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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image Ester Hervina Sihombing; Nasib Nasib
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1293

The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a positive effect on the decision to choose a lecture. The image of the college has a positive and significant positive effect on the decision to choose a college.

OPTIMALISASI PERSONAL SELLING, LOKASI DAN HARGA DALAM MENINGKATKAN KEPUTUSAN MENGIKUTI PROGRAM KEPEMILIKAN RUMAH KPR TIPE 36 Nasib Nasib
Jurnal Mantik Penusa Vol. 3 No. 1.1 (19): Manajemen dan Ilmu Komputer
Publisher : Lembaga Penelitian dan Pengabdian (LPPM) STMIK Pelita Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.156 KB)

Kepemilikan rumah merupakan salah satu kebutuhan dasar bagi setiap konsumen yang masih belum memiliki rumah sedangkan bagi yang sudah memiliki kepemilikan rumah melalui program Kredit Kepemilikan Rumah (KPR) menjadi alasan untuk berinvestasi. Tujuan dalam penelitian ini yaitu untuk 1) menganalisis pengaruh personal selling terhadap keputusan mengikuti program kepemilikan rumah tipe 36, 2) menganalisis pengaruh lokasi terhadap keputusan mengikuti program kepemilikan rumah tipe 36, 3) menganalisis pengaruh harga terhadap keputusan mengikuti program kepemilikan rumah tipe 36, 4) menganalisis pengaruh personal selling, lokasi dan harga terhadap keputusan mengikuti program kepemilikan rumah tipe 36. Populasi dan sampel dalam penelitian ini yaitu para konsumen yang telah mengikuti program kretit kepemilikan rumah (KPR) pada perumahan Grie Elhaen Sentosa. Hasil penelitian menunjukkan bahwa seluruh variable personal selling, lokasi dan harga memiliki pengaruh signifikan terhadap keputusan pembelian kepemilian rumah. Adapun variabel yang paling dominan yang menjadi prioritas konsumen dalam mengikuti program kepemilikan rumah tipe 36 yaitu harga. Kemudian hasil uji koefisien determinasi menunjukkan bahwa 75,6% variasi variabel terikat yaitu personal selling, lokasi dan harga pada model dapat menjelaskan variabel keputusan pembelian kepemilikan rumah perumahan Gria Elhaen Sentosa. Sedangkan sisanya sebesar 24,4% dipengaruhi oleh variabel lain di luar model

Asistensi Triggers for Decreasing Coffee Purchase Decisions Caused by the Inability of Different Packaging Designs, Narrow Parking Area And Slow In Responding To Complaints Nur Ikhsan Umam; Nasib Nasib; Debora Tambunan; Ahmad Rivai; Zulia Rifda Daulay
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Companies will seek to gain a competitive advantage through improving client purchase decisions. Market changes necessitate a quick response. To meet the company's objectives, all sorts of criticism and suggestions must be properly managed. The goal of this research is to see how packaging design, location, and service quality influence purchasing decisions. This form of study is known as causal research (cause and effect). The research sample consisted of 78 customers from Medan coffee shops. Questionnaires were used to collect data, which was then evaluated utilizing research instrument testing and data analysis procedures such as multiple linear regression analysis. The study's findings show that the location and quality of service have a favorable and significant impact on coffee shop purchases in Medan. While the style of the container has little bearing on enhancing purchasing decisions in Medan coffee shops.

The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing(Case Study of MSME Boutiq Women in Medan Market Center) satria Tirtayasa; Hery Syahrial; Nasib; Beby Nofriza
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

The purpose of this study was to examine the role of market orientation and product innovation on competitive advantage mediated by marketing performance on women's Boutiq SMEs in the market center. The quantitative associative methodology is used in this study. All fashion SMEs in the market center of Medan is the population in this study. The sample used is 120 respondents. Questionnaires and interviews that have been tested for validity and reliability are data collection techniques used. The data analysis used in this research are (1) structural model analysis (inner model), (2) reliability test (3) variance extract). The results of the study show that (1) the effect of market orientation on competitive advantage with a value of 4.185 is significantly positive. (2) market product innovation towards a competitive advantage with a value of 2.771 is significantly positive. (3) product competitive advantage on marketing performance with a value of 5.275, is positive and significant. (4) product innovation in mediating market marketing performance on marketing performance with a value of 6.334 is considered positively significant (5) market orientation towards a competitive advantage with a value of 6.360 is significantly positive. (6) the effect of competitive advantage on marketing performance with a value of 7.035 is positively significant. (7) the effect of product innovation on competitive advantage with a value of 6.334 is a significant positive.

Memaksimumkan Brand Loyalty, Brand Trust Dan Brand Image Melalui Satisfaction Nasib Nasib; Syaifullah Syaifullah; Zulia Rifda Daulay
JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i1.476

Tujuan utama dalam penelitian ini yaitu untuk mengetahui secara langsung pengaruh brand trust dan brand image terhadap satisfaction serta dampaknya terhadap brand loyalty. Pendekatan penelitian ini merupakan analisis jalur. Dimana analisis jalur dilakukan secara langsung dan tidak langsung antara variabel brand trust dan satisfaction serta dampaknya terhadap brand loyalty. Populasi da sampel yaitu mahasiswa aktif tahun ajaran 2018-2019 pada kampus Politeknik Unggul LP3M. Teknik penarik sampel menggunakan accidental sampling dimana peneliti hanya mengambil 125 responden. Hasil penelitian menunjukkan bahwa secara langsung variabel brand trust dan brand image berpengaruh positif dan signifikan terhadap satisfaction. Kemudian secara tidak langsung brand trust dan brand image berpengaruh positif dan signifikan terhadap brand loyalty melalui satisfaction Kata Kunci Brand Trus; Brand Image; Satisfaction; Brand Loyalty

