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All Journal IPTEK Journal of Proceedings Series Jurnal Hospitality dan Manajemen Jasa Tax & Accounting Review Erudio: Journal of Educational Innovation Jurnal Pendidikan Biologi Indonesia Jurnal Dimensi EDUKATIF : JURNAL ILMU PENDIDIKAN BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Meteor STIP Marunda Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Abdidas Tematik : Jurnal Teknologi Informasi Komunikasi Journal of Innovation in Educational and Cultural Research Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal Of Business, Finance, and Economics (JBFE) Journal of Accounting and Finance Management (JAFM) Jurnal Karya Abdi Masyarakat Jurnal Teknologi dan Vokasi Jurnal Sosial dan Bidang Pendidikan (SABIQ) Proceeding Of International Conference On Education, Society And Humanity Action Research Journal Greenation International Journal of Economics and Accounting International Journal of Educational Practice and Policy
April Gunawan Malau
Sekolah Tinggi Ilmu Pelayaran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Promotion Strategies in Increasing the Interest of New Prospective Students in Educational Institutions: Strategi Promosi dalam Meningkatkan Minat Calon Peserta Didik Baru di Lembaga Pendidikan Hartati, Diah Vitaloka; Nurmala, Eka; Siregar, Muhammad Sapril; Malau, April Gunawan; Saifudin, Iksan
SABIQ: Jurnal Sosial dan Bidang Pendidikan Vol. 2 No. 1 (2025): SABIQ - Maret 2025
Publisher : PT. Alpha Trianguli Australis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62554/bey0px12

Abstract

The era of globalization and rapidly developing information technology, educational institutions face increasingly complex challenges in attracting the interest of prospective new students. Marketing in education has grown rapidly along with the increasing need for quality educational services. The method used in this study is the Systematic Literature Review (SLR), which aims to identify, evaluate, and interpret all research relevant to a particular research question, topic area, or phenomenon of concern. The results of this study are: 1) Promotional strategies play a crucial role in increasing the interest of prospective new students in educational institutions, the implementation of appropriate strategies, such as digital marketing, promotional mix, public relations, improving the quality of services and facilities, as well as scholarship and discount programs, can significantly increase the attractiveness of educational institutions; and 2) Educational institutions need to continue to adapt to technological developments and market dynamics to design effective promotional strategies that are in accordance with the needs and preferences of prospective students.
SYNERGIZING TECHNOLOGY-ENABLED SERVICE INNOVATION AND SOCIAL MEDIA MARKETING TO BOOST CUSTOMER LOYALTY AND REVENUE GROWTH IN INDUSTRY 4.0 Ramdani, Agus; Barasa, Larsen; Winarno, Winarno; Gunawan, April; Nurhayati, Sri
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7763

Abstract

In the digital era of Industry 4.0, technology-enabled service innovation and social media marketing have become essential strategies for businesses seeking to enhance customer loyalty and drive revenue growth. This study aims to systematically review existing literature to understand how these digital strategies individually and synergistically influence customer retention and financial performance. Using a comprehensive literature review method, peer-reviewed journal articles and conference proceedings published between 2000 and 2025 from the Scopus database were analyzed. The analysis focused on key themes, trends, and research gaps related to the adoption of digital service innovations and social media marketing approaches. The findings reveal that technological innovations such as artificial intelligence-powered chatbots, mobile applications, and digital payment systems significantly improve customer experience through increased convenience, personalization, and service efficiency, thereby fostering loyalty across various sectors. Simultaneously, social media marketing enhances customer engagement via interactive and personalized content, influencer collaborations, and user-generated media, strengthening emotional connections and brand loyalty. The integration of technology-enabled service innovation with social media marketing generates synergistic effects, leading to sustained repurchase behavior and enhanced revenue generation. Challenges remain in effectively measuring financial impacts, developing organizational capabilities, and addressing ethical considerations related to data privacy and digital trust. Overall, this review highlights the critical role of integrated, customer-centric digital strategies in sustaining competitive advantage and financial success in the evolving digital marketplace. Future research should focus on emerging technologies and contextual factors influencing digital innovation effectiveness. This study provides valuable insights for practitioners and researchers aiming to harness digital transformation for customer loyalty and business growth.
The Effect of Agency Service Quality and Business Innovation on Agency Productivity and its Implications on Customer Loyalty in PT. Pertamina Port and Logistics in Sei Pakning, Riau Siswanto, Siswanto; Sumali, Bambang; Kwartama, Agung; Malau, April Gunawan
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5499

Abstract

This study aims to analyze the impact of agency service quality and business innovation on agency productivity and its implications for customer loyalty at PT. Pertamina Port and Logistics (PPL) in Sei Pakning, Riau. The main issue addressed in this study is how service quality and business innovation can enhance agency productivity and how they influence customer loyalty. The population of the study consists of all customers of PT. PPL, with a sample of 109 respondents selected using purposive sampling with the Slovin formula. The research method used was quantitative with a cross-sectional design, and data collection was carried out through Likert scale questionnaires, which were then analyzed using SmartPLS 4 for validity, reliability tests, and path analysis based on Structural Equation Modeling (SEM). The analysis results show that agency service quality and business innovation have a positive and significant impact on agency productivity. Additionally, agency productivity is proven to mediate the relationship between agency service quality, business innovation, and customer loyalty. These findings suggest that improving service quality and implementing business innovations can strengthen customer loyalty through increased agency productivity. Therefore, it is recommended that PT. Pertamina Port and Logistics continues to enhance its service quality and implement business innovations that improve operational efficiency and customer experience, thus maintaining long-term customer loyalty
The Influence of Service Quality and Determination Price of Implications of Satisfaction on Customer Loyalty of PT. Tama Anugerah Mandiri Marcelino, Reza; Ahadianto, Muhammad Sayakfika; Malau, April Gunawan; Fahcruddin, Imam
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5519

Abstract

This study aims to analyze the influence of service quality and pricing on customer satisfaction and its implications on customer loyalty at PT. Tama Anugerah Mandiri, a company operating in the ship agency sector. The main problem identified is the low level of customer satisfaction due to variations in service quality and perceptions regarding ship agency service pricing. This research employs a quantitative approach with an explanatory research design. The population consists of 90 customers, and the entire population was used as the sample through a saturated sampling technique. Data were collected using questionnaires measuring customers' perceptions of service quality, pricing, satisfaction, and loyalty. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among variables simultaneously. The results indicate that service quality has a positive and significant effect on customer satisfaction, and competitive pricing also enhances satisfaction. Customer satisfaction acts as an intervening variable that strengthens the influence of service quality and pricing on customer loyalty. These findings emphasize the importance of appropriate service and pricing strategies to maintain customer satisfaction and loyalty in the ship agency industry
The Influence of Maritime Regulations and Company Policies on the Human Factor Accident Rate as an Intervening Variable (Case Study at PT. Marina Logistik Sejahtera) Setiadi, Aries; Malau, April Gunawan; Gusti, Ayudhia Pangestu
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5520

Abstract

This study aims to analyze the influence of maritime regulations and company policies on accident rates with human factors as an intervening variable at PT. Marina Logistics Sejahtera. The main issue examined is the extent to which maritime regulations and internal company policies can reduce shipping accident rates, as well as how human factors act as a mediator in strengthening the relationship among these variables. The population of this research consists of all crew members working at PT. Marina Logistik Sejahtera, with a total sample of 89 respondents. The sampling technique employed was purposive sampling using the Slovin formula. This study applied a quantitative method with a cross-sectional approach, in which data were collected through a Likert-scale questionnaire. The collected data were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) through several stages, including validity testing, reliability testing, and path analysis. The results indicate that maritime regulations and company policies have a positive and significant effect on both human factors and accident rates. Furthermore, human factors are proven to be an intervening variable that strengthens the influence of maritime regulations and company policies in reducing accident rates. Moreover, company policies have a more dominant effect compared to maritime regulations in shaping human factors and decreasing accident rates. The conclusion of this study is that improving regulatory compliance and strengthening internal policies based on training and crew competence are crucial strategies to reduce accident risks. Based on these findings, it is recommended that the company enhance its safety training system, improve regulatory monitoring mechanisms, and develop a risk management program focused on improving the quality of maritime human resources
The Effect of State Property Utilization and Benefits on PNBP Receipts Which Impact Employee Performance in KSOP Utama and KSOP Class I in the Directorate General of Sea Transportation Mora, Priscilia; Nurbaety, Intan; Barasa, Larsen; Sumali, Bambang; Malau, April Gunawan; Nurhasanah, Meilinasari
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5542

Abstract

This study aims to analyze the effect of utilization and benefits of State-Owned Assets (SOA) on the receipts of Non-Tax State Revenue (PNBP) and their impact on employee performance at KSOP Utama and KSOP Class I within the Directorate General of Sea Transportation. The research background is based on several issues such as suboptimal utilization of SOA, bureaucratic obstacles, lack of facilities and training for employees, as well as unstable PNBP receipts that affect employee performance. This study focuses on the period from 2020 to 2024 with a population of 2,418 civil servants and a sample of 343 respondents selected using sampling techniques based on the Taro Yamane formula. The research method used is a quantitative approach with primary data collected through questionnaires measuring respondents' perceptions regarding SOA utilization and benefits, PNBP receipts, and employee performance. Data analysis was conducted using Structural Equation Modeling (SEM) to test the relationships between variables both simultaneously and partially. The results show that the utilization and benefits of SOA have a direct and simultaneous positive and significant effect on PNBP receipts. Furthermore, PNBP receipts also have a positive and significant impact on employee performance. Additionally, the utilization and benefits of SOA influence employee performance both directly and indirectly through the mediation of PNBP receipts. These findings underscore the importance of effective and efficient management and utilization of SOA as a sustainable source of state revenue, while also serving as a supporting factor for improving employee performance. This study provides practical implications for the development of better SOA management policies and the enhancement of human resource capacity at KSOP Utama and KSOP Class I. The research also broadens the empirical understanding of the strategic role of SOA in supporting government institutional performance, particularly in the maritime transportation sector.
The Influence of Effective Communication and Information Technology on Maritime Literacy in the Digital Era Which Impact Participant Satisfaction at the Imare Training Centre for Seafarers (Jakarta Maritime Imare) Aziz, Muhammad Mughni; Irham, Muhammad; Malau, April Gunawan
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5582

Abstract

This study aims to analyze the influence of effective communication and information technology on digital-era maritime literacy and its impact on the satisfaction of training participants at the IMARE Training Center for Seafarers (IMARE Maritim Jakarta). Maritime literacy in the context of the digital era is a crucial aspect in supporting the transformation of seafarers' competencies amidst the rapid development of global shipping information systems and technology. This research adopts a quantitative approach with a cross-sectional design. The population consists of all training participants from January to December 2024, totaling 2,708 participants, spanning various training programs such as CMT, CMHBT, SAT, SDSD, SSO, MC, MFA, and IMDG. The sample was determined using the Slovin formula, resulting in 349 respondents selected through proportional random sampling. Data were collected via questionnaire distribution and analyzed using the latest version of SmartPLS software. The findings indicate that effective communication and information technology have a positive and significant influence on maritime literacy, and that maritime literacy positively affects the satisfaction of training participants. Additionally, both communication and information technology show a significant indirect influence on satisfaction through maritime literacy. These findings highlight the vital role of two-way communication and the use of training technology in enhancing the quality of education and participant satisfaction in seafarer training in the digital age
IMPACT OF APPLICATION OF SUPERVISORY PROCEDURES AND FUNCTIONS ON VESSEL SAFETY AT NUNUKAN PORT Rahman, Faisal; Gunawan, April; Simanjuntak, Marihot
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the impact of implementing procedures and monitoring functions on vessel safety at Nunukan Port. This study uses a quantitative approach using the smart partial least squares (PLS) method. This method analyzes quantitative data and models the relationships between the variables involved in the study. The study results were obtained by analysis using the Smart PLS method. First, there is a positive correlation between the implementation of effective management procedures at Port Nunukan and the level of vessel safety. This means that the better the control procedures are implemented, the higher the level of vessel safety that can be achieved. In addition, the study found that proper training of port personnel has a positive impact on vessel safety. A port officer with sufficient knowledge and skills to carry out their supervisory duties can significantly improve the safety level of vessels in Nunukan Port. Furthermore, the study shows that coordination among the various actors involved in maritime management, such as authorities, port officials and ship owners, also has a positive impact on vessel safety. Proper cooperation of all involved will increase the effectiveness of supervision and reduce the risk of accidents.
THE INFLUENCE OF PROFESSIONAL COMMITMENT AND WORK COMPETENCY ON CAPTAIN'S PERFORMANCE IN THE OPERATION OF AUTOMATIC IDENTIFICATION SYSTEM (AIS) Wijaya, Hendra; Malau, April Gunawan; Motik, Chandra
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of professional commitment and work competence on captains' performance in operating the Automatic Identification System (AIS) on the BPSDM Transportation Training Ship. This research uses the mixed methods method, which is a research step combining two forms of research that have existed before, namely qualitative and quantitative research. The data analysis used is structural equation modelling-partial least squares (SEM-PLS) using SmartPLS software. The results showed that the factors influencing professional commitment and work competence on the captain's performance in the operation of the Automatic Identification System (AIS) on the BPSDM Transportation Training Ship included; Personal Factors, Situational Factors, Positional Factors and Team Factors and situations
Influence of Assist Tug Ship Operation Time and Service Rates Pandu-Delay Against The Performance of PT. Delta Mandiri Batam Shipping Awanda, Deta; Malau, April Gunawan; Lestari, Widianti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3001

Abstract

Guiding is part of the navigation or support function in the safety of ship navigation which is caused by the unique characteristics of the port. Quantitative research is a type of research that uses numbers in processing data to produce structured information. Characteristics of quantitative research using the SPSS application, aims to obtain data that describes the characteristics of objects, events or situations (Sekaran & Bougie, 2016:43). Based on partial hypothesis testing, it is known that the assist tug variable has a positive and significant effect on PT performance. Delta Mandiri Batam. This is proven by 0.002 0.05 and a tcount value of 2,343 ttable 1,697. Tug Assist Contribution to Performance 0.305. So it can be concluded that the first hypothesis in this research is accepted. This shows that the more reliable and accurate the quality of service provided by employees during the assist tug process at PT. Delta Mandiri Batam means there will be no quality of service rates for tug-guide services and performance. The influence of assist tug ship operating time has been proven to have a positive and significant effect on performance at the company PT Pelayaran Delta Mandiri Batam, with a regression coefficient of 0.027 and a t-value of 2.343, t -table 1,697.
Co-Authors Adriana Aprilia Agus Ramdani Agustinawati, Meriyanti Ahadianto, Muhammad Sayakfika Alamsyah, Jaya Albert Gamot Malau Ali Muktar Sitompul Andriasan Sudarso Anindya Putri Utami Antoni Arif Priadi Ardy Nugraha ARIF HIDAYAT Ariyanti Sri Sulistyorini Awanda, Deta Ayudhia Pangestu Gusti Aziz, Muhammad Mughni Bambang Sumali Brenhard Mangatur Tampubolon Brilliant Handyman Manalu Cahyaningrum, Wida Chanra Purnama Cris Kuntadi Damayanto Purba Damoyanto Purba Dedy Kurniadi Derma Watty Sihombing Desy Anggraini, Rika Dika Handika Munajat Dwi Kurniawan, Wardoyo Edy Kurniawan Elvie Maria Erwin Ferry Manurung Faisal Rahman, Faisal Frans Kalangie, Theo J. Hartati, Diah Vitaloka Hendra Wijaya Henry Iksan Saifudin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Ismawati, Waode Jan Hotman Jaya Alamsyah Jessica Christyna JHENSLY PEBRY HALOMOAN HUTASOIT Junaidi Junaidi Kartilah, Tetet Kasiono, Roy Kwartama, Agung Larsen Barasa Lestari, Widianti Lili Purnamasita Lili Suryati Mangatur Tampubolon, Brenhard Marcelino, Reza Markus Yando Marlin Marlin Marudut Bernadtua Simanjuntak Meilinasari Nurhasanah Hutagaol Mora, Priscilia Motik, Chandra Mudakhir Mudakir, Mudakir Muhammad Adhiwirayuda, Rizky Muhammad Irham Mulyadi, Eko Andi Mulyatini, Nurdiana Nana Trisnawati Nandan Limakrisna Natanael Suranta Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaety, Intan Nurmala, Eka Panderaja Soritua Sijabat Peni Cahyati, Peni Prihartanta Prihartanta Purba, Damoyanto Purnomo, Budi Rahmi Trisnayanti Retnaningtyas Widuri Ridho Agung Prihutomo Rika Desy Anggraini Riyanto Riyanto Riyanto Rizky Muhammad Adhiwirayuda Rosna Yuherlina Siahaan Rosna Yuherlina Siahaan S Siswanto Sabpatari, Fardhani Sahata Marel Sinaga, Aprilesa Sajim Budi Setiawan Saputra, Dicky Hadi Saragih, Robensius Setiadi, Aries Sibarani, Mauritz Sibarani, Mauritz Halomoan Manontang Siburian, Saidal Simanjuntak, M. Marihot Simanjuntak, Marihot Simatupang, Sahattua P. Siregar, Muhammad Sapril Sofyan, Nadiah Sri Nurhayati Suhartini Suhartini Suhartini Suhartini Sukmanofith D. Sulaiman Sulaiman Sulistyorini, Ariyanti Sri Sulthan Pasha Ibrahim Sumali, Bambang Supardi Supardi Susi Herawati Susi Herawati Titis Ari Wibowo Tri Cahyadi Tri Kismantoro Trisnayanti, Rahmi Vidya Selasdini Wardoyo Dwi Kurniawan Wibowo, Titis Ari Widjaja, Niken Sitalaksmi Wikrama Wardana Wilhelmus Hary Susilo, Wilhelmus Hary Winarno Winarno Winarno Winarno Wiwoho, Boedojo Yando, Markus Yuzzy Mohamad Fajar