Articles
The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction
Isnawati, Isnawati;
Adiansyah, Adi;
Dahlena, Alni;
Hamdani, Nizar Alam;
Maulani, Galih Abdul Fatah;
Solihat, Asri;
Soni, Mohammad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v6i4.965
The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.
The Role of Creative Entrepreneurship Education Among Millennials and Generation Z
Herlianti, Anggun Oktavia;
Gustari, Tresna Dita;
Hamdani, Nizar Alam;
Nurdianti, Ica Sri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v6i4.966
Generation Z, known as digital natives, requires an educational approach that is more innovative and relevant to their technology usage habits. The purpose of this study is to analyze the role of creative entrepreneurship education for the millennial generation and generation Z which can increase their competitiveness in an increasingly competitive market. The research method used is a qualitative approach to systematic literature review design with analysis of observation results using publish or perish software, data collection techniques are carried out through observation, interviews and documentation studies, then data analysis uses data triangulation. The results of the data analysis can be identified that entrepreneurship education plays a role in the creative efforts of the millennial and generation Z generations to take concrete steps in opening up business opportunities amidst existing potential and challenges.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development
Setiawan, Rahyuniati;
Maulani, Galih Abdul Fatah;
Hamdani, Nizar Alam;
Dahlena, Alni;
Adiansyah, Adi;
., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v6i4.967
Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Implementation of Green Business Strategy in Increasing Competitiveness of Manufacturing Companies
Maulani, Galih Abdul Fatah;
Hamdani, Nizar Alam;
Soni, Muhamad;
Nabila, Syifa Thahira
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v6i4.969
Business management is becoming crucial for manufacturing companies looking to increase their competitiveness in a market that is increasingly focused on sustainability. Climate change and the negative impact of industrial activities on the environment have pushed companies to adopt more sustainable business practices. The purpose of this study is to analyze environmentally friendly businesses in improving competency in the manufacturing sector. This research method uses qualitative descriptive itself providing a framework that allows researchers to understand and describe the social context and behavior of individuals or groups, data collection techniques with observation, and analysis of documentation studies, data analysis techniques using data reduction, data presentation and data verification through Nvivo 12 software. The results of the data analysis identified that consistency in implementing green marketing practices contributed greatly to positive results in marketing. The implementation of green business strategies in the manufacturing industry not only contributes to environmental sustainability. Therefore, implementing environmentally friendly business management encourages the creation of good competence in the business sector.
Which One Is More Importand For MSME's In Garut, Financial Capital Or Creativity?
Mubarok, Teten Mohamad Sapril;
Hamdani, NIzar Alam;
Dahlena, Alni;
Isnawati, Isnawati;
Ansyah, Adi Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v6i4.970
Penyerapan tenaga kerja di Indonesia khususnya Garut didomonasi oleh penyerapan pada UMKM skala mikro, dibandingkan dengan UMKM skala kecil sekalipun. Hal ini berbanding lurus dengan dominasi UMKM yang masih berskala mikro di Indonesia. Fenomena ini menjadi permasalahan yang menggambarkan sulitnya pelaku UMKM untuk naik kelas ke skala yang lebih besar. Tujuan dari penelitian ini adalah untuk mngetahui mankah yang lebih penting dan crusial bagi keberlangj=sungan UMKM, apakah finansial capital atau kreativitas yang dimiliki oleh para pelaku UMKM.in this research, researchers using the systematic reviews research method, it’s an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. Hasl dari penelitian ini menggabarkan bagaimana antara finacial capital dan kreativitas masing-masing mempunyai perang yang sangat penting bagi kinerja dan keberlangsungan UMKM.
Analysis of Social Capital, Creativity, and Innovation on Business Sustainability
Rachmawati, Resti;
Hamdani, Nizar Alam;
Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v7i1.978
This study is intended to test and analyze the influence of Social Capital, Creativity and Innovation on Business Sustainability. The population in this study are business actors on the scale of Micro, Small and Medium Enterprises in Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used in this study was 400 respondents who were distributed to respondents and then processed using SPSS statistic 25 using simple random sampling techniques. The analytical tools used in this study were multiple linear regression, data quality test of determination coefficient and hypothesis test. The purpose of this study was to determine the influence of Social Capital, Creativity, and Innovation on the Sustainability of MSME Businesses in Garut Regency. The results of the study stated that the Social Capital Variable has a positive and significant influence of 52.7% on business sustainability. The Creativity Variable has a positive and significant influence of 50.5% on business sustainability. The Innovation Variable has a positive and significant influence of 32.4% on business sustainability. The variables of Social Capital, Creativity and Innovation have a positive and significant influence of 63.1% on business sustainability. While the remaining 36.9% is influenced by other variables not mentioned in this research model.
Analyzing Students' Entrepreneurial Intentions: The Influence of Entrepreneurial Motivation and Adversity Quotient
Rahmawati, Rahmawati;
Hamdani, Nizar Alam;
Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v7i1.982
This study discusses how much influence entrepreneurial motivation has on entrepreneurial intention through the adversity quotient. The population of this study were students of the Faculty of Entrepreneurship, Garut University. This type of research is quantitative research with a descriptive approach. The sample used in this study was 165 students, using purposive sampling technique and using the supporting tool Smart PLS version 3.2.9 by distributing questionnaires which were then collected by google form link. The purpose of this study is to examine the effect of entrepreneurial motivation on entrepreneurial intention through the adversity quotient. This research is intended to find out the mediating variables that are able to influence entrepreneurial intention in addition to the research that has been done before. The analysis used in this study is the outer model test, inner model test and hypothesis testing conducted using direct effect, indirect effect and total effect. The results of this study state that entrepreneurial motivation has an influence of 42.6%. The adversity quotient variable has an influence of 45.2% on entrepreneurial intention, and the entrepreneurial motivation variable has an influence of 48.4% on adversity quotient. These three variables show that a variable is able to influence each other with a sufficient or moderate value. aims to examine the effect of entrepreneurial motivation on entrepreneurial intention through adversity quotient.
Entrepreneurial Self-Efficacy, Passion, and Opportunity Recognition in Garut's Millennial Coffee Entrepreneurs
Helni, Helni;
Hamdani, Nizar Alam;
Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut
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DOI: 10.35899/biej.v7i2.987
The background of this research is the use of Opportunity Recognition which is still lacking, especially in the millennial generation in Garut Regency. The low level of ability to recognize business opportunities hinders economic growth, innovation and business development. The aim of this research is to analyze the influence between entrepreneurial self-efficacy and entrepreneurial passion on opportunity recognition in millennial generation entrepreneurs (survey of coffee MSMEs in Garut Regency). This type of research is survey research with a quantitative approach. The sample used was 75 respondents who were distributed using a questionnaire via Google Form media and then processed using SmartPls 4.0 software using simple random sampling. The analysis used in this study is the R-Square value, as well as hypothesis testing using the bootstrap method and T statistics. The results of this research show that there is a significant influence between Entrepreneurial Self-Efficacy on Opportunity Recognition in millennial entrepreneurs, with an original sample value of 0.290. The research results also show that there is a significant influence between Entrepreneurial Passion on Opportunity Recognition in millennial entrepreneurs, with an original sample value of 0.512. The Opportunity Recognition variable has a significant influence of 0.536 or 53.6% on Entrepreneurial Self-Efficacy and Entrepreneurial Passion and the other 46.4% is influenced by variables not mentioned in this research model.
Becoming a Smart User in the Social Media Era
Dahlena, Alni;
Septiani, Rina;
Adiansyah, Adi;
Isnawati, Isnawati;
Mulyana, Eldi;
Maulani, Galih Abdul Fatah;
Hamdani, Nizar Alam
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 03 (2024): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut
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DOI: 10.35899/ijce.v5i3.994
Problems in the decline in communication ethics that occur in social media in the current situation, certainly make many parties think that the negative impact of technology has dominated, which has caused the erosion of politeness norms in communication, thus giving a bad influence on society, especially the younger generation. The purpose of this training is to provide information literacy for the public to implement wise efforts to use social media. This training method is carried out by delivering material, question and answer sessions and evaluation. The results of this training can be interpreted that in an effort to implement policies and ethics when using social media, many benefits will be felt from social media. So that social media can be used for activities in information literacy, many people also get information on health, employment, and so on more easily thanks to social media. It all depends on each individual, and of course these individuals understand the ethics of social media. Therefore, people can use social media wisely in accordance with applicable regulations.
Potential and Obstacles of Character Education In Elementary Schools
Safari, Shabina Meisya Adriani;
Hunafa, Reza;
Maulani, Galih Abdul Fatah;
Hamdani, Nizar Alam
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 03 (2024): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut
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DOI: 10.35899/ijce.v5i3.998
This research aims to describe the implementation of character education at SDN 01 Girimakmur Malangbong and the obstacles faced by teachers in implementing it. character education at SDN 01 Girimakmur Malangbong. This research is a qualitative descriptive research. The data collection technique used is observation, interviews and documentation. The main instrument is the researcher using tools help with interview guidelines and observation guidelines. Analysis procedures in this researchare: Data reduction, data presentation, and verification/drawing conclusions. Results This research shows that the form of implementing character education at SDN 01 Girimakmur Malangbong. manifested in integration in self-development programs, integration in learning activities, as well as character values developed by the school. Integration in the self-development program consists of routine activities, role modeling, spontaneous activities and conditioning. Character values developed at SDN 01 Girimakmur Malangbong. namely religious values, honesty, discipline, responsibility and friendship.