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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

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The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM Dadang Munandar; Fajar Rezeki Ananda; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Journal of Educational Science and Technology (EST) Volume 8 Number 2 August 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/est.v8i2.36669

The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students. This study's sample was chosen utilizing a multi-stage sampling technique, beginning with the selection of private institutions using purposive sampling and ending with the selection of students using incidental sampling. In this survey, there were 255 students who represented five private universities in percentage. Descriptive statistics and structural equation modeling were employed in the data analysis (SEM). The study's findings revealed that service quality has a positive and significant effect on electronic word of mouth, university reputation has a positive and significant effect on electronic word of mouth, student trust has a positive but not significant effect on electronic word of mouth, student trust can mediate between service quality and electronic word of mouth, and student trust can moderate the influence of university reputation on electronic word of mouth.

THE TRIGGER FOR FALLING LOYALTY ORIGINATING FROM PUBLIC RELATIONS AND CUSTOMER VALUES AND SATISFACTION Bunga Aditi; Septa Diana Nabella; Arifin Djakasaputra; Dwi Septi Haryani; nasib nasib
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.466

Uncertainty requires every organization to continue to make improvements from all fields. The ability to respond quickly to existing changes is very expected. The main focus of this study is to analyze Public Relations and Customer Values on student satisfaction and student loyalty at the LP3M superior polytechnic. The population and sample in this study were active students in the academic year 2018-2019 totaling 117 students. Sampling techniques use nonprobability sampling using saturated samples. Data collection uses a Google From luminaire from sharing through the WhatsApp group. Where only 117 students were selected to be used as a population. However, those who responded to fill in this research questionnaire were only 98 respondents. Data analysis techniques use path analysis between the direct and indirect influence of the Public Relations and Customer Value variables on student loyalty through student satisfaction.The results showed that public relations had a significant effect on student satisfaction and student loyalty. Customer Value has a significant influence on satisfaction but has no significant influence on student loyalty. Then student satisfaction does not have a role in mediating between the Public Relations and Customer Values on student loyalty.

PREDICTION OF EXCHANGE RATE INTEGRATION IN FOUR EMERGING MARKET COUNTRIES Ade Novalina; Rusiadi Rusiadi; Bhaktiar Efendi; Dilla Fadila Rusmawadi; Nasib Nasib
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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This study analyzes monetary policy variables on exchange rate stability. Where is the purpose of this study to see the contribution of variable inflation, the amount of money in circulation, interest rates, and foreign exchange reserves in dealing with exchange rates? The problem that has existed so far is the inaccuracy of the policies used to maintain exchange rate stability. However, this study predicts being able to use monetary policy in dealing with exchange rate problems. Four countries will be studied, namely Indonesia, Malaysia, Thailand, and the Philippines. Analysis to see leading indicators per country using the ARDL Panel method. The results of interest rates and the money supply can become the main leading indicators (Indonesia, Malaysia, Thailand, and the Philippines), but their positions are unstable in the short run and long run. The main leading indicator of the effectiveness of monetary policy which can become the leading indicator for Indonesia, Malaysia, Thailand, and the Philippines in maintaining exchange rate stability is the interest rate variable seen from a short-run and long-run stability. Where the interest rate variable in the short term and long term is significant for the stability of the exchange rate.

The Influence of Service Quality and Security on Customer Satisfaction at PT. Bank Rakyat Indonesia Persero Tbk Kabanjahe Branch Fauzia Mei Salsabillah; Amin Hou; Ahmad Fadli; Nasib Nasib; Ahmad Rivai
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.251

The demands and needs of the community for banking product services are increasing, however, in a situation of banking competition, banks need to work hard to get prospective customers and retain them, efforts to get customers are largely determined by the company's ability to provide quality services. One way to create quality service is that banks can differentiate themselves by consistently delivering higher quality than their competitors, the bank interacts with customers accompanied by control feedback and measures of success. The research method used in this study uses the Multiple Regression analysis method. with a total sample of 75 with results showing Based on the results of data analysis shows that service quality and security have a significant effect on customer satisfaction PT. Bank Rakyat Indonesia Persero Tbk Kabanjahe Branch

Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty Nasib Nasib; Helena Louise Panggabean; Rafida Khairani; Zulia Rifda Daulay; Widy Hastuty HS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1913

The purpose of this study is to determine the effect of communication marketing on school principal loyalty through brand trust. The approach in this research was quantitative. The data were obtained through a questionnaire with the Likert scaling technique. The population and sample in this study was 45 principals of high school, vocational and Aliyah private schools in Binjai and Langkat district. The sampling technique was accidental sampling was 45 respondents. The results showed that 1) marketing communication has a significant effect on brand trust. 2) Marketing communication has no effect on principal loyalty. 3) Student brand trust has a significant effect on the principal's loyalty. 4) Marketing communication has a significant effect on principal loyalty through brand trust.

