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The Influence of Family, Peers and Brand Image on the Decision to Study at Universitas Mahkota Tricom Unggul Sihombing, Ester Hervina; Honkley, Tony; Tambunan, Debora; Nasib, Nasib; Husni, Calysta Thedrica
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.415

Abstract

This research aims to determine the role of family, the influence of peers and brand image on the decision to study at Universitas Mahkota Tricom Unggul. The population in the research is all students at the Medan Budisatrya Private Vocational School in the 2022-2023 academic year, totaling 100 people, while the sampling technique uses saturated sampling results, which means the entire population can be used as a research sample of 100 people. This type of research is quantitative research. Quantitative research is research that aims to determine the degree of relationship and pattern/form of influence between two or more variables, where with this research a theory will be built that functions to explain, predict and control a phenomenon. From the results of this research, it can be seen that campus promotions should also attract family interest so that they can influence someone in deciding to study at a university. The influence of peers also needs to be considered. This is also related to the experience of a person or alumni who experienced studying at a campus or college. Brand image also influences individual decisions in choosing to study at a campus or college at Universitas Mahkota Tricom Unggul.
Pengaruh Audit Tenure, Debt Default, Opinion Shopping Dan Mekanisme Corporate Governance Terhadap Penerimaan Opini Audit Going Concern Pada Perusahaan Manufaktur Sub Sektor Aneka Industri Yang Terdaftar Bursa Efek Indonesia Periode Tahun 2020-2022 Simbolon, Angelina; Marshella, Marshella; Faris, Salman; Nasib, Nasib
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4733

Abstract

Penelitian ini bertujuan untuk menguji variabel audit tenure, debt default, opinion shopping dan mekanisme corporate governance terhadap penerimaan opini audit going concern pada perusahaan manufaktur sub sektor aneka industri yang terdaftar Bursa Efek Indonesia periode tahun 2020-2022. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel digunakan dengan teknik purposive sampling berdasarkan 63 pengamatan dari perusahaan manufaktur sub sektor aneka industri yang terdaftar Bursa Efek Indonesia. Metode analisis dalam penelitian ini berbasis Analisis Regresi Logistik yang menggunakan perangkat lunak Eviews 12. Dari hasil pengujian menunjukkan bahwa variabel audit tenure dan variabel opinion shopping berpengaruh terhadap penerimaan opini audit going concern. Variabel debt default dan variabel mekanisme corporate governance tidak berpengaruh terhadap penerimaan opini audit going concern.
Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening: The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables Martin Martin; Nasib Nasib
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.303

Abstract

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Managerial Coaching dan Team Autonomy terhadap Kinerja Karyawan di Perusahaan Perkebunan dan Pengolahan Kelapa Sawit di Pulau Sumatera: The Influence of Managerial Coaching and Team Autonomy on Employee Performance in Palm Oil Plantation and Processing Companies in Sumatra Fajar Rezeki Ananda Lubis; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.587

Abstract

This study aims to examine the influence of managerial coaching and team autonomy on employee performance and to evaluate the mediating role of work climate on the influence of managerial coaching and team autonomy on work engagement. Additionally, this study investigates the role of work engagement as a mediator between managerial coaching, team autonomy, and work climate on employee performance in palm oil plantations and processing companies in Sumatra. The sample consists of 523 employees. Structural Equation Modeling Partial Least Squares (SEM PLS) is the analysis method. The results indicate that managerial coaching significantly influences work climate and work engagement, and team autonomy also significantly influences work climate and engagement. Work climate significantly influences work engagement and employee performance, and work engagement significantly influences performance. The indirect effects analysis shows that work climate mediates the influence of team autonomy on work engagement, and work engagement mediates the influence of managerial coaching and team autonomy on performance.
Peran Motivasi dalam Memoderasi Pengaruh Kecerdasan Emosional, Keseimbangan Kehidupan Kerja, Kepemimpinan, dan Etos Kerja terhadap Kinerja Karyawan: The Role of Motivation in Moderating the Impact of Emotional Intelligence, Work-Life Balance, Leadership, and Work Ethic on Employee Performance Yusniar Lubis; Fajar Rezeki Ananda Lubis; Syaifuddin Syaifuddin; Nasib Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.588

Abstract

This research assesses the direct and indirect impact of emotional intelligence, work-life balance, leadership, and work ethics on employee performance at the Camait office in Central Tapanuli Regency, North Sumatra. Employing a quantitative analytic approach, the study sampled 146 workers, from which 88 employees were selected using the Slovin formula. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that emotional intelligence, work-life balance, leadership, and motivation directly, positively, and significantly impact employee performance. In contrast, work ethic does not significantly affect employee performance. Moreover, motivation is a moderating variable that can indirectly influence the relationships between work-life balance, leadership, work ethic, and employee performance. However, motivation alone cannot effectively moderate the relationship between work ethic and employee performance at the Central Tapanuli Regency Head Office. This study underscores the importance of enhancing emotional intelligence, achieving a better work-life balance, and cultivating effective leadership to boost employee performance. Furthermore, it highlights the crucial role of motivation as a moderating factor in improving overall job performance. However, it emphasizes that motivation should be complemented with other strategies to address work ethic issues effectively.
BRANDING DAN LABELING SEBAGAI UPAYA STRATEGI PEMASARAN PRODUK UMKM BINAAN DI KOTA MEDAN Ratih Amelia; Tyus Windi Ayuni; Nasib Nasib
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.609

