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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Stock Price Prediction Model On Automotive Companies And Its Components Listed On The Indonesia Stock Exchange Rulliyani, Rulliyani; Subiantoro, Nur; Nasib, Nasib; Rinanda, Teja
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.665

The purpose of this study is to analyze whether economic value added and profitability (ROA) can affect prices for automotive companies and their components on the Indonesia Stock Exchange. This study uses 12 automotive companies and their components listed on the Indonesia Stock Exchange in 2014-2019. Methods of collecting data by means of documentation or literature study. The sampling technique in this study used purposive sampling and the ardl panel research method. Based on the results of the study, it can be concluded that there are nine automotive companies on the Indonesian stock exchange, namely; PT. Astra International, Tbk; PT. Astra Otoparts, Tbk; PT. Indo Kordsa, Tbk; PT. Goodyear Indonesia, Tbk; PT. Gajah Tunggal, Tbk; PT. Multi Prima Sejahtera, Tbk; PT. Multistrada Directions Sarana, Tbk; PT. Nippres, Tbk; PT. Prima Alloy Steel Universal, Tbk, Economic Value Added and Profitability variables have a significant influence on stock prices. While in two companies, namely PT. Indomobil Sukses Internasional, Tbk and PT. Selamat Sempurna, Tbk, only the Economic Value Added variable has a significant influence on stock prices. And in one company, namely PT. Indospring, Tbk only profitability variables that significantly affect stock prices. In general, Economic Value Added and Profitability are leading indicators for controlling stock prices. However, on a panel basis, neither of the two has been able to become a leading indicator for controlling share prices in automotive companies and their components on the Indonesian stock exchange. This is because the two variables have not provided a stable influence on a panel basis for all companies studied as automotive companies and their components on the Indonesian stock exchange.

Strategic Business Forecasting and Market Trends Analysis Using Machine Learning Techniques Eryc; Nasib; Muh. Fahrurrozi; Ramzi Zainum Ikhsan; Parker, Jonathan
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/p8sbs746

This study, titled Strategic Business Forecasting and Market Trends Analysis Using Machine Learning Techniques, explores how artificial intelligence (AI) particularly machine learning (ML) can enhance the accuracy and strategic impact of business forecasting in dynamic markets. Traditional statistical forecasting methods often fail to accommodate complex, nonlinear, and high-dimensional data. To address this gap, the research develops and validates a machine learning–based forecasting model designed to integrate predictive analytics into strategic decision-making. The study adopts a quantitative approach and employs Structural Equation Modeling (SEM) using SmartPLS 3 to examine the interrelationships among four latent variables: Market Trends (MT), Forecasting Accuracy (FA), Strategic Planning Efficiency (SPE), and Business Performance (BP). Each construct is measured using three indicators, forming a structural model that tests six hypothesized relationships. The results indicate that understanding market trends significantly improves forecasting accuracy and strategic planning efficiency, which in turn positively influences business performance. Furthermore, forecasting accuracy directly enhances both planning efficiency and overall performance, emphasizing the strategic value of data-driven insights. The findings validate the reliability and predictive power of the proposed model, offering a robust framework for organizations aiming to leverage machine learning in strategic forecasting. By bridging the gap between algorithmic prediction and managerial application, this study contributes to the growing field of AI-driven business analytics and supports the development of more agile, informed, and resilient business strategies in a data-centric economy.

Fintech, Digital Branding, and Customer Engagement to Enhance Gayo Arabica Coffee SMEs' Performance Djohan, Deva; Budiman, Indra; Nasib; Razaq, Mhd Restu; Fathoni, Mahammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3540

This study aims to analyze the influence of financial technology (fintech) and digital branding on the financial performance of Gayo Arabica coffee MSMEs in Central Aceh Regency, with customer engagement as a mediating variable. A quantitative approach was employed, with data collected through questionnaires distributed to 78 MSME actors actively utilizing digital technology in their business operations. Purposive sampling was applied, and data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings indicate that both fintech and digital branding have a significant effect on customer engagement and financial performance. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between fintech and financial performance, as well as between digital branding and financial performance. These results highlight the importance of integrating financial technology and digital branding strategies with customer engagement to optimize business outcomes. This study contributes theoretically to digital entrepreneurship literature and offers practical insights for MSMEs, platform developers, and policymakers particularly regarding financial literacy improvement and brand strengthening. The study is geographically limited, and future research is recommended to conduct comparative studies across sectors and regions.

