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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

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Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.

Exploring the role of brand love in mediating community behavior's impact on tourist loyalty: an empirical study of Puncak 2000 Siosar tourism destination Tanady, Darwan; Fadila, Zakia; Sanjaya, Mega; Nasib, Nasib; Fathoni, Muhammad
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.381

This study explores the relationship between brand love, community behavior, and tourist loyalty at the Puncak 2000 Siosar tourism destination, focusing on local tourists. Using purposive sampling, 125 participants were surveyed across various areas of the destination. The study employed Structural Equation Modeling (SEM) with Maximum Likelihood (ML) estimation to evaluate the proposed model. The results indicate that brand love significantly mediates the effect of community behavior on tourist loyalty. These findings provide valuable insights for destination managers, suggesting that fostering emotional connections between tourists and the destination brand can enhance tourist loyalty.

The Influence of Ethnic Identity and Brand Trust on College Choice Decisions (Case Study at IT&B Campus) Nasib
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.3

This study seeks to examine the impact of ethnic identity and brand trust on the choice to enroll in an IT&B institution. Ethnic identification significantly influences individual preferences, particularly in educational choices. Brand trust denotes the degree to which potential students rely on the reputation and quality provided by educational institutions. This research adoperguruan tinggi swasta a quantitative approach, employing a survey method with prospective IT&B students as participants. We performed data analysis employing various linear regression methods to examine the impact of independent factors on the dependent variable. The study's findings demonstrate that ethnic identification and brand trust substantially affect prospective students' choices about an IT&B campus for their education. These findings have practical implications for marketing tactics in higher education, particularly in enhancing brand trust among various ethnic groups.

Business Performance Model of Micro, Small and Medium Enterprises (MSMEs) in Reducing Poverty Rates Ayuni, Tyus Windi; Bhastary, Manda Dwipayani; Sari, Devi Purnama; Amelia, Ratih; Nasib, Nasib
International Journal on Social Science, Economics and Art Vol. 15 No. 2 (2025): August: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i2.780

Business performance of Micro, Small, and Medium Enterprises (MSMEs) is crucial in reducing poverty rates in a region. This is because business performance is believed to create jobs, increase community income, and drive local economic growth. There are three factors that influence the business performance of MSMEs: product innovation, digitalization or technology utilization, and marketing strategies. The urgency of this research stems from the absence of a business performance model for MSMEs aimed at reducing poverty rates in Langkat Regency. The objectives of this study are to identify the potential and challenges of MSMEs, formulate development strategies for MSMEs, and develop a business performance model based on innovation, digitalization, and marketing strategies to reduce poverty rates. The method used in this study is quantitative with Structural Equation Modeling (SEM) analysis. The results of the analysis are expected to contribute to the development of an effective business performance model for MSMEs in reducing poverty. From the study results, it was found that adjustments are needed to the model design developed in the previous study. Based on primary questionnaire data from 50 MSMEs in Langkat Regency, it was found that the factors influencing MSME business performance in Langkat Regency contribute to reducing poverty rates.

PENGARUH BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATA SHOES DI KOTA MEDAN Sai Vinodhini; Nasib, Nasib; Ahmad Fadli
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.50

The purpose of this study is to understand and analyze the influence of brand image and product design on the purchasing decisions of Bata Shoes products in Medan, both partially and simultaneously. The population for this study consists of the average customers of Bata Shoes at Ringroad Medan. The sampling method used is Accidental Sampling, a technique where the sample is determined based on chance encounters. The author selected a sample of 120 customers of Bata Shoes Ringroad. The study results indicate a positive and significant influence of brand image on the purchasing decisions of Bata Shoes products, as evidenced by a t-value of 4.897, which is greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Similarly, there is a positive and significant influence of product design on purchasing decisions, with a t-value of 4.619, also greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Simultaneously, it was found that there is a positive and significant influence of both brand image and product design on the purchasing decisions of Bata Shoes products, as indicated by an F-value of 35.656, which is greater than the critical F-value of 3.07, with a p-value of 0.000, which is less than α = 0.05. Based on the coefficient of determination test, the R² value is 0.379, meaning that 37.9% of the factors affecting purchasing decisions can be explained by brand image and product design, while the remaining 62.1% can be attributed to other factors not examined in this study

Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan Nasib; Sharina Osman; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.26

This study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attractions

Pengaruh Digital Marketing dan Penanganan Keluhan terhadap Loyalitas Pelanggan Coffe Shop di Kota Medan Sihombing, Ester Hervina; Nasib; Harianto, Adi; Razaq, Mhd Restu; Hou, Amin
Arus Jurnal Sosial dan Humaniora Vol 4 No 2: Agustus (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i2.540

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital dan penanganan keluhan terhadap loyalitas pelanggan di kedai kopi di Kota Medan. Pendekatan yang digunakan adalah kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data primer. Sebanyak 300 responden pengunjung kedai kopi di Kota Medan dipilih secara acak sebagai sampel penelitian. Data dianalisis menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa pemasaran digital memiliki pengaruh yang signifikan terhadap loyalitas pelanggan di kedai kopi. Selain itu, penelitian ini menemukan bahwa penanganan keluhan pelanggan yang efektif juga meningkatkan loyalitas pelanggan di kedai kopi. Namun, penelitian ini menemukan bahwa penanganan keluhan hanya memiliki pengaruh yang moderat terhadap loyalitas pelanggan jika dibandingkan dengan pemasaran digital. Implikasi dari penelitian ini adalah bahwa strategi pemasaran digital yang efektif dapat menjadi kunci untuk meningkatkan loyalitas pelanggan di kedai kopi. Selain itu, penerapan sistem yang baik untuk menangani keluhan pelanggan sangat penting untuk mempertahankan loyalitas pelanggan. Pengelola kedai kopi di Kota Medan dapat menggunakan temuan ini untuk mengembangkan strategi pemasaran digital yang lebih efektif dan meningkatkan pengalaman pelanggan dalam menangani keluhan mereka. Penelitian lebih lanjut disarankan untuk mempertimbangkan variabel lain yang dapat memengaruhi loyalitas pelanggan, seperti kualitas dan harga produk.

PENGARUH HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI AYAM KHAS NUSANTARA SUZUYA MARELAN PLAZA Limbong, Ryandi; Hutagaol, Arnold; Panjaitan, Torang Daud; Faris, Salman; nasib, Nasib
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 2 (2025): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i2.6600

This study aims to analyze the partial and simultaneous effects of price, location, and service quality variables on purchasing decisions at Ayam Khas Nusantara Suzuya Marelan Plaza. The research method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents who were customers of Ayam Khas Nusantara Suzuya Marelan Plaza. Data analysis was carried out using multiple linear regression to test the effect of independent variables (price, location, and service quality) on the dependent variable (purchase decision). The results showed that price, location, and service quality significantly influenced the decision to purchase Ayam Khas Nusantara at Suzuya Marelan. Among the three variables, service quality has the most dominant influence on purchasing decisions. The amount of influence found was 64.2%, the rest was influenced by variables not examined in this study. These findings provide managerial implications for Suzuya Marelan to continue to maintain and improve service quality, as well as consider price and location factors in marketing strategies to increase customer satisfaction and loyalty.

Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Barang Di PT ACE Hardware Dumai Rezeki, Indra; Bangun, Jessica; Naufal, M Dzaky Rafi; Faris, Salman; Nasib, Nasib
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 6, No 1 (2024): 30 Juli 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jekkp.v6i1.9725

This research aims to determine whether product quality, price, and promotion have an influence on purchasing decisions at PT ACE HARDWARE Branch Dumai. The study is conducted among the employees of PT ACE HARDWARE Branch Dumai, with a population of 100 individuals. Due to the limited population size, the sampling technique employed is quota sampling, with a sample size of 100 individuals. Data collection involves both primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique utilizes quantitative data processed with Smart PLS Version 3.0, involving inner model and outer model testing.The results of this research indicate:1) appositive influence between product quality and purchasing decision variables, 2) a positive impact of price on purchasing decision variables, and 3) a positive effect of promotion on purchasing decision variables

Collaborative Innovation Ecosystems Strengthening Sustainable Startup Growth in the Digital Economy Armariena, Dian Nuzulia; Nuryatin, Agus; Supriyanto, Teguh; Setyaningsih, Nas Haryati; Nasib, Nasib; Zi Xuan, Alvin Teo
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.913

The digital era has significantly transformed the entrepreneurial landscape by enabling startups to not only leverage collaboration and technology but also to access new opportunities for building long-term and sustainable growth. In this changing environment, collaborative innovation ecosystems play an increasingly crucial role in integrating diverse stakeholders, such as universities, corporations, governments, financial institutions, and community organizations, in order to foster environmentally friendly and socially responsible entrepreneurship. These ecosystems encourage continuous interaction, shared learning, and the cocreation of solutions that benefit multiple sectors simultaneously. This study explores a wide range of strategic opportunities that startups can utilize to strengthen sustainable growth through collaboration within rapidly evolving digital ecosystems, while also identifying and analyzing the barriers that continue to hinder this process. The research findings reveal that digital technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), big data analytics, and platform-based collaboration systems significantly improve knowledge sharing, increase resource efficiency, expand market access, and enhance innovation capabilities across industries. However, challenges remain, including unequal access to funding opportunities, weak and inconsistent regulatory support from governments, limited sustainability literacy among entrepreneurs, and the digital divide that restricts participation for smaller or rural startups. The study ultimately concludes that collaborative innovation ecosystems have strong potential to empower startups to become real agents of sustainable transformation, provided that they consistently integrate environmental and social values into their business models, strengthen partnerships with stakeholders, and effectively utilize digital infrastructure in a strategic and responsible manner.

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adelina Lubis Adi Harianto Affendy Abu Hassim Affendy Abu Hassim Agnes Agnes Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andre Andrian Andrian Andy Wijaya Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady David Christian Tambun Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Dita Ibrena Luluina Br Tarigan Djakasaputra, Arifin Dwi Septi Haryani Enjel Erica Mentari Br Purba Erina Alimin Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Felicya Tiopan Florentia Jasmine Gea, Riki Rinaldi Ginting, Emiya Sindamaeysa Br Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hasibuan, Dolly Maulidin Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jelita. S. Srirahayu Situmorang Jesslyn Anggara Jhanita Fransisca Jhon Winfri Sitohang John Kerli Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Leami Manao Lenta Friska Purba Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marpaung, Durahman Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Melfrianti Romauli Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Mikhael, Mikhael Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Nabil Arya Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Napitupulu, Nisa Kamelia Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nicky Haitmen Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Novita, Herlina Novita, Herlina Nur Ikhsan Umam nur subiantoro Nurhani Aviona Nurul Syafiqah Azman Nurul Syafiqah Azman Panjaitan, Torang Daud Parker, Jonathan Pebri, Prianda Prem Raaj Purba, Melfrianti Romauli Purnama Yanti Purba Rachel Rachel Raden Mohamad Herdian Bhakti Rafida Khairani Rafles Alexander Simanjuntak Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Rifda Daulay, Zulia Rita Rita, Rita Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Said Nasser Al-Amrani Said Nasser Al-Amrani Salman Faris SALMAN FARIS Salman Faris Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Sindy Siswa Panjang Hernosa Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam Wiliam Wiliam Wiliam, Wiliam William Wily Julitawaty Wily Julitawaty Winda Sari, Vina Winnie Yusniar Lubis Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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