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Dian Wardiana Sjuchro
Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Indonesia
Religion Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : profesi humas

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Building brand loyalty through community Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Dahana, Wirawan Dony; Nurfauziah, Isni
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58569

Abstract

Background: Brand loyalty may be more fluid in the digital era. Consumers can easily switch to another brand if they find a product with better reviews or a more attractive offer. Brand loyalty can be built or maintained through online brand communities with a social capital approach. Purpose: The study aimed to describe brand loyalty building through communities. Methods: It used a descriptive qualitative approach to gain deeper insights. Data were collected from relevant academic journals, scientific magazines, previous research results, books, industry magazines, and various newspapers. The data analysis consisted of three streams of activities: data reduction, data presentation, and conclusion drawing/verification to ensure accuracy.  Results: The study results illustrated that brand loyalty can be effectively built, maintained, and improved through well-established brand communities that meet the essential elements of shared language, shared vision, reciprocity, and social trust, fostering deeper connections among members. Conclusion: A credible brand community will encourage consumers and potential consumers to constantly build and improve long-term relationships to interact so that the brand community can transfer brand knowledge to them. Implications: A credible brand community can be built after fulfilling the elements of shared language, shared vision, reciprocity, and social trust – critical factors in increasing brand loyalty behavior.
Crisis communication management government public relation of Serang City through digital media Sjuchro, Dian Wardiana; Priana, Ronny Yudhi Septa; Fitriana, Rina; Raji, Mohd Nazri Abdul
PRofesi Humas Vol 11, No 1 (2026): August 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v11i1.69832

Abstract

Background: The development of digital media accelerates the flow of public information and sometimes facilitates disinformation that affects the public’s image and trust in local governments. It requires their public relations (PR) to be able to manage information, messages, and media to enhance positive images within the community. Purpose: This study aimed to analyze the role of PR in Serang City in managing communication crises in the digital media era; then to reveal the effectiveness of PR communication strategies and uncover the obstacles encountered. Methods: This research employed a qualitative approach with a case study method. Data were obtained through in-depth interviews with PR staff and media officers from eight regional government agencies (OPD). Data were analyzed through reduction, presentation, and conclusion. Results: The PR of Serang City monitored current issues developing in the community, compiled and designed official messages, and utilized social media as the primary communication channel. This strategy was deemed effective in maintaining the stability of public information. Limited human resources and the rapid spread of hoaxes in the digital space were challenges faced, in addition to the lack of coordination and consistency of information within the government. Conclusion: crisis communication management is implemented by local governments using digital media as the main communication medium, but human resource competencies remain limited to improving coordination and designing more systematic communication so that information can be more effective and consistent. Implications: The results of this study are expected to be a reference for local governments to improve human capacity and build an integrated communication system to maintain credibility and public trust.
Co-Authors -, Muhaemin A.S. Haris Sumadiria Aat Ruchiat Nugraha Abie Besman Abriani, Andi Aceng Abdullah Achmad Abdul Basith Addy Septyawan Adiputra, Andika Vinianto Agus Rahmat agus rahmat Agus Rusmana Agus Rusmana Agus Setiaman Ahmad Yani Akbar Iskandar Akhmad Yani Surachman Amalia, Efrina Gerda Amdan, Nana Sutisna Ana Rusmardiana Aprilia Rachma Aranggraeni, Renda Ardiansyah Goeliling Arief Hidayat Asfar, Dedy Ari Ayu Indra Wardhani Bagus Setya Rintyarna Basith, Ahmad Abdul Budi Santoso Casmudi Casmudi Cut Meutia Karolina Dadang Sugiana Dade Prat Untarti Dahana, Wirawan Dony Damin, Zahrul Akmal Deddy Mulyana Dendi Pratama Dendi Pratama desi aryani Desyandri Desyandri Dewi Tri Wahyunningsih Dewi Yanti Diah Fatma Sjoraida Dina Oktavia Dwi Budi Santoso Dwi Masrina Edwin Rizal Efi Fadilah Efi Fadilah Eka Yusup Elnovani Lusiana Eni Maryani Evi Novianti Evi Nursanti Rukmana Eza Aldonna Fajar Hariyanto Fajrin Al Maris Faustine, Peace Fitri Daryanti Fitriana, Rina Franck Lavigne Franck Lavigne, Franck Hanifa Yusliha Rohmah Hanny Hafiar Hanny Hafiar Harliantara Harliantara Harlita Nindhasari Husnun Nasriah Nasriah Hussain, Zulkifli Ichsan Adil Prayogi Irawan, Rahmat Edi Iriana Bakti Isiaka Zubair Aliagan Isni Nurfauzia Jenny Ratna Suminar Jimi Narotama Mahameruaji Kheokao, Jantima Kinanti, Dhea Ananta Kokom Komariah Kurnia, Moh. Mirza Kusumanegara, Idris Lani Gumilang Liliweri, Aloysius Lukman Samboteng & Rulinawaty Kasmad Lusi Romaddyniah Sujana, Lusi Romaddyniah Lutfi Khoerunnisa Lutfi Khoerunnisa Mansyur Mansyur Maryani, Eni Mateo Jose A. Vidal Mendayun, Iriyanti Mohamad Sapari Dwi Hardian Muhaemin Muhaemin Muhammad Arif Rahman Nadhifa Viannisa Nana Sutisna Amdan Nugraha, Aditia Nurfauziah, Isni Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah, Nuryah Asri Osrita Hapsara Pandan Yudhapramesti Petrus Ana Andung Pramudiana, Ika Devi Prasastiningtyas, Widyapuri Prasetya, Tri Budi Priana, Ronny Yudhi Septa Priyo Subekti Priyo Subekti Priyo Subekti Purbandian, Adithya Satya Purwanti Hadisiwi Pusnita, Indah Putri, Liza Diniarizky Qorinah Estiningtyas Sakilah Adnani R. Nia Kania Kurniawati Rachman, Reza Saeful Rahmatiah Raji, Mohd Nazri Abdul Ramadhan, Aditya Ramadiani - Ramon K. Santos III Ranissa Azahra Ria Mahdia Fitri Rina Fitriana Rina Fitriana, Rina Rinda Aunillah Sirait Ronny Yudhi Septa Priana Ronny Yudhi Septa Priana Rulinawaty Rulinawaty Rully Khairul Anwar Rutambuka, Theogene S Sujito S. Kunto Adi Wibowo Safina Zora Hassanah Santi Susanti, Santi Sapari Dwi Hadian Satvikadewi, A.A.I Prihandari Sehabudin, Aang Septiana Yustika Widyaningrum Setia Wardhani, Widya Desary Sri Seti Indriani Sudarmi Sudarmi Sunardi Surya Dewi Susie Perbawasari Sutisna, Nana Swasti Maharani SYAHRIAL SYAHRIAL Syailendra Reza Irwansyah Rezeki Syam Maella, Nur'annafi Farni Tachopisalwong, Attanan Tansah Rahmatullah Taufik Murtono Teddy Kurnia Wirakusumah Tri Palupi, Merry Fridha Tri, Nguyen Minh Tri, Nguyen Minh Ute Lies Siti Khadijah Viannisa, Nadhifa Wahyuanto, Eko Willya Achmad Winda Ersa Putri Yanti Setianti Yoki Yusanto Yusanto, Yoki Yusanto, Yoki Zainal Abidin