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Penerapan CRM Dalam Upaya Peningkatan Loyalitas dan Kepuasan Pelanggan Cahyono, Erry; Susanto, Heri
Jurnal Teknologi Ilmu Komputer Vol. 2 No. 2: Juni 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jtik.v2i2.246

Abstract

Industri konveksi pakaian merupakan salah satu sektor yang mengalami pertumbuhan pesat di Indonesia. Hal ini disebabkan oleh semakin meningkatnya permintaan akan produk-produk fashion, baik dari dalam negeri maupun luar negeri. Inovasi tersebut tidak hanya mencakup desain dan kualitas produk, tetapi juga cara perusahaan berinteraksi dengan pelanggan. Salah satu pelayanan yang digunakan dalam menjalankan usaha adalah Customer Relationship Management (CRM). Melalui CRM pelaku usaha bisa memberikan pelayanan On-Line kepada konsumen seperti sistem pembayaran online dan diskon. Promosi yang dilakukan serta informasi lainya. Untuk menghadapi tantangan besar dalam mengelola hubungan pelanggan secara efektif. CRM merujuk pada software sistem yang membantu perusahaan memperoleh dan menyimpan data pelanggannya serta melakukan hubungan dua arah. Sistem ini memungkinkan Untuk mengumpulkan, menyimpan, dan menganalisis informasi pelanggan secara terpusat dan terstruktur. Hasil awal implementasi CRM menunjukkan peningkatan signifikan dalam berbagai aspek layanan pelanggan. Dengan melihat manfaat yang diperoleh, implementasi sistem CRM dapat menjadi studi kasus yang menarik untuk dieksplorasi lebih lanjut. Penelitian ini akan mengevaluasi bagaimana sistem yang dihadapi selama proses implementasi, serta dampaknya terhadap layanan pelanggan dan kinerja bisnis secara keseluruhan. Temuan dari studi ini diharapkan dapat memberikan wawasan bagi perusahaan konveksi lain yang ingin meningkatkan layanan pelanggan melalui penggunaan teknologi CRM.
The Influence Of Customer Reviews And Customer Ratings On Purchasing Decisions For Beauty Products Garnier Micellar Water In Tiktok Shop Fitriyani, Nunik Ina; Susanto, Heri; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2611

Abstract

The purpose of the study was to determine Customer Review and Customer Rating simultaneously on purchasing decisions for garnier micellar water beauty products at tik tok shop. This study uses a type of causal associative research with a quantitative approach. The population in this study were all consumers who had purchased Garnier Micellar Water products at Tik Tok Shop and the total sample used was 100 respondents with sampling techniques using Non Probability Sampling with a purposive sampling approach. Data collection was carried out by distributing questionnaires with data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, determination test, t test and f test. Based on the T test results, it is found that each of the independent variables Customer Review and Customer Rating has an effect on purchasing decisions. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.538 (53.8%). This shows that the independent variables (Customer Review and Customer Rating) have a strong ability to explain the dependent variable (Purchase Decision) in this study. The remaining 46.2% will be influenced by other factors that cannot be explained in this study. Keywords: Customer Review, Customer Rating, Purchase Decision
The Effect Of Current Ratio And Debt To Equity Ratio On Stock Returns: Case Study on Infrastructure Sector Companies listed on the Indonesia Stock Exchange in 2023 Yurinisa, Alifa; Susanto, Heri; Fitrianti, Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2683

Abstract

The purpose of the study was to determine the effect of Current Ratio and Debt to Equity Ratio on Stock Returns in Infrastructure sector companies listed on the Indonesia Stock Exchange in 2023. The research method uses qualitative research. Collection techniques with documentation methods obtained from internet information. Data analysis using multicollinearity, Multiple Linear Regression, Heteroscedasticity, Autocorrelation Test. Based on the results of data analysis, it can be concluded that the highest Current Ratio value is owned by NRCA, and the lowest is owned by JSMR, WSKT, WIKA, BUKK, and EXCL. The highest Debt to Equity Ratio value is owned by WSKT, WIKA, and ACST, and the lowest is owned by GOLD. The highest Stock Return is owned by CASS, ISAT, and JSMR, and the lowest is owned by BUKK. Current Ratio and Debt to Equity Ratio simultaneously affect Stock Returns. Keywords: Current Ratio, Debt to Equity Ratio, Stock Return.
Corn Marketing Value Chain Analysis In Kedamean District, Gresik Regency administrator, administrator; Udin, Imamul Bahak; Susanto, Heri; Dianto, Andri Krisna
Jurnal Agribisnis Wijaya Putra Surabaya Vol 1 No 01 (2022): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v1i01.1

