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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Ilmiah Ekonomi dan Manajemen Indonesia IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Naufal Bachri, Naufal
Department Of Management, Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF BRAND IMAGE, BRAND TRUST, AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISIONS OF FEB STUDENTS OF UNIVERSITAS MALIKUSSALEH ON SHOPEE Raihan Fazila; Rahmaniar; Naufal Bachri; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22727119

Abstract

This study aims to analyze the influence of Brand Image, Brand Trust, and Electronic Word of Mouth on purchase decisions at Shopee among students of the Faculty of Economics and Business, Malikussaleh University. The study employed a quantitative approach using primary data collected through questionnaires from 100 respondents selected by purposive sampling. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS). Instrument testing showed that all questionnaire items were valid and reliable. The classical assumption tests indicated that the regression model met the requirements of normality, multicollinearity, and heteroscedasticity testing used in the study. The findings show that Brand Image has a positive and significant effect on purchase decisions, Brand Trust has a positive and significant effect on purchase decisions, and Electronic Word of Mouth also has a positive and significant effect on purchase decisions. Therefore, strengthening brand image, maintaining brand trust, and encouraging positive electronic word of mouth are relevant to purchase decisions among Shopee users in the studied student population
COMPETENCE, WORK DISCIPLINE, AND EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF WORK MOTIVATION IN A PALM OIL PLANTATION Alya Rehana; Yanita; Husaini; Marbawi; Nur Faliza; Naufal Bachri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23881877

Abstract

This study examines the effects of competence and work discipline on employee performance and tests work motivation as a mediating mechanism at the Garden Unit of PT Perkebunan Nusantara IV Regional VI Cot Girek, North Aceh. A quantitative cross-sectional survey was conducted with 200 employees selected from a population of 539 using purposive sampling. Data were collected through a five-point Likert questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The measurement model satisfied convergent validity, discriminant validity, and internal consistency requirements. Competence had positive effects on work motivation (β = 0.467, p < 0.001) and employee performance (β = 0.286, p < 0.001). Work discipline also positively affected work motivation (β = 0.223, p = 0.001) and performance (β = 0.220, p < 0.001). Work motivation was the strongest direct predictor of performance (β = 0.480, p < 0.001). Indirect effects through work motivation were significant for competence (β = 0.224) and work discipline (β = 0.107), indicating partial mediation. The findings show that employee performance in plantation operations improves when ability and disciplined work practices are supported by stronger work motivation.
Co-Authors A Hadi Arifin Abda Abda Abdul Hakim Adnan Adnan Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Akhyar, Chairil Alfisyahri Ramadhani Alya Rehana Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Baehaqi Bahri, Halida BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Fakhrurrazi Farah Anissa Farah Anissa Farid Yulian Farmi, Nadia Fira Aziza Simanjuntak Fitri Aswin Aswin Fuadi Fuadi fuadi, Fuadi G. Gunawan Halida Bahri Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Husaini Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Ilham, Iromi Inta Ulfa Intan Maulida Intan Maulina Isra Mawarni Juliana Juliana Jullimursyida Jummaini Juni Ahyar Khaira Ummaya Khaira Zikrani Malrizwa Khairina Khairina AR Khairina AR Khalisa, Usnul Lisa Iryani Lisa Iryani M Subhan M. Subhan Maisyura Maisyura Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Maya Rahayu Mentari Riswanti Miranda Misbahuddin Misbahuddin Moch Heikal Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Muttaqien Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nur Amalia Nur Faliza Nur Sa’adah Muhamad Nurainun Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Nurul Azmi Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Raihan Fazila Refi Mariska Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rouza Fakriza Rusydi Abu Bakar Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syahreza, Dina Sarah Syamsul Bahri Syamsul Bahri Syauki, Moh. T. Edyansyah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wahyu Hidayat Harahap Wardhiah, Wardhiah Widyana Verawaty Siregar Yanita YANITA YANITA Yuli Asbar Yulius Dharma Yusnidar Yusnidar Zahratul Mona Zulkifli