Abstract

This study investigates the influence of branding and labelling on the marketing strategy of fostered MSME products in Medan City. This type of research is quantitative research. The population in this study is the number of micro businesses as many as 1,590-business units or equivalent to 92.60% of the total number of fostered MSMEs in Medan City. The sample in this study uses a simple random sampling technique and totals 319 MSME actors who are the sample of this study. The results of the study show that branding has a positive and partially significant influence on the marketing strategy of MSMEs, by increasing brand recognition, consumer trust, product added value, and competitiveness in the market. Labelling has also been proven to have a positive and significant influence, helping to differentiate products from competitors, increase consumer confidence in product quality, and meet applicable regulatory standards. Simultaneously, branding and labelling together have a significant impact on the marketing strategy of MSMEs in Medan City. The implication of this study is the need to focus on managing a strong brand identity and implementing proper labeling as a strategy to increase sales, customer loyalty, and the competitiveness of MSMEs. Advice for Medan MSME players includes training and mentoring in better business strategies, based on market needs analysis, sales data, and competitor strategies to achieve sustainable growth and improve their marketing performance
Peran Kinerja Keuangan dalam memediasi Pemasaran digital Terhadap Keberlangsungan Hidup Pelaku UKM Pada Mitra Binaan PT. Perkebunan Nusantara III Harianto, Adi; Honkley, Tony; Razaq, Mhd Restu; Nasib; Junaidi
JURNAL EKUIVALENSI Vol. 10 No. 2 (2024): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/qbadtv66

Abstract

This study aims to examine the role of financial performance in mediating the influence of pemasaran digital on the survival of Small and Medium Enterprises (SMEs) in PT. Perkebunan Nusantara III's Fostered Partners. This study uses a quantitative method with a survey involving 75 SMEs who are fostered partners of PT. Perkebunan Nusantara III. Data analysis was carried out using multiple linear regression and mediation tests to determine the role of financial performance in the relationship between pemasaran digital and SME survival. The results of the study indicate that pemasaran digital significantly affects financial performance, which then has a positive impact on SME survival. Financial performance has been shown to act as a strong mediator in increasing the impact of pemasaran digital on SME survival. These findings provide strategic guidance for SMEs and PT. Perkebunan Nusantara III managers to optimize the use of pemasaran digital to strengthen long-term business sustainability.
Pengaruh Pembelajaran Berbasis Proyek terhadap Keterampilan Berpikir Kritis Peserta Didik di SMP Negeri 1 Wayer Nasib, Nasib; Jasruddin, Jasruddin; Arsyad, Muhammad
Indonesian Journal of Social and Educational Studies Vol 5, No 2 (2024): Indonesian Journal of Social and Educational Studies
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijses.v5i2.68218

Abstract

Abstract. This research is pre-experimental research that aims to analyze whether there is an influence of critical thinking skills on students who are taught using a project-based learning model at SMP Negeri 1 Wayer. The independent variable in this research is project-based learning, while the dependent variable is critical thinking skills. The number of samples in this research was 14 students in class VII at SMP Negeri 1 Wayer. The research data was obtained by giving a critical thinking skills test on temperature and heat material as a pretest and posttest. The data analysis technique for testing hypotheses uses Normalized Gain (N Gain). Based on the Normalized Gain (N Gain) calculation carried out, the N Gain value was 63.54, so the N Gain value is in the medium category, meaning that there is a significant increase in critical thinking skills in students who are taught using project-based learning at SMP Negeri 1 Wayer. Keywords: Critical Thinking, Project Based Learning, Pre-experiment
Peran Brand Image Kopi Arabika dalam Memediasi Paket Wisata Terhadap Minat Wisatawan Berkunjung ke Danau Laut Tawar Budiman, Indra; Hendy, Hendy; Nasib, Nasib; Bhastary, Manda Dwipayani; Harianto, Adi
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 4 No 2 (2024): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2024
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v4i2.406

Abstract

Penelitian ini bertujuan untuk menyelidiki peran yang dimainkan oleh brand image kopi Arabika sebagai mediator antara paket wisata dan minat wisatawan untuk berkunjung ke Danau Laut Tawar. Penelitian ini akan menggunakan pendekatan kuantitatif dan kuesioner sebagai alat pengumpulan data. Sampel akan dipilih dari wisatawan yang mengunjungi Danau Laut Tawar, dengan fokus pada persepsi wisatawan terhadap brand image kopi Arabika dan sejauh mana hal tersebut memengaruhi minat wisatawan untuk mengunjungi destinasi tersebut. Analisis data akan menggunakan teknik mediasi untuk mengevaluasi peran brand image sebagai mediator antara paket wisata dan minat wisatawan. Hasil analisis data menunjukkan bahwa brand image kopi Arabika memainkan peran signifikan dalam memediasi hubungan antara paket wisata dan minat wisatawan untuk mengunjungi Danau Laut Tawar. Para responden menilai bahwa brand image kopi Arabika memiliki pengaruh yang kuat dalam memperkuat daya tarik destinasi tersebut. Brand image yang kuat dari kopi Arabika di sekitar Danau Laut Tawar memberikan dampak positif terhadap persepsi wisatawan tentang destinasi tersebut. Implikasi dari temuan ini adalah pentingnya memperhitungkan brand image lokal dalam merancang strategi pemasaran dan promosi pariwisata. Pengelola destinasi dan pelaku industri pariwisata dapat memanfaatkan brand image kopi Arabika sebagai salah satu aspek yang memperkaya daya tarik destinasi Danau Laut Tawar. Dengan memahami peran brand image sebagai mediator, wisatawan dapat mengembangkan kampanye promosi yang lebih efektif dan menarik bagi calon wisatawan.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Durahman Marpaung Dwi Septi Haryani Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Florentia Jasmine Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jhanita Fransisca Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Nurul Syafiqah Azman Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Said Nasser Al-Amrani SALMAN FARIS Salman Faris Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam Wiliam Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay