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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society journal of social and economic research Jurnal Cendekia Ilmiah Motivasi: Jurnal Manajemen dan Bisnis
Adelina Lubis
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Citra Merek dan Ulasan Pelanggan terhadap Kepercayaan Konsumen Shopee di Medan Johor Rexsy Mardohot Sitanggang; Adelina Lubis; Aprinawati; Karolin Gabrela Sitanggang
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.579

Abstract

Purpose – This study aims to analyze the effect of brand image and customer reviews on consumer trust in the Shopee marketplace in Medan Johor District. Design/methodology – This research employs a quantitative approach using a survey method. Data were collected through a questionnaire distributed to 100 respondents who had shopped on Shopee. The methodology includes validity and reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity), and hypothesis testing using t-tests and F-tests. Data analysis was conducted using multiple linear regression with the aid of SPSS. Findings - The results indicate that brand image has a positive and significant effect on consumer trust (p = 0.001). Similarly, customer reviews significantly influence consumer trust (p = 0.002). Both factors together account for a significant portion of the variance in consumer trust, emphasizing their critical role in shaping consumer perceptions.
Mengelola Keluhan Digital : Studi tentang Kualitas Komunikasi dan Penanganan Masalah Aplikasi DANA pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan Lubis, Adelina; Effendi, Ihsan; Alexander Sabastian Pangaribuan; Maysri Handayani Putri Sinaga
Jurnal Ilmiah Aset Vol. 27 No. 2 (2025): Jurnal ASET Vol 27 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.2.253

Abstract

This study aims to determine the effect of communication quality and problem handling on user complaints of the DANA application, especially for students of the Faculty of Economics, State University of Medan. The background of this study is the increasing user complaints about the DANA application, such as slow customer service response, failed transactions, and lack of clarity in problem solving. This study used a quantitative approach with a survey method, and data were obtained through questionnaires distributed to 100 respondents selected by purposive sampling. The research instrument measured three variables: communication quality (X₁), problem handling (X₂), and user complaints (Y), with a Likert scale of 1-5. The reliability test results show that all variables have Cronbach's Alpha values above 0.8, which means they are highly reliable. The results of multiple linear regression analysis show that communication quality has a positive and significant effect on user complaints (t count = 2.206; sig = 0.03), and problem handling has a significant negative effect (t count = -2.480; sig = 0.015). The simultaneous test (F count = 5.190; sig = 0.007) shows that both variables together have a significant effect on user complaints. This study concludes that improving communication and problem handling can reduce the level of complaints and increase user satisfaction with the DANA application.
STRATEGI BRANDING DAN DIGITAL MARKETING UNTUK MEMPERLUAS JANGKAUAN PASAR KOPI GAYO TAKENGON Lubis, Adelina; Wijaya, Muslim; Tarigan, Raudha Anggraini
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36728

Abstract

Abstrak: Program Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kapasitas pelaku usaha Kopi Gayo Takengon dalam memperkuat strategi branding dan digital marketing guna memperluas jangkauan pasar. Meskipun Kopi Gayo dikenal sebagai produk kopi premium, pelaku usaha di Takengon masih menghadapi kendala dalam membangun identitas merek yang konsisten dan memanfaatkan platform digital secara optimal. Kegiatan dilaksanakan di Desa Tawar Miko, Kabupaten Aceh Tengah, dengan melibatkan 20 peserta yang terdiri dari petani kopi, pengolah biji kopi, serta pelaku UMKM dan kedai kopi. Metode pelaksanaan meliputi pemetaan kebutuhan, pembekalan teori, pelatihan berbasis praktik, pendampingan, dan evaluasi. Materi difokuskan pada pengelolaan brand identity, storytelling produk, pembuatan konten digital, pengelolaan media sosial, serta strategi pemasaran melalui marketplace. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membangun identitas merek yang kuat, menghasilkan konten visual yang menarik, serta mengelola platform digital secara konsisten. Selain itu, sebagian peserta mengalami peningkatan interaksi pelanggan dan penjualan. Program ini berkontribusi terhadap peningkatan daya saing Kopi Gayo Takengon di pasar nasional dan internasional.Abstract: This Community Service Program (PkM) aims to improve the capacity of Gayo Takengon coffee businesses in strengthening their branding and digital marketing strategies in order to expand their market reach. Although Gayo coffee is known as a premium coffee product, businesses in Takengon still face obstacles in building a consistent brand identity and optimizing the use of digital platforms. The activity was carried out in Tawar Miko Village, Central Aceh Regency, involving 20 participants consisting of coffee farmers, coffee bean processors, as well as MSME and coffee shop entrepreneurs. The implementation methods included needs mapping, theoretical training, practice-based training, mentoring, and evaluation. The material focused on brand identity management, product storytelling, digital content creation, social media management, and marketing strategies through marketplaces. The results of the activity showed an increase in the participants' ability to build a strong brand identity, produce attractive visual content, and manage digital platforms consistently. In addition, some participants experienced an increase in customer interaction and sales. This program contributed to increasing the competitiveness of Takengon Gayo Coffee in the national and international markets.
Pengaruh Pengetahuan Kewirausahaan Dan Keunggulan Bersaing Terhadap Keberhasilan Usaha Pada Toko Kelontong Salsabillah, Risa; Siregar , Muhammad yamin; Lubis, Adelina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7321

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan kewirausahaan dan keunggulan bersaing terhadap keberhasilan usaha pada toko kelontong di Kecamatan Hamparan Perak, Kabupaten Deli Serdang. Latar belakang penelitian ini didasari oleh fenomena stagnasi yang dialami toko kelontong tradisional akibat ketatnya persaingan dengan ritel modern dan platform digital, yang menuntut pelaku usaha memiliki kompetensi internal yang kuat.Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini berjumlah 495 pengusaha toko kelontong, dengan sampel sebanyak 83 responden yang ditentukan menggunakan rumus Slovin melalui teknik simple random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sementara analisis data menggunakan teknik analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial, pengetahuan kewirausahaan memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,002 < 0,05 dan t-hitung 3,176 > t-tabel 1,98. Demikian pula dengan variabel keunggulan bersaing yang berpengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,000 < 0,05 dan t-hitung 4,158 > t-tabel 1,98. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap keberhasilan usaha dengan nilai F-hitung sebesar 87,245 dan tingkat signifikansi 0,000. Nilai Adjusted R Square sebesar 0,678 menunjukkan bahwa sebesar 67,8% variabel keberhasilan usaha dapat dijelaskan oleh pengetahuan kewirausahaan dan keunggulan bersaing, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Bhastary, Manda Dwipayahi Deka Gustina Pandiangan Dhian Rosalina, Dhian Dina Aulia Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Murad, Miftahuddin Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Rizkan Zulyadi Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad yamin Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid