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Journal : STRATEGIC

Digital Innovation Strategy: Performance of Coffee SMEs in Industrial Era 4.0 hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 2 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i2.20429

Abstract

Disruption in the industry 4.0 era encouraged SMEs to improve their business performance by creating digital innovation strategies. The purpose of this study is to analyze the effect of digital innovation strategies on the performance of Coffee SMEs in Garut, West Java. The method used was an explanatory survey method at the Coffee SMEs. Data processing and analyzing the relationship in the proposed structural model using SmartPLS 3. The results of this study reveal that the digital innovation strategy has a positive effect on the performance of  Coffee SMEs.
STRATEGY FOR ACCELERATING MANAGEMENT AND DEVELOPMENT OF SMEs IN THE KRIYA SUB-SECTOR IN THE CREATIVE INDUSTRY Aisyah, Risa; Nabhani, Irfan; Aulawi, Hilmi; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28770

Abstract

The creative industry plays a vital role in economic development, both digitally and conventionally. Indonesia has many industries that are creative and skilled in doing business. The craft business is also diverse. The purpose of this research is to analyze the right strategy for the creative industry of vetiver and bamboo in the Garut Regency. This research was using a qualitative method with a SWOT analysis. In literature studies, a literature review is to understand the theoretical basis for conducting in-depth interviews. Measuring all constructs and research indicators used a research questionnaire distributed in the Craft Industries in Garut Regency. Based on the result, it can be seen that the vetiver and bamboo handicraft industry is in quadrant 2. The recommended strategy given is diversification.
NETFLIX CONSUMER PREFERENCE ANALYSIS Annissa, Isti; Susilawati, Wati; Suseno, Novie; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28796

Abstract

The increase in the number of internet users has led to the emergence of many innovations from service providers such as website-based buying and selling services (e-commerce), e-learning, social media, and platforms that offer streaming services like music videos.  This research aims to find out how the preferences of NetFlix consumers and some of the existing attributes. The research method used is a survey method. The approach used in this research is quantitative. The data was collected using interviews using questionnaires. Total sample of 30 using a simple random sampling technique. Analysis of preference data with the conjoined method. In the overall statistics section, it is known that the perceived price attribute has the highest level of importance
THE EFFECT OF PRODUCT QUALITY TOWARDS INTEREST IN BUYING “ROTI KEMBUNG” hamdani, Nizar Alam; Fauziah, wulan
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.26270

Abstract

The influence of Globalization and Modernization in the industry today has led to the rise of increasingly fierce and competitive business competition in the domestic and national markets. Quality products in culinary SMEs within the company are essential because, with no quality products, they will not be able to compete. This study tries to measure the level of interest in buying food "Roti Kembung" influenced by product quality. This research uses quantitative. The data collection method uses the survey method. The target population is puffed bread consumers who have consumed "Roti Kembung" products, with the sample for this study being 32 respondents. Respondent characteristics that determine this researcher are people who have already consumed "Roti Kembung". Based on the research results on the quality of bread products, positive convex toward repurchase interest has a significant total effect. Improving the quality of this product will enhance product quality. Therefore, it is necessary to strengthen   product quality supported by selecting the right ingredients and making product differentiation.
The Effect of Edutech on Purchase Decisions in the Pandemic Era Nizar Alam hamdani
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 2 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i2.40037

