) businesses and money games. This analysis is considered necessary due to the negative stigma in society that equates the MLM system with money games. The study also analyzes how MLM businesses can reposition themselves to eliminate this negative stigma. This research uses the Library Research method, which involves utilizing existing materials or data sources such as books, articles, scientific journals, reports, archives, and other documents available in libraries or other literature sources. The differences between Sharia-compliant MLM businesses and money games can be seen from several perspectives, including legal foundations and principles, sources of income, structure and sustainability, legality, and the risks for members. Steps to restore the positive image of MLM businesses can be taken through several measures, such as: engaging Public Relations (PR) to collaborate with parties who recommend that MLM businesses are haram, having stakeholders clarify to the public that there is a distinction between MLM businesses and money games, terminating employees found to be involved in money game practices, and changing the company's name and leadership if the company has already acquired a negative image.  
Urgensi Marketing Public Relations (MPR) dalam Membangun Brand Awareness di Era Digital Mudawamah, Dewi; Sulistyowati
Al-Musthofa: Journal of Sharia Economics Vol. 7 No. 2 (2024): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v7i2.3132

Abstract

The purpose of this study is to analyze the differences between multi-level marketing (MLM) businesses and money games. This analysis is considered necessary due to the negative stigma in society that equates the MLM system with money games. The study also analyzes how MLM businesses can reposition themselves to eliminate this negative stigma. This research uses the Library Research method, which involves utilizing existing materials or data sources such as books, articles, scientific journals, reports, archives, and other documents available in libraries or other literature sources. The differences between Sharia-compliant MLM businesses and money games can be seen from several perspectives, including legal foundations and principles, sources of income, structure and sustainability, legality, and the risks for members. Steps to restore the positive image of MLM businesses can be taken through several measures, such as: engaging Public Relations (PR) to collaborate with parties who recommend that MLM businesses are haram, having stakeholders clarify to the public that there is a distinction between MLM businesses and money games, terminating employees found to be involved in money game practices, and changing the company's name and leadership if the company has already acquired a negative image.
Conflict of Pragmatic Principles in the Arabic Conjunction “Wa”: A Corpus-Based Study Wali, Abdul; Sulistyowati; Ibtisam
Shaut al Arabiyyah Vol 12 No 2 (2024): JURNAL SHAUT AL-'ARABIYAH
Publisher : Jurusan Pendidikan Bahasa Arab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/saa.v12i2.51722

Abstract

The conjunction wa (الواو) in Arabic is a coordinating conjunction that connects words with words, phrases with phrases, or clauses with clauses. However, the conjunction wa is different from other conjunctions because it has different uses, that is, it has different meanings according to its grammar, resulting in a conflict of pragmatic principles. In this research, researchers used a corpus linguistics-based approach, namely collocation analysis (words that appear together) and concordance (contextual) data, data obtained from the Arabic Sketch Engine corpus. Then the researcher noted important things regarding the function of the conjunction wa according to early (classical) Arabic language experts which are not found in modern Arabic. The conjunction wa is divided into two parts, namely: wa 'amilah (wa which cannot be in one word by itself) and wa ghiru 'amilah (wa which can stand alone). From the top 20 data taken from the Sketch Engine Arabic language corpus, there are several functions of the conjunction wa in a sentence including: 14 as the conjunction wa ‘athaf, 5 as the conjunction wa isti'nafiyah/ibtidaiyah, and 1 as the conjunction wa hal. From the overall data it can be concluded that the majority of wa conjunctions function as wa ‘athaf, namely connecting nouns with nouns or verbs with verbs and so on.
Tinjauan Etika Bisnis Islam Dan Fiqih Muamalah Terhadap Praktik Jasa Keperantaraan Dalam Jual Beli Cabai Besar Ratna Sari, Widya; Sulistyowati; Muntafarida, Binti; Novia Saka, Dijan; Subandono, Agus
Qawanin: Jurnal of Economic Syaria Law Vol 8 No 2 (2024): December
Publisher : Fakultas Syariah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/qaw.v8i2.460

Abstract

Brokerage services have experienced growth and development in the business world in society. Business actors, especially large chili farmers, are increasingly relying on intermediary services to facilitate the sale of their crops so that their income can be disbursed more quickly. The aim of this research is to explain the review of Islamic business ethics and muamalah fiqh on the practice of delivery services in buying and selling large chilies in Tegalan Village, Kandat District, Kediri Regency. This research uses a descriptive qualitative approach. Obtaining data through observation, interviews, and documentation is finally analyzed using data reduction, data presentation, and conclusions. Checking the validity of the data uses extended participation techniques, persistence or regularity of observations, and data triangulation. Research findings show that the review of Islamic business ethics which includes unity (tauḫid), equilibrium/balance (al-'adl), free will (free will), and responsibility (responsibility) has not been fully fulfilled in this practice. Furthermore, this practice is partly by the pillars and requirements of muamalah fiqh, namely aqid and ma'qud alaih, but what is not appropriate is related to maudhu' al-aqid and sighat of the contract. The practice of intermediary services in buying and selling large chilies in Tegalan Village, Kandat District, Kediri Regency, involves two transaction schemes. The basic difference between these schemes: there is an additional transaction in the second scheme, namely that the service provider provides capital loans to farmers. This practice uses a samsarah contract, where the intermediary who sells the farmer's chili does not bear the risk but instead charges operational costs to the farmer. These operational costs are not explained in detail to farmers and the prices agreed between intermediaries and market traders are not communicated to farmers.
Peran Mahasiswa PGMI dalam Pengenalan Kosakata Warna Berbahasa Inggris Melalui Media Color Mixing di MIN 2 Kota Palangka Raya Dinna Aulia Putri Andani; Zaitun Qamariah; Sulistyowati; Diva Erviana; Lutfia Maulida; Ratih Puspita Dewi; Sintiya Nurunnisa; Weny Windasari
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 3 (2025): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i3.3793

Abstract

Penelitian ini bertujuan untuk meningkatkan pemahaman kosakata warna dalam mata pelajaran Bahasa Inggris di MIN 2 Kota Palangka Raya melalui media Color Mixing. Peran mahasiswa PGMI sebagai pengajar membantu siswa dalam memahami konsep warna dengan cara yang lebih interaktif dan menyenangkan. Melalui media Color Mixing, siswa diajak untuk mencampurkan warna dan mengidentifikasi nama warna dalam Bahasa Inggris. Hasil penelitian menunjukkan peningkatan pemahaman siswa terhadap kosakata warna serta peningkatan motivasi belajar Bahasa Inggris. Hal ini menunjukkan bahwa keberadaan mahasiswa PGMI dalam pengabdian masyarakat dapat memberikan kontribusi yang signifikan dalam meningkatkan hasil belajar siswa.
Women in Strengthening the Economy and Welfare of the Ummah in Maccini Sombala District, Makassar Ismawati; Rosman, Romzie; Sulistyowati; Oktaviana, Ulfi Kartika; Hanifah, Nani; Sanurdi; Muhajir
Teumulong: Journal of Community Service Vol. 2 No. 5 (2024): December
Publisher : Institute of Education and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62568/jocs.v2i5.22

Abstract

This research aims to educate women in Maccini Sombala Village about the role of women who are able to play a role in strengthening the economy and welfare of the community, as well as how to improve the economy according to sharia. This research is a type of qualitative and quantitative research (mix-methods). This research is a form of grounded research using the Participation Action Research (PAR) technique. Meanwhile, the quantitative method used in this research is the experimental method and data processing using the paired sample t test. The results of the research show that it plays a role in changing the views of women in Maccini Sombala District to take a broader view of the role of women, removing the limitations created by society regarding women's freedom of rights, as well as providing education regarding Islamic views and sharia financial management. There was also an increase in women's understanding in Maccini Sombala Village after the socialization activities were held.
Co-Authors Abdul Ghofur Abdul Wahid Acep R Jayaprawira Achmad Ilham Syiham Muzakky Adji Suradji Muhammad Ahmad Khoiri Aisyah Al Affu, Nur Al Haq, Munadia Alfian Eko Rochmawan Ama Noor Fikrati Andika, Andi Andy Rachman Anggoro, Rahayu Opi Arif Yachya Auliya Ulhaq , Nida Aulya Purwitasari Ayu Baehaqi Bayu Prataman Nugroho Carnely Kahe, Agnes Melania Chayati, Anysatul Choirul Anam AM Diponegoro Claudya Ananda Sagita Decenly Devi Tri Oktaviani Dewi Nadya Maharani Dinna Aulia Putri Andani Dino Hariatma Putra Diva Erviana Dwi Ariyanti, Reny Dwi Ristanti, Fabryan Prahara Effan Najwaini Eka Putra, Ricky Eka Putri, Mareta Erviana, Diva Faizatul Ummah Fajri Profesio Putra Fakhrur Rozi, Nanang Farah Saeed Fatiqin, Awalul Filia Prima Artharina Firdausy, Rizky FIRMONASARI, Aprillia Gilang Lintar Qaliabo Gusti Bintang Maharaja Hamdi Hayat, Muhammad Saipul Hidayaturohmah, Leni Husen, Irfan Ibtisam Indah Nurhidayati, Indah Indy Zakiyatun Nabila Ismawati Istiyati Mahmudah Izzah, Khoirotul Khairul Wahid Lilik Bintartik Lilin Turlina, Lilin Lisa Mery, Lisa Lutfia Maulida luttadinata, zefry Maharaja, Gusti Bintang Maharaja Maharani, Dewi Nadya Malida, Alya Mas Sa’id, Putra Ananda Maulana Syarif Afwa Maulfani, Cindy Putri Moch Taufik Nur SW Mochamad Aziz, Roikhan Mualimin Muchammad Kurniawan Mudawamah, Dewi MUHAJIR Muhammad Erfan, Muhammad Muhammad Nizar Muhammad Syabrina Muharom, Faqihudin Mujahidah, Annisa’ul Munazah, Nur Muntafarida, Binti Nabbila, Faricha Lita Nahdya Alfaina Karem NANI HANIFAH Ngurah Ayu Nyoman Murniati Novia Saka, Dijan NURUL HIKMAH Radjalewa, Cosmas Reynold Rahmad Ratih Puspita Dewi Ratna Sari, Widya Ria Windi Lestari Rizka Putri, Tia Rosman, Romzie Rosmiati Rudini S. Rizal Yazid Saad Wasis H. Salim, Ach. Khafid Salsabilla, Raden Rara Adinda Sam'ani Sam'ani Sanurdi Sari, Widya Ratna Setria Utama Rizal Sintiya Nurunnisa Siti Rohimah Subandono, Agus Suhadi Sukamto Sukari Suparno Suryadi Susi Hendartie Syabrina, Muhammad Syar, Nur Inayah Thomas Edyson Tarigan Ulfi Kartika Oktaviana Umar Al Bari, Muhammad Veronica Yudisthiana Viklous, Belinda Ekharisti Wali, Abdul Weny Windasari Yedithia, Fenroy Yuni Safitri Zaitun Qamariah Zulkarnaini Zulkarnaini