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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Jurnal Penelitian Pendidikan Indonesia Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society journal of social and economic research Jurnal Cendekia Ilmiah Motivasi: Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Economit Journal
Adelina Lubis
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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The Influence Of Local Wisdom And Promotion On The Purchase Decisions Of Culinary Foods By Generation Z In Denai Lama Tourism Village Larasati Br. Br. Siagian; Adelina Lubis; Ikbar Pratama
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9130

Abstract

This research aims to determine the "Influence of Local Wisdom and Promotion on the Purchase Decisions of Culinary Foods by Generation Z in Denai Lama Tourism Village" by referring to the variable indicators in this study. This study uses a quantitative research method assisted by the Smart-PLS program in data processing. The research results show that local wisdom on purchasing decisions has an influence of 0.983 with a t-statistics value of 66.514 and a p-value of 0.000 < 0.05. Promotion on purchasing decisions has an influence of 0.005 with a t-statistics value of 0.291 and a p-value of 0.771 > 0.05. Thus, H1 and H2 are accepted.
The Impact Of Green Brand Image Implementation And Legal Compliance On Customer Loyalty At MSME Grama Sphere Medan Chantika Mayzira; Adelina Lubis; Ikbar Pratama; Rizkan Zulyadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9389

Abstract

This study aims to analyze the influence of Green Brand Image and Legal Compliance in Business on Consumer Loyalty in MSMEs Grama Sphere Medan. In an era of increasing consumer awareness of sustainability issues and the importance of legal compliance, these two factors are considered to play an important role in shaping consumer trust and loyalty. This study uses a quantitative approach with an associative method, involving 80 respondents who have made at least two purchases at Grama Sphere. The data collection technique was carried out through a questionnaire with a Likert scale, and data analysis was carried out using multiple linear regression in SPSS 27. The results of the study indicate that both partially and simultaneously, Green Brand Image and Legal Compliance have a positive and significant effect on Consumer Loyalty. The coefficient of determination (R²) value of 60.8% indicates that the independent variables are able to explain variations in consumer loyalty substantially. The implications of these findings suggest that MSMEs need to strengthen their environmentally friendly brand image and maintain legal compliance as a strategy in building long-term loyalty. This study contributes to the local literature on sustainable marketing and ethical and legal-based business practices.
THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
The Contribution Of Environmental Accounting And Green Economy In Supporting The Increase In Income Of Madirsan Ornamental Plant Msmes In Deli Serdang Regency Hasanah, Nurul; Tambunan, Sari Bulan; Siregar, Muhammad Akbar; Lubis, Adelina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9456

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the Indonesian economy, including the ornamental plant subsector in Deli Serdang Regency, which is growing in line with the green lifestyle trend. This study analyzes the influence of environmental accounting and green economy on the revenue of the Madirsan Ornamental Plant MSME using quantitative methods, using 50 respondents through a Likert questionnaire and multiple linear regression analysis. The results show that both variables have a significant positive effect on increasing revenue, with green economy as the dominant factor. The R² value of 0.643 indicates that 64.3% of the variation in revenue is explained by both variables, the remainder is influenced by other factors. It is concluded that the implementation of environmental accounting and green economy increases the competitiveness, efficiency, and sustainability of MSMEs while supporting sustainable economic development.
Pengaruh Pengetahuan Kewirausahaan Dan Keunggulan Bersaing Terhadap Keberhasilan Usaha Pada Toko Kelontong Salsabillah, Risa; Siregar , Muhammad yamin; Lubis, Adelina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7321

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan kewirausahaan dan keunggulan bersaing terhadap keberhasilan usaha pada toko kelontong di Kecamatan Hamparan Perak, Kabupaten Deli Serdang. Latar belakang penelitian ini didasari oleh fenomena stagnasi yang dialami toko kelontong tradisional akibat ketatnya persaingan dengan ritel modern dan platform digital, yang menuntut pelaku usaha memiliki kompetensi internal yang kuat.Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini berjumlah 495 pengusaha toko kelontong, dengan sampel sebanyak 83 responden yang ditentukan menggunakan rumus Slovin melalui teknik simple random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sementara analisis data menggunakan teknik analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial, pengetahuan kewirausahaan memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,002 < 0,05 dan t-hitung 3,176 > t-tabel 1,98. Demikian pula dengan variabel keunggulan bersaing yang berpengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,000 < 0,05 dan t-hitung 4,158 > t-tabel 1,98. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap keberhasilan usaha dengan nilai F-hitung sebesar 87,245 dan tingkat signifikansi 0,000. Nilai Adjusted R Square sebesar 0,678 menunjukkan bahwa sebesar 67,8% variabel keberhasilan usaha dapat dijelaskan oleh pengetahuan kewirausahaan dan keunggulan bersaing, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini.
The Effect of Product Quality, Service Quality, and Price on Purchasing Decisions Through Consumer Trust As An Intervening Variable at PT. Freya First Indonusa Medan Rizki Fajri Nasution; Adelina Lubis; Nur Aisyah
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 5 No 1 (2025): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v5i1.1250

Abstract

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions through consumer trust as an Intervening variable at PT. Freya Frist Indonusa Medan. This study uses independent variables: Product Quality (X1), Service Quality (X2), and Price (X3) dependent variable: Purchase Decision (Y) with intervening variable: Consumer Trust (Z). This study uses quantitative methods, and data collection techniques using questionnaires and observations with structural equation modeling-partial least squares (SEM-PLS) data analysis methods using SmartPLS software. The population in this study was 225 consumers and used the slovin formula technique with a significance level of 0.05, so the number of samples in this study was 144 respondents taken from part of the population. Based on the results of the hypothesis test, Product Quality (X1) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.296, and significant, with T-Statistics = 3.486> 1.96 and P-Values ​​= 0.001 <0.05. Service Quality (X2) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.304, and significant, with T-Statistics = 3.577> 1.96 and P-Values ​​= 0.000 <0.05. Price (X3) has a positive effect on Purchasing Decisions (Y), with a coefficient value (Original Sample column) = 0.158, and significant, with T-Statistics = 2.263> 1.96 and P-Values ​​= 0.024 <0.05.
THE ROLE OF EMPLOYEE PERFORMANCE IN MEDIATING THE INFLUENCE OF EMPLOYEE MOTIVATION AND COMPETENCE ON THE EFFECTIVENESS OF HALAL CERTIFICATION SERVICES Diana Sarah Lubis; Adelina Lubis; Ikbar Pratama
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1011

Abstract

This study aims to determine the influence of employee motivation and competence on the effectiveness of halal certification services through employee performance as an intervening variable at the Medan City Ministry of Religious Affairs Office. This quantitative study used the Structural Equation Modeling Partial Least Square (SEM-PLS) method with the SmartPLS 4.1.1.4 application to examine the relationship between motivation, employee competence, the effectiveness of halal certification services, and employee performance, both directly and indirectly. This study used primary data obtained using a research questionnaire. Seventy-two respondents, consisting of employees at the Medan City Ministry of Religious Affairs Office, were recruited using the Slovin sampling technique. The results of the hypothesis test indicate that employee motivation and competence directly have a positive effect on employee performance, with a path coefficient of 0.386 and a t-statistic of 3.170, and a t-statistic of 0.528 and a t-statistic of 4.187. Employee performance positively influences the effectiveness of halal certification services, with a path coefficient of 0.391 and a t-statistic of 2.073. Directly, employee motivation and competence positively influence the effectiveness of halal certification services, with a path coefficient of 0.399 and a t-statistic of 2.678, respectively, and 0.421 and a t-statistic of 2.188. Indirectly, employee motivation and competence positively influence the effectiveness of halal certification services through employee performance, with a path coefficient of 0.151 and a t-statistic of 1.598, and 0.207 and a t-statistic of 1.895.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Anggiani, Siti Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Barus, Riando Efrata Batubara, Muhammad Taruna Sakti Chantika Mayzira Deka Gustina Pandiangan Deni Sormin Dhian Rosalina, Dhian Diana Sarah Lubis Dina Aulia Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Larasati Br. Br. Siagian Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Muhammad Yamin Siregar Murad, Miftahuddin Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Hasanah Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riska Handayani Risky Siagian, Annisya Ritha Dalimunthe Rizkan Zulyadi Rizki Fajri Nasution Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Sinaga, Lilis Elita Sinaga, Yohana Br Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid