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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Economics and Digital Business Review Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) Indonesian Journal of Research and Educational Review (IJRER) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Indonesian Journal of Enterprise Architecture INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Jurnal Intelek Insan Cendikia International Journal of Social and Education (INJOSEDU) Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation Indonesian Journal of Enterprise Architecture
Nurul Fadilah Aswar
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Influence of Training Programs on Employee Work Performance at the South Makassar I Regional Revenue Technical Implementation Unit (UPTP) Office Hawadi, Muhammad Taufik; Kurniawan, Agung Widhi; Natsir, Uhud Darmawan; Sahabuddin, Romansyah; Dipoatmodjo, Tenri Sayu Puspitaningsih; Aswar, Nurul Fadilah
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17631

Abstract

This study aims to determine the significance of the Influence of the Training Program on Employee Work Performance at the UPTP Office of the South Makassar I Region, the method in this study was collecting data through questionnaires and observation. The population in this study were 40 employees. With a sample of 40 employees, the results of this study indicate that training has a positive and significant effect on employee performance.
ANTECEDENTS OF THE ATTITUDE TO THE BRAND AND SELF-ESTEEM Nurul Fadilah Aswar; Ilham Aksir; Asri Awal; Hartina Rosalia
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 6 (2024): Juni
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test the hypothesis about the factors that affect brand loyalty among Samsung smartphone users. This study is a quantitative research with primary data obtained through online questionnaires using Google Forms. A Likert scale with five points is used to measure the entire variable. The number of samples used was 100 respondents, where each indicator was represented by five respondents. Non-probability sampling techniques, especially purposive sampling, were used to select respondents who meet the criteria, namely Samsung smartphone users with a minimum of one year of use. Data analysis was conducted using Structural Equation Model (SEM) with SMART PLS program. Convergent validity is tested through outer loadings that must be greater than 0.70, while discriminant validity is tested through Average Variance Extracted (AVE) with a minimum value of 0.5. Reliability was tested using Composite Reliability and Cronbach's Alpha with a minimum value of 0.70. The results showed that brand satisfaction has a positive influence on attitudes towards brands and brand loyalty. In addition, love for the brand also has a positive effect on brand loyalty and self-esteem. However, self-esteem has no direct influence on brand loyalty. Attitudes toward brands served as a mediating variable in the relationship between brand satisfaction and brand loyalty, while self-esteem did not mediate the relationship between brand love and brand loyalty.
Pengaruh Live Streaming dan Affiliate Marketing Terhadap Keputusan Pembelian Online Melalui Media Sosial TikTok (Studi pada Mahasiswa Manajemen Pengguna TikTok) Salsabila Nuarindah Ramli; M. Ikhwan Maulana Haeruddin; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Nurul Fadilah Aswar
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2705

Abstract

This study aims to determine the influence of live streaming and affiliate marketing on online purchasing decisions through social media Tiktok. Marketing has experienced significant developments in conventional methods such as print or television advertising that requires large costs, to social media the main tool for companies and consumers. This research is a quantitative study with a descriptive approach. The sample used was 102 students of the Management Study Program Faculty of Economics and Business, Makassar State University, Class of 2020-2022. Data collectionwas carried out using observation methods, literature studies, and surveys using questionnaires. The data analysis method uses multiple linear regression analysis using two statistical test methods, namely, partial test (t test) and simultaneous test (f test) using statistical product and service solutions (SPSS). Based on the research results, the results of the f-test hypotesis show that the calculated f value (155,779) > f table (3.088) with a significance level of (0,000) < (0,05) which means that the independent variables (Live Streaming X1 and Affiliate Marketing X2) simultaneously have a positive and significant influence on the Y variable (Purchase Decision). Meanwhile, the results of the t-test obtained the calculated t value of the live streaming variable (5.895) > t table (1.985) with a significance level of (0.000) < (0,05) which means that the X1 variable (Live Streaming) partially has a positive and significant influence on the Y variable obtained a calculated t value (4.870) > t table (1.984) with a significance level of (0,000) < (0,05) which means that the variable X2 (Affiliate Marketing) partially has a positive and significant influence on the variable Y (Purchase Decision).
The Linking Education and Knowledge on BPJS Participant Collectibility and Satisfaction: A Structural Equation Modeling Analysis Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2377

Abstract

This study aims to investigate the relationship between education and health knowledge, specifically in terms of service quality and premium amount, in the context of BPJS health in Makassar, using participant satisfaction as a mediating variable. This study employs a quantitative methodology, utilizing structural equation modeling (SEM) based on Smart-PLS. We collected data by administering questionnaires to 100 BPJS Kesehatan participants. We collected data by distributing online questionnaires through the Google Forms platform to participants who satisfied the research criteria. We conducted inferential statistical analysis using structural equation modeling (SEM) with the assistance of Smart-PLS analysis software. The results of the study indicate that there is a relationship between the education and knowledge of BPJS participants and their utilization of health services. Service quality has a significant effect on the level of collectibility and participant satisfaction. Higher service quality, such as efficiency, responsiveness, and professionalism, increases participant satisfaction, which in turn increases payment compliance. In addition, although the premium amount does not directly affect the level of collectibility, it significantly affects participant satisfaction. Perceived fair or affordable premiums enhance satisfaction, thereby mediating the influence on collectibility.
How the Level of Education Impacts Consumers with Green Trust: Authenticity and Physical Attractiveness on Fire Products Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2378

Abstract

This study aims to analyze how brand authenticity, physical attractiveness, and green trust, depending on the level of education, influence consumer purchase decisions at Fore Coffee. The study employs a causal-comparative research approach, incorporating structural equation modeling (SEM) analysis. We used purposive sampling as the sampling technique. This resulted in a sample size of 100 respondents. The study collected primary data by distributing an online questionnaire via Google Forms to respondents who met the study's criteria. The findings of the research indicate that the level of education and brand authenticity significantly influence both green trust and purchase decisions. Additionally, the physical attractiveness of the product impacts purchase decisions through the lens of green trust. The study concludes that the values of authenticity, the physical attractiveness of the product, and the consistency of transparent sustainability claims shape purchase decisions, with levels of education and green trust playing a crucial role.
Pengaruh Content Marketing dan Online Costumer Review pada TikTok Shop Terhadap Keputusan Pembelian Produk MS Glow : Studi pada Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Syamsidar Syamsidar; Andi Mustika Amin; Ichwan Musa; Siti Hasbiah; Nurul Fadilah Aswar
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4381

Abstract

This study aims to determine the effect of content marketing and online customer reviews on TikTok Shop on purchasing decisions for MS Glow products. This research is quantitative research with a descriptive approach. The sample used was 100 students of the Management Study Program, Faculty of Economics and Business, Makassar State University. Data collection was carried out using observation, literature study, and survey methods using a questionnaire. The method of data analysis uses Multiple Linear Regression Analysis using two statistical test methods, namely the t test (partial test) and the f test (simultaneous test) using Statistical Product and service Solution (SPSS). Based on the research results, the results of the F test hypothesis show the value of F count (74.023) > F table (3.09) with a significance level of 0.001 < 0.05, which means that the independent variables (content marketing X1, and online costumer review X2) simultaneously (together) have a positive and significant influence on purchasing decisions (Y). Meanwhile, the t test results obtained the t value on the Content Marketing variable (3.232) > t table (1.660) with a significance level of 0.002 < 0.05, which means that the Content Marketing variable (variable X1) partially has a positive and significant effect on purchasing decisions (variable Y). The Online Customer Review variable has a t value (4.701) > t table (1.660), with a significance level of 0.001 < 0.05, which means that the Online Customer Review variable (variable X2) partially has a positive and significant effect on purchasing decisions (variable Y).
Implementation of Zachman Framework on Hotel Online Reservation System Aswar, Nurul Fadilah; Matthew Olufemi Adio
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): IJEA, August 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0241

Abstract

Implementation of Zachman Framework on Online Reservation System at Hotel Claro Makassar is a strategic effort made by the hotel to improve operational efficiency and customer experience. In the competitive environment of the hospitality industry, an integrated online reservation system is an important requirement for modern hotels. This research aims to investigate and analyze the benefits of using Zachman Framework in developing a comprehensive and effective online reservation system at Hotel Claro Makassar. Zachman Framework is used as a structured architecture framework, which helps in designing, implementing, and managing information systems by considering a variety of different perspectives. This research methodology involves the stages of needs analysis, system design, program implementation, and testing using white box and black box methods. The Zachman Framework is used as a guide to identify and understand important elements in an online hotel reservation system, including problem identification, business scope, governance, information model, technology, and system deployment. The result of this research is an online hotel reservation system that can facilitate users in searching, reserving, and canceling rooms online, as well as allowing hotel management to manage reservation data, room availability, and payment transactions efficiently. The implementation of this system is expected to improve the efficiency of hotel operations and provide a better experience for users in making hotel reservations online.
Pengaruh Social Media Marketing dan Celebrity Endorser terhadap Keputusan Pembelian pada Produk Skincare Scarlett Whitening : Studi pada Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Fahira Kamilia Salsabila; Burhanuddin Burhanuddin; Muh. Ichwan Musa; Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.588

Abstract

The use of social media and celebrities in marketing strategies has become a significant phenomenon in the beauty industry, including skin care products. This study aims to determine how the influence of social media marketing and celebrity endorsers on purchasing decisions for scarlett whitening skincare products for students of the Management Study Program, Faculty of Economics and Business, Makassar State University. This study uses a quantitative approach and a questionnaire as a data collection instrument. The population in this study were active students of the 2020 batch of Management Study Program, Faculty of Economics and Business, Makassar State University and the sample used was 100 respondents. The analysis technique used is multiple linear regression analysis using Stastical Product and Service Solution (SPSS) version 26. The results of this study indicate that Social Media Marketing and Celebrity Endorser have a positive and significant effect on Purchasing Decisions in Management Study Program students at the Faculty of Economics and Business, Makassar State University.
Tumbuhkan Investasi Masa Depan: Sosialisasi Pembuatan Portofolio Saham untuk Generasi Muda Aslam, Annisa Paramaswary; Aslam, Achmad Yassin Zidan Akram; Syahrul, Khaidir; Parawansa, Syarif Saddam Rivanie; Aswar, Nurul Fadilah
Vokatek : Jurnal Pengabdian Masyarakat Volume 2: Issue 3 (Oktober 2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v2i3.468

Abstract

This research discusses the effectiveness of socializing stock portfolio creation among young people as an effort to prepare for their financial future. The aim of this study is to explore the impact of stock investment socialization programs on the understanding, active participation in the capital market, and the development of financial skills among young people. The results of the research indicate that effective stock investment socialization enhances young people's understanding of the risks and potential gains involved in stock investment. Moreover, these programs also encourage their active participation in the capital market and foster the necessary financial skills to manage investment portfolios efficiently. In conclusion, integrating stock investment education into formal education    curricula, developing mentorship programs, and leveraging digital technology are strategic steps to enhance financial literacy among young people. Recommendations for further research include further exploration of inhibiting factors and expanding the scope of stock investment socialization programs across various communities.
Sosialisasi Strategi Peningkatan Pemasaran Digital Bagi UMKM Abadi, Rahmat Riwayat; Burhanuddin; Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Abadi, Ridfan Rifadly
Vokatek : Jurnal Pengabdian Masyarakat Volume 2: Issue 3 (Oktober 2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v2i3.492

Abstract

Local governments are trying to increase MSME’s income by encouraging economic growth through digital marketing. The existence of MSME’s plays a vital role in society because MSME’s greatly influence efforts to increase revenue for the community. The rapid flow of globalization has made technological developments digital, making business actors follow digital trends in response to the changing era. Many people have switched from conventional marketing to digital marketing. This situation emphasizes that business actors must optimize their marketing strategies and productivity by switching to digital marketing. Even amid many new businesses emerging, their companies can survive and grow by adopting digital marketing strategies. Based on these conditions, digital marketing training and development efforts need to be made to market unique and modern products so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to socialize the community regarding the training and development of digital marketing and strategies. Through the socialization of digital marketing, it is hoped to increase the insight of MSME’s actors about digital marketing strategies and the tools they can use.
Co-Authors A. Afifah Humairah A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Ridha Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adio, Matthew Olufemi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Achmad Yassin Zidan Akram Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeril, Haeril Haeruddin , M. Ilham Wardhana Haeruddin, Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Kholiq M, Muh. Yusuf M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Parawansa, Jalaluddin Mannagalli Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Rahman, Faslul Rauf, Deddy Ibrahim Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Ridwan Andi Mattoliang Risna Kamisanti Riu , Isma Azis Romansyah Sahabuddin Rosalia, Harnita Rostina Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windi Dwi Astuti Wulansary, Ilma Zahratul Afiqah Zainal Ruma