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The Influence of Business Location and Word of Mouth on Purchasing Decisions Sudirjo, Frans; Paramita, Catarina Cori Pradnya; Yani, Indri; Marjuki, Marjuki; Utami, Eva Yuniarti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision
Pentingnya Model Problem Based Learning Untuk Meningkatkan Kemampuan Memecahkan Masalah Pada Pembelajaran Biologi Choerunnisa, Nur Asri; Yani, Indri
PEMBELAJAR: Jurnal Ilmu Pendidikan, Keguruan, dan Pembelajaran Vol 8, No 1 (2024): Volume 8 Nomor 1 April 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pembelajar.v8i1.43088

Abstract

Interaksi dalam pembelajaran dapat merubah sikap ataupun cara berfikir siswa untuk meningkatkan pencapaian hasil belajar, diantaranya siswa mengetahui cara memecahkan masalah dan mengaplikasikan pengetahuan yang diperolehnya. Salah satu pembelajaran yang membutuhkan kemampuan memecahkan masalah adalah pembelajaran biologi. Hal ini dikarenakan materi biologi yang selalu berkaitan dengan konsep kehidupan sehari-hari. Kemampuan memecahkan masalah siswa dalam pembelajaran biologi dapat dibantu dengan model Problem Based Learning. Model pembelajaran ini dirancang untuk menstimulus siswa agar dapat belajar dengan mandiri. Pemecahan masalah yang dilakukan oleh siswa dimulai dari mengenal masalah, menemukan alternatif solusi, memilih alternatif solusi, dan melakukan refleksi terhadap pemecahan masalah. Selain itu soal yang dipergunakan untuk meningkatkan kemampuan memecahkan masalah siswa adalah soal bertipe Higher Order Thinking Skills. Oleh karena tujuan tulisan ini dibuat untuk membahas beberapa informasi hal penelitian terkait pentingnya model Problem Based Learning dalam meningkatkan kemampuan memecahkan masalah siswa pada pembelajaran biologi.
Analisis Pergaulan Mahasiswa UNIMED Ditinjau dari Etika Islam Sihombing, M Sholeh; Yani, Indri; Hadawiyah, Andina; Syafrida, Rizka; Siregar, Hapni Laila
Indonesian Journal of Education and Development Research Vol 3, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijedr.v3i1.4956

Abstract

Penelitian ini menganalisis perilaku pergaulan mahasiswa Universitas Negeri Medan (UNIMED) berdasarkan perspektif etika Islam. Dengan pendekatan deskriptif kualitatif, penelitian ini melibatkan 30 responden menggunakan survei daring untuk mengevaluasi aspek-aspek seperti menjaga pandangan, menghindari sentuhan fisik, menjaga aurat, serta interaksi sosial sesuai ajaran Islam. Hasil penelitian menunjukkan bahwa mayoritas mahasiswa memiliki kesadaran yang baik terhadap pentingnya nilai-nilai etika Islam, terutama dalam menjaga aurat dan menghindari pakaian ketat. Namun, beberapa responden menunjukkan keraguan dalam menerapkan prinsip-prinsip tersebut, terlihat dari sikap netral pada beberapa indikator seperti menghindari percakapan yang tidak bermanfaat atau situasi berdua-duaan dengan lawan jenis. Temuan ini menekankan perlunya pendidikan dan pembinaan yang lebih mendalam untuk meningkatkan pemahaman dan komitmen mahasiswa terhadap penerapan etika Islam dalam kehidupan sehari-hari. 
SHELL AND TUBE TYPE HEAT EXCHANGER DESIGN TO UTILIZE EXHAUST GASES FROM THE GENERATOR yani, indri; Hanifi, Rizal; Santosa, Aa
Jurnal Mekanika dan Manufaktur Vol 4 No 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jmm.v4i1.11890

Abstract

Heat exchangers or often called heat exchangers (HE) are widely used in industry. There are many types of heat exchangers, there are fire pipes or water pipes with cross flow or unidirectional flow. Utilizing exhaust gas is an alternative to reduce costs and increase effectiveness so that wasted energy can be utilized as optimally as possible. A generator is one that can produce electrical energy which produces flue gases with a high temperature so that it can be utilized using a heat exchanger. A shell and tube heat exchanger with a fire tube type was designed. The number of pipes designed was 131 with a pipe diameter of 2.5 inches. The design results obtained from heating water are steam with a capacity of 1 ton. The dimensions of the heat exchanger are 3 meters long with a diameter of 2 meters. The heat energy produced by steam is 2852.2605KW, with a steam temperature produced of 2000C. The resulting LMTD is 360.50K. With this heat exchanger, it is hoped that the costs for producing bias steam will be as minimal as possible
Digital Scrapbook Development To Improve Literacy In Primary School Students Iklimah, Siti Ema; Sofyan, Deddy; Yani, Indri
Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) Vol 7, No 3 (2024): Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/jppguseda.v7i3.10421