Abstract

The Covid-19 pandemic has changed people's behavior patterns in getting access to education, Edutech is an alternative in getting technology-based education, The purpose of this study is to examine the influence of Edutech as a public purchase decision maker supported by the power of E-Wom. Study. The research method used in this study is a quantitative method, with a total sample of 250 selected using a simple random sampling technique. Data processing using SEM-PLS. Based on the results of the study, it was found that Edutech with several sizes all had an effect on purchasing decisions. The implication of this research is that the Edutech visualization provided by various platforms is expected to provide convenience in interacting with consumers
Co-Authors Aam Munawar Abda Fillah Al Intifadha Ad, Endang Soetari Adiansyah, Adi Aep Mulyono Afina Carmelya, Anindya Agni Triwulansari Agus Hamdani Agus Supriyatna Ahmad Yusron Sidik Aisyah, Risa Alam Avrianto Ali Ismail Aliefa Bintan Karamy Aloysius Adya Pramudita Ana Hadiana Andri Cahya Nugraha Annisa, Nayila Sifa Nurul Annissa, Isti Ansyah, Adi Adi Ari Kartini Arip Nurahman Arum Mutmainah Asep Haris Japari Asmara, Rina Athoillah, Fikri Aziz Aura Rahayu Ayu Puji Rahayu Bpk Rahadian C. Resmi, Melly Cecep Hamzah Pansuri Chaeroni, Yomi Cucu Maemunah Oktaviani Cupiadi, Hedi Dahlena, Alni Damayanti, Deasy Aditiya Dani Prasetyo Adi, Puput Deni Darmawan Dewi Anggraen Dewi ANGGRAENI Dewi Nuraini, Dewi Dian Rahadian Dian Rahadian, Dian Dida Farida Latipatul Hamdah Dimas Pratama Putra Dinanti, Elpita Dinda Sri Puspita Dody Hermana Ejen Jenal Mutaqin Eka Cahya Prima Eldi Mulyana, Eldi Elsa Zulfiah Encep Suherman Endang Soetari Endang Soetari Ad Endi Suhendi Erlin Marlina Erwin Yulianto Fauziah, Anjani Fauziah, Hanifah Fauziah, wulan Fawaz, Muhamad Fathur Fikri Gumelar Firdaus, Radit Firdaus, Usep Firman Nur Hakim Fitriyani, Ema Rahayu Fitry Yanica Fuji Mahayati Gusti Galih Abdul Fatah Galura Muhammad Suranegara Gita Anggaeni Permana Gustari, Tresna Dita Hanriyani, Fitri Hariadi, Ardi Mulyana Helfy Susilawati Helni, Helni Herlianti, Anggun Oktavia Hernawan, Hudiana Herni Nur Rohmah Hilmi Aulawi Hunafa, Reza Ida Kaniawati Imas Kurniati Intan Permana Intan Permana Irma F A Irman Nurichsan Irwanto Irwanto Isani, Aura Isnawati . Isnawati Isnawati Jusman Iskandar Kasmat Djuanta Khalifah, Risti Nur Komariah, Iis Kurnaeli Kurnaeli Kusmiati, Eti Lasmita sari Latukolan, Merlyn Inova Christie Lestari, Citra Dewi Lindayani, Lindayani Margana, Akhmad Mariam Kurniati, Dinar Maulani, Galih Abdul Fatah Meli Kamila Muharwiyah Mirza Etnisa Haqiqi, Mokhamamad Mochamad Romdhon Mohamad Refi Alamsyah Al Jauzi Mohamad Rifki Nawawi mubarok, teten mohamad sapril Muhammad Ali Ramdhani Muhammad Fathulloh Ramdani Muhammad Ridwan Muhammad Rizal Kamaluddin Muladi, Rio Nabhani, Irfan Nabila Yuniawati Nabila, Syifa Thahira Nadiyya Nur Maulidanti Nasrullah Armi Nawadhir Fauzan Neneng Lisna Rahayu Sidiq Neng Silva Neni Nadiroti Muslihah Novian, Muhamad Ilham Nugraha, Sukma Nurazizah, Devianti Nurdianti, Ica Sri Nurfalah, Sifa Nurhasan, Rohimat Nurjamil, Asep Permana, Intan Puja Alasmana Pupung Purnamasari PURWANTI PURWANTI Puspita, Dinda Sri Putri Rahmawati Rachmawati, Resti Rahayu, Aura Rahmasari, Dewi Rahmawati, Rahmawati Ramdani, Muhammad Fathullah Ranti Silviyanti Rawita, Rima Tita Vita Renita Arta Mevia Sopianti Reo Eka July Nurholis Ridwan Ridwan Rifa Fardila Arti Rifal Nurkholiq Rika Prastika Rina Septiani, Rina Rindi Andriani Rita Herawati Rita Herawati Rizal Adimayuda Rizki Insani Saputra Rohayat, Asep Romi Fikriawan Agusty Rusyani, Herlin Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Salma Fitri Nurfauziah Salma, Ashfia Syahidatu Sarah Nuraeni Satyawan, Arief Suryadi Seny Ani Susanti Setiawan, Rahayuniati Setiawan, Rahyuniati Sifa Nurfalah Silviani Wijayanti Solihat, Asri Soni, Mohammad Soni, Muhamad Sri Dewi Febriani Sasty Sri Haryati Sri Haryati Sugiarto, Hendro Sukma Nugraha Surya Gumilar Suryadi Satyawan, Arief Suseno, Novie Syukur Tauzirie, Aditya Syahwaludin K Tiara Nurul Muqsitu Uu Suparman Wati Susilawati Wati Susilawati Wati Susilawati, Wati Wildan Wildan Wiwit Nursafitri Wufron Wufron Yulia, Anceu Yuwono, Minto