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All Journal Jurnal Paradigma Ekonomika Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Akuntansi dan Ekonomika Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmiah Professional Indonesia Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jambura Agribusiness Journal JURNAL EKONOMI SAKTI (JES) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Edu Cendikia: Jurnal Ilmiah Kependidikan Arus Jurnal Sosial dan Humaniora Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Innovative: Journal Of Social Science Research West Science Business and Management INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Ekonomics, Finance, and Management Studies
Heppi Syofya, Heppi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Collaboration Between The Regional Government, Local Msmes, And Local Influencers In Maximizing Jambi's Economic Potential Heppi Syofya; Novic Diwi Pernanda
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1461

Abstract

Jambi Province has significant economic potential, particularly in agribusiness, cultural and nature-based tourism, and the unique products of local Micro, Small, and Medium Enterprises (MSMEs). However, this potential is often not optimally utilized due to classic challenges in terms of market penetration, weak digital branding, and coordination between stakeholders. This study analyzes the urgency and effectiveness of the Collaborative Triple Helix model involving the Regional Government (Regulator and Facilitator), Local MSMEs (Producers), and Local Influencers (Digital Marketing Catalysts) in creating a synergistic and sustainable economic ecosystem in Jambi. The main objectives of this study are to identify the most effective collaboration mechanisms to (1) increase the exposure of Jambi products and destinations through social media, (2) strengthen the branding capabilities of MSMEs, and (3) increase sales volume and tourist visits. Using a qualitative-descriptive approach involving in-depth interviews with representatives of the three parties, this study proposes a digital platform-based collaboration model. Initial findings indicate that local influencers play a crucial role as a bridge of trust between MSME products and millennial/Gen Z audiences. In contrast, local governments must shift from mere regulation to a digital incubator and cross-sectoral coordinator. The conclusion emphasizes that intensifying this collaboration is key to accelerating Jambi's digital economy.
Socialization of the Use of Google Gemini to Improve the Quality of Teaching and Learning, the Quality of Financial Management, and the Quality of Marketing of MSMEs in Indonesia Muhamad Irfan Florid; Melvianus Selan; Fransiskus Dwikotjo Sri Sumantyo; Heppi Syofya; Tarjono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5200

Abstract

This community service program aims to accelerate the adoption of Generative Artificial Intelligence technology through the socialization of the use of Google Gemini in four strategic regions of Indonesia. Implementation was carried out specifically at the University of North Sumatra (Medan) to represent the Sumatra cluster, the National Industrial Design Center (Yogyakarta) for the Java cluster, the Integrated Business Service Center/PLUT-KUMKM (Pontianak) for the Kalimantan cluster, and Makassar Digital Valley (Makassar) for the Sulawesi cluster. This program targets three main pillars: increasing the efficiency of teaching tools for educators, digitizing independent financial reports, and optimizing marketing copywriting for MSMEs. The methods used were participatory workshops and technical assistance. Evaluation results showed that the use of Google Gemini was able to reduce administrative time for educators by up to 60% and significantly improve the quality of MSME digital promotional content. This program proves that equalizing AI literacy across Indonesia's major islands is key to strengthening economic competitiveness and the quality of national education
Co-Authors Aceng Ali Awaludin Ade Risna Sari Afdhal Chatra Perdana Agus Sunatha Putra Anshar Daud Anugriaty Indah Asmarany Arifhan Ady Dj Audisty Prana Hardayu Aulia Arif Nasution Awalauddin Ayunilaras, Ayunilaras Azkia, Muhamad Barlian, Barlian Basnendar Herry Prilosadoso Basri Basri Belani, Sri Wanti Boari, Yoseb Citra Siwi Hanayanti Deni Gunawan Dewi Maharani Dian Indah Sari Ellyana Amran Enang Dwisefianto Esty Pudyastuti Eva Desembrianita Eva Yuniarti Utami Eva Yuniarti Utami Evi Sirait Fahrizal, Effan Farida Akbarina Fransiskus Dwikotjo Sri Sumantyo Gunawan, Untung Haeril Haeril Haeril, Haeril Hanasi, Raihan A. Harjoni Harjoni Haryadi - hendra gustomi Hendra, Joni Herawati Herawati Ika Agustina ika agustina Irawaty, Rosalia Iwan Harsono Judijanto, Loso Julinta Paulina Junaidi Junaidi Kushariyadi Lazuardy Alief Liestyowati Liestyowati Lisbet Situmorang Luluk Yuliati Maharani, Dewi Mahmudin, Tono Maidelwita, Yani Misidawati, Dwi Novaria Mohamad Fathur Rohman Mohammad Sawir Mozart Malik Ibrahim Muhamad Azkia Muhamad Irfan Florid Muhammad Ade Kurnia Harahap Muhammad Fikri Maulana Mulastih, Listiana Sri Musran Munizu Nasrudin Nasution, Abdillah Arif Nasution, Abdillah Arif Nasution, Aulia Arif Ningsih, Tri Widyastuti Novic Diwi Pernanda Nur Faliza Nuralam Nuralam Nursyam, Aisyah Pande Ayu Naya Kasih Permatananda Paulus Laratmase Paulus Nong Wisang prama widayat, prama Prihadyatama, Ardila Rachmawati Novaria Rais, Rinovian Ratih Primandari, Novegya Restu Widyo Sasongko Ridwan Sya’rani Riesna Apramilda Rika Lidyah Rinovian Rais Rizal R. Manullang Rohmah , Umdah Aulia Rohman, Mohamad Fathur Rosalia Irawaty Rosalina Andriyani Ebang Pareira Rosdiana Rosdiana rosdiana Saeful Amin, Saeful Selan, Melvianus Shintia Sirait, Evi Siti Hodijah Smita Catur Sudyantara Soegeng Wahyoedi Suroso Suroso Suseno Hendratmoko Syamsul Efendi Syofya, Heppi Heppi T, Najdah Tania Dwika Putri, Tania Dwika Tarjono Tri Widayati Yohanes Paulus Luciany Yoseb Boari Yudha Adytya Pertywy