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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Pendidikan Islam MIX : Jurnal Ilmiah Manajemen STRATEGIC Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan PEDAGOGIA JURNAL PETIK JURNAL MANAJEMEN BISNIS Faktor Jurnal Ilmiah Kependidikan Business Innovation and Entrepreneurship Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Wacana Ekonomi Journal Civics and Social Studies Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Paedagogy Ilomata International Journal of Management Gunahumas International Journal of Business, Economics, and Social Development Indonesian Journal of Innovation Studies Khazanah Akademia Indonesian Journal of Community Empowerment Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Proceedings Series of Educational Studies Asian Journal of Management, Entrepreneurship and Social Science Jurnal MEKOM: Media Komunikasi Pendidikan Kejuruan
Hamdani, Nizar Alam
Universitas Garut
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Celebrity Endorsers and Brand Image on Purchase Decision Nizar Alam Hamdani; Aura Rahayu; Dewi Anggraen; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Making purchasing decisions is crucial for businesses as it can increase profits through effective product marketing. On the other hand, poor purchasing decisions can hinder achieving a high market share percentage. This study examines the impact of celebrity endorsers and brand image on purchasing decisions related to marketing. The target population of this particular study was Indonesian society, specifically users of Emina moisturizer products between the ages of 15 and 25. The survey was conducted online and face-to-face, with a total of 747 individuals being randomly selected from the population to represent the sample. This quantitative study used a statistical approach to analyze the collected data. The statistical product and service solution (SPSS) program was used to perform regression analysis, as it met the criteria required for this type of data analysis. An interval scale was utilized to ensure accuracy in the regression analysis. The data obtained in this study was accurate and reliable, with a significance level of 95%. The research findings indicate that celebrity endorsers are significantly influenced by brand image, which is crucial in purchase decisions. Celebrity endorsers and brand image are essential for boosting sales, promoting loyalty, and attracting new consumers.
Perceived Behavioural Control and Subjective Norms Influence on Entrepreneurial Intention Nizar Alam Hamdani; Muhammad Fathulloh Ramdani; Dinda Sri Puspita; Intan permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Entrepreneurial intention is an individual's desire or motivation to become an entrepreneur and start a business. Gen Z generation in Indonesia has a business interest below average at 1.60%, compared to the country's average of 18.94%. Increasing entrepreneurial interest in the Gen Z generation requires an approach and creating an environment that develops entrepreneurial potential. This researcher conducted a survey online and face-to-face to collect data from 115 randomly selected participants. The response rate was 50.4%, and 73 participants completed the survey, representing approximately 30.43% of the total sample. Therefore, the sample size for this study was 58 respondents who provided varying assessments. Researchers also distributed respondents only to the Gen Z age group for all items. Researchers provided questionnaires with surveys directly and sent them online. The tool researchers used to get respondents was questionnaires. The program used to analyze data using the regression method is Statistical Product and Service Solution (SPSS). To perform regression analysis on an interval scale, researchers use arithmetic calculations on data collected from respondents. The research results are accurate and reliable, with a significance level of 95%. Results of research regarding perceived behavioral control and subjective norms influence entrepreneurial intention. Based on the results of this research, the researchers expected that these results would be helpful to respondents and readers so that they could be used in further study.
Analysis of Influence Internal Locus of Control Toward Opportunity Recognition Through Entrepreneurial Intention Nizar Alam Hamdani; Mohamad Refi Alamsyah Al Jauzi; Isnawati, Isnawati; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Opportunity recognition is an idea that individuals can implement in finding a business concept. The agricultural and industrial sector has the lowest growth in recent years compared to other industrial sectors. This research aims to improve the ability to analyze business opportunities with entrepreneurial intention and self-control to build a business in the future. Researchers surveyed 708 people via email and face-to-face interaction. Seventy-five respondents provided varying ratings. The response rate was 84%. The instrument used to conduct the research was a questionnaire with Likert scale statements. It was distributed both online and in person. The data was analyzed using structural equation modeling (SEM). The research results were accurate and reliable, with a significance level of 95%. This research concludes that the internal locus of control influences opportunity recognition through entrepreneurial intention. This research shows that having an internal locus of control, entrepreneurial intention, and the ability to analyze potential opportunities play a crucial role in business development.
Analisis Pengguna Shopee Paylaterd dengan Pendekatan Unified Theory Of Acceptance and Use (UTAUT2) Asmara, Rina; Hamdani, Nizar Alam; Yuwono, Minto
Journal Of Entrepreneurship and Strategic Management Vol. 3 No. 02 (2024): Journal Of Entrepeneurship and Strategic Management
Publisher : Program Pascasarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jesm.v3i02.417

Abstract

Tujuan penelitian ini adalah untuk mengetahui peneriamaan Shopee Paylater di Jawa Barat yang diukur menggunakan Sem-PLS menggunakan pendektatan unified theory of acceptance and use of technology (UTAUT2). Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan studi kuesioner, dokumentasi dan studi kepustakaan. Hasil dari penelitian ini, terdapat pengaruh yang siginifikan antara Behavioural Intention terhadap Use Behaviour dengan lima variabel lainnya.
SRCNN-based image transmission for autonomous vehicles in limited network areas Afina Carmelya, Anindya; Suryadi Satyawan, Arief; Muhammad Suranegara, Galura; Mirza Etnisa Haqiqi, Mokhamamad; Susilawati, Helfy; Alam Hamdani, Nizar; Dani Prasetyo Adi, Puput
Indonesian Journal of Electrical Engineering and Computer Science Vol 37, No 2: February 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v37.i2.pp903-912

Abstract

High-quality images are crucial for navigation, obstacle detection, and environmental understanding, but transmitting high-resolution images over constrained networks presents significant challenges. This study introduces an image transmission system using super-resolution convolutional neural networks (SRCNN) to enhance image quality without increasing bandwidth requirements by transmitting low-resolution images and upscaling them with SRCNN. The first phase of the research involved data collection, in which information was acquired directly from an appropriate locus to produce training, validation, and testing datasets. The second, three SRCNN models (915, 935, and 955) were trained using such a training dataset. The last was an evaluation, in which model 915 showed quick learning and stable performance with initial high loss, while model 935 had rapid convergence but potential overfitting. Model 955 achieved high initial performance. Three SRCNN model configurations were tailored to the specific needs of autonomous electric vehicles operating in limited areas, such as the locus. Input image resolution ranged from 128×128 pixels to 256×256 pixels, while output resolution varied from 256×256 pixels to 512×512 pixels. These resolutions can be acceptable for efficient image transmission over IEEE 802.11ac, but on the long range (LoRa) network, it still produces some delay.
Analisis Butir Soal Ujian Madrasah Bahasa Indonesia Berdasarkan Tingkat Berpikir Siswa di KKM 1 Garut Komariah, Iis; Agus Hamdani; Nizar Alam Hamdani; Encep Suherman; Ari Kartini
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 21 No. 1 (2023): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/qodiri.2023.21.1.298-306

Abstract

This study aims to analyze the madrasah exam questions based on the level of thinking of students. The discussion in this study includes the level of effectiveness of the sentences in the questions, the validity of the questions, the reliability and level of difficulty, the discriminating power index, the effectiveness of deceptive items and grouping questions based on the thinking levels of Order Thinking Skills (LOTS), Middle Order Thinking Skills (MOTS), and Higher Order. Thinking Skills (HOTS). The research conducted included descriptive research types of document analysis. The documents analyzed were grid documents, Indonesian language madrasa exam questions at MTsN 1 Garut which consisted of 35 multiple choice questions and 5 descriptions and answer sheets for examinees. The results obtained based on the research that has been done are as follows. First, the sentences used in the Indonesian language madrasa exam questions at MTsN 1 Garut already use effective sentences. Second, the validity of the questions shows that there are 23 valid questions and 17 invalid questions. Third, the reliability level of multiple choice questions is high, while the description questions are in the moderate category. Fourth, the difficulty level of the questions is 14 questions in the easy category, 4 questions in the medium category, and 14 questions in the high category. Fifth, the level of discrimination is 8 low categories, 18 medium categories, and 14 high categories. Sixth, the effectiveness of the distractor, as many as 15 questions function properly and 20 questions do not function properly. It contains 1 question in the Level Order Thinking Skills (LOTS) category, 19 questions in the Middle Order Thinking Skills (MOTS) category, and 20 questions in the Higher Order Thinking Skills (HOTS) category.
The Influence of Product Innovation and Organizational Innovation On Culinary Business Performance Of Small And Medium Enterprises Salma, Ashfia Syahidatu; Hamdani, Nizar Alam; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i4.695