Efforts to Increase Customer Loyalty Forex Trading Judging from the Elements of Trust and Relationships Emotional Mhd Ismail Magfur; Nasib Nasib; Debora Tambunan; Ester Hervina Sihombing; Widy Hastuty HS
International Journal of Business Economics (IJBE) Vol 3, No 2 (2022): March - August
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i2.9370

This study aims to determine the effect of trust and emotional relationships partially and simultaneously on customer loyalty in forex trading at the European Rexchanger Trading Company Graha Medan. The research approach used is quantitative research. The population in this study consisted of all customers of the European Rexchanger company Graha Medan Branch, amounting to 2700 people. The sampling technique used was accidental sampling where 96 regular customers at Rexchanger Europe Graha Medan Branch. Questionnaires were selected in this study as a data collection technique. The results of this study partially positive effect on customer trust and emotional relationships partially positive effect on customer trust. Simultaneous test results (Test f) trust and emotional relationships have a positive and significant effect on customer loyalty in Forex trading. The result of the determination test is that 72.7% of the variation in the dependent variable, namely Trust and Emotional Relationships, has a contribution to customer loyalty in Forex trading. While the remaining 28.3% is influenced by other variables outside the variables studied.

The Role of Costumer Satisfaction in Mediating the Relationship Between Service Quality and Price on Costumer Loyalty Nasib Nasib
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.306 KB)

The purposes of this research are to determine and analyze the role of service quality and price on customer loyalty with customer satisfaction as the intervening variable. The location of this research is in Binjai Hypermart. The population are all hypermart costumer with accidental sampling technique with 122 people as sample. The research analysis uses path analysis. The results of sub 1 analysis prove that service quality and price have a positive and significant effect on customer satisfaction. The results of sub 2 analysis prove that service quality and price have a positive and significant effect on customer loyalty through customer satisfaction.

Survive Amidst the Competition of Private Universities by Maximizing Brand Image and Interest in Studying Nasib Nasib; Muhammad Fauzan Azhmy; Septa Diana Nabella; Rusiadi Rusiadi; Ahmad Fadli
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Increasing the demand for college provides financial benefits for private universities to survive amid intense competition. The ability to increase interest in college, especially for prospective new students, is largely determined by accreditation, telemarketing, and the university's brand image. The main study in this research is to analyze the brand image model and college interest which is influenced by accreditation and telemarketing. The analytical method in this study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS). The population in this study was 100 students of class XII in SMA/SMK/Private Aliyah in the city of Medan. The sampling technique used was accidental sampling where 100 class XII students were the main target. Data collection techniques using a questionnaire (questionnaire). The results showed that (1) directly accreditation was not significant to brand image, (2) telemarketing directly had a significant effect on brand image, (3) directly accreditation had a significant effect on college interest, (4) telemarketing directly had a significant effect on interest college interest, (5) directly brand image has a significant effect on college interest, (6) indirectly brand image has no role in mediating accreditation of college interest and (7) brand image indirectly has a role in mediating telemarketing on college interest.

Meningkatkan Kesadaran Akan Pendidikan, Warisan Dan Pernikahan Dini pada SMA Taruna Bangsa Nasib - Nasib; Ahmad Fadli; Amin Hou; Vina Winda Sari; Martin Martin
Janaka, Jurnal Pengabdian Masyarakat Vol 3 No 2 (2021): May 2021
Publisher : LP3M STAI Darussalam Krempyang Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/janaka.v3i2.283

Pendidikan, warisan dan pernikahan dini merupakan suatu fenomena yang saat ini sering di kaji dalam berbagai kegiatan seminar, ceramah, di berbagai acara dan sangat menarik untuk di perbincangkan ,Pendidikan begitu sangat penting karena pendidikan pada saat ini sangat terkait dengan kebutuhan yang harus dipenuhi setiap individu. Pendidikan merupakan suatu proses yang sangat penting untuk meningkatkan kecerdasan, keterampilan, mempertinggi budi pekerti, memperkuat kepribadian, dan mempertebal semangat kebersamaan agar dapat membangun diri sendiri dan bersama-sama membangun bangsa. Pendidikan terkait dengan kemampuan dalam memandang persoalan ,masalah dapat di selesaikan dengan baik jika kemampuan memahami permasalahan benar, dan dengan pendidkan seyogyanya masalah dapat di analisa dan di temukan solusi , Banyak permasalahan sosial timbul di tengah masyarakat yang di sebabkan kurang baik nya system pendidikan kita seperti keributan karena ketidak fahaman dalam pembagian warisan dan pernikahan dini di anggap hal yang wajar di tengah masyarakat namun berimplikasi panjang terhadap masa depan generasi kita

Pemberdayaan Masyarakat Pesisir Melalui Pengepakan Ikan Asin Menjadi Inovatif nasib - nasib
Janaka, Jurnal Pengabdian Masyarakat Vol 4 No 1 (2021): November 2021
Publisher : LP3M STAI Darussalam Krempyang Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/janaka.v4i1.337

The purpose of this service activity is to help service partners understand the process of packing salted fish and to solve partner problems in increasing the economic value of salted fish products to become more innovative. The method used is to provide training material for salted fish packing and its application in everyday life. This is by determining a place for service partners where salted fish can be collected into one location. So that it becomes easier in the implementation of this service. The results of these service activities indicate that on average the PKK mothers have understood well how to properly package salted fish through six stages consisting of weighing fish, putting fish into packaging, pressing salted fish on a packaging press, placing salted fish on the packaging, labeling the expiration date on the package and salted fish ready to be marketed

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Fransisca, Jhanita Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi Ika Puspa Satrianny IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris SALMAN FARIS Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Subur, Angelika Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam, Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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