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All Journal Linguistica Primary: Jurnal Pendidikan Guru Sekolah Dasar JMM17: Jurnal Ilmu Ekonomi dan Manajemen Riset Manajemen dan Akuntansi Indonesian Journal of Business and Entrepreneurship (IJBE) PREMISE: Journal of English Education and Applied Linguistics KEMBARA QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MANAJERIAL JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen ELLITE: Journal of English Language, Literature, and Teaching Kwangsan: Jurnal Teknologi Pendidikan JURISMA: Jurnal Riset Bisnis & Manajemen Education and Human Development Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Eduscience (JES) Kontribusia : Research Dissemination for Community Development English Focus: Journal of English Language Education IJECA (International Journal of Education and Curriculum Application) Journal of English Teaching and Learning Issues IJORER : International Journal of Recent Educational Research International Journal of Community Service Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Integrated Elementary Education EduStream: Jurnal Pendidikan Dasar Indonesian Journal of Economics and Management Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Academic Journal Perspective : Education, Language, and Literature Jurnal Pengabdian Masyarakat Nusantara International Journal of Community Service (IJCS) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Pro Health Jurnal Ilmiah Kesehatan International Journal of Health and Information System (IJHIS) International Journal of Emerging Research and Review IIJSE Bima Journal of Elementary Education Journal of Economic Development and Village Building Digital Innovation : International Journal Of Management Profesi Pendidikan Dasar Educational Researcher Journal Indonesian Journal of Strategic Management (IJSM) Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Indonesian Journal on Learning and Advanced Education (IJOLAE) Academia Open
Nico Irawan
UNIVERSITAS PGRI ADI BUANA SURABAYA
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Journal : International Journal of Community Service

 1 
International Culture Awareness: Indonesia-Thailand Joint Community Service Arisetyawan, Kukuh; Ma‘ruf, Aminudin; Seno Aji, Tony; Cahyono, Hendry; Restikasari, Wenny; Srisuk, Prattana; Irawan, Nico; Kharisma, Safa
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.782

Abstract

The introduction of Indonesian culture is carried out through an understanding of ethnicity, art, language, and customs. This cultural sharing is considered effective as a means to promote the nation's culture and increase understanding between nations as a bridge to improve cross-cultural understanding and strengthen bilateral relations between the two countries. By introducing Indonesia's cultural diversity to the Thai people, it is hoped that it can increase understanding of the importance of culture as a form of national identity and maintain social harmony. By using the observation approach, sharing season, and presentation to identify the impact of the introduction of Indonesian culture on the perception of Thai society, with the main focus on cultural understanding, we can establish international cooperation. This study shows that this cultural introduction initiative can enrich Indonesia's cultural insights in the Thailand community, especially in Thai Global Business Administration Technological College (TGBC), as well as make them aware of the importance of culture as a national asset that must be preserved and appreciated. This can open up opportunities for cooperation in academic and non-academic fields, which will later create a closer and mutually beneficial relationship between the two countries.
Empowering OTOP MSMEs through Digital Marketing Literacy for Global Market Access Dwi Hardiana, Candra; Syafei, M. Yani; Lestari, Novi; Andriani, Diana; Putri Iswahyudi, Dina Azizah; Irawan, Nico; Adikusuma Dai, Karnadi; Rosmiyanti, Yanti
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.902

Abstract

This international community service program aimed to empower OTOP MSMEs in Samut Prakan, Thailand, by strengthening their digital marketing literacy as a pathway to global market access. Conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, the program was a collaboration between the Doctoral Study Program in Management Science, Universitas Komputer Indonesia, and the Thai Global Business Administration Technological College. The activities included product exhibitions, production process demonstrations, and digital marketing workshops focusing on branding, social media content creation, and international promotion strategies. Evaluation through pre- and post-training surveys indicated significant improvements in three dimensions: understanding of digital marketing, ability to create engaging online content, and confidence in accessing global markets. Participants also reported enhanced entrepreneurial confidence and awareness of global market requirements. The findings highlight that digital marketing literacy is not merely a technical skill but a strategic driver for global competitiveness and cultural sustainability. This program demonstrates that community-based, cross-border collaborations can effectively equip entrepreneurs with the knowledge and skills necessary to expand their reach into international value chains while preserving local identity. Keywords: OTOP, digital marketing literacy, MSMEs, global market access, community service.
AI-Based Market Intelligence as a Strategic Tool for Local MSME Development in West Java Suhendri; Hidayat, Dina; Novasa Adiyani; Endang Ahmad; Fanissa Narita; Nico Irawan; Egi Sucianti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.986

Abstract

Local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, particularly ceramic craftsmen in Plered District, have strong potential to contribute to regional economic growth and enter broader export markets. However, they still face several major problems, including inconsistent product quality, limited design innovation, weak packaging standards, insufficient branding, limited digital marketing capacity, and low readiness to meet export market requirements. The gap identified in this activity is the limited integration between traditional ceramic production practices and modern market-oriented strategies, especially in quality control, product differentiation, digital promotion, and export preparation. Current developments show that MSME competitiveness is increasingly influenced by product innovation, digital marketing, branding, packaging quality, and export readiness. Therefore, this community service activity applied a participatory mentoring approach through field observation, discussion, consultation, and practical recommendations for ceramic craftsmen in Plered. The proposed solution focused on strengthening product quality, improving design and packaging, developing brand identity, optimizing digital marketing, and preparing MSMEs for export-oriented market access. The results indicate that the mentoring activity increased the awareness of ceramic craftsmen regarding product competitiveness, market standards, and the importance of continuous innovation. In conclusion, ceramic MSMEs in Plered have strong potential to improve their competitiveness in the export market when supported by consistent mentoring, quality standardization, strategic branding, digital promotion, and collaboration between higher education institutions, local industry, and community stakeholders.
Co-Authors Abd Ghofur Ada Marie Gallego Mascarinas Adikusuma Dai, Karnadi Adli, Khairul Nur Agung Pramujiono Ahmad Homaidi Al-Imamah, Hidayatul Ummah Albrian Fiky Prakoso Alfan Afandi Ali Mustofa Andi Kartika Andriani, Diana Andriani, Wiwin Anhar, M. Anshoriyah, Sofiyatul Arief Budiono Aris Budiman Arisetyawan, Kukuh Astillero, Marlon Rael Astohar Astohar Atchara Salee Bambang Eko Hari Cahyono Bhandari, Rahul Cai Yun Pu Chanwut Thongkamkaew Diah Pranitasari Dito Rinaldo Dodi, Dodi Dwi Hardiana, Candra Dwi Saputra, Maskhur Edi Suryadi Egi Sucianti Endah Yulia Rahayu Endah Yulia Rahayu Endang Ahmad Endang Sri Maruti Endang Sri Maruti Endang Sri Maruti Fanissa Narita Fatmawati, Novita Sari Dwi Febrianti, Retno Gazali Gazali Ginanjar, Ardhita Eko Hadi Wibowo, Amiruddin HENDRATNO Hendry Cahyono Heny Kusuma Widyaningrum Hertiki, Hertiki Hidayat, Dina Ida Sulistiawati Ilham Handika Istiq'faroh, Nurul Jirangrug Samarkjarn Jirangrug Samarkjarn Kaka Ismail Saputro Khairil Anam, Khairil Kharisma, Safa Komm Pechinthorn Komm Pechinthorn Komm Pechinthorn Komm Pechinthorn Kurnia, Fabiola Dharmawati Kyawt Shinn Thant Zin Lestari, Novi Li Rong Hui Loreana, Yurike Risa Madziatul Churiyah Mareyke Jessy Tanod, Mareyke Jessy Mareyke Jessy Tanod, Mareyke Jessy Tanod Mariana, Lia Marlon Rael Astillero Mascarinas, Ada Marie Ma‘ruf, Aminudin McNeilly, Alan Miftakhurniyati, Miftakhurniyati Muhamad Saufi Che Rusuli Muhammad Hasan Ma'ruf Muhammad Rohmadi Mulyani Mulyani Munadia Rosada Munir Nur Komarudin Nada, Nabilah Naniek Kusumawati Nara, Vicheth Nguyen Dinh Hoa Niken Yulianah Niken Yulianah Nisa', Nadia Fikrotun NORIDA CANDA SAKTI Novasa Adiyani Nukmatus Syahria Nurazlan Bin Hj. Anual Nurjannah S Nurjati, Nunung Nurlaili, Eka Indah Octaviyani, Prisella Putri Oktaviani, Winda Paskah A Sinaga Patida Limchaicharoen Pechinthorn, Komm Pinkan Amita Tri Prasasti, Pinkan Amita Tri Poppy Handayani, Rosarina Pu, Cai Yun Putri Iswahyudi, Dina Azizah Putri Ulfa Kamalia Putri, Bella May Ranti Rachmadtullah, Reza Rafsanjani, Mohamad Arief Rahayu, Endah Yulia Rahayu, Endang Mastuti Rahmawati Rahmawati Rahmawati, Rahmawati Rahul Bhandari Rasmitadila, Rasmitadila Razli , Izyanti Awang Rina Arum Prastyanti Rina Masruroh RIZA YONISA KURNIAWAN Rizal Rivandi, Rizal Rochmi Widayanti Rokhayati, Istiqana Tri Rosarina Poppy Handayani Rosmiyanti, Yanti Rosniwaty, Rosniwaty RoziqiFath, Zain Fuadi Muhammad Rusli, Muhamad Saufi Che Ryan Susanto, Ryan Said, Meldasari Salsabila, Irma Nuraeni Samarkjarn, Jirangrug Sari Rahmadhani Sari, Endah Sigit Ambar Widyawati Sineenat Suasungnern Sineenat Suasungnern Sitti Harisah Sri Harini Sri Wahyuni Srisuk, Prattana Suasungnern, Sineenat Suharni Suharni Suharni Suharni Suhendri Sulistiawati, Ida Sumadi Sumadi Suryanti Sutianingsih, Sutianingsih Sutisnawati, Yayah Syafei, M. Yani Syahara Inda Wahdah Syahria, Nukmatus Taswan, Taswan Thant Zin, Kyawt Shinn Tjutju Yuniarsih, Tjutju Tony Seno Aji Tri Febrianti Valentina Triesninda Pahlevi Tutik Inayati Ulinsa, Ulinsa Uswati Solehah Uswati Solehah Vicheth Nara Vina Anggilia Puspita Wahyu Eko Pujianto Wahyu Pamekas, Bondan Warcito Waspodo Tjipto Subroto Wenny Restikasari Wibowo, Amiruddin Hadi WIDA WULANDARI WINARSIH Winarsih Winarsih Yulanda, Dwistri Yulia Rahayu, Endah Yunidar