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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Jurnal Wira Ekonomi Mikroskil JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Educational Science and Technology Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan Jurnal Mantik Penusa Jurnal Ilmiah Professional Indonesia Primanomics : Jurnal Ekonomi & Bisnis Jurnal Abdi Ilmu Jurnal Mantik JOURNAL OF BUSINESS STUDIES EKONOMI BISNIS Jurnal Ekuivalensi International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Manajemen dan Bisnis JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) International Journal of Applied Finance and Business Studies Jurnal Bina Bangsa Ekonomika Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Indonesian Journal of Social and Educational Studies Journal of Applied Sciences in Travel and Hospitality CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Startupreneur Business Digital (SABDA Journal) Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal Penelitian Pendidikan Indonesia JER International Journal of Economics, Business and Innovation Research Society Journal of Business Integration Competitive Jurnal Mahkota Bisnis (Makbis) International Journal of Economics and Management Research KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Nasib
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Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan Nasib; Sharina Osman; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.26

Abstract

This study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attractions
Pengaruh Digital Marketing dan Penanganan Keluhan terhadap Loyalitas Pelanggan Coffe Shop di Kota Medan Sihombing, Ester Hervina; Nasib; Harianto, Adi; Razaq, Mhd Restu; Hou, Amin
Arus Jurnal Sosial dan Humaniora Vol 4 No 2: Agustus (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i2.540

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital dan penanganan keluhan terhadap loyalitas pelanggan di kedai kopi di Kota Medan. Pendekatan yang digunakan adalah kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data primer. Sebanyak 300 responden pengunjung kedai kopi di Kota Medan dipilih secara acak sebagai sampel penelitian. Data dianalisis menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa pemasaran digital memiliki pengaruh yang signifikan terhadap loyalitas pelanggan di kedai kopi. Selain itu, penelitian ini menemukan bahwa penanganan keluhan pelanggan yang efektif juga meningkatkan loyalitas pelanggan di kedai kopi. Namun, penelitian ini menemukan bahwa penanganan keluhan hanya memiliki pengaruh yang moderat terhadap loyalitas pelanggan jika dibandingkan dengan pemasaran digital. Implikasi dari penelitian ini adalah bahwa strategi pemasaran digital yang efektif dapat menjadi kunci untuk meningkatkan loyalitas pelanggan di kedai kopi. Selain itu, penerapan sistem yang baik untuk menangani keluhan pelanggan sangat penting untuk mempertahankan loyalitas pelanggan. Pengelola kedai kopi di Kota Medan dapat menggunakan temuan ini untuk mengembangkan strategi pemasaran digital yang lebih efektif dan meningkatkan pengalaman pelanggan dalam menangani keluhan mereka. Penelitian lebih lanjut disarankan untuk mempertimbangkan variabel lain yang dapat memengaruhi loyalitas pelanggan, seperti kualitas dan harga produk.
PENGARUH HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI AYAM KHAS NUSANTARA SUZUYA MARELAN PLAZA Limbong, Ryandi; Hutagaol, Arnold; Panjaitan, Torang Daud; Faris, Salman; nasib, Nasib
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 2 (2025): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i2.6600

Abstract

This study aims to analyze the partial and simultaneous effects of price, location, and service quality variables on purchasing decisions at Ayam Khas Nusantara Suzuya Marelan Plaza. The research method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents who were customers of Ayam Khas Nusantara Suzuya Marelan Plaza. Data analysis was carried out using multiple linear regression to test the effect of independent variables (price, location, and service quality) on the dependent variable (purchase decision). The results showed that price, location, and service quality significantly influenced the decision to purchase Ayam Khas Nusantara at Suzuya Marelan. Among the three variables, service quality has the most dominant influence on purchasing decisions. The amount of influence found was 64.2%, the rest was influenced by variables not examined in this study. These findings provide managerial implications for Suzuya Marelan to continue to maintain and improve service quality, as well as consider price and location factors in marketing strategies to increase customer satisfaction and loyalty.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Barang Di PT ACE Hardware Dumai Rezeki, Indra; Bangun, Jessica; Naufal, M Dzaky Rafi; Faris, Salman; Nasib, Nasib
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 6, No 1 (2024): 30 Juli 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jekkp.v6i1.9725

Abstract

This research aims to determine whether product quality, price, and promotion have an influence on purchasing decisions at PT ACE HARDWARE Branch Dumai. The study is conducted among the employees of PT ACE HARDWARE Branch Dumai, with a population of 100 individuals. Due to the limited population size, the sampling technique employed is quota sampling, with a sample size of 100 individuals. Data collection involves both primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique utilizes quantitative data processed with Smart PLS Version 3.0, involving inner model and outer model testing.The results of this research indicate:1) appositive influence between product quality and purchasing decision variables, 2) a positive impact of price on purchasing decision variables, and 3) a positive effect of promotion on purchasing decision variables
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Alimin, Erina; Putra, Ali Syah; Nasib, Nasib; Salqaura, Siti Alhamra; Tambunan, Debora
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Collaborative Innovation Ecosystems Strengthening Sustainable Startup Growth in the Digital Economy Armariena, Dian Nuzulia; Nuryatin, Agus; Supriyanto, Teguh; Setyaningsih, Nas Haryati; Nasib, Nasib; Zi Xuan, Alvin Teo
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.913

