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All Journal Jurnal Ekobistek JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Majalah Ilmiah UPI YPTK Jurnal Pengabdian Masyarakat Nusantara Indo-MathEdu Intellectuals Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Pengabdian Multidisiplin pendidikan, science, teknologi, dan ekonomi Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) Jurnal Ekonomi dan Binsis Governors Indonesian Research Journal on Education Journal of Management and Innovation Entrepreneurship (JMIE) JEBD Jurnal Pengabdian Sosial Jurnal Penelitian Pendidikan Indonesia Jurnal Bisinis Digital Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Business Economics and Management
Vicky Brama Kumbara
Universitas Putra Indonesia YPTK Padang
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Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Muliani, Mutiara; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

Abstract

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image
Peran Sistem Informasi Industri Nasional (SIINas) dalam Mendukung Pelaporan Data Industri Berbasis Digital di Indonesia Safira, Olivia; Zulkhairatullail, Zulkhairatullail; Kumbara, Vicky Brama
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.5128

Abstract

This study aims to analyze the strategic role of SIINas in supporting industrial data reporting, particularly following the implementation of quarterly reporting obligations as stipulated in Minister of Industry Regulation Number 13 of 2025. This research employs a descriptive qualitative approach using a literature review method. The data sources consist of official documents issued by the Ministry of Industry, including Ministerial Regulation Number 13 of 2025, SIINas account registration guidelines, and technical guidelines for quarterly production reporting. Data were collected through systematic document review, careful reading, and identification of information relevant to the research objectives. The data analysis process involved data reduction, descriptive presentation, and interpretation to draw conclusions based on the examined regulatory and technical documents. The findings indicate that SIINas plays a significant role in improving data standardization, accuracy, and integration within the national industrial sector. The system enhances data consistency and sustainability while promoting transparency and accountability in industrial reporting. Therefore, SIINas functions not only as an administrative reporting tool but also as a strategic information system supporting evidence-based industrial policy in Indonesia.
Co-Authors Abdi Fadhlan Afuan, M. Afuan, Muhammad Amanda, Nadya Violeta Aminuyati Andika Putra Andri Wijaya, Ronni Aniska, Susila Aprilia, Tiffa Arifa Khairiza Azri Arsyad, Haris Aulan, Dela Aulia Citra Beliya, Stafini Candana, Dori Mittra Charli, Chintya Ones Della Asmaria Putri Desi Permata Sari Desi Permata Sari Efendi, Firman Emil Salim Fadila, Aqilla Febriani, Shinta Fitri, Hasmaynelis Gunawan, Deandra Hanna Pratiwi Hasanah, Nisaul Hasmaynelis Fitri Hidayat, Rahayu Rahmah Ikhlas Fathan julianda, Regi Karimah, Sari Yazidhatul Karlinda, Ai Elis Karlinda, Aielis Kaswanti, Ferna Kodri, Aida Nur Mohd Lusiana Lusiana M Riski Mardhatila Fitri Sopali Mayang, Gusti Meri Andani Mondra Neldi Muhammad Ridwan Muhammad Ridwan Muliani, Mutiara Mulyadi, Olandari Mulyani, Sitti Rizki Nandan Limakrisna Neldi, Mondra Neni Sri Wahyuni Nengsi Neni Sri Wayuni Ningsih Noferma, Fani Nofsri Suriyana Okta Sari, Liddia Omia Crefioza Pransiska, Ririn Yulia Putra, Dony Syah Putra, Nofriandi Putra, Rio Andhika Putri Ananda, Intania Putri Azizi Putri Rahmawati Putri, Della Asmaria Putri, Rhenesa Putri, Wahyu Nengsri Rais , Aditya Rivaldo Ramdani Bayu Putra Ramdhani Bayu Putra Rasyid, Rohsita Amalyah Rio Andhika Putra Rivan Saputra, Rivan Ronni Andri Wijaya Rosalinda, Dinda Rusandi, Fitri Safira, Olivia Sagitry, Afreliya Saputri, Jelita Sitti Rizki Mulyani Sitti Rizky Mulyani Suci, Vitria Anjela Susrianty Syafitri, Regita Syakila, Aziza Rahmawati Tonny Yuwanda Wahyuni, Anggun Sri Yulanda Putri Yulasmi Yulasmi, Yulasmi Yunita Yunita Yusvi Diana Zaky, Muhammad Zulkhairatullail, Zulkhairatullail