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The Model of Sense of Belonging and Work Effectiveness Maria, Elvie; Cahyati, Peni; Mulyatini, Nurdiana; Kartilah, Tetet; Gunawan Malau, April
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3353

Abstract

This study aims to develop a theoretical model that explores the relationship between sense of belonging and work effectiveness among employees. Sense of belonging, defined as an individual’s feeling of being a valued and integral part of an organization, has been increasingly recognized as a crucial factor in enhancing employee motivation and performance. However, the mechanisms through which sense of belonging influences work effectiveness remain underexplored. Through a comprehensive literature review and empirical analysis, this paper proposes a model that illustrates how sense of belonging impacts work effectiveness directly and indirectly through mediating variables such as job satisfaction, organizational commitment, and employee engagement. Data were collected from a diverse sample of employees across various industries, and the results indicate a significant positive correlation between sense of belonging and work effectiveness. The findings suggest that fostering a strong sense of belonging within organizations can lead to improved work outcomes, providing valuable insights for human resource management practices
The Model of Employee Experience And Productivity Maria, Elvie; Cahyati, Peni; Gunawan, April; Manalu, Brilliant Handyman; Sudarso, Andriasan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4628

Abstract

This study aims to examine the effect of employee experience on employee productivity in service sector companies located in West Java Province, Indonesia. Employee experience is assessed through four main dimensions: work technology, organizational culture, leadership, and employee well-being. The study adopts a quantitative explanatory research approach. Data were collected using a structured questionnaire distributed to 100 permanent employees across various service-based companies. Multiple linear regression analysis was employed using SPSS software. The results show that all dimensions of employee experience have a positive and significant effect on employee productivity, with leadership emerging as the most dominant factor. The regression model demonstrates an R square value of 0.507, indicating that 50.7% of the variability in employee productivity can be explained by the four dimensions of employee experience. These findings highlight the importance of strategically managing employee experience as an effective managerial approach to enhancing both individual and organizational performance.
SYNERGIZING TECHNOLOGY-ENABLED SERVICE INNOVATION AND SOCIAL MEDIA MARKETING TO BOOST CUSTOMER LOYALTY AND REVENUE GROWTH IN INDUSTRY 4.0 Ramdani, Agus; Barasa, Larsen; Winarno, Winarno; Gunawan, April; Nurhayati, Sri
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7763

Abstract

In the digital era of Industry 4.0, technology-enabled service innovation and social media marketing have become essential strategies for businesses seeking to enhance customer loyalty and drive revenue growth. This study aims to systematically review existing literature to understand how these digital strategies individually and synergistically influence customer retention and financial performance. Using a comprehensive literature review method, peer-reviewed journal articles and conference proceedings published between 2000 and 2025 from the Scopus database were analyzed. The analysis focused on key themes, trends, and research gaps related to the adoption of digital service innovations and social media marketing approaches. The findings reveal that technological innovations such as artificial intelligence-powered chatbots, mobile applications, and digital payment systems significantly improve customer experience through increased convenience, personalization, and service efficiency, thereby fostering loyalty across various sectors. Simultaneously, social media marketing enhances customer engagement via interactive and personalized content, influencer collaborations, and user-generated media, strengthening emotional connections and brand loyalty. The integration of technology-enabled service innovation with social media marketing generates synergistic effects, leading to sustained repurchase behavior and enhanced revenue generation. Challenges remain in effectively measuring financial impacts, developing organizational capabilities, and addressing ethical considerations related to data privacy and digital trust. Overall, this review highlights the critical role of integrated, customer-centric digital strategies in sustaining competitive advantage and financial success in the evolving digital marketplace. Future research should focus on emerging technologies and contextual factors influencing digital innovation effectiveness. This study provides valuable insights for practitioners and researchers aiming to harness digital transformation for customer loyalty and business growth.
Analisis SWOT dalam pengoperasian AIS dan protocol TCP/IP pada VTS Kasim Marine Terminal Satria, Budi; Simanjuntak, Marihot; Malau, April Gunawan; Fahcruddin, Imam
Journal Marine Inside Vol. 7 No. 1 (2025)
Publisher : Politeknik Pelayaran Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62391/ejmi.v7i1.133

