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STRATEGI KOMUNIKASI BISNIS MELALUI RE-BRANDING VIRTUAL METAVERSE DALAM MENJAWAB TANTANGAN BISNIS INDUSTRI 5.0 Damurrosysyi Mujahidain; Nani Nurani Muksin
Perspektif Vol 2 No 3 (2023)
Publisher : Yayasan Jaringan Kerja Pendidikan Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53947/perspekt.v2i3.382

Abstract

Abstrak Industri society 5.0 menjadi sektor industri yang selalu dituntut untuk melakukan inovasi digital dengan semakin berkembangnya teknologi informasi dan komunikasi serta digitalisasi. Tidak hanya teknologi informasi dan komunikasi, bahkan isu sustainable menjadi yang tidak kalah penting dalam konsep society 5.0 karena perkembangan teknologi telah memberikan dampak positif terhadap tumbuhnya kolaborasi antar stakeholder dan merupakan kunci dari kunci ekonomi. Hal ini senada dengan hadirnya perubahan nama dari perusahaan platform digital raksasa media sosial Facebook, dengan CEO Mark Zukcerber yang mengubah nama perusahaannya menjadi (Meta) sebagai bagian dari strategi re-branding untuk fokus menyoroti fokus baru perusahaan dalam mengembangkan (Metaverse). Dalam dunia bisnis digunakan hukum kausalitas (hubungan sebab akibat), begitu pula pada keputusan besar yang diambil oleh Zuckeberg terkait perubahan nama dan inovasi digitalnya. Mark Zukcerberg melihat ekonomi digital yang sangat besar terbuka di dalam metaverse itu sendiri. Dengan membuat barang digital dan konten akan menjadi besar dalam hal semua pengguna akan mengekspresikan diri mereka melalui avatar mereka, melalui pakaian atau produk digital, aplikasi yang mereka miliki, yang mereka bawa dari satu tempat ke tempat lainnya. Abstract Society 5.0 industry is an industrial sector that is always required to carry out digital innovations with the development of information and communication technology and digitalization. Not only information and communication technology, even sustainable issues are no less important in the concept of society 5.0 because technological developments have had a positive impact on the growth of collaboration between stakeholders and are the key to the economy. This is in line with the recent name change of social media giant Facebook's digital platform company, with CEO Mark Zukcerber changing his company name to (Meta) as part of a re-branding strategy to focus on highlighting the company's new focus on developing (Metaverse). In the business world, the law of causality (cause and effect) is used, as well as in the major decisions taken by Zuckerberg regarding the name change and digital innovation. Mark Zukcerberg sees a huge digital economy opening up within the metaverse itself. By creating digital goods and content it will be huge in terms of all users will express themselves through their avatars, through clothing or digital products, applications that they own, that they carry from one place to another.
Manajemen Komunikasi dalam Mengembangkan Mutu Perguruan Tinggi Muhammadiyah (Studi Kasus di Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar) Muhammad Rijal; Nani Nurani Muksin
Syntax Idea 488-494
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i1.2914

Abstract

Intitut Teknologi Sains dan Bisnis Muhammadiyah Selayar merupakan salah satu perguruan tinggi Muhammadiyah kepulauan selayar yang mendapatkan izin operasional dari Kementrian Pendidikan, Kebudayaan, Riset dan Teknologi pada tanggal 21 Febuari 2022 dan terletak di daerah 3 T (Tertinggal, Terdepan, dan Terluar). Tujuan utama manejemen komunikasi adalah pemanfaatan optimal sumber daya manusia dan teknologi untuk meningkatkan dialog dengan orang lain. Penelitian ini bertujuan untuk mengetahui manejemen komunikasi dalam mengembangkan mutu perguruan tinggi Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar. Penelitian ini menggunakan metode kualitatif deskriptif dengan melakukan wawancara mendalam kepada informan penelitian. Hasil dari penelitian ini menunjukkan bahwa , Manajemen Komunikasi dalam meningkatkan Mutu Perguruan Tinggi Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar, Pimpinan dan jajaran melaksanakan perencanaan eksternal dan Internal. Perencanaan internal dengan menggunakan semua sumberdaya yang dimiliki dalam membuat Jurnal, penelitian, pengabdian masyarakat, dan membentuk lembaga-lembaga yang membantu dalam peningkatan mutu Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar seperti itsbmpress, website, dan membuat mengaktifkan semua media sosial Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar. Kemudian Perencanaan Eksternal dengan melakukan kerja sama dengan Perguruan Tinggi yang lain, LLDIKTI IX, Lembaga Riset, Pemerintah dan Non Pemerintah dalam melengkapi sarana dan prasana untuk meningkatkan mutu Perguruan Tinggi Institut Teknologi Sains dan Bisnis Muhammadiyah Selayar.
JARINGAN KOMUNIKASI KELOMPOK BERBASIS MOBILE PHONE PEKERJA MIGRAN INDONESIA DI HONG KONG Amin Shabana; Nani Nurani Muksin; Moh. Amin Tohari
Prosiding Seminar Nasional Unimus Vol 3 (2020): Optimalisasi Hasil Penelitian dan Pengabdian Masyarakat Menuju Kemandirian di Tengah P
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mobile communication plays a strategic role for Indonesian migrant workers or PMI in Hong Kong. Theuse of this smartphone has a variety of purposes with different message content to the target audience.The purpose of this study is as follows: 1) PMI device-based communication in Hong Kong; 2) PMIGroup Communication Network in Hong Kong; this research uses a qualitative approach with descriptivemethods. The research center is located in Hong Kong. Data collection was carried out through aninterview and Focus Group Discussions (FGD). Selection of informants using Snowball samplingtechniques. The data validity test was carried out by triangulation with the Consulate General of theRepublic of Indonesia (KJRI) in Hong Kong and the National Agency for the Placement and Protection ofIndonesian Workers (BNP2TKI). The results showed that: 1) PMI smartphone communication based inHong Kong was mainly carried out using WhatsApp and video calls. The reason for using WhatsApp isthat it's cheap and has a variety of features. Besides WhatsApp, PMI is also using Facebook andInstagram as a form of socialization. 2) The communication network of the PMI Group in Hong Kong isdivided into a family network, a network of friends, a network of government representatives, and anetwork of other groups. In the group communication network pattern, PMI has been successfullyidentified as a star or opinion leader, liason, bridge and isolation. Keywords :  Group Communication, Indonesian Migrant Workers, Hong Kong
GIMICS AS A POLITICAL COMMUNICATION APPROACH Muhamad Agung Dharmajaya; Nani Nurani Muksin; M. Elfan Kaukab; Wan Noor Hazlina Wan Jusoh
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 16 No. 1 (2024): Communication Culture & Digitalization
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v16i1.9596

Abstract

The use of political communication through gimmicks to increase candidate popularity continues to emerge, although traditional methods are still partly relevant. However, gimmicks without substance are a challenge for candidates and democratization. This research aims to see the relevance of gimmicks as an alternative to political communication. The method used in this research is descriptive qualitative. The findings show that gimmicks can be used as a political communication approach. Strengthening the gimmick is important, especially when offering the candidate's ideas. Political communication through gimmicks is too focused on entertainment and does not fully address the need for reform ideas in resolving public issues.
Publisitas Politik Aceng Aziz Muslim Menuju Pemilihan Umum 2024 di Facebook Muldani, Trisno; Swarnawati, Aminah; Muksin, Nani Nurani; Harmonis, Harmonis
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.4287

