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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

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Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.

Mengungkap Peran Mindfulness dalam Meningkatkan Niat Kunjungan Ulang: Studi pada Pariwisata Tangkahan, Langkat Sihombing, Nikous Soter; Siburian, Ruth Meivera; Surya, Elfitra Desy; Jamaluddin, Jamaluddin; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.801

This study seeks to examine the function of mindfulness in moderating the connection between happiness perception and perceived fairness regarding revisit intention among visitors at Tangkahan, Langkat. This research employs a quantitative methodology via a survey technique; the study population comprises tourists who have visited Tangkahan, Langkat, within the past year. The research sample comprised 300 respondents recruited through purposive selection, specifically targeting travelers with expertise in staying or engaging in tourism activities at the destination. The study's findings demonstrate that the perception of happiness significantly influences the intention to revisit and mindfulness. Moreover, perceived justice exerts a substantial direct influence on revisit intention, however not on mindfulness. Mindfulness does not directly influence revisit intention; instead, it serves as a substantial mediating variable in the association between happiness perception and revisit intention, as well as between perceived justice and revisit intention. These findings affirm that while the experience of happiness and perceived justice directly influence tourists' inclination to return, mindfulness has a significant mediating effect. The novelty of this study lies in its exploration of mindfulness as a psychological mechanism that strengthens the link between tourists' happiness, perceived fairness, and revisit intention—an aspect that has been underexplored in tourism research. By integrating mindfulness into the tourism experience, this study provides fresh insights into how psychological well-being can shape sustainable tourism behavior. From a practical perspective, the findings suggest that tourism managers and policymakers should implement mindfulness-oriented programs, such as guided reflection sessions, meditation spots, or immersive nature experiences, to enhance visitor engagement and loyalty. These initiatives can create a more profound and memorable tourism experience, fostering long-term commitments from travelers. Further research could explore the long-term impact of mindfulness on sustainable tourism behavior and the effectiveness of mindfulness-driven interventions in different tourism contexts.

Menelusuri Pengaruh Kreativitas Hijau Karyawan terhadap Kinerja Hijau melalui Perilaku Hijau Sukarela Lubis, Yusniar; Suryani, Wan; Hernosa, Siswa Panjang; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.771

This study aims to analyze the effect of employee green creativity on green performance through voluntary green behavior at Hotel Grand Aston Medan. A quantitative approach was employed, utilizing a survey method with 150 hotel employees conducted during 2023. The data were analyzed using path analysis to test the relationships between variables. The results indicate that employee green creativity has a significant direct effect on both voluntary green behavior and green performance. Furthermore, voluntary green behavior was found to be a significant mediator between employee green creativity and green performance. These findings highlight the importance of employee creativity in generating environmentally friendly solutions, which in turn contribute to enhancing the hotel’s green performance. This study provides strategic insights for the management of Hotel Grand Aston Medan to improve sustainable performance by empowering employee creativity and voluntary green behavior.

Exploring the role of brand love in mediating community behavior's impact on tourist loyalty: an empirical study of Puncak 2000 Siosar tourism destination Tanady, Darwan; Fadila, Zakia; Sanjaya, Mega; Nasib, Nasib; Fathoni, Muhammad
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.381

This study explores the relationship between brand love, community behavior, and tourist loyalty at the Puncak 2000 Siosar tourism destination, focusing on local tourists. Using purposive sampling, 125 participants were surveyed across various areas of the destination. The study employed Structural Equation Modeling (SEM) with Maximum Likelihood (ML) estimation to evaluate the proposed model. The results indicate that brand love significantly mediates the effect of community behavior on tourist loyalty. These findings provide valuable insights for destination managers, suggesting that fostering emotional connections between tourists and the destination brand can enhance tourist loyalty.

The Influence of Ethnic Identity and Brand Trust on College Choice Decisions (Case Study at IT&B Campus) Nasib
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.3

This study seeks to examine the impact of ethnic identity and brand trust on the choice to enroll in an IT&B institution. Ethnic identification significantly influences individual preferences, particularly in educational choices. Brand trust denotes the degree to which potential students rely on the reputation and quality provided by educational institutions. This research adoperguruan tinggi swasta a quantitative approach, employing a survey method with prospective IT&B students as participants. We performed data analysis employing various linear regression methods to examine the impact of independent factors on the dependent variable. The study's findings demonstrate that ethnic identification and brand trust substantially affect prospective students' choices about an IT&B campus for their education. These findings have practical implications for marketing tactics in higher education, particularly in enhancing brand trust among various ethnic groups.

Business Performance Model of Micro, Small and Medium Enterprises (MSMEs) in Reducing Poverty Rates Ayuni, Tyus Windi; Bhastary, Manda Dwipayani; Sari, Devi Purnama; Amelia, Ratih; Nasib, Nasib
International Journal on Social Science, Economics and Art Vol. 15 No. 2 (2025): August: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i2.780

Business performance of Micro, Small, and Medium Enterprises (MSMEs) is crucial in reducing poverty rates in a region. This is because business performance is believed to create jobs, increase community income, and drive local economic growth. There are three factors that influence the business performance of MSMEs: product innovation, digitalization or technology utilization, and marketing strategies. The urgency of this research stems from the absence of a business performance model for MSMEs aimed at reducing poverty rates in Langkat Regency. The objectives of this study are to identify the potential and challenges of MSMEs, formulate development strategies for MSMEs, and develop a business performance model based on innovation, digitalization, and marketing strategies to reduce poverty rates. The method used in this study is quantitative with Structural Equation Modeling (SEM) analysis. The results of the analysis are expected to contribute to the development of an effective business performance model for MSMEs in reducing poverty. From the study results, it was found that adjustments are needed to the model design developed in the previous study. Based on primary questionnaire data from 50 MSMEs in Langkat Regency, it was found that the factors influencing MSME business performance in Langkat Regency contribute to reducing poverty rates.

PENGARUH BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATA SHOES DI KOTA MEDAN Sai Vinodhini; Nasib, Nasib; Ahmad Fadli
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.50

The purpose of this study is to understand and analyze the influence of brand image and product design on the purchasing decisions of Bata Shoes products in Medan, both partially and simultaneously. The population for this study consists of the average customers of Bata Shoes at Ringroad Medan. The sampling method used is Accidental Sampling, a technique where the sample is determined based on chance encounters. The author selected a sample of 120 customers of Bata Shoes Ringroad. The study results indicate a positive and significant influence of brand image on the purchasing decisions of Bata Shoes products, as evidenced by a t-value of 4.897, which is greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Similarly, there is a positive and significant influence of product design on purchasing decisions, with a t-value of 4.619, also greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Simultaneously, it was found that there is a positive and significant influence of both brand image and product design on the purchasing decisions of Bata Shoes products, as indicated by an F-value of 35.656, which is greater than the critical F-value of 3.07, with a p-value of 0.000, which is less than α = 0.05. Based on the coefficient of determination test, the R² value is 0.379, meaning that 37.9% of the factors affecting purchasing decisions can be explained by brand image and product design, while the remaining 62.1% can be attributed to other factors not examined in this study

Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan Nasib; Sharina Osman; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.26

This study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attractions

Pengaruh Digital Marketing dan Penanganan Keluhan terhadap Loyalitas Pelanggan Coffe Shop di Kota Medan Sihombing, Ester Hervina; Nasib; Harianto, Adi; Razaq, Mhd Restu; Hou, Amin
Arus Jurnal Sosial dan Humaniora Vol 4 No 2: Agustus (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i2.540

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital dan penanganan keluhan terhadap loyalitas pelanggan di kedai kopi di Kota Medan. Pendekatan yang digunakan adalah kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data primer. Sebanyak 300 responden pengunjung kedai kopi di Kota Medan dipilih secara acak sebagai sampel penelitian. Data dianalisis menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa pemasaran digital memiliki pengaruh yang signifikan terhadap loyalitas pelanggan di kedai kopi. Selain itu, penelitian ini menemukan bahwa penanganan keluhan pelanggan yang efektif juga meningkatkan loyalitas pelanggan di kedai kopi. Namun, penelitian ini menemukan bahwa penanganan keluhan hanya memiliki pengaruh yang moderat terhadap loyalitas pelanggan jika dibandingkan dengan pemasaran digital. Implikasi dari penelitian ini adalah bahwa strategi pemasaran digital yang efektif dapat menjadi kunci untuk meningkatkan loyalitas pelanggan di kedai kopi. Selain itu, penerapan sistem yang baik untuk menangani keluhan pelanggan sangat penting untuk mempertahankan loyalitas pelanggan. Pengelola kedai kopi di Kota Medan dapat menggunakan temuan ini untuk mengembangkan strategi pemasaran digital yang lebih efektif dan meningkatkan pengalaman pelanggan dalam menangani keluhan mereka. Penelitian lebih lanjut disarankan untuk mempertimbangkan variabel lain yang dapat memengaruhi loyalitas pelanggan, seperti kualitas dan harga produk.

PENGARUH HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI AYAM KHAS NUSANTARA SUZUYA MARELAN PLAZA Limbong, Ryandi; Hutagaol, Arnold; Panjaitan, Torang Daud; Faris, Salman; nasib, Nasib
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 2 (2025): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i2.6600

This study aims to analyze the partial and simultaneous effects of price, location, and service quality variables on purchasing decisions at Ayam Khas Nusantara Suzuya Marelan Plaza. The research method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents who were customers of Ayam Khas Nusantara Suzuya Marelan Plaza. Data analysis was carried out using multiple linear regression to test the effect of independent variables (price, location, and service quality) on the dependent variable (purchase decision). The results showed that price, location, and service quality significantly influenced the decision to purchase Ayam Khas Nusantara at Suzuya Marelan. Among the three variables, service quality has the most dominant influence on purchasing decisions. The amount of influence found was 64.2%, the rest was influenced by variables not examined in this study. These findings provide managerial implications for Suzuya Marelan to continue to maintain and improve service quality, as well as consider price and location factors in marketing strategies to increase customer satisfaction and loyalty.

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Durahman Marpaung Dwi Septi Haryani Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Florentia Jasmine Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jhanita Fransisca Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Nurul Syafiqah Azman Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Said Nasser Al-Amrani Salman Faris SALMAN FARIS Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam Wiliam Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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