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All Journal IJBE (Integrated Journal of Business and Economics) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Dinasti International Journal of Management Science International Journal of Business Studies JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Manajemen Ubhara Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Journal of Accounting and Finance Management (JAFM) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN SENTRI: Jurnal Riset Ilmiah International Journal of Advanced Multidisciplinary Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Nusantara Mengabdi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Economics, Management and Accounting Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Sustainability in Research (IJSR) Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Surya Pasca Scientia International Journal of Global Sustainable Research Jurnal Riset Ilmiah Jurnal Penelitian dan Pengkajian Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Global Leadership Organizational Research in Management Amwaluna: Jurnal Ekonomi dan Keuangan Syariah LANCAH Jurnal Inovasi dan Tren JIMEK Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Jurnal Riset dan Inovasi Manajemen
Dewi Puspaningtyas
Faculty Of Economics And Business, Universitas Bhayangkara Jakarta Raya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Viral Marketing, Desain Produk Melalui Citra Merek sebagai Variable Intervening terhadap Minat Beli Sepatu Aerostreet : Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Kania Rifdah Gunawan; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4052

Abstract

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.
Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Analisis Pengaruh Social Distancing, Work from Home dan Aplikasi Video Call terhadap Produktivitas Organisasi: Studi Kasus pada Permukiman di DKI Jakarta Dewi Puspaningtyas Faeni; Ratih Puspitaningtyas Faeni; Ravindra Safitra Hidayat; Retno Fuji Oktaviani; Rinny Meidiyustiani
Studi Ilmu Manajemen dan Organisasi Vol 2 No 1 (2021): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v2i1.92

Abstract

Purpose: This research aimed to analyze the influence of Social Distancing, Work from Home and Video Call applications towards Organizational Productivity. Method: This type of research is a quantitative descriptive research. The analysis tool used in this study is SmartPLS 3.0. The population of this study is 9880 people. The samples studied were 130 people using the Simple Random Sampling method. The sampling technique refers to the Slovin formula. The results stated that the analysis of Social Distancing influence, Work From Home and Video Call application (0,052), (0,047) and (0,924). Results: Based on test of R Square, Productivity of the Organization as Endogenous variable affects 98.6% while the remaining 1.4% is influenced by other factors.
Co-Authors ACHMAD FAUZI Adelia Vita Arzety Agustian Zen Agustiningsih, Indriani Ajijah Jumani Akbar, Kurnia Rizza Alatthur, Yuza’ Alawiyah, Savira Alfarizky, M Ferdy Agus Ali , Ananda Salaisha Alicia Angela Yohanas Alicia Angela Yohanas Amelia Putri Amelia, Husnaya Angga Ian Saputra Anna Wijayanti Antariksa, Susilo Negoro Dony Antoni, Hendro Ardiansyah, Felix Aribowo, Galih Satrio Aspani, Rony Auliya, Natzwah Azril Hikmal Arsya Bagus Aditya, Ade Bahagia Juwanda Surbakti Bayu Sayeti, Arya Cahaya, Yohannes Ferry Cahya Kamila, Aulia Cahyadi Husada Carolina, Anggraini Putri Otorus Danita, Jeni Rahayu Dara Dela Syeikholbi Dela Syeikholbi Desi Dendi Anggi Gumilang Dharmanto, Agus Diana Aulia Diana Prameswari, Diana Dinda Adelia Dinda Adelia Djasda, Djasda Dwi Hafifah Perdiyanti Dwi Putri Aprillia Edward Efendi Silalahi El Kafafi, Siham El-Kafafi, Siham Elena Syafa Chamilla Elisa Nabila Putri Elna Rosdiana Putri Elsa Santika Elsa Santika Enjelina, Widhya Nur Ermiyani, Nayla Pungky Fadhila, Muhammad Rasyid Fadila Kurniasih Fadilah , Nayla Nur Faeni, Ratih Farizqi, Muhammad Rayhan Farrasi, M. Hanif Rafi Fatah Al Munawar Fathia Rizqi Ananda Fauziah, Nurul Afni Fauzianti, Prita Prameswari Fikri , Adi Wibowo Noor Fiqria Nur Ramadhan Ghaly, Raihan Athallah Gifara Ismatun Naili Gunawan, Bella Ananda Hadita Hadita Hadita, Hadita Halimatusa’diah Halimatusa’diah Halimatussaadah, Halimatussaadah Handayani, Milda Hapzi Ali Hardiansyah, M. Fajar Rizky Hasanudin Hasanudin Hattu, Shendy Hermansyah, Mauren Putri Hidayat, Ravindra Safitra Himawan, Vahistha Al Wafiqa Huwaida, Najla Ika Wijayanti Ike Fitriani Imelda, Imelda Indah Rizki Maulia Indah Rizki Maulia ISNAWATI Iswandir Iswandir Jumawan Jumawan, Jumawan Kamilah, Nur Aulia Kania Rifdah Gunawan Kanizah Kanizah Kehista, Adisya Poeja Kerta Widana, I Dewa Ketut Kezia Eveline Silaen Khairunisa Munyati Khoironi, Ihza Bima Kinasih, Estu Kusumawardani, Salwa Nabilah Liswinda, Ultra Lufiana Anggrainie Manrejo, Sumarno Marundha, Amor Maulana, Irgi Pengesta Maya Tika Zulkarnain Meri Henni Goretti Sitohang Mewarni Siregar Mira Anggaina Mohammad Fahrizal Muhammad Farhan Raziq Muhammad Fico Firdaus Muhammad Naufal, Muhammad Muhammad Ridho Munyati, Khairunisa Mutiara Salsabilla Zonia Nabella Nur Afiyah Nabella Nur Afiyah Nabila Zahra Octaviany Naili, Gifara Ismatun NARYANTO, NARYANTO Nasrullah, Arsahlan Nawang Dwi Anjani Nazifa Fitri Nazwa Dea Devilia Neng Siti Komariah Ni Nyoman Sawitri Novi Aisyah Novita Wahyu Setyawati Nur Endah Sabarini Nur Putri Cahyaningsih Nur Putri Cahyaningsih Nuraini, Alya Nurgiono, Riski Nursalim, Muhammad Zanuar Nurul Cahyani Nuryati, Tutty Nyuhardian, Nyuhardian Pasaribu, Petty Herawati Pitoyo, Bayu Seno Pradana, Wendy Mahendra Pramudita, Angelica Prananingrum, Enggar Oktarina Prasetyo, Sunu Herdi Pujiati, Herni Purba, Frans Tamba Raja Putri Anggraeni, Selvia Putri Mutiara Putri, Amelia Aditya Putri, Firda Nasywa Putri, Melansa Qoirawan, Fahri Yahya Rachmat Pramukty Rahayu, Raihan Aditia Rahma, Sofie Aura Rahmawati , Putri Salsabilla Rahmawati, Firli Rala, Taufan Ramadhan, Dimas Ramadhani, Danendra Ramadhani, Qaila Nesia Ramdhan Wibisana Rani Rahmadiani Rani Rahmadiani Ratih Puspaningtias Faeni Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Ravindra Safitra Hidayat Refi Fadilla, Meisya Retno Fuji Oktaviani Rieki Indra Bratamanggala Riki Nur Allpiah Rina Astuti Rinny Mediyustiani Rinny Meidiyustiani Riskita, Adinda Riyan kusuma Ardhan Rony, Zahara Tussoleha Rosa, Elia Rossa, Elia Rusydi, Thoriqul Sabrina Fitria Novianty Sabrina Luna Rahellea Sagita, Adilah Nisrina Ayu Salsabila Taqwaning Afifi Salsabila, Sofi Nadia Salsabilla, Naura Samosir, Azarya Bounty Saputra, Brian Winata Adi Sefianggraini , Diah Ayu Seno Pitoyo, Bayu Septyad, Farhan Putra Setiawan, Jodi Setyanto, Achmad Setyawan, Irvan Arif Shalsabilla, Mutiara Sianturi, Gustini Silaen, Kezia Eveline Siregar, Petrus Kabul Swastadi Siti Komariah, Neng Siti Wahdaniyah Putri Sondra, William Alex SUGENG SUROSO, SUGENG Sugianto, Ananda Riby Sukmadiana, Muhammad Yusup Sulung Anom Prayogo Sumarno Manrejo Suratmono, Gabriela Chintya Syamsudin Syamsudin Syamsunasir, Syamsunasir Thamrin, Djuni Ubaidillah, Ibnu Ulkhusna, Dewi Cantika Hikmah uswatun khasanah Wahid, Nur Rizal Abdul Waskito, Meindro Wayan Gede Endra Bratha Wibowo, Diah Ayu Retnowati Wibowo, Rais Hakim Wibowo, Titin Anawiyah Wibowo, Wuryanto Widhya Nur Enjelina Widjanarko, Wirawan Wijayanti , Ika Wijayanti, Murti Yayan Hendayana Yohanes Ferry Cahaya Yosepha, Sri Yanthy Yulaeli, Tri