Abstract

Penelitian ini mengevaluasi kinerja sistem Vessel Traffic Service (VTS) di Kasim Marine Terminal, sebuah terminal lepas pantai strategis yang berlokasi di Selat Sele dan dikelola oleh Petrogas (Basin) Ltd. VTS ini didukung oleh teknologi AIS, protokol TCP/IP, serta pemantauan cuaca terintegrasi untuk mendukung keselamatan dan kelancaran navigasi. Pendekatan kuantitatif digunakan dalam studi ini, dengan metode analisis SWOT yang didasarkan pada data dari 56 responden, terdiri atas operator VTS dan pengelola terminal. Pengumpulan data dilakukan melalui observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian mengidentifikasi kekuatan utama pada posisi geografis yang strategis, kompetensi personel, dan pemanfaatan teknologi yang memadai. Di sisi lain, tantangan yang dihadapi mencakup belum tersusunnya standar operasional prosedur (SOP), keterbatasan infrastruktur, dan minimnya pemahaman publik terhadap keberadaan VTS. Pemetaan posisi strategi menunjukkan bahwa sistem VTS berada pada kuadran Strengths–Opportunities (SO), yang mendorong pengembangan strategi pertumbuhan melalui pemanfaatan keunggulan internal dan peluang eksternal. Studi ini merekomendasikan penyusunan SOP, peningkatan dukungan regulasi, serta perbaikan teknis berkelanjutan guna mengoptimalkan fungsi VTS dan meningkatkan keselamatan pelayaran di wilayah operasional yang terpencil.   This study evaluates the operational effectiveness of the Vessel Traffic Service (VTS) implemented at Kasim Marine Terminal, a strategic offshore facility located in the Sele Strait and operated by Petrogas (Basin) Ltd. The VTS system incorporates AIS technology, TCP/IP protocols, and integrated weather monitoring to enhance maritime safety and navigation efficiency. A quantitative approach was employed using SWOT analysis, supported by data from 56 respondents consisting of VTS operators and terminal managers. Data were collected through observation, interviews, questionnaires, and document analysis. The findings highlight key strengths such as strategic location, competent personnel, and adequate technological integration. However, challenges remain, including the absence of formal standard operating procedures (SOPs), limited infrastructure, and low public awareness of the VTS system. The SWOT mapping places the system in the Strengths–Opportunities (SO) quadrant, suggesting a growth strategy by leveraging internal strengths and external opportunities. The study recommends developing operational standards, enhancing policy support, and investing in ongoing technical improvements to optimize the role of VTS in ensuring navigational safety at remote terminals.
Integrasi strategi rekrutmen dan kompetensi awak kapal sebagai kunci keunggulan operasional dalam sektor pelayaran Aryaputra Singgih, Jay; Sulistyo, Marendra Budi; Malau, April Gunawan; Simanjuntak, Bernadtua
Journal Marine Inside Vol. 7 No. 2 (2025)
Publisher : Politeknik Pelayaran Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62391/ejmi.v7i2.134

Abstract

Meningkatnya kegiatan di pelabuhan dan perairan Indonesia telah mendorong entitas bisnis perusahaan pelayaran fokus pada pengoperasian berbagai armada dan ragam jenis kapal untuk mendukung aktivitas di lepas pantai. Penelitian ini mengkaji tentang pengaruh strategi rekrutmen dan kompetensi kerja awak kapal tanker terhadap peningkatan kinerja operasional kapal. Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi rekrutmen terhadap kinerja operasional kapal, pengaruh kompetensi kerja awak kapal terhadap kinerja operasional kapal, dan pengaruh strategi rekrutmen dan kompetensi kerja awak kapal secara bersama-sama terhadap peningkatan kinerja operasional kapal. Jenis penelitian yang digunakan adalah kuantitatif dengan analisa data adalah regresi linier berganda menggunakan SPSS. Instrumen penelitian yang digunakan adalah kuesioner dengan sampel sebanyak 297 orang. Dari hasil olah data diperoleh kesimpulan bahwa terdapat pengaruh langsung yang positif sebesar 0,567 dan signifikan pada 0,05 antara strategi rekrutmen terhadap kinerja operasional kapal, kemudian terdapat pengaruh langsung yang positif sebesar 0,814 dan signifikan pada 0,05 antara kompetensi kerja awak kapal terhadap kinerja operasional kapal. Lebih lanjut, ditemukan adanya pengaruh langsung antara strategi rekrutmen dan kompetensi kerja awak kapal secara bersama-sama terhadap kinerja kinerja operasional kapal di Perusahaan pelayaran.
The Effect of Agency Service Quality and Business Innovation on Agency Productivity and its Implications on Customer Loyalty in PT. Pertamina Port and Logistics in Sei Pakning, Riau Siswanto, Siswanto; Sumali, Bambang; Kwartama, Agung; Malau, April Gunawan
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5499

Abstract

This study aims to analyze the impact of agency service quality and business innovation on agency productivity and its implications for customer loyalty at PT. Pertamina Port and Logistics (PPL) in Sei Pakning, Riau. The main issue addressed in this study is how service quality and business innovation can enhance agency productivity and how they influence customer loyalty. The population of the study consists of all customers of PT. PPL, with a sample of 109 respondents selected using purposive sampling with the Slovin formula. The research method used was quantitative with a cross-sectional design, and data collection was carried out through Likert scale questionnaires, which were then analyzed using SmartPLS 4 for validity, reliability tests, and path analysis based on Structural Equation Modeling (SEM). The analysis results show that agency service quality and business innovation have a positive and significant impact on agency productivity. Additionally, agency productivity is proven to mediate the relationship between agency service quality, business innovation, and customer loyalty. These findings suggest that improving service quality and implementing business innovations can strengthen customer loyalty through increased agency productivity. Therefore, it is recommended that PT. Pertamina Port and Logistics continues to enhance its service quality and implement business innovations that improve operational efficiency and customer experience, thus maintaining long-term customer loyalty
The Influence of Service Quality and Determination Price of Implications of Satisfaction on Customer Loyalty of PT. Tama Anugerah Mandiri Marcelino, Reza; Ahadianto, Muhammad Sayakfika; Malau, April Gunawan; Fahcruddin, Imam
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5519

Abstract

This study aims to analyze the influence of service quality and pricing on customer satisfaction and its implications on customer loyalty at PT. Tama Anugerah Mandiri, a company operating in the ship agency sector. The main problem identified is the low level of customer satisfaction due to variations in service quality and perceptions regarding ship agency service pricing. This research employs a quantitative approach with an explanatory research design. The population consists of 90 customers, and the entire population was used as the sample through a saturated sampling technique. Data were collected using questionnaires measuring customers' perceptions of service quality, pricing, satisfaction, and loyalty. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among variables simultaneously. The results indicate that service quality has a positive and significant effect on customer satisfaction, and competitive pricing also enhances satisfaction. Customer satisfaction acts as an intervening variable that strengthens the influence of service quality and pricing on customer loyalty. These findings emphasize the importance of appropriate service and pricing strategies to maintain customer satisfaction and loyalty in the ship agency industry
The Influence of Maritime Regulations and Company Policies on the Human Factor Accident Rate as an Intervening Variable (Case Study at PT. Marina Logistik Sejahtera) Setiadi, Aries; Malau, April Gunawan; Gusti, Ayudhia Pangestu
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5520

Abstract

This study aims to analyze the influence of maritime regulations and company policies on accident rates with human factors as an intervening variable at PT. Marina Logistics Sejahtera. The main issue examined is the extent to which maritime regulations and internal company policies can reduce shipping accident rates, as well as how human factors act as a mediator in strengthening the relationship among these variables. The population of this research consists of all crew members working at PT. Marina Logistik Sejahtera, with a total sample of 89 respondents. The sampling technique employed was purposive sampling using the Slovin formula. This study applied a quantitative method with a cross-sectional approach, in which data were collected through a Likert-scale questionnaire. The collected data were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) through several stages, including validity testing, reliability testing, and path analysis. The results indicate that maritime regulations and company policies have a positive and significant effect on both human factors and accident rates. Furthermore, human factors are proven to be an intervening variable that strengthens the influence of maritime regulations and company policies in reducing accident rates. Moreover, company policies have a more dominant effect compared to maritime regulations in shaping human factors and decreasing accident rates. The conclusion of this study is that improving regulatory compliance and strengthening internal policies based on training and crew competence are crucial strategies to reduce accident risks. Based on these findings, it is recommended that the company enhance its safety training system, improve regulatory monitoring mechanisms, and develop a risk management program focused on improving the quality of maritime human resources
The Influence of Ship Charter Service Quality and Marketing Strategy on Experience That Implications Customer Satisfaction at PT. Citra Maritime Jakarta Mulyadi, Eko Andi; Saputra, Dicky Hadi; Malau, April Gunawan; Simanjuntak, Marihot
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Charter Ship Service Quality and Marketing Strategy on Customer Experience that impacts Customer Satisfaction at PT. Citra Maritime Jakarta. The main issue addressed in this study is how the quality of services provided and the marketing strategies implemented can influence customer experience and satisfaction. This research adopts a quantitative approach with an explanatory research design. The population of this study consists of customers who use charter ship services at PT. Citra Maritime Jakarta, with a sample size of 100 respondents selected through purposive sampling. Primary data was obtained through the distribution of questionnaires measuring respondents' perceptions of service quality, marketing strategy, customer experience, and customer satisfaction. Data analysis was conducted using Structural Equation Modeling (SEM) methods. The results show that charter ship service quality and marketing strategy have a positive and significant effect on customer experience. Furthermore, customer experience was found to have a positive impact on customer satisfaction. These findings emphasize the importance of improving service quality and implementing sustainable marketing strategies to enhance customer experience and satisfaction. This study provides practical contributions to the development of marketing strategies and the improvement of service quality in the charter ship service sector.
Co-Authors Adriana Aprilia Agus Ramdani Agustinawati, Meriyanti Ahadianto, Muhammad Sayakfika Alamsyah, Jaya Ali Muktar Sitompul Andriasan Sudarso Anindya Putri Utami Antoni Arif Priadi Ardy Nugraha ARIF HIDAYAT Ariyanti Sri Sulistyorini Aryaputra Singgih, Jay Ayudhia Pangestu Gusti Bambang Kurniadi, Bambang Barasa, Larsen Brenhard Mangatur Tampubolon Budi Satria Cahyaningrum, Wida Chanra Purnama Cris Kuntadi Damoyanto Purba Dedy Kurniadi Derma Watty Sihombing Desy Anggraini, Rika Dwi Kurniawan, Wardoyo Edy Kurniawan Elvie Maria Frans Kalangie, Theo J. Hartati, Diah Vitaloka Henry Husainah, Nazifah Ida Ayu Putu Sri Widnyani Iksan Saifudin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Ismawati, Waode Jan Hotman Jaya Alamsyah Jessica Christyna JHENSLY PEBRY HALOMOAN HUTASOIT Junaidi Junaidi Kartilah, Tetet Kasiono, Roy Kismantoro, Tri Kwartama, Agung Lestari, Widianti Lili Purnamasita Lili Suryati Malau, Albert Gamot Manalu, Brilliant Handyman Mangatur Tampubolon, Brenhard Marcelino, Reza Markus Yando Marlin Marlin Mudakhir Mudakir, Mudakir Muhammad Adhiwirayuda, Rizky Mulyadi, Eko Andi Mulyatini, Nurdiana Nana Trisnawati Nandan Limakrisna Natanael Suranta Nunung Ayu Sofiati (Efi) Nurmala, Eka Peni Cahyati, Peni Prihartanta Prihartanta Purba, Damoyanto Purnomo, Budi Rahmi Trisnayanti Retnaningtyas Widuri Riyanto Riyanto Riyanto Rosna Yuherlina Siahaan S Siswanto Sabpatari, Fardhani Sahata Marel Sinaga, Aprilesa Saputra, Dicky Hadi Setiadi, Aries Sibarani, Mauritz Sibarani, Mauritz Halomoan Manontang Siburian, Saidal Sijabat, Panderaja Soritua Simanjuntak, Bernadtua Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siregar, Muhammad Sapril Soritua Sijabat, Panderaja Sri Nurhayati Suhartini Suhartini Sukmanofith D. Sulaiman Sulaiman Sulistyo, Marendra Budi Sulistyorini, Ariyanti Sri Sumali, Bambang Supardi Supardi Susi Herawati Susi Herawati Togatorop, Agus Leonard Tri Cahyadi Trisnayanti, Rahmi Vidya Selasdini Wardoyo Dwi Kurniawan Wibowo, Titis Ari Widjaja, Niken Sitalaksmi Wikrama Wardana Winarno Winarno Winarno Winarno Wiwoho, Boedojo Yando, Markus Yuzzy Mohamad Fajar