Abstract

This research discusses how product and organizational innovation influence business performance. The population of this research is West Java culinary MSMEs, one of which is Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used in this research was 100 Culinary MSME entrepreneurs in Garut Regency, using a purposive sampling technique and the Smart PLS version 4.0 supporting tool by distributing questionnaires via Google Forms. This research examines the influence of product and organizational innovation on business performance. This research aims to determine the influence of independent variables that can influence business performance apart from research that has been conducted previously. The analysis used in this research is the outer model test, inner model test, and hypothesis test, which was carried out using the total effect. The results of this research state that product innovation influences 48.6%. The organizational innovation variable has an influence of 27.8% on business performance. This third variable shows that variables can control each other with sufficient or moderate value. The aim is to test the influence of product and organizational innovation on business performance.
The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma Nurazizah, Devianti; Hamdani, Nizar Alam; Cupiadi, Hedi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.918

Abstract

Agen BRILink PD. Devisma, operating in the area of Kantor Unit BRI Samarang Cabang Garut, provides various banking services through BRI mini ATM EDC or BRILink Mobile. The objective of this study is to analyze the effect of service quality and price on customer satisfaction and its impact on customer loyalty at Agen BRILink PD. Devisma. This study employs a quantitative research method using a questionnaire distributed via Google Form to 97 respondents who have conducted transactions at least twice at Agen BRILink PD. Devisma. Data analysis is performed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) technique using SmartPLS 3.0 software. The results of the study indicate that the overall responses of respondents towards service quality, price, customer satisfaction, and customer loyalty fall into the good category. Hypothesis testing shows that service quality and price positively affect customer satisfaction, customer satisfaction positively affects customer loyalty, and service quality positively affects customer loyalty. However, price does not affect customer loyalty, as it is considered higher compared to its competitors. Keywords: Service Quality; Price; Customer Satisfaction; Customer Loyalty
The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision Rahayu, Aura; Anggraeni, Dewi; Hamdani, Nizar Alam; Herlianti, Anggun Oktavia
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.929

Abstract

Purchasing decisions play a very important role because they can increase company profits through marketed products. Low purchasing decisions will be an obstacle with a low percentage of market share. The purpose of the study is to understand the celebrity endorser and brand image toward purchase decision as marketing phenomenon. The population of this study was Indonesian society, at least users of Emina moisturizing products aged 15-25. The survey was sent via online and face to face 747 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized a statistical approach. The program used to analyze the data with the regression method was static product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of celebrity endorsers influenced by brand image through purchase decision. Celebrity endorsers and brand image are important to increase sales and consumer loyalty, as well as attract new consumers.
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention Ramdani, Muhammad Fathullah; Puspita, Dinda Sri; Permana, Intan; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.931