Abstract

This examine targets to identify the development of corn manufacturing, examine mapping, market cost chain evaluation of corn and broaden techniques for strengthening corn production in Kedamean District, Gresik Regency. The kinds and assets of records used in this study used kinds of records, particularly number one statistics and secondary records. The method of collecting statistics is purposive sampling, that is meant to make it less difficult for researchers to get facts related to analyze goals. The data evaluation used is cost chain evaluation. The results of this have a look at have been (1) manufacturing of composite maize via farmers in Kedamean District become able to attain production of 5-6 heaps per ha, whilst hybrid corn became capable of attain eight-10 lots in line with ha. The maize price chain in Kedamean District entails three (three) main actors, particularly: (1) Farmers (2) creditors (three) traders. the advertising chain above shows that the most important brought price is obtained via collectors and buyers. The advertising channels are marketing Channel I: Farmers – conventional markets – consumers, marketing Channel II: Farmers – provincial buyers – nearby/export clients, advertising Channel III: Farmers – district investors – provincial investors – local/export clients. advertising Channel IV: Farmers – collectors – district traders – provincial buyers – nearby/export purchasers.Keywords: corn, marketing value chain, marketing channel.
ANALISIS EFISIENSI PEMASARAN KUNYIT DI DESA MENUNGGAL KECAMATAN KEDAMEAN KABUPATEN GRESIK administrator, administrator; Subkhi, Ahmad; Humaidi, Faisol; Susanto, Heri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 1 No 01 (2022): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v1i01.2

Abstract

This research has purpose for (1) Find out how much employment opportunities are created from tomato farming in the Pengalangan Village. (2) Knowing the factors of land area, number of commodities and cropping patterns influence the employment opportunities of tomato farmers in Pengalangan Village. (3) Knowing the influence of socioeconomic factors (education level, farming experience, cosmopolitan level, number of family dependents, and land area) on the productivity of tomato farmer land in Pengalangan Village. This research was conducted in Pengalangan Village, Menganti subdistrict, Gresik Regency. Determination of the research area was done purposively. The sample in this research are farmers who cultivate tomatoes. Sampling is done in Simple Random Sampling. The data used are primary data and secondary data. The results of this study were the first large employment opportunities created by vegetable tomato farming for each sample farmer, ranging from sample farmers with the smallest employment opportunities of 15.4 HKP / year to farmers with employment opportunities of 315.3 HKP / year. The effect of factors on land area, cropping patterns and the number of commodities simultaneously has a significant effect on the employment opportunities of vegetable tomato farmers. The influence of socio-economic factors (education level, farming experience, cosmopolitan level, number of family dependents and land area) have a significant effect on the productivity of the land of tomato farmersKeyword: social, economic, employment, productivity
ANALYSIS OF HYDROPONIC VEGETABLE BUSINESS IN SONOKWIJENAN SUKOMANUNGGA SUB-DISRICT SURABAYA Jubandi, Hendrikus; Susanto, Heri; Dianto, Andri Krisna
Jurnal Agribisnis Wijaya Putra Surabaya Vol 1 No 02 (2022): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v1i02.14