THE IMPACT OF NPM, ROI, ROE AND CASH RATIO ON FINANCIAL DISTRESS (Study Of Manufacturing Companies In The Consumption Goods Industrial Sector Listed On The Indonesia Stock Exchange In 2019 - 2021) Eugenio Eugenio; Angeline Angeline; Beatrix Patricia Lee; Herlin Munthe; Nasib Nasib
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Several factors, both internal and external to the organization, can be used to gauge financial performance. In order to determine whether the four ratio variables have an impact on financial distress at a firm, this study will examine how to measure the company's financial performance using NPM, ROI, ROE, and Cash Ratio. Multiple linear regression analysis and descriptive statistical analysis are both used in this study. The population is the financial statements of several manufacturing companies in the consumer goods industry sector, such as PT. Unilever Indonesia Tbk, PT. Mayora Indah Tbk, and PT. Kino Indonesia Tbk. for three years on the official website idx.co.id starting in 2019, 2020, 2021, and using a saturated sample where the entire population is sampled, which are the financial statements of the three companies from 2019 to 2021, calculated by quarterly reports. The research results show that Net Profit Margin has no significant impact on financial distress with the test results obtained the t-count value is -1.095 with a significance of 0.282 while the t-table is 1.69552 with a significance of 0.05. Return on Investment significantly positive impact on financial distress with the results of testing the t-count value of 2.886 with a significance of 0.007 with a t-table of 2.03951 with a significance of 0.05. Return on Equity significant negative impact on financial distress with the results of the t-count test -2.897 with a significance of 0.007 with a t-table of 1.69552 with a significance of 0.05. Cash ratio have a significant positive impact on financial distress in several manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 with a t-count test result of 10.625 a significance of 0.001 with a t-table of 2.03951 a significance of 0.05. The results of the F-table test = 2.67 and an error rate of 5%, obtained an F-count value of 50.596 > F-table 2.67 with a significance of 0.002 <0.05, meaning that statistical testing simultaneously shows Net Profit Margin, Return on Investment, Return on Equity, and Cash Ratio all of which have a significant impact on financial distress in several manufacturing companies in the consumer goods industry sector for the period 2019 - 2021

THE INFLUENCE OF MARKETING AND AFFILIATE MARKETING COMMUNICATIONS ON INCREASING SALES VOLUME ( Study The Case of Online Merchants on the Shopee Marketplace in Medan City) Ester Hervina Sihombing; Martin Martin; Nasib Nasib; Debora Tambunan; Ratih Amelia
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Study This aim is To know the influence of communication marketing and affiliate marketing on sales volume to online merchants in the shop marketplace city of Medan. Type study This is a study quantitative, the population in the study is whole Online traders at the Shopee Marketplace in Medan City, totaling 325 people. The sampling technique used in this study This is there simple random sampling with several samples of as many as 76 people. Data analysis techniques in research This uses Structural Equation Modeling ( SEM ) based on Variance version 4. Results from the study This is Influence Communication marketing to sales volume online traders at the Shopee marketplace in Medan city have a coefficient track of 0.252 with mark probability of 0.043 <0.05. Effect of affiliate marketing on sales volume online traders at the Shopee marketplace in Medan City have a coefficient track of 0.868. with a mark probability of 0.000 <0.05. communication marketing and affiliate marketing influence on sales volume to online traders in the marketplace shop the city of Medan has a coefficient track of 0.749 and a coefficient track of 0.307

Kemampuan Model CFA Dalam Memprediksi Transmisi Kebijakan Moneter Dan Stabilitas Inflasi Di Indonesia Rusiadi; Bhaktiar Efendi; Anggun R Sulistia; Lia Nazliana Nasution; Dewi Mahrani Rangkuty; Nasib
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13016

Penelitian ini memprediksi transmisi kebijakan moneter dan stabilitas inflasi di Indonesia. Mekanisme perubahan bunga sampai mempengaruhi inflasi diidentifikasikan sebagai mekanisme transmisi kebijakan moneter. Mekanisme menunjukkan adanya perubahan dan transformasi kebijakan moneter sampai ke jalur money demand, pertumbuhan ekonomi dan perubahan harga. Model CFA (Confirmatory Factor Analysis) menjabarkan model perubahan stabilitas inflasi yang terbentuk. Hasil CFA menyimpulkan integrasi perubahan stabilitas harga ditentukan oleh money demand dan GDP. Naiknya money demand mampu dengan cepat membentuk ketidakstabilan harga-harga di Indonesia, sedangkan pengangguran dan bunga serta investasi kurang mengendalikan perubahan inflasi di Indonesia.

Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake Nasib; Syaifuddin; Rusiadi
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 2 No. 2 (2023): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v2i2.295

Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.

Integration of Financial Capability and The Economy of North Sumatra (Panel Regression Model) Rusiadi; Lia Nazliana Nasution; Anisah Siregar; Abdiyanto; Dewi Mahrani Rangkuty; Nasib
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 2 No. 2 (2023): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v2i2.299

The district or province's financial capacity to integrate with the economy. The greater the contribution to the economic progress of North Sumatra. The research establishes regional financial integration (Local Revenue, asset spending, and General Allocation Fund) on North Sumatra's economic ability to develop development potential. The data analysis method uses panel data. The research results found that Local Revenue, asset spending, and General Allocation Funds simultaneously or together had an effect on the economy. Local Revenue and asset spending have a partial effect on the economy. The General Allocation Fund has no partial effect on the economy.

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Durahman Marpaung Dwi Septi Haryani Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Florentia Jasmine Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jhanita Fransisca Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Nurul Syafiqah Azman Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Said Nasser Al-Amrani SALMAN FARIS Salman Faris Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam Wiliam Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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