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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Economics and Digital Business Review Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) Indonesian Journal of Research and Educational Review (IJRER) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Indonesian Journal of Enterprise Architecture INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Jurnal Intelek Insan Cendikia International Journal of Social and Education (INJOSEDU) Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat IJHABS
Nurul Fadilah Aswar
Universitas Negeri Makassar
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Tumbuhkan Investasi Masa Depan: Sosialisasi Pembuatan Portofolio Saham untuk Generasi Muda Aslam, Annisa Paramaswary; Aslam, Achmad Yassin Zidan Akram; Syahrul, Khaidir; Parawansa, Syarif Saddam Rivanie; Aswar, Nurul Fadilah
Vokatek : Jurnal Pengabdian Masyarakat Volume 2: Issue 3 (Oktober 2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v2i3.468

Abstract

This research discusses the effectiveness of socializing stock portfolio creation among young people as an effort to prepare for their financial future. The aim of this study is to explore the impact of stock investment socialization programs on the understanding, active participation in the capital market, and the development of financial skills among young people. The results of the research indicate that effective stock investment socialization enhances young people's understanding of the risks and potential gains involved in stock investment. Moreover, these programs also encourage their active participation in the capital market and foster the necessary financial skills to manage investment portfolios efficiently. In conclusion, integrating stock investment education into formal education    curricula, developing mentorship programs, and leveraging digital technology are strategic steps to enhance financial literacy among young people. Recommendations for further research include further exploration of inhibiting factors and expanding the scope of stock investment socialization programs across various communities.
Sosialisasi Strategi Peningkatan Pemasaran Digital Bagi UMKM Abadi, Rahmat Riwayat; Burhanuddin; Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Abadi, Ridfan Rifadly
Vokatek : Jurnal Pengabdian Masyarakat Volume 2: Issue 3 (Oktober 2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v2i3.492

Abstract

Local governments are trying to increase MSME’s income by encouraging economic growth through digital marketing. The existence of MSME’s plays a vital role in society because MSME’s greatly influence efforts to increase revenue for the community. The rapid flow of globalization has made technological developments digital, making business actors follow digital trends in response to the changing era. Many people have switched from conventional marketing to digital marketing. This situation emphasizes that business actors must optimize their marketing strategies and productivity by switching to digital marketing. Even amid many new businesses emerging, their companies can survive and grow by adopting digital marketing strategies. Based on these conditions, digital marketing training and development efforts need to be made to market unique and modern products so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to socialize the community regarding the training and development of digital marketing and strategies. Through the socialization of digital marketing, it is hoped to increase the insight of MSME’s actors about digital marketing strategies and the tools they can use.
ANALISIS DAMPAK DESA WISATA RAMMANG-RAMMANG TERHADAP SOSIAL EKONOMI MASYARAKAT Ikadarny, Ikadarny; Haeril, Haeril; Muh.Ilham Aksir; Suparman, Suparman; Nur Indah Atifah Anwar; Nurul Fadilah Aswar
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9257

Abstract

Penelitian ini bertujuan untuk menganalisis dampak ekonomi keberadaan Desa Wisata Rammang-Rammang terhadap perekonomian masyarakat lokal di Kabupaten Maros, Sulawesi Selatan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengukuran multiplier effect menggunakan Keynesian Income Multiplier dan Ratio Income Multiplier tipe I dan II. Data dikumpulkan melalui observasi, wawancara, dan survei terhadap pelaku usaha lokal, tenaga kerja, serta wisatawan. Hasil penelitian menunjukkan bahwa Desa Wisata Rammang-Rammang memberikan kontribusi ekonomi yang signifikan terhadap masyarakat sekitar dengan Nilai Keynesian Income Multiplier sebesar 8,385 menunjukkan bahwa setiap peningkatan pengeluaran wisatawan sebesar satu rupiah akan berdampak terhadap perekonomian lokal sebesar 8,385. Sementara itu, nilai Ratio Income Multiplier tipe I sebesar 1,162 dan tipe II sebesar 1,171 mengindikasikan peningkatan pendapatan tenaga kerja dan pemilik usaha. Hal ini menunjukkan bahwa sektor pariwisata mampu menjadi salah satu pendorong pertumbuhan ekonomi lokal melalui peningkatan pendapatan, penciptaan lapangan kerja, dan aktivitas usaha produktif. Oleh karena itu, pengembangan infrastruktur dan dukungan kebijakan berkelanjutan sangat diperlukan untuk memaksimalkan potensi ekonomi kawasan wisata tersebut
Pengaruh Promosi Online dan Online Customer Review Terhadap Keputusan Pembelian pada Produk Scarlett Whitening di Shopee (Studi pada Pengguna Produk Scarlett Whitening di Kota Makassar) Asisa Nurfadila Rasyid; Burhanuddin Burhanuddin; Muhammad Ilham Wardhana Haeruddin; Chalid Imran Musa; Nurul Fadilah Aswar
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3285

Abstract

This study aims to determine the Influence of Online Promotion and Online Customer Review on Purchase Decisions for Scarlett Whitening Products. This study is a quantitative study with a non-probability sampling technique. The sample used in this study was 100 residents of Makassar. Data collection was carried out using the library study method and survey using a questionnaire. Based on the results of the study, the results of the f test showed a significance value of 0.000 <0.05, which means that the independent variables (Online promotion and Online customer review) simultaneously have a positive and significant influence on the dependent variable (purchase decision). While the t test obtained a significance value of the Online promotion variable of 0.005 <0.05, which means that the variable (X1) Online promotion partially has a positive and significant influence on the variable (Y) purchasing decision. And the Online customer review variable has a significance value of 0.000 <0.05, which means that the variable X2 (Online customer review) partially has a positive and significant influence on the variable (Y) purchasing decision.
THE EFFECT OF SWITCHING BARRIER ON REPURCHASE INTENTION : (STUDY ON FEB UNM STUDENTS WHO USE GSM IM3 OOREDOO PREPAID) Putri, Zaskiyah Ameliah; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.580

Abstract

This study aims to determine the effect of switching costs, attractiveness of alternatives, and interpersonal relationships on repurchase intention (study on FEB UNM students who use IM3 Ooredoo Prepaid GSM). This research is quantitative research. The population in this study are all active students of FEB UNM Class of 2020 who use prepaid GSM IM3 Ooredoo, using the Sampling method obtained a sample of 100 respondents. The data collection technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 23. The results of this study indicate that switching cost (X1) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Attractiveness of alternative (X2) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Interpersonal Relationship (X3) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. As well as switching costs (X1), attractiveness of alternatives (X2), and interpersonal relationships (X3) simultaneously have a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users
PENGARUH REWARD DAN PUNISHMENT TERHADAP MOTIVASI KERJA PEGAWAI PADA BANK MANDIRI CABANG SOROWAKO Adela Ayu Badiaturahmi; Uhud Darmawan Natsir; Nurul Fadilah Aswar
Journal of Innovation Research and Knowledge Vol. 4 No. 10: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i10.9848

Abstract

This research aims to determine the effect of rewards and punishments on employee work motivation at Bank Mandiri Sorowako Branch. This research is quantitative research. The population in this study was 40 employees of Bank Mandiri Sorowako Branch. Determination of the sample using a saturated sampling technique using all members of the population as samples, namely 40 people. The data collection technique used was a questionnaire. The data analysis technique used is quantitative analysis in the form of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, partial tests, simultaneous tests, and determinant coefficient tests using the SPSS application. Research result. This shows that the award (X1) partially has a positive and significant effect on work motivation at Bank Mandiri Sorowako Branch. And punishment (X2) partially has a positive and significant effect on employee work motivation at Bank Mandiri Sorowako Branch. And rewards (X1) and punishments (X2) simultaneously have a positive and significant effect on employee work motivation at Bank Mandiri Branch, Sorowako.
THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB SATISFACTION ON THE PERFORMANCE OF EMPLOYEES OF BIRO HUKUM SEKRETARIAT DAERAH PROVINSI SULAWESI SELATAN Windi Dwi Astuti; Burhanuddin, Burhanuddin; Chalid Imran Musa; M. Ikhwan Maulana Haeruddin; Nurul Fadilah Aswar
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of organizational citizenship behavior and job satisfaction on the performance of employees of the Legal Bureau of the Regional Secretariat of South Sulawesi Province. This research uses quantitative methods with descriptive approaches and multiple linear regression analysis. The sampling technique used saturated samples with 66 employees as respondents. The data obtained were analyzed using the t test, f test and determination coefficient test to test the effect of organizational citizenship behavior variables and job satisfaction on employee performance. The results showed that organizational citizenship behavior and job satisfaction had a positive and significant effect on employee performance both partially and simultaneously. The significance value for organizational citizenship behavior is 0.019 and the t-count value is 2.403 greater than the t-table and the significance value of job satisfaction is 0.017 and the t-count value is 2.454 greater than the t-table, which shows a positive and significant effect. Simultaneously, organizational citizenship behavior and job satisfaction contribute greatly to employee performance. This research suggests that organizations should be more proactive in encouraging organizational citizenship behavior or employee voluntary behavior and increasing employee job satisfaction through managing a conducive work environment, appreciation and improving work facilities so as to create optimal and sustainable employee performance.
THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF SOPPENG REGENCY PUBLIC WORKS AND SPATIAL PLANNING DEPARTMENT EMPLOYEES Renggi Karendra; Anwar, Anwar; Nurul Fadilah Aswar; Burhanuddin , Burhanuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of compensation and work environment on the performance of public works department employees and spatial planning in Soppeng district. The variables in this research consist of compensation and work environment as independent variables and employee performance as the dependent variable. This type of research is associative quantitative which uses primary data. The population in this study was 78 employees of the Public Works and Spatial Planning Department of Soppeng Regency. The data collection technique was carried out by distributing questionnaires to employees. The data analysis technique uses multiple linear regression with the help of SPSS version 25 software. The results of this research show that compensation has a positive and significant effect on employee performance, the work environment has a positive and insignificant effect on employee performance, compensation and the work environment have a positive and significant effect on the performance of employees of the public works department and spatial planning of Soppeng district.
Pengaruh Interaktif Orientasi Pasar, Kapasitas Penyerapan, dan Lingkungan Eksternal terhadap Kinerja Bisnis Industri Manufaktur Aswar, Nurul Fadilah; Sitti Hasbiah; Umar, Fauziah
Paradoks : Jurnal Ilmu Ekonomi Vol. 7 No. 4 (2024): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1193

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaktif orientasi pasar, kapasitas penyerapan, dan lingkungan eksternal terhadap kinerja bisnis pada sub-sektor manufaktur makanan di Sulawesi Selatan, dengan absorptive capacity sebagai variabel mediasi. Dengan menggunakan pendekatan kuantitatif dan desain penelitian kausal, data dikumpulkan melalui survei kuesioner dari 130 responden. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa orientasi pasar memiliki dampak positif yang signifikan terhadap kinerja bisnis. Selain itu, absorptive capacity berperan sebagai mediator dalam hubungan antara orientasi pasar dan kinerja bisnis, menegaskan perannya yang krusial dalam memperkuat kemampuan perusahaan untuk mengadopsi teknologi baru, memahami tren pasar, dan merespons perubahan regulasi, yang pada akhirnya meningkatkan kinerja perusahaan. Penelitian ini juga mengonfirmasi bahwa lingkungan eksternal memengaruhi kinerja bisnis, memperkuat pentingnya adaptasi dalam pasar yang dinamis. Temuan ini menekankan bahwa strategi orientasi pasar yang kuat dan kapasitas penyerapan yang optimal sangat diperlukan untuk menghadapi tantangan industri secara efektif dan memastikan pertumbuhan bisnis yang berkelanjutan.
Pengaruh Artificial Intelligence Activities Terhadap Repurchase Intention Melalui Customer Experience Pada Pengguna Grab Food Delivery di Kota Makassar Nurul Fadilah Aswar; Haeruddin, Muhammad Ilham Wardhana; Muhammad Try Dharsana
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1206

Abstract

Penelitian ini menganalisis pengaruh Artificial Intelligence (AI) Activities terhadap Repurchase Intention melalui Customer Experience pada pengguna GrabFood di Makassar. Studi ini menggunakan metode kuantitatif dengan pendekatan cross-sectional dan melibatkan 100 responden yang telah menggunakan GrabFood minimal lima kali dalam setahun terakhir. Hasil penelitian menujukkan AI Activities berpengaruh signifikan terhadap Customer Experience, AI Activities berpengaruh signifikan terhadap Repurchase Intention, Customer Experience berpengaruh signifikan terhadap Repurchase Intention dan AI Activities berpengaruh signifikan terhadap Repurchase Intention melalui Customer Experience Penelitian ini memberikan implikasi bagi perusahaan layanan pengantaran makanan untuk lebih mengoptimalkan pemanfaatan AI guna meningkatkan pengalaman pelanggan, yang pada akhirnya dapat mendorong loyalitas dan peningkatan transaksi ulang. Strategi pemasaran berbasis AI yang berfokus pada kebutuhan dan preferensi pelanggan diharapkan mampu memperkuat daya saing perusahaan di pasar yang semakin kompetitif.
Co-Authors A. Afifah Humairah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Achmad Yassin Zidan Akram Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeril, Haeril Haeruddin, Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jalaluddin Mannagalli Parawansa Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ichwan Musa Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Pratiwi, Andi Citra Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Romansyah Sahabuddin Rosalia, Harnita Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windi Dwi Astuti Wulansary, Ilma Zainal Ruma