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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Pendidikan Islam MIX : Jurnal Ilmiah Manajemen STRATEGIC Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan PEDAGOGIA JURNAL PETIK Faktor Jurnal Ilmiah Kependidikan Business Innovation and Entrepreneurship Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Wacana Ekonomi Khazanah Sosial Journal Civics and Social Studies Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Paedagogy Gunahumas International Journal of Business, Economics, and Social Development Indonesian Journal of Innovation Studies Khazanah Akademia Indonesian Journal of Community Empowerment Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Proceedings Series of Educational Studies Asian Journal of Management, Entrepreneurship and Social Science
Hamdani, Nizar Alam
Universitas Garut
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision Rahayu, Aura; Anggraeni, Dewi; Hamdani, Nizar Alam; Herlianti, Anggun Oktavia
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.929

Abstract

Purchasing decisions play a very important role because they can increase company profits through marketed products. Low purchasing decisions will be an obstacle with a low percentage of market share. The purpose of the study is to understand the celebrity endorser and brand image toward purchase decision as marketing phenomenon. The population of this study was Indonesian society, at least users of Emina moisturizing products aged 15-25. The survey was sent via online and face to face 747 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized a statistical approach. The program used to analyze the data with the regression method was static product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of celebrity endorsers influenced by brand image through purchase decision. Celebrity endorsers and brand image are important to increase sales and consumer loyalty, as well as attract new consumers.
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention Ramdani, Muhammad Fathullah; Puspita, Dinda Sri; Permana, Intan; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.931

Abstract

Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with response rate of 50.4% and a total of 73 respondents recorded, representing approximately 30.43%. Therefore, the sample size for this study was 58 respondents who provided varied assessments for all items, and the researchers also divided the respondents into groups based on their age, specifically Generation Z. The researcher distributed the questionnaire through direct surveys and online distribution. The tool used by researcher to obtain respondents was a physical questionnaire, which was distributed directly to the respondents. The program used to analyze the data using regression analysis was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, which was applied on interval-scale data. The researcher performed arithmetic calculations on the data collected from the respondents. The research results were accurate and reliable with a significance level of 95%. The research findings pertain to the influence of perceived behavioral control and subjective norms on entrepreneurial intention. Based on the results of this study, it is hoped that the findings will be beneficial to the respondents and readers for further research.
Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage Firdaus, Radit; Firdaus, Usep; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.933

Abstract

Digital marketing adoption can be defined as the process of embracing and implementing sales strategies that prioritise the use of digital platforms and internet technology. This study is concerned with analysing the relative advantage of video marketing adoption on the TikTok platform in Indonesia, with a view to predicting its effectiveness. The population of this study consists of Indonesian individuals who use the TikTok platform. A sample of 420 respondents was selected via an online and face-to-face survey, with the objective of ensuring a random selection from the population. The data analysis technique employed in this quantitative research utilises a statistical approach. The programme employed for data analysis using the regression method is Statistical Product and Service Solution (SPSS). In order to meet the criteria for data analysis using regression, an interval scale is used. The data analysis technique employed in this study is regression. The findings of this study are highly precise, with a significance level of 95%. Drawing upon the findings of research analysis, digital marketing adaptation is influenced by relative advantage. The results indicate that the competitive industry refers to an economic sector where multiple companies must compete to promote similar goods or services on social media.
The Influence of Entrepreneurial Knowledge and Entrepreneurial Skills on Business Success Fauziah, Anjani; Hamdani, Nizar Alam; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.938

Abstract

Garut Regency is a city that offers great opportunities to start a business, especially in the culinary sector. The increasing number of culinary businesses that local residents in Garut are interested in. Because their enthusiasm for culinary tourism is quite large, it creates tempting opportunities for entrepreneurs who want to plan to open a business in this sector. This research was conducted at Kerkof Culinary Tourism which is located on Jl. Merdeka Tarogong Kidul District. The aim of this research is to test a hypothesis that explains the relationship between the variables of entrepreneurial knowledge and entrepreneurial skills on business success in the Kerkof Culinary Tourism, Garut Regency. The reason for carrying out this research is to understand how these factors are interconnected and contribute to the success of Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs). The research method used was a quantitative method with a descriptive approach, primary data was obtained through distributing questionnaires to 47 respondents who were actors in the Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs) using a saturated sampling technique. The data analysis technique uses Partial Least Square-Structural Equation Modeling with the help of SmartPLS 4.0 software. The research results show that entrepreneurial knowledge has a positive and significant effect on business success and entrepreneurial skills have a positive and significant effect on business success.
Entrepreneurship Education and Family Environment as Determinants of Entrepreneurial Interest among Vocational Students in Garut District Novian, Muhamad Ilham; Hamdani, Nizar Alam; lindayani, Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.941

Abstract

This research examines the relationship between entrepreneurship education and family environmental factors on their interest in starting an entrepreneur. Entrepreneurship education is an important part in terms of how the family environment and education influence students' future, especially in relation to entrepreneurship. This research examines three variables, namely entrepreneurial interest, education, and family environment. The research subjects were graduates of SMK Negeri 2 Garut in 2019. Quantitative methods based on non-experimental or survey designs were used in this research. Using SPSS 26 statistics and simple purposive sampling procedures, 87 participants were selected for this study from a pool of Google Form responses. Based on the results of this study, entrepreneurship education is an important predictor of interest in entrepreneurship, with a positive effect size of 33%. There is a positive and statistically significant relationship of 21.7% between family environment variables and entrepreneurial interest. The variables entrepreneurship education and family environment have a positive and statistically significant relationship of 35% with interest in entrepreneurship. Other variables not included in this analysis are 65%.
Realization Of Entrepreneurial Values Towards Students' Understanding During Learning In Higher Education Adiansyah, Adi; Isnawati, Isnawati; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.954

Abstract

Abstract – In Garut Regency, there are very few MSMEs that are classified as medium and large businesses, even in the small category, the number is still very minimal. The majority of MSMEs in Garut Regency are still classified as micro businesses (very small). This study aims to describe how prospective entrepreneurs or existing entrepreneurs start and grow their businesses, especially for students in Garut Regency who study entrepreneurship. This study uses a Qualitative approach, which uses the literature review method, it is expected to be able to provide an overview of what students need to pay attention to in building a competitive business. The results of this study identified that students with high motivation tend to show better results in entrepreneurship learning, from the results of the publish or perish and vosviewer analysis it was analyzed that the nodes regarding student understanding through the realization of entrepreneurial values in learning in Higher Education must implement learning based on entrepreneurial values, so that students are able to develop their abilities and have critical thinking and have high creativity. Therefore, students who are involved in practical activities will tend to have a better understanding and greater interest in entrepreneurship. Keywords: entrepreneurial values, understanding of learning, higher education.
The Role of Social Environment In Shaping Students' Decisions To Do FNB Business Hamdani, Nizar Alam; Safari, Shabina Meisya Andriani; Dahlena, Alni; Maulani, Galih Abdul Fatah; Adiansyah, Adi; Isnawati, Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.956

Abstract

The crucial role of the environment in determining business opportunities, especially in the context of micro, small, and medium enterprises (MSMEs). Business development in this modern era does not only depend on internal strength, but also on the ability to adapt and innovate with the environment. The purpose of this study is to identify how perceptions of security in the surrounding environment influence community engagement and social cohesion. The research method used is a case study in qualitative research, data collection techniques using observation, interviews and documentation studies through data triangulation, data analysis techniques using reduction, data presentation, verification and conclusions. The research results identified that a positive social environment can encourage students to take the risks necessary to start and develop their businesses. Therefore, the role of the social environment in forming the FnB business is greatly influenced by the potential and opportunities in the environment, this can encourage the formation of students' abilities in seeing opportunities in the environment.
The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness Solihat, Asri; Isnawati, Isnawati; Adiansyah, Adi; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.963

Abstract

The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.
Brand Positioning Strategy in Increasing the Competitiveness of Local Products Mubarok, Teten Mohamad Sapril; Setiawan, Rahayuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isnawati, Isnawati; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.964

Abstract

Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.
Co-Authors Aam Munawar Abda Fillah Al Intifadha Ad, Endang Soetari Adiansyah, Adi Aep Mulyono Afina Carmelya, Anindya Agni Triwulansari Agus Hamdani Agus Supriyatna Ahmad Yusron Sidik Aisyah, Risa Alam Avrianto Ali Ismail Aliefa Bintan Karamy Aloysius Adya Pramudita Ana Hadiana Andri Cahya Nugraha Annisa, Nayila Sifa Nurul Annissa, Isti Ansyah, Adi Adi Ari Kartini Arip Nurahman Arum Mutmainah Asep Haris Japari Asmara, Rina Athoillah, Fikri Aziz Aura Rahayu Ayu Puji Rahayu Bpk Rahadian C. Resmi, Melly Cecep Hamzah Pansuri Chaeroni, Yomi Cucu Maemunah Oktaviani Cupiadi, Hedi Dahlena, Alni Damayanti, Deasy Aditiya Dani Prasetyo Adi, Puput Deni Darmawan Dewi Anggraen Dewi ANGGRAENI Dewi Nuraini, Dewi Dian Rahadian Dian Rahadian, Dian Dida Farida Latipatul Hamdah Dimas Pratama Putra Dinanti, Elpita Dinda Sri Puspita Dody Hermana Ejen Jenal Mutaqin Eka Cahya Prima Eldi Mulyana, Eldi Elsa Zulfiah Encep Suherman Endang Soetari Endang Soetari Ad Endi Suhendi Erlin Marlina Erwin Yulianto Fauziah, Anjani Fauziah, Hanifah Fauziah, wulan Fawaz, Muhamad Fathur Fikri Gumelar Firdaus, Radit Firdaus, Usep Firman Nur Hakim Fitriyani, Ema Rahayu Fitry Yanica Fuji Mahayati Gusti Galih Abdul Fatah Galura Muhammad Suranegara Gita Anggaeni Permana Gustari, Tresna Dita Hanriyani, Fitri Hariadi, Ardi Mulyana Helfy Susilawati Helni, Helni Herlianti, Anggun Oktavia Hernawan, Hudiana Herni Nur Rohmah Hilmi Aulawi Hunafa, Reza Ida Kaniawati Imas Kurniati Intan Permana Intan Permana Irma F A Irman Nurichsan Irwanto Irwanto Isani, Aura Isnawati . Isnawati Isnawati Jusman Iskandar Kasmat Djuanta Khalifah, Risti Nur Komariah, Iis Kurnaeli Kurnaeli Kusmiati, Eti Lasmita sari Latukolan, Merlyn Inova Christie Lestari, Citra Dewi Lindayani, Lindayani Margana, Akhmad Mariam Kurniati, Dinar Maulani, Galih Abdul Fatah Meli Kamila Muharwiyah Mirza Etnisa Haqiqi, Mokhamamad Mochamad Romdhon Mohamad Refi Alamsyah Al Jauzi Mohamad Rifki Nawawi mubarok, teten mohamad sapril Muhammad Ali Ramdhani Muhammad Fathulloh Ramdani Muhammad Ridwan Muhammad Rizal Kamaluddin Muladi, Rio Nabhani, Irfan Nabila Yuniawati Nabila, Syifa Thahira Nadiyya Nur Maulidanti Nasrullah Armi Nawadhir Fauzan Neneng Lisna Rahayu Sidiq Neng Silva Neni Nadiroti Muslihah Novian, Muhamad Ilham Nugraha, Sukma Nurazizah, Devianti Nurdianti, Ica Sri Nurfalah, Sifa Nurhasan, Rohimat Nurjamil, Asep Permana, Intan Puja Alasmana Pupung Purnamasari PURWANTI PURWANTI Puspita, Dinda Sri Putri Rahmawati Rachmawati, Resti Rahayu, Aura Rahmasari, Dewi Rahmawati, Rahmawati Ramdani, Muhammad Fathullah Ranti Silviyanti Rawita, Rima Tita Vita Renita Arta Mevia Sopianti Reo Eka July Nurholis Ridwan Ridwan Rifa Fardila Arti Rifal Nurkholiq Rika Prastika Rina Septiani, Rina Rindi Andriani Rita Herawati Rita Herawati Rizal Adimayuda Rizki Insani Saputra Rohayat, Asep Romi Fikriawan Agusty Rusyani, Herlin Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Salma Fitri Nurfauziah Salma, Ashfia Syahidatu Sarah Nuraeni Satyawan, Arief Suryadi Seny Ani Susanti Setiawan, Rahayuniati Setiawan, Rahyuniati Sifa Nurfalah Silviani Wijayanti Solihat, Asri Soni, Mohammad Soni, Muhamad Sri Dewi Febriani Sasty Sri Haryati Sri Haryati Sugiarto, Hendro Sukma Nugraha Surya Gumilar Suryadi Satyawan, Arief Suseno, Novie Syukur Tauzirie, Aditya Syahwaludin K Tiara Nurul Muqsitu Uu Suparman Wati Susilawati Wati Susilawati Wati Susilawati, Wati Wildan Wildan Wiwit Nursafitri Wufron Wufron Yulia, Anceu Yuwono, Minto