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All Journal International Journal of Electrical and Computer Engineering IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Simetris TELKOMNIKA (Telecommunication Computing Electronics and Control) Bulletin of Electrical Engineering and Informatics Jurnal Computech & Bisnis (e-Journal) Jurnal Ilmiah KOMPUTASI Sistemasi: Jurnal Sistem Informasi JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research Indonesian Journal of Artificial Intelligence and Data Mining Applied Information System and Management Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business CYBERNETICS IJISTECH (International Journal Of Information System & Technology) Jurnal Sistem Cerdas JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Journal of Information Systems and Informatics Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika dan Rekayasa Perangkat Lunak Journal of Applied Engineering and Technological Science (JAETS) Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Electrical Engineering and Computer Science International Journal of Advances in Data and Information Systems Jurnal Riset Sistem Informasi dan Teknologi Informasi (JURSISTEKNI) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Teknik Informatika (JUTIF) ARSY : Jurnal Aplikasi Riset kepada Masyarakat IJISTECH Journal of Soft Computing Exploration Jurnal Abdimas Kartika Wijayakusuma Locus: Jurnal Konsep Ilmu Hukum Jurnal Administrasi Pemerintahan Desa Jurnal Locus Penelitian dan Pengabdian Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Teknologi dan Manajemen Industri Terapan Edukasiana: Jurnal Inovasi Pendidikan eProceedings of Engineering Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Nuansa Informatika Informatics Management, Engineering and Information System Journal Electronic Integrated Computer Algorithm Journal Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) International Journal of Computer Technology and Science Jurnal Pengabdian Bakti Akademisi SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan AQILA : Acceleration, Quantum, Information Technology and Algorithm Journal
Muharman Lubis
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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Weaving Digital Relationships: A Social CRM Case Study of Local Beauty Brands Ana, Asri; Utami Rukmana, Putri; Lubis, Muharman
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.70

Abstract

The Customer Relationship Management paradigm evolved from transaction-based tod collaboration-oriented approach through Social CRM (SCRM) due to digital transformation. Descriptive qualitative research investigates the CRM approaches executed by BLP Beauty and MOP Beauty using digital ethnography and observational methods. The research extends its observation activities to digital platforms including social media platforms and e-commerce platforms and customer review platforms. The analysis proves BLP Beauty uses a standardized omnichannel strategy that adopts community engagement and performs hashtag-based social monitoring and collaborative customer engagement including two additional customer impact channels through Key Opinion Leaders (KOLs) and influencers. BLP Beauty operates with an open and extensive market segmentation whereas MOP Beauty adopts an elite branding strategy with premium positioning. CRM strategies work best when they match the brand image together with key traits of the customer base. The study establishes how vital it is to unite technology and community elements with emotional value creation for developing sustainable customer relations during the current digital era.
Personalization in Customer Relationship Management : Balancing Data Privacy and Customer Experience Zahran, Muhammad Hanif; Mikhail, Muhammad Hibban; Lubis, Muharman
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.73

Abstract

Personalization through Customer Relationship Management (CRM) systems has become an essential way for organizations to improve customer experiences and strengthen loyalty. However, in order to create individualized interactions, a lot of customer data must be gathered and processed, which inevitably creates privacy concerns. This study seeks to explore how organizations can strike a healthy balance between personalization and data privacy, and how this balance shapes the overall customer experience. This study uses a literature review as its main method to better understand customer attitudes, desires, and concerns about data privacy and tailored services by consulting a variety of scientific sources and earlier research. This study aims to identify the key factors that shape customers’ perspectives on personalization and the protection of their personal data. The insights gained are intended to support organizations in designing CRM strategies that are effective and engaging, while also demonstrating a clear commitment to respecting customer privacy helping create a customer experience that feels more trusted, meaningful, and sustainable.
Synergizing Omnichannel Order Management and CRM for Competitive Advantage: A Case Study of UNIQLO’s Digital Transformation Andartya Setyawan Darna; Muharman Lubis
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.83

Abstract

Intense competition in the retail industry requires companies to adopt an omnichannel strategy to create superior customer experience. This study aims to conduct an in-depth analysis of how UNIQLO, as a global retail leader, integrates Omnichannel Order Management (OOM) into its Customer Relationship Management (CRM) ecosystem. Adopting the omnichannel management framework, this study uses a qualitative case study approach based on secondary data to examine the strategies, technological enablers, and impacts of UNIQLO's "Ariake Project." The findings show that UNIQLO successfully builds a strong operational foundation through technological drivers, specifically RFID for unified inventory visibility and warehouse automation, alongside organizational drivers such as the "Takumi" culture. This integration enables flexible order fulfillment services such as Buy Online Pick-up In-Store (BOPIS), which has achieved an adoption rate of over 40%. Furthermore, the synergy with CRM has encouraged the growth of e-commerce contribution to a steady level of 15% post-pandemic. The study concludes that the key to UNIQLO's success lies in the synergistic integration of operational efficiency (OOM) and customer data intelligence (CRM), which provides actionable insights to balance technology with customer empathy in retail transformation.
Design and Development of a Competency Certificate Surveillance System for Electrical Technical Personnel using a Disruptive RSM Design Approach Mulyati, Rika; Lubis, Muharman; Suakanto, Sinung; Rahman, A. Taupik
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1660

Abstract

The competency certificate for electrical technical personnel serves as formal evidence that an individual is qualified to work in the electricity sector and has a validity period of three years, requiring periodic surveillance to ensure regulatory compliance. In practice, the surveillance process is still largely conducted manually by Competency Certification Bodies (LSK), resulting in administrative inefficiencies, delays in certificate renewal, fragmented documentation, and limited traceability of surveillance records. These challenges not only burden certification bodies and certificate holders but also affect regulatory supervision performance. This study aims to design and develop a competency certificate surveillance information system for electrical technical personnel using a disruptive Recognise–Scrutinize–Materialize (RSM) design approach. Data were collected through observations, semi-structured interviews, and document analysis to identify existing problems and system requirements. The RSM method was applied to systematically align stakeholder needs with national regulations and international standards, including ISO, IEEE, and NIST guidelines. The results of this research produce a regulation-based surveillance system design in the form of a structured mock-up that integrates automated reminders, digital document validation, standardized surveillance workflows, and real-time monitoring dashboards. The proposed system is expected to improve efficiency, data accuracy, transparency, and regulatory compliance in the surveillance and renewal process of competency certificates. This research contributes novel insights into the digitalization of competency certificate surveillance, a topic that has received limited attention in previous studies, particularly within the electricity sector. 
Simplifying Enterprise Architecture Implementation: Integrating Lean and Agile Principles through Mini-TOGAF Budianto, Farhan Alif; Lubis, Muharman; Mukti, ⁠Iqbal Yulizar; Budianto, Setyo
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4559