Abstract

General elections (elections) are one of the routine agendas that characterize a democratic country like Indonesia. Ahead of the 2024 elections, political actors and their parties are competing to introduce themselves in advance, including through political publicity activities. Likewise, Aceng Aziz Muslim plans to run for the Tasikmalaya Regency Legislative Council in Election District 7 (Dapil 7) and the media chosen for these activities is Facebook. This study aims to determine the political publicity of Aceng Aziz Muslim on Facebook, as well as what are the supporting and inhibiting factors. The research results show that Aceng Aziz Muslim's political publicity in Indonesia has reached a significant level of attention throughout his career. He managed to build a strong social network in cyberspace, allowing him to gain wide access to various audiences on Facebook. His ability to identify issues relevant to the community and create creative content has also sustained public interest and support over the long term. The use of social media platform analytics tools has also been beneficial in measuring the impact of his publications. However, Aceng Aziz Muslim also faced a number of challenges in his efforts to build his political publicity on Facebook.
EDUKASI PENCEGAHAN BULLYING MELALUI PELATIHAN KETERAMPILAN BERKOMUNIKASI ASERTIF BAGI SISWA DI SDN PAMULANG INDAH KOTA TANGERANG SELATAN: Bullying Prevention Education Through Assertive Communication Skills Training For Students At Sdn Pamulang Indah Selatan Tangerang City Yuningsih, Siska; Rosmi, Fitria; Sumarni, Lilik; Swarnawati, Aminah; Muksin, Nani Nurani
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.47

Abstract

Kegiatan pengabdian kepada masyarakat dilaksanakan pada siswa Sekolah Dasar Negeri Pamulang Indah Tangerang Selatan. Dilaksanakannya kegiatan ini adalah melihat semakin meningkatnya pada kasus Bullying yang sering terjadi pada siswa dilingkungan sekolah. Saat ini kasus perundungan atau bullying masih menjadi permasalahan cukup serius yang harus menjadi perhatian siapapun, dampaknya akan memberikan pengaruh yang negatif dengan kurun waktu yang cukup panjang bukan hanya kepada korban, tetapi juga kepada para pelaku, dampak yang terjadi pada korban secara fisik maupun mental. Tujuan kegiatan ini adalah untuk meningkatkan pengetahuan serta keterampilan berkomunikasi secara asertif yang baik bagi siswa kepada teman, guru maupun orangtua. Program pengabdian kepada masyarakat ini dilaksanakan dengan menggunakan metode (1) pendampingan; (2) pelatihan; (3) motivasi; dan (4) evaluasi. Diharapkan siswa yang telah melaksanakan pelatihan komunikasi asertif memiliki pengetahuan serta mampu meminimalisir dampak yang terjadi di sekolah.
Pengaruh Teknik Kampanye Digital Public Relations #WeGotYou Terhadap Corporate Branding Gojek: Survei Terhadap Followers Instagram @gojekindonesia Kania Untari Salsabila; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.892

Abstract

Gojek is an online transportation application company in Indonesia that has created a strategy to increase corporate branding, one of which is by conducting campaigns.the campaigns created by Gojek are always related to the current conditions of society so that people can easily feel the effects of the campaign. In relation to this, this research aims to measure the influence of Gojek #WeGotYou public relations campaign on Gojek corporate branding, Gojek #WeGotYou public relations campaign, corporate branding obtained by Gojek. This research uses theory, namely a public relations campaign which includes participacing, association, integrative, pay of technique, icing technique, empathy, coercion technique. The approach used in this research uses a quantitative approach, which uses survey methods. This research is included in the descriptive research category quantitative. The data collection technique was carried out by distributing 148 respondents to people who commented on the #WeGotYou campaign upload on Instagram @gojekindonesia, the sampling method used random sampling. The results of this research show that the influence of the #WeGotYou public relations campaign on respondents responded well (agree) to all the statements submitted and on corporate branding the respondents responded well (agree), which means, there is an influence between the #WeGotYou public relations campaign on Gojek's corporate branding. Based on the hypothesis test that has been carried out, this research has a number of respondents (n) = 148, so the degrees of freedom (df) n – k = 148 – 2 = 146. With degrees of freedom of 146 and a significance of 5%, it is 1.97635 rounded to 1.976. Because the value of count (18.758) > ttable (1.976), H0 is rejected. H1 is excepted, which means there is an influence between the #WeGotYou Public Relations Campaign on Gojek's Corporate Branding. This research has an R square value of 0.707. The R square value shows a figure of 0.707 or 70.7%, which means that there is an influence between the #WeGotYou Public Relations Campaign on Gojek Corporate Branding.
Pengaruh Special Event “One Memorable Day With Oh Sehun” Terhadap Brand Image Skincare Whitelab (Survey Pada Pengunjung Special Event “One Memorable Day With Oh Sehun”) Winda Krisnawati; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.954

Abstract

One of the efforts made by the beauty company Whitelab to get consumers' attention is by attracting an actor from South Korea named Oh Sehun. The Whitelab company held a special event "One Memorable with Oh Sehun" as a way to improve its brand image and increase product sales. The aim of this research is to measure the influence of the special event "One Memorable Day with Oh Sehun" on the Whitelab skincare brand image. This research is quantitative research with a survey method and the data collection technique used is using a questionnaire. The sample data collection technique in this study used random sampling. The results of this research show that there is an influence between the special event "One memorable day with Oh Sehun" on the Whitelab skincare brand image on @Whitelab_id followers. This can be seen from the correlation coefficient value of 0.779 and the R Square value of 0.607 or 77.9%, this figure means that Whitelab's brand image was influenced by the special event "One Memorable Day with Oh Sehun", while the remaining 22.1% influenced by other variables not examined in this research.
Strategi Marketing Public Relations Auto2000 Nurul Fadillah; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1015

Abstract

The business competition in the current era of digitalization is increasingly fierce, so companies need to adapt and are required to have good and innovative strategies. This research aims to analyze and describe the sustainability of Marketing Public Relations strategies at Auto2000 PT. Astra International Tbk. The theory used in this study is the Marketing Public Relations theory proposed by Kotler & Armstrong, which includes 9 tools of Marketing Public Relations: Publications, Events, Identity Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, and Product and Brand Publicity. This study uses a qualitative descriptive method, which is a problem-solving procedure investigated by describing the state of the research object based on existing facts. The data collection method employed was through interviews. The Publications involved creating persuasive, informative, and educational content to attract customers using social media. The Events activities included organizing a series of events aimed at introducing new products and sustaining various campaigns to increase brand awareness. For Identity Media, Auto2000 emphasized the characteristics of the logo and the use of dominant colors for each published content. In the News activities, Auto2000 utilized the website and made efforts to obtain organic news from mass media. For Speeches, a company spokesperson was appointed to deliver credible information and clarify issues. The Public Service Activities involved social initiatives as a form of responsive services and social assistance. Sponsorships supported events relevant to the company. Press Relations efforts were made to build good relationships with the media. For Product and Brand Publicity, Auto2000 ensured the quality of services and products, complemented by high publicity.
Fungsi Humas Pemerintah Daerah Kota Serang dalam Memperkuat Komunikasi Kebijakan Pengelolaan Sampah di Kelurahan Cilowong Muhammad Lutfi Zaini; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1324

Abstract

In handling waste management, the Serang City Environmental Service facing several problems, especially in communication between governments and society. This can be seen from the low level of participation and understanding community about the importance of their role in waste management and protecting the environment, as well as ongoing complaints from related communities waste management. This research aims to find out and analyze the function of local government in strengthening management policy communication waste at the Environmental Service, policy communication carried out by Serang City Environmental Service, problems and obstacles faced by the Department Environment in strengthening policy communication. The theory that used in this research is the theory of Government Relations and Communication Policy. This research uses a qualitative approach with types descriptive research. Data collection methods were collected through interviews in depth and documentation. The research results show that 1. Giving information to the public, DLH Serang City conveyed about waste management through education and campaigns. 2. Do persuasion for changing people's attitudes and behavior, through campaigns and involving community leaders, to encourage awareness and participation public. 3. Align the attitudes and actions of the institution with the community or vice versa, carried out through discussion forums and surveys. 4. Transmission, DLH The city of Serang succeeded in transmitting information using various communication channels, such as social media, official websites, and socialization direct. 5. Clarity, Serang City DLH uses simple language and Illustrations help in conveying information to create understanding better for society. 6. Consistency, Serang City DLH maintains consistency between policies and messages through dedicated teams.
Co-Authors Abdurrohman, Haidar Achmad Rayhan Adetya Perdanaraya Adi Setiabudi, Adi Adimiharja, Rochman Adnaneswari, Anggita Candra Agus Hermanto agus rahmat Ahmad Baihaqi Akhmad Taufan Maulana AL KAUTSAR, AHMAD Ali Izah Robbani Amin Shabana Aminah Swarnawati Amiruddin Amiruddin Ananda, Putri Andriansyah Andriansyah Andriansyah Andriansyah Andriyani, Lusi Angga Aminudin Anggraeni, Kelly Ayu Armani, Ghina Fadya Asep Setiawan Astriana Baiti Sinaga Astrid Marliana Raida Ayu Nurfitri Andini Ayu Wulandari, Yukarie Ayyubi Kholid Saifullah Azhari Aziz Samudra Azzahra, Linka Bambang Dwinanto BurhanudiN A. Muhamad Bustanul Mubarok Carolina Fernanda Diaz Aprianto Damurrosysyi Mujahidain Dewi, Maya Puspita dharmajaya, agung Dinda Putri Yulianti Dirgantoro, Ganet Diyu, Reidhia Salsabila Donny Kurniawan Dzaky Furqon Kurnia Evi Satispi Fadhillah, Febian Rifky Fauzi, Nurul Baridah Febriansyah Febriansyah Febriansyah Febriansyah Febriyanto Febriyanto Ferosa Betas, Dieki Firdaus, Aldi Gilang Ramadhan Handoko, Daniel Harmonis Hastomo, R. Hendra Hidayat Hendra Hidayat Hendra Hidayat Hendrik Ismail Syaleh Hisan, Khairatun Imaddudin, Imaddudin Imam Nugraha Isnaini, Ahad Istisari Bulan Lageni Jumail Kania Untari Salsabila Karmanto, Karmanto Kasim, Sukarman Kaukab, M. Elfan Kiki Pradatha Lageni, Istisari Bulan Leti Karmila Lilik Sumarni Lilik Sumarni M. Elfan Kaukab Mahdinar Maulana, Akhmad Taufan Milana, Robby Moh. Amin Tohari Moh. Amin Tohari Mohammad Zidan Asyawa Muhammad - Subarkah Muhammad Lutfi Zaini Muhammad Nasha Prasetyo Muhammad Rijal Muhammad Rizki Dwi Yuliyanto Muldani, Trisno Mulkan Habibi Muslah, Muhammad Musthafa Komarudhin, Sulthan Nashir Mutiah Apritawati Nabilah Puteri Azzahra Natasya Alika Akbar Nugraha, Imam nuraini, dinda Nuralam, Dadam Nuriman, Eki Jaki Nurul Fadillah Oktariani, Andina Oktaviana Purnamasari Oktaviana Purnamasari Pirmansyah, Khalid Pradatha, Kiki Priyono, Wahyu Joko Purwanto*, Hari Eko Rahmadhani, Lailani Octavia Rahmat Hidayat Rahmat Salam Rahmat Salam Renaldo Aswansyah Putera Revaya, Muhammad Rijal, Muhammad Rindana Intan Emeilia Rindana Intan Emeilia Robina, Naila Magda Rosmi, Fitria Saepudin, Dede Yusuf Salam, Rahmat Saputri, Agustina Riska Eka SATISPI, EVI Sa’adiyah El Adwiyah Sembodo, Agung Priyo Shabana, Amin Shela Amelia Akhap Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Tambunan, Resman Muharul Tanjung, Alma Zahra Tria Patrianti Tria Patrianti Trisno Muldani Varellia, Azzahra Vieka Septilaga Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Wa’dah, Habibatul Widiana Latifah Widiana Latifah Widiana Latifah Winda Krisnawati Wira Satria Wisman Jaya, Herdi Yarnis, Yarnis Yusuf , Syandra