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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Economics and Digital Business Review Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) Indonesian Journal of Research and Educational Review (IJRER) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Indonesian Journal of Enterprise Architecture INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Jurnal Intelek Insan Cendikia International Journal of Social and Education (INJOSEDU) Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation
Nurul Fadilah Aswar
Universitas Negeri Makassar
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The Effect of Service Quality, Image, and Brand Trust on Buying Interest in Shopee e-Commerce: Case Study on Students of the Faculty of Economics and Business, Makassar State University Ramadhani, Putri; Musa, Muh. Ichwan; Burhanuddin; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.133

Abstract

This research is a quantitative study that aims to determine the effect of e-service quality, image and brand trust on buying interest (Case Study on Students of the Faculty of Economics and Business, Makassar State University). The population in this study were all active students of the Faculty of Economics and Business, Makassar State University class of 2020 using the sampling method obtained a sample of 100 respondents. The data collection technique used was a questionnaire. The analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that the e-service quality and brand image variables partially have a significant effect on purchase intention while the brand trust variable partially has no significant effect on purchase intention. Simultaneously, the variables of e-service quality, brand image and brand trust have a significant effect on purchase intention
The Role of Sport Tourism in Improving The Economy of The Community in Kanang Village, Polewali Mandar Regency Aswar, Nurul Fadilah; Atifah Anwar, Nur Indah; Aksir, Muh Ilham
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.138

Abstract

This research aims to measure the economic impact of Sport Tourism in Kanang Village, Polewali Mandar Regency, West Sulawesi. This study uses a mixed methods approach and distributes questionnaires to tourist respondents, businesses, and workers. The sampling technique involves purposive sampling of 100 tourists, 30 businesses, and 30 workers. The analysis used includes the Multiplier Impact and Descriptive analysis. The research results indicate the multiplier effect value of sport tourism in the tourist area of Kanang Village, Polewali Mandar, West Sulawesi. The Keynesian Income Multiplier value is 11.99, the Ratio Income Multiplier Type I is 1.19, and the Ratio Income Multiplier Type II is 1.20. The obtained Keynesian Income Multiplier value is greater than one, which is 11.99, indicating that the activities have an economic impact on the surrounding community. This research provides insights into the contribution of Sport Tourism to the economy of Polewali Mandar Regency, which can assist the local government in promoting and developing tourism.
Co-Authors A. Afifah Humairah A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Achmad Yassin Zidan Akram Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeril, Haeril Haeruddin , M. Ilham Wardhana Haeruddin, Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jalaluddin Mannagalli Parawansa Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ichwan Musa Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Pratiwi, Andi Citra Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Rauf, Deddy Ibrahim Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Risna Kamisanti Riu , Isma Azis Romansyah Sahabuddin Rosalia, Harnita Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windi Dwi Astuti Wulansary, Ilma Zahratul Afiqah Zainal Ruma