Exploring the Role of Brand Engagement in Meme Marketing Effectiveness Salqaura, Siti Alhamra; Nasib, Nasib; Salqaura, Siti Sabrina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4455

Social media development and the phenomenon of meme marketing have become increasingly viral. The shift from traditional advertising to community-based and participatory content, such as memes, has emerged as a trending notion in contemporary marketing. This shift has necessitated companies to become more innovative in capturing attention, engaging consumers, and fostering loyalty. This research aims to examine the relationship between virality meme marketing, brand personality, and consumer loyalty, with brand engagement acting as a mediator. This study employs a quantitative approach, utilizing PLS-SEM through SmartPLS 4.0 software, with a sample of 220 active respondents. The questionnaire was distributed online using Google Forms, and purposive sampling was applied. The findings indicate that virality meme marketing, and brand personality have a significant enhancing effect on brand engagement, which in turn mediates the effect on customer loyalty. However, a surprising finding emerged regarding the direct effect of virality meme marketing on customer loyalty, where virality meme marketing negatively and insignificantly influences customer loyalty.

Harnessing Heritage: The Impact of Local Wisdom-Based Marketing on Social Enterprise Performance in Indonesia Siti Alhamra Salqaura; Nasib Nasib
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.601-624

Background: To advance economic development and societal well-being, it is essential to conduct comprehensive research analyzing the social entrepreneurship’s effect on the performance of economic and social aspects, together with the principal factors influencing these outcomes. Purpose: This study seeks to improve the efficacy of social entrepreneurship by highlighting its contribution to economic and social progress. The study employs a marketing management approach that incorporates aspects of local wisdom, rooted in Indonesian society's religious and cultural values. Method: This study involved 350 social entrepreneurs from 20 provinces in Indonesia. The study employs a quantitative method approach, utilizing Structural Equation Modeling (SEM). Findings: Both religiosity-based entrepreneurial marketing (REM) and the entrepreneurial marketing mix (EMM) substantially affect social enterprise performance (SEP). EMM shows a positive, substantial correlation with SEP, whereas REM shows a negative, statistically significant effect. Moreover, REM does not substantially influence the link between market orientation and SEP. Likewise, market orientation (MO) exhibits no substantial direct impact on the social enterprise performance. Conclusions: This research finds that EMM has a favorable and significant influence on SEP, while MO does not significantly affect social enterprise performance. Instead of mediating, REM shows a large yet negative impact. These results highlight the complexity of integrating REM with MO strategies in SEP. Research implication: This research provides valuable insights for social entrepreneurs, governments, and academics on the strategic integration of local wisdom heritage in marketing to accelerate SEP in Indonesia.

Pengaruh Kepemimpinan Dan Motivasi Terhadap Peningkatan Produktivitas Kerja Karyawan Restoran Simpang Tiga Tanjung Morawa Heber Arihta Sitepu; Salman Faris; Ray Muza Adam Knelissen; Chandraj; Nasib
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap peningkatan produktivitas kerja karyawan di Restoran Simpang Tiga Tanjung Morawa. Latar belakang penelitian ini didasari oleh pentingnya produktivitas kerja dalam mencapai tujuan perusahaan, yang dipengaruhi oleh berbagai faktor termasuk gaya kepemimpinan dan motivasi kerja. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh karyawan Restoran Simpang Tiga Tanjung Morawa yang berjumlah 35 orang, dan seluruhnya dijadikan sampel menggunakan teknik sampel jenuh (total sampling). Pengumpulan data dilakukan melalui kuesioner dan wawancara pada bulan November 2024. Hasil penelitian menunjukkan bahwa variabel kepemimpinan (X1) secara parsial berpengaruh signifikan terhadap produktivitas kerja (Y), dengan nilai t hitung (2,966) > t tabel (2,037) dan signifikansi (0,001) < 0,05. Demikian juga dengan variabel motivasi (X2), yang memiliki pengaruh signifikan terhadap produktivitas kerja dengan nilai t hitung (2,966) > t tabel (3,752) dan signifikansi (0,001) < 0,05. Secara simultan, kedua variabel juga berpengaruh signifikan terhadap produktivitas kerja, dibuktikan dengan nilai nilai F Hitung sebesar 7.659 dan nilai signifikansi sevesar 0,002. Nilai F hitung lebih besar dari F Tabel sebesar 3,26 dan nilai probabilitasnya lebih kecil dari 0,05 yang artinya terdapat pengaruh signifikan pada variabel kepemimpinan (X1) dan motivasi kerja (X2) secara simultan terhadap variabel Produktivitas Kerja (Y), dengan kata lain kepemimpinan dan seleksi secara bersama-sama atau simultan berpengaruh signifikan terhadap produktivitas kerja di Restauran Simpang Tiga Tanjung Morawa

The Effect of Employee Morale and Organizational Familiarity on Innovative Work Behavior through Employee Engagement Satrianny, Ika Puspa; Thamrin; Nasib; Harianto, Adi; Novirsari, Emma
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3252

This study examines the influence of employee morale and organizational familiarity on innovative work behavior, with employee engagement serving as a mediating variable. The research contributes to the organizational behavior literature by integrating motivational and contextual factors to explain innovative behavior among employees, particularly within the context of an Indonesian manufacturing company, PT. Karya Lencana Mas. The study aims to investigate both the direct and indirect effects of employee morale and organizational familiarity on innovation through employee engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to employees with a minimum of one year of service. The data were then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that both employee morale and organizational familiarity have significant effects on innovative work behavior, both directly and indirectly through employee engagement. Employee engagement plays a crucial mediating role in strengthening these relationships. These findings highlight the importance of creating a positive work environment and enhancing employees’ understanding of organizational systems and culture. The practical implications of this study suggest the need for HR strategies and leadership practices that focus on improving employee morale and organizational socialization to foster a more engaged and innovative workforce.

THE EFFECT OF RETURN ON ASSETS, CURRENT RATIO, AND DEBT TO EQUITY RATIO ON STOCK PRICES IN PROPERTY AND REAL ESTATE SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2020–2024 Nabila Azmi; Wiliam; Florentia Jasmine; Asda Ria Sitorus; Nasib
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to analyze the effect of Return on Assets, Current Ratio, and Debt to Equity Ratio on stock prices in Property and Real Estate sector companies listed on the Indonesia Stock Exchange. This study uses secondary data in the form of companies’ financial statements for the 2022–2024 observation period. The sample consists of 10 companies selected from a total of 91 companies. The data analysis technique used in this study is Multiple Linear Regression Analysis with the assistance of SPSS version 25. The results show that Return on Assets has a positive and significant effect on stock prices, the Current Ratio has a positive and significant effect on stock prices, and the Debt to Equity Ratio has a negative and significant effect on stock prices.

Consumer And Commercial Practices in International Business from An Economic Perspective Nurul Syafiqah Azman; Nasib Nasib; Affendy Abu Hassim; Said Nasser Al-Amrani; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.74

The intersection of consumer behaviour and commercial practices in international business contexts represents a critical area of economic research. As international ties become more robust, the awareness of the economic effects stemming from multinational cooperation between organizations and their clientele is elevating. This systematic literature review seeks to amalgamate contemporary scholarship on consumer and commercial practices within the realm of international business from an economic standpoint, with the aim of elucidating critical themes, theoretical frameworks, methodological approaches, and existing research deficiencies. A comprehensive search was conducted across main databases including Scopus and Pro Quest. The primary emphasis of the search strategy was on peer-reviewed publications that scrutinized consumer behaviour, corporate practices, and their economic ramifications within the framework of international business, specifically those released between the years 2019 and 2025. 57 pertinent studies from a variety of databases were found during the review. A detailed compilation of observed facts reveals that investigations into promotional approaches, shopper habits, and governance models show a considerable variation. Significant notions involve a range of consumer patterns influenced by cultural diversity, the shift in business operations due to the digital revolution globally, and the strategies devised for consumer protection. Contemporary analyses indicate that important cultural dynamics significantly influence purchasing behaviours, in addition to noticeable differences in legal systems about consumer support. The current literature shows limited comprehensive economic analysis of consumer and commercial practices in international business. Understanding cross-cultural commercial practices and their economic ramifications, especially with regard to policy recommendations and economic impact assessments, is severely lacking

The Influence Of Liquidity, Solvency, And Profitability On The Financial Performance Of Food And Beverage Manufacturing Companies Listed On The Indonesia Stock Exchange For The 2021-2024 Period Jhanita Fransisca; Angelika Subur; Wiliam Wiliam; Hendra Saputra; Nasib Nasib
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1996

This study aims to examine the impact of liquidity, solvency, and profitability on the financial performance of manufacturing companies in the food and beverage sector listed on the Indonesia Stock Exchange (IDX) for the years 2021–2024. The study employs a quantitative explanatory methodology utilizing secondary data derived from audited financial statements. Researchers utilized a purposive sampling strategy to choose 16 organizations as research samples. The examination of the data included classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and the coefficient of determination. The findings indicate that liquidity (Current Ratio), solvency (Debt to Equity Ratio), and profitability (Return on Assets) each exert a positive and significant influence on financial performance as assessed by Return on Equity. At the same time, the three independent variables have a big effect on financial performance, with a good correlation (R = 0.828). This means that 68.6% of the changes in ROE can be described by CR, DER, and ROA, while the other 31.4% is due to other factors that are not part of the model. These results show how important it is for businesses to keep their capital structure healthy, manage their liquidity at the right level, and make more money in order to increase shareholder value and keep their business going

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Durahman Marpaung Dwi Septi Haryani Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Florentia Jasmine Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jhanita Fransisca Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Nurul Syafiqah Azman Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Said Nasser Al-Amrani Salman Faris SALMAN FARIS Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam Wiliam Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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