Abstract

The aim of this research is to determine the increase in elementary school students' literacy through the development of Digital Scrapbook teaching media in B.Indonesia lessons with Explanatory Text material. This research is based on the finding of a problem in elementary school that there is still a lack of use of technology in preparing media amidst increasingly rapid technological developments. The type of research used is Research and Development with the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) development model. The research subjects were fifth grade elementary school students. The feasibility of this teaching material is based on the results of validation tests by material experts, media experts, language experts, and student responses. And N-gain to calculate the effectiveness of reading literacy. The results of this research are the percentage of validation test scores by material experts with a score of 94% in the very feasible category, 91% for media experts in the very feasible category, and 90% for language experts in the very appropriate category. And based on the results of N gain, it was declared effective in increasing the reading literacy of elementary school students. Based on the results, it can be stated that the development of Digital Scrapbook learning media is valid and feasible and effective for increasing the reading literacy of students in elementary schools.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra, Hendra; Fadhilah, Nurul; Yani, Indri; Violin, Vivid; Apramilda, Riesna; Kushariyadi, Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
A EFEKTIFITAS PEMBELAJARAN MICROTEACHING TERHADAP KEMAMPUAN KOMPETENSI CALON GURU Rahmah, Mursidah; Rosyid, Abdul; Vonti, Lungguh Halira; Yani, Indri; Adela, Agnes
Jurnal Pendidikan Dasar Vol. 15 No. 2 (2024): Jurnal Pendidikan Dasar
Publisher : Pendidikan Dasar - Pascasarjana Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpd.v15i2.43088

Abstract

Teaching skills are one of the key indicators of pedagogical and professional competencies that pre-service teachers must possess. These skills include not only the ability to deliver subject matter but also the ability to manage learning activities, which consist of pre-activity, whilst-activity, and post-activity. This study aims to describe the effectiveness of microteaching learning in enhancing pre-service teachers' competencies. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The findings indicate that microteaching learning conducted over one semester provides adequate theoretical and practical preparation for pre-service teachers to undertake School Field Practice (PLP) 2. Students were able to design and implement lessons aligned with the applicable curriculum and effectively utilize appropriate teaching models and media. However, challenges remain in the development and implementation of lesson plans. Therefore, more intensive guidance from lecturers and mentor teachers is necessary to ensure that pre-service teachers are adequately prepared to teach effectively.
Upaya Meningkatkan Kreativitas Anak-Anak Dengan Membuat Kerajinan Tangan Berbahan Dasar Kain Flanel Di Yayasan Al-Kamilah Wiratama, Erlangga Aldhi; Ramadhan, Faisal; yani, Indri; Wulandari, Ismi
Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Vol. 2 No. 2 (2023): PROSIDING DEDIKASI MARET
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian masyarakat Universitas Pamulang melakukan salah satu kegiatan penyuluhan mengenai “Upaya meningkatkan kreativitas anak-anak dengan membuat kerajinan tangan berbahan dasar kain flanel”. Kerajinan merupakan suatu benda hasil karya seni manusia yang berkaitan dengan keterampilan tangan dan memiliki nilai estetis sehingga benda tersebut memiliki nilai jual. Karya kerajinan biasanya terbuat dari berbagai bahan dan hasil yang memiliki fungsi sebagai benda hias maupun benda pakai. Hiasan merupakan suatu yang dapat mempercantik barang yang lain atau benda lain, tetapi kenyataanya masih banyak anak-anak yang belum bisa memanfaatkan barang yang tidak terpakai menjadi barang yang bermanfaat. Kegiatan ini bertujuan agar anak-anak lebih kreatif dan dapat meningkatkan kreativitas dalam memanfaatkan barang disekitar. Metode kegiatan ini menggunakan tahapan survey ke Yayasan Al-Kamilah untuk meminta perizinan kepada ketua Yayasan, penyusunan materi, persiapan metode dan alat yang diperlukan, pelaksanaan penyuluhan mengenai praktik membuat kerajinan tangan berbahan dasar kain flanel. Sedangkan penyampaian materi menggunakan metode pemutaran video pendek mengenai kreativitas pembuatan kerajinan tangan dan mencontohkan langsung dalam pembuatan kerajinan tangan tersebut. Hasil dari kegiatam PKM ini adalah anak-anak dapat menunjukkan kreativitasnya dalam membuat kerajinan tangan berbahan dasar kain flanel yang beranekaragam dengan warna-warna yang cerah. Hasil lain dari kegiatan ini adalah anak-anak sangat antusias dalam membuat dan menghias kerajinan tangan yang berbahan dasar kain flanel. Diharapkan dengan kegitan yang sudah dilakukan, anak-anak dapat menuangkan ide kreatifnya dalam membuat kerajinan tangan dari barang yang tidak terpakai menjadi lebih bermanfaat dan dapat diperjualbelikan.Kata Kunci: Kreativitas; Kain Flanel; Kerajinan Tangan
Kajian Pendekatan Struktural: Analisis Puisi "Akulah Medan" Karya Teja Purnama Lubis Nursalassaty, Nursalassaty; Kairunnisa, Nia; Yani, Indri; Panjaitan, Roy Pandapotan
Indo-MathEdu Intellectuals Journal Vol. 6 No. 2 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i2.2919

Abstract

Understanding the meaning of a poem correctly requires an in-depth analysis of both intrinsic and extrinsic structures. The purpose of this study is to analyze the intrinsic structure of poetry which includes the physical structure and the inner structure of the poem. This analysis is carried out by dissecting the meaning of the use of words and the tone reflected in them. This study uses a qualitative descriptive method with several stages such as literature study, data analysis in the form of texts in poetry, and data validity tests. The main source of data from this study is the poem 'Akulah Medan'. The data collection process is carried out by collecting data in the form of words and phrases in poetry that refer to several aspects in the structural approach and then grouped into several parts. In this study, it was found that in terms of the physical structure of poetry using diction, rhyme, typography, imagination, concrete words, and distinctive language styles reflecting its authenticity to the history and cultural values of the city of Medan. Meanwhile, in terms of the inner structure of the poem, there are aspects of theme, tone, message, and taste in the poem that depict a firm, strong and emotional impression. This poem also depicts pride, loyalty and love for the city of Medan.
Persepsi Pembaca Terhadap Puisi “Hujan Bulan Juni” Karya Sapardi Djoko Domono: Analisis Horizon Harapan dalam Perspektif Hans Robert Jauss Yani, Indri; Nisa, Khairun; Arfiani, Nanda Tiara; Ulfa, Syafrina; Sinulingga, Gisella Dameri; Anggreini, Heny
Indo-MathEdu Intellectuals Journal Vol. 6 No. 3 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i3.2985

Abstract

This study discusses the reader's reception of the poem "Hujan Bulan June" by Sapardi Djoko Damono using the horizon theory of hope in the perspective of Hans Robert Jauss. The poem depicts the themes of love, patience, and sacrifice in silence, with the metaphor of rain falling in June as a symbol of love that is not expressed directly. This research aims to analyze how readers understand and interpret the meaning of these poems based on their expectations, experiences, and cultural contexts. The approach used is a qualitative descriptive method with literature study techniques. The results of the study show that readers can interpret this poem through three dimensions: fortitude, wisdom, and sincerity in facing certain feelings or situations. The meaning of this poem is not fixed, but rather develops according to the reader's horizon of expectations, which is influenced by their social, cultural, and experience backgrounds
Co-Authors Abdul Rosyid Adela, Agnes Akhmad Rusydi, Akhmad Anggreini, Heny Apriyanti, Hilma Siti Nur Arfiani, Nanda Tiara Armianti Armianti, Armianti Arum Dian Pratiwi, Arum Dian Azkiah, Firza Budiana, Sandi Caroline, Emya Gita Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Choerunnisa, Nur Asri Daviq Chairilsyah Deddy Sofyan, Deddy Dendy K. Pramudito Didit Ardianto Eddy Silamat, Eddy Eri Sarimanah Frans Sudirjo Hadawiyah, Andina Hanifi, Rizal Hapni Laila Siregar Hendra Hendra Hidayatunnisa, Meizura Ansi Iklimah, Siti Ema Indarini Dwi Pursitasari IYAM MARYATI Kairunnisa, Nia Kartika Widuri, Kartika Khairun Nisa Khapuck, Karenina Kushariyadi Kushariyadi Kushariyadi M. Andriansyah Marjuki Marjuki Monalisa Sitompul Muhammad Reza Aulia Mulawarman Mulawarman mungin eddy wibowo, mungin eddy Nabila Fuadina Nefoseno, Hedi Nistia Sari, Titis novandra sagita, novandra Nur Januarti, Aulia Nurlita, Nurlita Nursalassaty, Nursalassaty Nurul Fadhilah Panjaitan, Roy Pandapotan Putri, Kamelia Rahmah, Mursidah Ramadhan, Faisal Riesna Apramilda Rima Rikmasari, Rima Rini Nuraini, Rini Rostikawati, R. Teti Salsabila, Aqilla Santosa, Aa Sihombing, M Sholeh Sinulingga, Gisella Dameri Sitompul, Monalisa Senada Subekti, Arif Sulistiawati Sulistiawati Sunawan Sunawan Sundari, Fitri Siti Susanto, Puji Susanto, Salwa Putri Susilawati, Susilawati Syafrida, Rizka Thrisia Febrianti Tina Sri Sumartini, Tina Sri Triana, Siti Rifdah Ulfa, Syafrina Umam, M. Afifuddin Khotibul Utami, Eva Yuniarti Violin, Vivid Vonti, Lungguh Halira Wiratama, Erlangga Aldhi Wulandari, Ismi Yolanita, Clarissa Yunawati, Irma