Abstract

Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with response rate of 50.4% and a total of 73 respondents recorded, representing approximately 30.43%. Therefore, the sample size for this study was 58 respondents who provided varied assessments for all items, and the researchers also divided the respondents into groups based on their age, specifically Generation Z. The researcher distributed the questionnaire through direct surveys and online distribution. The tool used by researcher to obtain respondents was a physical questionnaire, which was distributed directly to the respondents. The program used to analyze the data using regression analysis was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, which was applied on interval-scale data. The researcher performed arithmetic calculations on the data collected from the respondents. The research results were accurate and reliable with a significance level of 95%. The research findings pertain to the influence of perceived behavioral control and subjective norms on entrepreneurial intention. Based on the results of this study, it is hoped that the findings will be beneficial to the respondents and readers for further research.
Co-Authors Aam Munawar Abda Fillah Al Intifadha Ad, Endang Soetari Adiansyah, Adi Aep Mulyono Afina Carmelya, Anindya Agni Triwulansari Agus Hamdani Agus Supriyatna Ahmad Yusron Sidik Aisyah, Risa Alam Avrianto Ali Ismail Aliefa Bintan Karamy Alni Dahlena Aloysius Adya Pramudita Ana Hadiana Anceu Yulia Andri Cahya Nugraha Annisa, Nayila Sifa Nurul Annissa, Isti Ansyah, Adi Adi Ari Kartini Arip Nurahman Arum Mutmainah Asep Haris Japari Asmara, Rina Asri Solihat Athoillah, Fikri Aziz Aura Rahayu Ayu Puji Rahayu Basit, Acep Abdul Bpk Rahadian Budiyanto, Cepi C. Resmi, Melly Cecep Hamzah Pansuri Chaeroni, Yomi Cucu Maemunah Oktaviani Cupiadi, Hedi Dahlena, Alni Damayanti, Deasy Aditiya Dani Prasetyo Adi, Puput Deni Darmawan Dewi Anggraen Dewi ANGGRAENI Dewi Nuraini, Dewi Dian Rahadian Dian Rahadian, Dian Dida Farida Latipatul Hamdah Dimas Pratama Putra Dinanti, Elpita Dinda Sri Puspita Dody Hermana Ejen Jenal Mutaqin Eka Cahya Prima Eldi Mulyana, Eldi Elsa Zulfiah Encep Suherman Endang Soetari Endang Soetari Ad Endi Suhendi Erlin Marlina Erwin Yulianto Fauziah, Anjani Fauziah, Hanifah Fauziah, wulan Fawaz, Muhamad Fathur Fikri Gumelar Firdaus, Oktri M Firdaus, Radit Firdaus, Usep Firman Nur Hakim Fitriyani, Ema Rahayu Fitry Yanica Fuji Mahayati Gusti Galih Abdul Fatah Galura Muhammad Suranegara Gita Anggaeni Permana Gustari, Tresna Dita Hadiwianti, Putri Milenia Hanriyani, Fitri Hariadi, Ardi Mulyana Helfy Susilawati Helni, Helni Henry MP Siahaan Herlianti, Anggun Oktavia Hernawan, Hudiana Herni Nur Rohmah Hilman Rismanto Hilmi Aulawi Hunafa, Reza Ida Kaniawati Illahi, Padmi Rohmatul Imas Kurniati Intan Permana Intan Permana Irma F A Irman Nurichsan IRWANTO Irwanto Irwanto Isani, Aura Isnawati . Isnawati Isnawati Jusman Iskandar Kasmat Djuanta Khalifah, Risti Nur Komariah, Iis Kurnaeli Kurnaeli Kusmiati, Eti Lasmita sari Latukolan, Merlyn Inova Christie Lestari, Citra Dewi Lindayani, Lindayani Margana, Akhmad Mariam Kurniati, Dinar Maulani, Galih Abdul Fatah Meli Kamila Muharwiyah Mirza Etnisa Haqiqi, Mokhamamad Mochamad Romdhon Mohamad Refi Alamsyah Al Jauzi Mohamad Rifki Nawawi Mohammad Soni mubarok, teten mohamad sapril Muhammad Ali Ramdhani Muhammad Fathulloh Ramdani Muhammad Ridwan Muhammad Rizal Kamaluddin Muladi, Rio Nabhani, Irfan Nabila Yuniawati Nabila, Syifa Thahira Nadiyya Nur Maulidanti Nasrullah Armi Nasrulloh, iman Nasution, Alfine Nawadhir Fauzan Neneng Lisna Rahayu Sidiq Neng Silva Neni Nadiroti Muslihah Novian, Muhamad Ilham Nugraha, Sukma Nurazizah, Devianti Nurdianti, Ica Sri Nurfalah, Sifa Nurhasan, Rohimat Nurjamil, Asep Nurseha, Alamsyah Oktaviani, Cucu Maemunah Pansuri, Cecep Hamzah Permana, Intan Puja Alasmana Pupung Purnamasari PURWANTI PURWANTI Puspita, Dinda Sri Putri Rahmawati Rachmawati, Resti Rahayu, Aura Rahayu, Neng Rika Mustika Rahmasari, Dewi Rahmawati, Rahmawati Ramdani, Muhammad Fathullah Ranti Silviyanti Rawita, Rima Tita Vita Renita Arta Mevia Sopianti Reo Eka July Nurholis Ridwan Ridwan Rifa Fardila Arti Rifal Nurkholiq Rika Prastika Rina Septiani, Rina Rindi Andriani Rismanto, Hilman Rita Herawati Rita Herawati Rizal Adimayuda Rizki Insani Saputra Rohayat, Asep Romdhon, Mochamad Romi Fikriawan Agusty Rusyani, Herlin Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Sahid, Deden Ibnu Salma Fitri Nurfauziah Salma, Ashfia Syahidatu Sarah Nuraeni Sasty, Sri Dewi Febriani Satyawan, Arief Suryadi Seny Ani Susanti Setiawan, Rahayuniati Setiawan, Rahyuniati Sifa Nurfalah Silviani Wijayanti Solihat, Asri Soni, Muhamad Sri Haryati Sri Haryati Sugiarto, Hendro Sukma Nugraha Suparman, UU Surya Gumilar Suryadi Satyawan, Arief Susanti, Seny Ani Suseno, Novie Syukur Tauzirie, Aditya Syahwaludin K Tiara Nurul Muqsitu Topan, Muhamad Uu Suparman Wati Susilawati Wati Susilawati Wati Susilawati, Wati Wildan Wildan Wildan Wildan Wiwit Nursafitri Wufron Wufron Yulia, Anceu Yuwono, Minto Zacky Makarim