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Multiplier Effect of the Education and Economy in Center Point of Indonesia Area Natsir, Uhud Darmawan; Aswar, Nurul Fadilah; Lestari, Dwi Anugerah
ETDC: Indonesian Journal of Research and Educational Review Vol. 4 No. 1 (2024): December
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v4i1.2376

Abstract

Infrastructure development was one of the key components in the success of a nation's overall and educational growth, including the tourism sector. This study focuses on analyzing the economic and educational impact of developing the Center Point of Indonesia (CPI) area in Makassar City, South Sulawesi, which has become a prominent tourism destination. A mixed-methods approach with a concurrent triangulation design was employed to measure the direct, indirect, and induced economic and educational impacts of tourism activities within the CPI area. The findings indicated that the development of CPI had a significant economic impact on the surrounding community, including increased business revenues, job creation, and a reduction in poverty levels. Apart from that, the development of CPI as a multifunctional area is impacting education, especially community economic education. The Multiplier Effect analysis, using the Keynesian Income Multiplier method, revealed that every 1 rupiah of tourist expenditure generated a direct economic impact of 19,81 rupiah on the local economy. The Type I Income Multiplier Ratio of 1,062 reflected an increase in the incomes of business owners and workers, while the Type II Income Multiplier Ratio of 1,092 demonstrated its influence on local household consumption. This indicates that the impact of multifunctional infrastructure development has an impact on the economic education of society.
The Linking Education and Knowledge on BPJS Participant Collectibility and Satisfaction: A Structural Equation Modeling Analysis Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2377

Abstract

This study aims to investigate the relationship between education and health knowledge, specifically in terms of service quality and premium amount, in the context of BPJS health in Makassar, using participant satisfaction as a mediating variable. This study employs a quantitative methodology, utilizing structural equation modeling (SEM) based on Smart-PLS. We collected data by administering questionnaires to 100 BPJS Kesehatan participants. We collected data by distributing online questionnaires through the Google Forms platform to participants who satisfied the research criteria. We conducted inferential statistical analysis using structural equation modeling (SEM) with the assistance of Smart-PLS analysis software. The results of the study indicate that there is a relationship between the education and knowledge of BPJS participants and their utilization of health services. Service quality has a significant effect on the level of collectibility and participant satisfaction. Higher service quality, such as efficiency, responsiveness, and professionalism, increases participant satisfaction, which in turn increases payment compliance. In addition, although the premium amount does not directly affect the level of collectibility, it significantly affects participant satisfaction. Perceived fair or affordable premiums enhance satisfaction, thereby mediating the influence on collectibility.
How the Level of Education Impacts Consumers with Green Trust: Authenticity and Physical Attractiveness on Fire Products Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2378

Abstract

This study aims to analyze how brand authenticity, physical attractiveness, and green trust, depending on the level of education, influence consumer purchase decisions at Fore Coffee. The study employs a causal-comparative research approach, incorporating structural equation modeling (SEM) analysis. We used purposive sampling as the sampling technique. This resulted in a sample size of 100 respondents. The study collected primary data by distributing an online questionnaire via Google Forms to respondents who met the study's criteria. The findings of the research indicate that the level of education and brand authenticity significantly influence both green trust and purchase decisions. Additionally, the physical attractiveness of the product impacts purchase decisions through the lens of green trust. The study concludes that the values of authenticity, the physical attractiveness of the product, and the consistency of transparent sustainability claims shape purchase decisions, with levels of education and green trust playing a crucial role.
PENGARUH GREEN PRICING DAN GREEN KNOWLEDGE TERHADAP PURCHASE DECISIONS GREEN PRODUCT EIGER MELALUI GREEN TRUST Nurul Fadilah Aswar
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini menguji pengaruh Green Pricing dan Green Knowledge terhadap Purchase Decision produk hijau Eiger dengan Green Trust sebagai variabel mediasi. Studi ini dilatarbelakangi tren global yang mendorong penggunaan produk ramah lingkungan, termasuk oleh Eiger yang mengadopsi konsep green productivity. Penelitian ini menggunakan metode kuantitatif dengan desain deskriptif dan konklusif. Data dikumpulkan melalui kuesioner dari 100 responden pengguna produk Eiger di Kota Makassar, kemudian dianalisis menggunakan SEM dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Green Pricing dan Green Knowledge berpengaruh positif signifikan terhadap Green Trust dan Green Trust memediasi hubungan Green Pricing dan Green Knowledge terhadap Purchase Decision. Penelitian ini menegaskan pentingnya pemahaman konsumen terhadap manfaat produk hijau dan harga yang sesuai dalam membangun kepercayaan, yang berperan dalam mendorong keputusan pembelian.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE: (Study on Management Students at Makassar State University) Uhud Darmawan Natsir; Juliyati; Nurul Fadilah Aswar; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Satriani, Irma
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 7 No. 1 (2023): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i1.2494

Abstract

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
PENINGKATAN BRANDING DAN PACKAGING PRODUK UMKM UNTUK MENINGKATKAN DAYA SAING DI PASAR DIGITAL Aswar, Nurul Fadilah; Haeruddin, M Ikhwan Maulana; Haeruddin, Muhammad Ilham Wardhana; Aslam, Annisa Paramaswary; Abadi, Rahmat Riwayat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7735

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian Indonesia, namun banyak di antaranya masih menghadapi tantangan dalam membangun daya saing di pasar digital, khususnya dalam aspek branding dan packaging produk. Berdasarkan data Kementerian Koperasi dan UKM (2023), UMKM menyumbang lebih dari 61% terhadap PDB nasional, namun laporan Katadata (2023) menunjukkan bahwa 73,5% UMKM kesulitan bersaing di platform digital, dengan branding dan kemasan produk sebagai hambatan utama. Melihat realitas ini, program pelatihan "Peningkatan Branding dan Packaging Produk UMKM untuk Meningkatkan Daya Saing di Pasar Digital" dilaksanakan di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, praktik desain kemasan, serta simulasi pemotretan produk. Hasil pelatihan menunjukkan peningkatan signifikan: peserta kini memiliki identitas merek yang konsisten, dan beberapa peserta melaporkan peningkatan penjualan online pasca pelatihan. Pelatihan ini membuktikan bahwa peningkatan branding dan packaging mampu mendorong UMKM menjadi lebih kompetitif di pasar digital. Ke depan, keberlanjutan program serupa serta dukungan dari berbagai pihak diharapkan dapat memperkuat transformasi digital UMKM secara lebih luas.
SOSIALISASI DAN PELATIHAN PEMASARAN BERKELANJUTAN: MEMBANGUN KESADARAN KONSUMEN TERHADAP PRODUK RAMAH LINGKUNGAN Aswar, Nurul Fadilah; Hamka, Rezky Amalia; Hasdiansa, Ilma Wulansari; Hasbiah, Siti; Syahrul, Khaidir
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7736

Abstract

Kesadaran konsumen terhadap isu lingkungan mendorong permintaan akan produk ramah lingkungan, namun banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia, khususnya di Desa Rumbia, Kecamatan Kassi, Kabupaten Jeneponto, masih menghadapi kesulitan dalam menerapkan strategi pemasaran berkelanjutan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM terkait pemasaran berkelanjutan melalui sosialisasi dan pelatihan. Metode pelaksanaan meliputi identifikasi kebutuhan, penyusunan modul, pelatihan partisipatif berbasis studi kasus, praktik penyusunan rencana pemasaran, serta pendampingan teknis. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang pemasaran berkelanjutan, branding, packaging ramah lingkungan, serta pemanfaatan media digital. Sebagian besar UMKM mulai mengadopsi kemasan berbahan dasar daur ulang dan memperkuat identitas merek mereka. Program ini membuktikan bahwa pendekatan pemasaran berkelanjutan mampu meningkatkan daya saing produk lokal di pasar digital, sekaligus mendukung pembangunan ekonomi yang lebih inklusif dan ramah lingkungan. Ke depan, diperlukan pendampingan lanjutan dan perluasan program serupa untuk memperkuat transformasi UMKM berbasis keberlanjutan.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Co-Authors A. Afifah Humairah A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Ridha Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adio, Matthew Olufemi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Achmad Yassin Zidan Akram Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeril, Haeril Haeruddin , M. Ilham Wardhana Haeruddin, Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Kholiq M, Muh. Yusuf M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Al Fatah Arief Putra Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Parawansa, Jalaluddin Mannagalli Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Rahman, Faslul Rauf, Deddy Ibrahim Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Ridwan Andi Mattoliang Risna Kamisanti Riu , Isma Azis Romansyah Sahabuddin Rosalia, Harnita Rostina Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windi Dwi Astuti Wulansary, Ilma Zahratul Afiqah Zainal Ruma