Abstract

This study aims to determine the cost structure of hydroponic vegetable business in Sonokwijenan village, to determine business revenue and also to determine the advantages and efficiency of hydroponic vegetable business in Sonokwijenan village. The study was conducted from June to July 2020. The results showed that (1) The percentage of total fixed costs to the total cost of each vegetable commodity ranged from 60-71 percent, while the percentage of total variable costs to total costs ranged from 29-38 percent . Fixed costs consist of land rent, nursery greenhouse depreciation, enlargement greenhouse depreciation, irrigation facilities depreciation, equipment depreciation, permanent labor, electricity, distribution. The variable costs incurred consist of daily labor costs, costs for using seeds, rockwool, nutrition, and packaging. The highest fixed cost components are fixed labor costs and distribution costs, while the highest variable cost components are daily labor costs. (2) The calculation of the revenue received by a business is influenced by the selling price of the commodity and the amount that can be sold or the value obtained from the commodity. The largest total revenue obtained by the Sonokwijenan sub-district, Surabaya is kale with a total revenue of 126,350,000. (3) hydroponic water spinach commodity is the most efficient and profitable commodity compared to other hydroponic vegetables with an R/C ratio value of 2.42, this is because kale uses the gravel substrate method which can save more costs.
ANALISIS OPTIMALISASI PRODUKSI PADA USAHA AGRIBISNIS PUPUK PHOSKA PHOSKA DI CV. DEWI SRI RAMA KEPULUNGAN, KECAMATAN GEMPOL, KOTA PASURUAN, JAWA TIMUR administrator, administrator; Sabdu, Safrianus; Susanto, Heri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 2 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i2.90

Abstract

Fertilizer is wrong one production factors main besides, land, power work andcapital. Fertilization hold important role in effort increase agricultural product. Fertilizeris which materials added on growing media plant or plant For sufficient needs the requirednutrients plants to be productive with good. Pasuruan as Wrong one regency big East JavaProvince after city surabaya. Fertilizer is element hara which edded in land for increasefertility land and plant. Study this aim know is business production Fertilizer npk phoskain Cv. Dewi Sri Rama, Kepulungan, Subdistrict Gempol, Regency Pasuruan, East Java hasrun in a manner efficient and get profit which optimal or no. Method study which used isdescription analysis data which used thatis (1).appropriateness business (2).profit businesswhich obtained difference from reception cost total. Results study showing that evaragebusiness production Fertilizer npk phoska in Cv. Dewi Sri Ram, kepulungan, SubdistrictGempol, Regency Pasuruan, East Java as big Rp. 275.364.444,–, evarage income whichobtained is Rp. 300.000.000,-, so that profit evarage is Rp. 24.635.556,- value k BEP 1.974and value efficiency R/C ratio more from one is Rp. 1.333, it means every Rp.50.000 whichissued producer will obtain income as big Rp.67,25
ANALISIS KELAYAKAN USAHA HIDROPONIK BAWANG MERAH PADA UMK FRESH HIDROPONIK DI KECAMATAN KEDAMEAN KABUPATEN GRESIK administrator, administrator; Dianto, Aris Agus; Susanto, Heri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 1 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i1.92

Abstract

This study aims to determine the feasibility of a hydroponic business for Small andMedium Enterprises (SMEs) using the Break Even Point (BEP) approach. The population inthis study are agricultural entrepreneurs who use a hydroponic system in cultivating plants,namely UKM Fresh Hydroponics. The selection of this location was based on purposivesampling based on the length of time the business had been running because FreshHydroponics was the pioneer of hydroponic vegetable farming in Kedamean District. Thisresearch was conducted in January 2022 in Gresik, East Java. The data collection techniquesused were literature searches, observations and interviews. The data used is primary data frominterviews with Ms. Sutik. as the person in charge of UKM Fresh Hydroponics. The findings inthis study indicate that the Fresh Hydroponics business in hydroponic vegetable cultivationuses a small-scale Nutrient Film Technique (NFT) system with the types of plants planted,namely caisim mustard and shallots. The results of the calculation of the red onion R/c ratio >1 one, namely 1.337449228, it can be said that the shallot business is feasible to run with atotal production exceeding the BEP of 35 kg, a price level that exceeds the price BEP of IDR28,000.00/kg in January, and revenue which exceeds the revenue BEP of IDR 980,000.00
Pelatihan Literasi Digital Bagi Guru di Pondok Pesantren Al-Marjan Mulabaru Lebak Banten Mutmainah, Isbandriyati; Yulia, Iis Anisa; Susanto, Heri; Rumna; Pranamulia, Agus; Fitrianti, Dewi; Putra, Mulyana Gustira; Arifien, Yunus; Maad, Faizal; Fitriani, Anna; Solihin, Lalu; Marnilin, Feni; Sukayat, Harmoko; Widjaja, Ichwan Rachmanu; Wahidhani, Eha Hasni; Rusman, Hedar; Irawan, Rahmat; Mahfudi, Ahmad Zaid
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.411

Abstract

Islamic boarding schools as Islamic educational institutions in Indonesia have an important role in producing a young generation with noble character, religious knowledge and ready to face the challenges of the times. Islamic boarding schools must quickly respond positively and adapt to changes that occur. Islamic boarding schools as educational institutions currently need to prepare teachers who are competent in accordance with the needs of the times. Digital literacy is one of the competencies that is quite important in meeting the knowledge needs of students.  Digital literacy training is carried out to prepare teachers who are in line with educational needs in the era of industrial revolution 4.0 but cannot be separated from the teachings of the Islamic religion. With good digital literacy, teachers at Islamic boarding schools can access wider and more up-to-date information, increase the effectiveness of teaching and learning, and utilize digital media for learning activities, da'wah and spreading Islamic values. Therefore, digital literacy training is needed for teachers at the Al-Marjan Mulabaru Islamic Boarding School, Lebak Banten. The aim of this community service activity is to increase the knowledge and skills capacity of teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten regarding digital literacy. The result of this activity is that teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten are able to understand digital literacy and show that teachers are able to have basic skills in using computers and the internet. The success of this training shows that teachers have high interest in digital literacy in Islamic boarding schools.
Feasibility Analysis of Rumah Produksi Bersama (RPB) for Chili Commodities as Investment Promotion in Batubara Regency, North Sumatra Susanto, Heri; Suwarnata, Anak Agung Eka; Ariesta, Nina; Maad, Faizal
Jurnal Logistik Indonesia Vol. 8 No. 1: April 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v8i1.3836

Abstract

Chili is a strategic agricultural commodity that has high economic value and makes a real contribution to the national economy. The biggest problem in the chili trade system is price stabilization. Unstable prices occur when there is a change in supply volume. Based on BPS data in 2021, North Sumatra is the largest chili center outside Java with a contribution of 14.16%. Followed by West Sumatra and Aceh contributing 8.27% and 4.6% respectively. The center for red chili production in North Sumatra Province is Batu Bara Regency, which has an area of 982 ha with a productivity of 8 tons/hectare for red chilies, apart from Karo, Simalungun and Dairi. One way to overcome the chili problem in Batu Bara Regency is with the Rumah Produksi Bersama (RPB) program, which is a place for micro and small business actors to carry out joint production activities with similar product commodities, dependence on similar workforce skills, or the use of complementary technologies. Apart from that, RPB is a promotion for regional government investment in developing their region (Regional Branding) in addition to differentiating products and increasing value. For this reason, a Feasibility Study Method for the RPB KUKM for chili commodities in Batu Bara Regency, North Sumatra Province is needed, including through location, Production, Marketing, Financial and Management analysis as well as reviewing the regional image. Based on the results of the feasibility study, it was found that the location of the RPB is in chili, Lubuk Cuik Village, Limapuluh Pesisir District, Batu Bara Regency, North Sumatra Province, which is not far from the chili center in Batu Bara Regency. To achieve feasibility in accordance with the capabilities of RPB cutlery, it must be able to produce a minimum of 20 tons per month or around 240 tons per year with this production NPV, IRR and PP can be said to be feasible. Meanwhile, marketing is carried out B2B and B2C for potential offtakers, apart from building public-private partnerships and involving all key stakeholders, with the main player being the government.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muis Adin, Marta Aditya Wicaksono administrator, administrator Afridon, M Agus Susilo Agustiawan Ahmad Guntur Alfianto Ahmad Muhibbin Akmal, Helmi Alfa Ridwan, Rofil Alfarius, Willy Alfistia Maradidya Andi Asmara, Andi Andi Iswoyo Andika, Febri Dwi Andri Krisna Dianto Anna Fitriani Ardi, Rudi Prasetyo Arief Daryanto Arti Sufianti Azis, Nia Fakhriyah Baktisiswoyo, Dony Wahyu Bambang Hariyadi Bambang Sapto Utomo Bertasari, Meilani Bete, Dominggas Budi Murtiyasa Budi W, Purwanto Budiwan, Adi Cahyono, Erry Chodidjah Chodidjah Choirul Anam AM Diponegoro Darmanto, Heri Darmawan, Erik Darsinah Daryanto, Didik Daud Yahya de deus Araujo, Novenia Agustina Dewa, Aditya Dewi Fitrianti Dianto, Aris Agus Djauhar Arifin Dwi Soelaksono, Ari Edi, Mohammad Edijanti Goenarwo Emalia, Elena Sandra Endang Fauziati Ersis Warmansyah Abbas Faisol Humaidi Faizal Maad Fariqah, Wanda Fatma Nadilla, Dewicca Fauzi, Kms. M. Amin Fitria Salsabilla Irzayana Fitriyani, Nunik Ina Gede Kamajaya, Gede Gumelar, Aprijal Gupron, Fiqri Romadhonal Hadi Suyono Hafizh, Fauzhiyah Hakim, Akmalul Hamidah Hendrarini Hardiansyah, Muhammad Rifandi Hayati, Gina Helmi Akmal Heni Hendrawati Hery Porda Nugroho Putro Hidayat, Hana Safira Husaini, Ahlan Idhoh Fitriana, Nisa Hafi Ikhzarullah, Muhammad Indro Herry Mulyanto Iqbal, Mohhamad Isbandriyati Mutmainah Iwan Setiawan Jaka Darmawan Jamal Jamal Jubandi, Hendrikus Kade R.K., Ida Ayu Kemala, Ratih Khairudin Syah Khoiruddin Bashori Kunti Sunaryo Kurniasari, Dwiyana Anela Kusasih, Ida Ayu Kade Rachmawati Lien Maulina Madlazim Madlazim Maheresmi, Handani Mahfudi, Ahmad Zaid Malia, Rani Putri Marnilin, Feni Maryadi Maryadi Marzuarman, Marzuarman Masduki Misbach Fuady, Misbach Moch. Bahak Udin By Arifin Mohammad Yusuf, Mohammad Muhammad Arifin Mulia, Agus Prana Mulyanto, Indro Hery Murib, Pendison Mutiani Mutiani Nafisah, Thohirotun Nagari, Anake Nazri, M. Nazrina Zuryani Nina Ariesta Nugraha, Agung Tri Nuraini Aisiyah Oktiana, Puja Erwinda Permatasari, Melly Agustina Porda Nugroho Putro, Herry Prabowo, Susilo Dwi Pranamulia, Agus Putra, Mulyana Gustira Putri, Maulidia R.G., Fiqri Rachmawati, Ida Ayu Kade Raden Mohamad Herdian Bhakti Rahayu Rahayu Rahayu, Deasy Tri Rahmadianty Shafira, Nur Rahmat Irawan Rahmawati, Masnunanh Ramadhan, M. Zaki Nawaf Rendy Mahendra, Rendy Mahendra Retno, Deddy Purnomo Retno, Deddy Purnomo Riskin Hidayat Risqi Firdaus Setiawan Rochgiyanti Rochgiyanti Roesfian, Erfin Rosita Rosita Rosita Rukmawan, Agus Rumna Rumna, Rumna Rusdi Effendi Rusdiana, Ninanesia Rusidi, Rusidi Rusman, Hedar Sabdu, Safrianus Saleh Purnama Samara, Yeni Saputra, Adimas Budi Saputri, Evieana Riesty Sheilla Rully Anggita Sirait, Afni Situmorang, Nina Zulida Solihin, Lalu Sri Astuti Sri Juni Woro Astuti Sri Luna Murdianingrum, Sri Luna Sriwati Subkhi, Ahmad Sukayat, Harmoko Sumantoro, Deny Suparto Suparto Suwarnata, Anak Agung Eka Suyatno Suyatno Syaharuddin Syaharuddin Syaharuddin Syahrial, Ramon Syindau Abdillah, M. Andrian Taufiqqurrohman, Rico Teddy Chandra Tiara Mega Kusuma Usman Usman Wafrotur Rohmah Wahidhani, Eha Hasni Wahyu Hidayat Wawan Kurniawan Wicaksono, Crescentiano Agung Widjaja, Ichwan Rachmanu Wulandari, Amy Wulandari, Herlina Tri Yanto, Dwi Yanto, Dwi Yedida Yosananto, Yedida Yulia, Iis Anisa Yuly Peristiowati, Yuly Peristiowati Yunianti, Nina Yuniarto, Andriono Eko Yunus Arifien Yurinisa, Alifa Zuhrohtun Zuhrohtun Zulkifli Zulkifli, Kiky