Abstract

The digital era has significantly transformed the entrepreneurial landscape by enabling startups to not only leverage collaboration and technology but also to access new opportunities for building long-term and sustainable growth. In this changing environment, collaborative innovation ecosystems play an increasingly crucial role in integrating diverse stakeholders, such as universities, corporations, governments, financial institutions, and community organizations, in order to foster environmentally friendly and socially responsible entrepreneurship. These ecosystems encourage continuous interaction, shared learning, and the cocreation of solutions that benefit multiple sectors simultaneously. This study explores a wide range of strategic opportunities that startups can utilize to strengthen sustainable growth through collaboration within rapidly evolving digital ecosystems, while also identifying and analyzing the barriers that continue to hinder this process. The research findings reveal that digital technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), big data analytics, and platform-based collaboration systems significantly improve knowledge sharing, increase resource efficiency, expand market access, and enhance innovation capabilities across industries. However, challenges remain, including unequal access to funding opportunities, weak and inconsistent regulatory support from governments, limited sustainability literacy among entrepreneurs, and the digital divide that restricts participation for smaller or rural startups. The study ultimately concludes that collaborative innovation ecosystems have strong potential to empower startups to become real agents of sustainable transformation, provided that they consistently integrate environmental and social values into their business models, strengthen partnerships with stakeholders, and effectively utilize digital infrastructure in a strategic and responsible manner.
Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening Martin, Martin; Nasib, Nasib
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.303

Abstract

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Lubis, Adelina; Effendi, Ihsan; Nasib, Nasib; Bhastary, Manda Dwipayahi; Fadli, Ahmad
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Managerial Coaching dan Team Autonomy terhadap Kinerja Karyawan di Perusahaan Perkebunan dan Pengolahan Kelapa Sawit di Pulau Sumatera Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Lubis, Yusniar; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.587

Abstract

This study aims to examine the influence of managerial coaching and team autonomy on employee performance and to evaluate the mediating role of work climate on the influence of managerial coaching and team autonomy on work engagement. Additionally, this study investigates the role of work engagement as a mediator between managerial coaching, team autonomy, and work climate on employee performance in palm oil plantations and processing companies in Sumatra. The sample consists of 523 employees. Structural Equation Modeling Partial Least Squares (SEM PLS) is the analysis method. The results indicate that managerial coaching significantly influences work climate and work engagement, and team autonomy also significantly influences work climate and engagement. Work climate significantly influences work engagement and employee performance, and work engagement significantly influences performance. The indirect effects analysis shows that work climate mediates the influence of team autonomy on work engagement, and work engagement mediates the influence of managerial coaching and team autonomy on performance.
Peran Motivasi dalam Memoderasi Pengaruh Kecerdasan Emosional, Keseimbangan Kehidupan Kerja, Kepemimpinan, dan Etos Kerja terhadap Kinerja Karyawan Lubis, Yusniar; Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.588

Abstract

This research assesses the direct and indirect impact of emotional intelligence, work-life balance, leadership, and work ethics on employee performance at the Camait office in Central Tapanuli Regency, North Sumatra. Employing a quantitative analytic approach, the study sampled 146 workers, from which 88 employees were selected using the Slovin formula. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that emotional intelligence, work-life balance, leadership, and motivation directly, positively, and significantly impact employee performance. In contrast, work ethic does not significantly affect employee performance. Moreover, motivation is a moderating variable that can indirectly influence the relationships between work-life balance, leadership, work ethic, and employee performance. However, motivation alone cannot effectively moderate the relationship between work ethic and employee performance at the Central Tapanuli Regency Head Office. This study underscores the importance of enhancing emotional intelligence, achieving a better work-life balance, and cultivating effective leadership to boost employee performance. Furthermore, it highlights the crucial role of motivation as a moderating factor in improving overall job performance. However, it emphasizes that motivation should be complemented with other strategies to address work ethic issues effectively.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adi Harianto Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Effendi, Ihsan Enjel Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fauzia Mei Salsabillah Fiqrida Amalia Fransisca, Jhanita Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ika Puspa Satrianny Indah Sari Indra Budiman Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis , Adelina LUBIS, ADELINA Lubis, Fajar Rezeki Ananda Mahammad Fathoni Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Mhd Restu Razaq Razaq Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ratih Amelia Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Roseline Roseline Rulliyani Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris SALMAN FARIS Salman Faris Salqaura, Siti Alhamra Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Sitepu, Heber Arihta Srie Hartati Steven Gea Subur, Angelika Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Teguh Supriyanto Teja Rinanda Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wiliam, Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay