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Effect Of Career Development, Work Motivation And Competence Of Employee Performance Office PT. Adzkia Masa Depan Medan Annisya Risky Siagian; Adelina Lubis; Audia Junita
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11351

Abstract

In a company, the primary resource is its human resources, often referred to as employees. Human resources play a crucial role at all levels, from lower management to top management, in ensuring that the company achieves its objectives. For this reason, employees are required to demonstrate strong performance, which is influenced by several key factors, including career development, motivation, and competence. These factors not only shape how employees contribute to organizational success but also determine their individual growth and satisfaction. This study investigates the impact of career development, work motivation, and competence on employee performance. A quantitative research approach was employed, with data collected through the distribution of questionnaires and library research. The study sample consisted of 32 employees at PT. Adzkia Masa Depan Medan, selected using the Saturated Sample method. This method ensures that all members of the population are included in the study, allowing for comprehensive data collection. Data analysis was conducted using multiple linear regression analysis in SPSS 20 software. This technique enables researchers to assess the relationship and impact of career development, work motivation, and competence on employee performance. Furthermore, hypothesis testing was conducted to determine the significance of these variables on performance outcomes. The findings of this study provide valuable insights into the critical factors that influence employee productivity and effectiveness, highlighting the importance of fostering career growth opportunities, maintaining high levels of motivation, and enhancing employee competencies. These insights are expected to contribute to improved HR practices and strategic decision-making in organizational contexts.
Pengaruh Content Marketing, Sales Promotion terhadap Purchase Intention pengguna Shopee pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara Dina Nabillah; Adelina Lubis
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i2.1292

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Content Marketing, Sales Promotion terhadap Purchase Intention Pengguna Shopee pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara. Jenis Penelitian adalah Asosiatif Kuantitatif yaitu suatu metode yang diukur menggunakan metode berbasis regresi linier berganda dengan SPSS. Populasi Penelitian ini adalah Mahasiswa tahun ajaran 2019/2020 Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammdiyah Sumatera Utara yang berjumlah 396 orang. Sampel diperoleh dari hasil perhitungan menggunakan teknik Random Sampling sebesar 80 orang. Proses pengumpulan data diperoleh dengan melakukan wawancara ( Observasi ) dan Kuisioner. Pengujian Hipotesis dengan menggunakan uji t, dan koefisien determinasi (R2). Teknik analisis data yang dilakukan dengan menggunakan Uji Instrumen, Uji Asumsi Klasik, Uji Statistik dan Uji Hipotesis. Berdasarkan dari uji penelitian yang dilakukan maka diperoleh hasil : (1) Content Marketing berpengaruh positif dan signifikan terhadap Purchase Intention Pengguna Shopee pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara. (2) Sales Promotion berpengaruh positif dan signifikan terhadap Purchase Intention Pengguna Shopee pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara. (3) Secara simultan diketahui nilai Fhitung>Ftabel (75.536>2,33) artinya bahwa Content Marketing, Sales Promotion secara simultan bepengaruh positif dan signifikan terhadap Purchase Intention Pengguna Shopee Pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Sumatera Utara.
User Experience, Trust, and Service Usage Breadth as Determinants of Customer Satisfaction in Mobile Banking: A Mediation Analysis Murmadoni Harahap; Adelina Lubis; Muhammad Yamin Siregar
Journal of Social Work and Science Education Vol. 7 No. 3 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i3.1639

Abstract

This study examines the mediating role of Breadth of Service Usage in the relationships between User Experience, User Trust, and Customer Satisfaction in the context of the Sumut Mobile application, a regional digital banking platform in Indonesia. Digital banking has become increasingly important in supporting financial inclusion; however, customer satisfaction depends on both the quality of users’ experiences and their trust in the digital banking system. Employing a quantitative associative research design, data were collected from 100 active users of the Sumut Mobile application through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4.1.4. The findings reveal that User Experience significantly influences Breadth of Service Usage (t = 3.823, p < 0.001) and Customer Satisfaction (t = 3.242, p = 0.009). Similarly, User Trust significantly affects Breadth of Service Usage (t = 5.996, p < 0.001) and Customer Satisfaction (t = 2.381, p = 0.017). Furthermore, Breadth of Service Usage significantly mediates the effects of User Experience (t = 3.417, p = 0.006) and User Trust (t = 3.521, p = 0.008) on Customer Satisfaction. These findings extend the Technology Acceptance Model literature by demonstrating that Breadth of Service Usage serves as an important mechanism through which positive user experiences and trust are translated into higher customer satisfaction. Practically, regional banks should improve user-interface design, strengthen perceptions of security and reliability, and encourage customers to utilize a broader range of digital banking features to enhance satisfaction and long-term loyalty.
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK MELAWAI SUN PLAZA MEDAN Riando Efrata Barus; Adelina Lubis
Jurnal Widya Vol. 5 No. 1 (2024): Vol 5 No 1 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui “Pengaruh Digital Marketing Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Optik Melawai Sun Plaza Medan”. Yang mana Digital Marketing diartikan sebagai aktivitas penjual memanfaatkan dunia maya untuk melakukan promosi sebuah produknya. Dan Keputusan Pembelian merupakan tindakan yang dilakukan oleh konsumen yang ingin melakukan sebuah pilihan untuk membeli produk satu atau lebih alternative. Penelitian ini menggunakan jenis penelitian kuantitatif assosiatif. Sampel dalam penelitian ini merupakan responden yang pernah membeli Kacamata atau konsul minimal 2xx di Optik Melawai Sun Plaza Medan dengan total sampel yang digunakan sebanyak 75 responden dengan teknik sampling menggunakan Non Probability Sampling dengan pendekatan purposive sampling dan kriteria konsumen harus membeli kacamata minimal 2x di Optik Sun Plazaa Medan. Pengumpulan data dilakukan dengan penyebaran kuisioner melalui Google Form. Berdasarkan hasil Uji T didapati bahwa Digital Marketing Dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Pada Uji Koefisien Determinasi (R2) terlihat bahwa nilai Adjusted R Square yang diperoleh yaitu sebesar 0,753 (75,3%). Hal ini menunjukan bahwa variabel independen memiliki kemampuan yang tinggi dalam menjelaskan variasi pada variabel dependen (Keputusan Pembelian) pada penelitian ini. Sisanya 24,7% yang akan terpengaruh oleh faktor-faktor lainnya yang tidak dapat dijelaskan pada penelitian ini.
The Quality Of Marine Products And Fish Auction Places (TPI) As Determining Factors In The Welfare Of The Lubuk Pakam Fishing Community Khairun Nisa; Ihsan Effendi; Ikbar Pratama; Adelina Lubis; Sugito Sugito
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9448

Abstract

This study aims to analyze the influence of seafood product quality and the role of Fish Auction Places (TPI) on improving the welfare of fishing communities in Lubuk Pakam. As a coastal area with abundant fishery potential, local fishermen still face constraints such as limited storage, processing, and distribution facilities, which impact the quality of their catch. Furthermore, the role of TPI as a means of marketing seafood is not yet optimal, thus reducing its effectiveness in creating fair and transparent prices. This study used a quantitative method with an associative approach, involving 98 respondents, and analyzed through multiple linear regression. The results show that seafood product quality has a positive and significant effect on improving fishermen's welfare. Similarly, the role of TPI has been shown to have a positive influence on fishermen's income and bargaining position. Simultaneously, these two independent variables contribute significantly to improving the welfare of fishing communities. These findings confirm that the synergy between improving product quality and optimizing the function of TPI is an important key in encouraging the creation of sustainable fishermen's welfare.
Pengaruh Customer Experience dan Brand Image terhadap Repurchase Intention Mahasiswa Kampus II Universitas Medan Area (Studi Kasus Risol UMMU Medan) Andrea Hidayatullah; Adelina Lubis; Wan Suryani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11007

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer experience dan Brand Image terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU Medan Penelitian yang digunakan adalah pendekatan kuantitatif, Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 130 responden yang telah membeli. Risol UMMU Medan Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pernyataan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh customer experience dan Brand Image terhadap Repurchase Intention secara serempak berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap dengan nilai Fhitung 325.503 > nilai Ftabel 3,06. Uji parsial yang dilakukan menunjukkan bahwa Brand Image secara parsial berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU. Uji parsial yang dilakukan menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap Repurchase Intention sebesar 0,834 berarti 83,4% dapat di jelaskan oleh customer experience dan Brand Image. Sedangkan sisanya 16,6% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Andrea Hidayatullah Anggiani, Siti Annisya Risky Siagian Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Bahari Sagala Batubara, Muhammad Taruna Sakti Chantika Mayzira Deka Gustina Pandiangan Deni Sormin Dhian Rosalina, Dhian Diana Sarah Lubis Dina Aulia Dina Nabillah Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hezron Apriadi Situmorang Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikbar Pratama Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Indra Sakti Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Khairun Nisa Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Larasati Br. Br. Siagian Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Malwin P. Alamsyah Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Muhammad Yamin Siregar Muhammad Yamin Siregar Murad, Miftahuddin Murmadoni Harahap Muslim Wijaya Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Natalia Ranita Sembiring Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Hasanah Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri Lailatul Barqah Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riando Efrata Barus Riska Handayani Ritha Dalimunthe Riza Fanny Meutia Rizkan Zulyadi Rizki Fajri Nasution Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Sinaga, Lilis Elita Sinaga, Yohana Br Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid