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Journal : International Journal of Artificial Intelligence Research

Analysis Effectiveness Sale Using E-Commerce in the Digital Age: A Case Study on Generation Millennials Prayoga, Rahmat; Sani, Indra; KN, Nurwijayanti; Febrian, Wenny Desty; Suhara, Ade
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1344

Abstract

The purpose of study This For analyze How the use of e-commerce can increase effectiveness sale to generation millennials in the digital age. With focus on two variables independent main , namely e-commerce platforms and digital marketing strategies, research This will to study How factors the influence variable dependent , namely effectiveness sales . Data collection methods used in study This is methodology survey . Author use approach study quantitative , especially cross-sectional models, based on developmental models or growth . Approach This aiming For collect comprehensive data with fast and descriptive development individual from time to time . The target population consists of from 500 students from various campus private sector in Jakarta, with group target specific is 120 students from several programs on campus this . Size sample of 120 students chosen using total sampling, where the size sample The same with size target population. From the hypothesis First until third results calculations assisted by SemPLS that There is influence significant and positive , then Success in leveraging e- commerce platforms and digital marketing strategies depends on a deep understanding of market and consumer dynamics, as well as the ability to adapt and optimize strategies according to platform characteristics and desired business goals . Considering the characteristics and preferences of the millennial generation who focus on technology, user experience, and trust, it is important for businesses and e- commerce platforms to continue to develop relevant and sustainable strategies. This will not only allow for increased sales conversions and brand awareness, but also to maintain customer loyalty in an increasingly competitive and dynamic market.
Co-Authors Aaron Edogbo Aye Abdul Gofur Achmad Harristhana Mauldfi Sastraatmadja Ade Astuti Widi Rahayu Adi Soeprapto Afif Hakim Agus Supriyanto Ahmad Farhat Ahmad Ridho Nurohman Ahmad Sopyan Akda Zahrotul Wathoni Akmal, Khafid Khaulsar Amalia Amalia Amallia Amallia . Amanda, Almahyra Zea Amar Amar Amir Amir Amir Amir Anggreni, Made Ayu Ariefka, Reza Arnes Yuli Vandika ASEP HERMAWAN Asep Hermawan Aulia Nanda, Rizki Auliani, Sevty Azhari, Ruhyat Azis, Slamet Abdul Basit, Arul Bayu, Muhammad Bertolomeus Haryanto Agung Bona Herman Sianturi Budi, Pangga Urip Setio Cahyo Wibowo Cahyo, Tegar Dwi Cepi Budiansyah, Ade Dalimunthe, Fahmi Roy Damiyana , Damdam Decut Della Devi Marlita, Devi Dewadi, Fathan Dian Kristianto Diani, Rinny Dharma Dinarwati, Sri Dodi Mulyadi Dodi Mulyadi Dwicahyo, Tegar Edy Santoso Ekayana Sangkasari Paranita Fachry Abda El Rahman Fariza, Amelia Nur Fathan Mubina Dewadi Fathurohman Fathurohman Fazrin, Nazar Febrian, Wenny Desty Fitri Sulastri Gunawan Witjaksono Guntur, Muhamad Hananto, Agustia Hartono, Drajat Hassan Mustapa Hidayat, Unang Hilda Yuliastuti Insani, Nurlita Sukma Iskandar, Andi Arifuddin Jamalus, Jamalus Jayanto, Imam Judijanto, Loso Karim, Mohammad Alfin Karina Chintya, Lestari Karundeng, Deby Rita Karyadi Karyadi Karyadi Khamaludin , Khamaludin Khoirudin Khoirudin, Khoirudin KN, Nurwijayanti Kusumawati, Berlianingsih Lailisya Putri, Purnama Lentari Rumbiak, Grace Colombine Lidiawati, Neng Astri Lulut Alfaris M. Ali Akbar M. Fachmi Maqfirah , Poetri AL-Viany Marbun, Diansyah Markus Hartono Mayasari, Nanny Melinda Melinda Miftahudin, Moh Mochamad Heru Riza Chakim Muchammad Chusnan Aprianto Muhamad Sayuti Muhammad Syafri, Muhammad Mulya, Fitra Munir Azhari Musthafa, Zainal Nainggolan, Gilbert Nana Rahdiana nanang nanang Nanda, Rizki Nanda, Rizki Aulia Nanny Mayasari Nedi, Laras Annisa Ulfitri Nindiani, Aina Nur Widyartha, Yogi Nur, Arip Syaripudin Oganda, Decut Della Oktaviyanto, Syahrul Pandri, Pandri Patya, Dhea Intan Pramono, Danan Wuryanto Pratiwi, Siti Rahmatia Pratomo, Doddy Nur Prayoga, Rahmat Priyana, Yana Purnamasari, Etika Putra, Juniawan Mandala Rahdiana, Nana Ramadhan, Muhammad Faiz Ramli, Akhmad Retno Widowati Ria Estiana Rizal Nurhadi Rizki Amalia Pratiwi Roban Roban Roban, Roban Rohmah, Yuni Syifau ROOSGANDA ELIZABETH ROSALIA, NIRMA RoziqiFath, Zain Fuadi Muhammad Rukmana, Indra Heri Ruswati, Ruswati Sahroni, Taufik Roni, Mr. Sani, Indra santoso, Ekbal Sayuti, Muhamad Shieddieque, Apang Djafar Siagian, Ruben Cornelius Sihombing, Dina Agnesia Siti Rohmah Soekirman , Atong Sugiarto, Hendra Suhardiman, Sani Suhendra, Agus Sukarman Sukarman Sukarman Sukmayadi Sukmayadi Sulaiman Sulaiman Sulastri, Fitri Sunandar, Aris Abdul SUPRAYITNO Supriandi Supriandi, Supriandi Supriyanto, Danang Suryadi Suryadi Suryani Afifah, Early Susilo, Hendri Suyana Hadi Syamsiar, Syamsiar Syamsuddin Syamsuddin Talindong, Agustinus Tandi, Asrin Tati Sumarti Bisri Taufik Ulhakim, Muhamad Tresnadjaja, Reynaldi Triana, N. Neni Tukino, Tukino Ulhakim, Mumamad Taufik Umar Dana, Rizko Ummah, Auliya Rahmatul Wahyudianty, Melsa Ulfie Wisnujatia, Nugrahini Susantinah Wuryanti, Lestari Yasin, Verdi Yogy Atur Prasetyo yuda pratama Yuliastuti , Hilda Yuliastuti, Hilda