Abstract

Enterprise architecture plays an important role in aligning business strategy and information technology. However, comprehensive frameworks such as TOGAF 10 are often perceived as complex due to extensive artifact requirements and high resource demands, which create challenges for organizations with limited resources. Therefore, this study aims to examine the role of lean and agile principles in simplifying enterprise architecture through the Mini-TOGAF approach to improve implementation efficiency and adaptability. This research adopts a design science research approach, focusing on the design and development of the Mini-TOGAF framework as a conceptual artifact. To establish a solid theoretical foundation and systematically define the components of Mini-TOGAF, a systematic literature review was conducted. The findings indicate that lean principles simplify enterprise architecture by eliminating waste through “just enough” documentation and by consolidating and prioritizing artifacts based on core business value. In addition, Agile principles ensure that the resulting architecture remains flexible and outcome-oriented through iterative development, rapid adaptation to change, and continuous stakeholder involvement. This study concludes that Mini-TOGAF represents a pragmatic and effective adaptation of TOGAF 10, enabling more efficient, agile, and strategically aligned enterprise architecture implementation for resource-constrained organizations.
Co-Authors A. TAUPIK RAHMAN Abdul Hakim Satria Nusantara Abdullah Muhammad, Hasan Abdulmana, Sahidan Achmad Rafi Addini Firdaus, Fitri Adillah, Muhammad Fauzan Nur Adinda Laras Ayu Aditya, Anggi Yudistira Adityas Widjajarto Agus Ambarwari Agustiana, Nathifa Ahmad Musnansyah Akbar Habib Buana Wibawa Putra Akbar Nurwahyu Arifin Putra Al Khowarizmi Ali Nurdin Ali Nurdin Alqahtani, Raied Ali Alvan Kamal Amanah, Raisyah Nurul Amri Amri Amril, Salsabila Zahrani Ana, Asri Andartya Setyawan Darna Annastasia, Syifa Anuraga, Rahadhitya Artamevia, Mima Asriana Asriana, Asriana Asti Amalia Nur Fajrillah Ayu, Adinda Laras Bayuwindra, Anggera Budianto, Farhan Alif Budianto, Setyo Constantino, Matias Garcia Deden Witarsyah Dika, Dafa Dinda Bayu Rama Dila, Revyolla Ananta Dinayatullah, Ledi Dini Handayani, Dini Dini Oktarina Dwi Handayani DM, Burhanis Sulthan Dwi Hary Sandy, Muhammad Dzakiyyah Al Kaazhim Edwinsyah, Muhammad Ega Mardoyo Ega Mardoyo Erlangga, Faezal Fadilah, Zikri Fakhrurroja, Hanif Fansyah, Egi Al Farhana Zahra Farid Farid, Farid Farma, Junia Fasya, Muhammad Haikal Fathia, Dhiya Fauzan, Ratandi Ahmad Faza, Sharfina Febriyani, Widia Firdaus, Taufiq Maulana Fitrah Khairi Fitriyana Dewi Fonna, Rizki Putri Nurita Gabriel Ardi Hutagalung Garcia-Constantino, Matias Ghifari, Muhamad Yazid Gunawan, Dian Habibi Ramdani Safitri Hafiizh Maulana Halim, Hendra Harefa, Hafid Rahman Herlina, Nenden Eva Meilani Hermawan, Fairuz Fernanda Hikmah Adwin Adam Humairo, Annisa Ikbar, Thoriq Ikhlas Fuad Zamzami Ikhsan, Alif M. Ilham Ramadhan Nasution Iqbal Santosa Iqbal Yulizar Mukti Irhan Kahirul Umam Irvan, Irvan Jihan Audia Mulya Julham Julham Julham Julham Kamal, Alvan Kamil, Idham Kartini, Ani Laily Indaryani Lubis, Arif Ridho Lubis, Fahdi Saidi Lukman Abdurrahman Lukmanul Hakim Lukmanul Hakim M. K. Rizal Syahputra M. Shabri Abd. Majid Matias Garcia Constantino Matias Garcia-Constantino Mhd Faris Pratama Mikhail, Muhammad Hibban Mima Artamevia Mira Kartiwi Mochamad Hariadi Mochamad Yudha Febrianta Muhammad Dwi Hary Sandy Muhammad Haikal Fasya Muhammad Luthfi Hamzah Muhammad Mahendra Muhammad, Hasan Abdullah Muhdiantini, Cindy Mukti, Iqbal Mukti, Iqbal Yulizar Mukti, ⁠Iqbal Yulizar Mulhartono, Tomi Mulyati, Rika Muttaqin, Alif Noorachmad Nabiel Muhammad Al Ghazali Naufal Wirawan, Muhammad Neca Aqila Nelsa, Putri Nguyen Kieu Trang Ni Made Purnami Noorachmad Muttaqin, Alif Nur Ichsan Utama Nurlina, Eka Nurma Sari, Nurma Nuryatno, Edi Triono Nusantara, Abdul Hakim Satria Oktariani Nurul Pratiwi Paradita, Anggraeni Xena Parameswari, Sang Dara Paramita, Paramita Possumah, Mercy Kristina Pradana, Vega Putra Prahastiwi, Narita Ayu Prajaya, Fannzy Bayu Askar Prayoga, Danar Prayudani, Santi Putri Luthfiah Harmaya Qadhli Jafar Adrian R. Wahjoe Witjaksono Rafi, Achmad Rafian Ramadhani Rafian Ramadhani Rafsanjani, Rayhan Rafael Rahadhitya Anuraga Raharjo, Adi Rahmat Fauzi Rahmat Mulyana Rahmat, Hadian Raied Ali Alqahtani Rakan, Raihan Ramadhan, Yumna Zahran Ramadhani, Rafian Rayhan Rafael Rafsanjani Romi Fadillah Rahmat Sadewa, Rizki Sahidan Abdulmana Sandy, Muhammad Dwi Harry Sandy, Muhammad Dwi Hary Sarah Purnamawati See, Tan Lian Setiadi, Ridwan Shaffiei, Zatul Alwani Shafira Fatimah Azzahra Silvia, Vivi Sinung Suakanto Siregar, Fachrul A Sonny Zulhuda Supeno Mardi Susiki Nugroho, Supeno Mardi Susetyo Bagas Bhaskoro Syah, M. Edwin Syahrizal, Teuku Muhammad Taufiq Carnegie Dawood Teguh Kurniawan, Mochamad Thamrin, Daffa Shidqi Thoriq Ikbar Tien Fabrianti Kusumasari Trang, Nguyen Kieu Umar Yunan Kurnia Septo Hediyanto Umuri, Khairil Utami Rukmana, Putri Vega Putra Pradana Vreseliana Ayuningtyas Wihayanti, Titik Wirawan, Muhammad Naufal Yani, Mega Fitri Yulio Ferdinand Yuyun Yusnida Lase Zahran, Muhammad Hanif Zamzami, Ikhlas Fuad Zulkifli Zulkifli