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Muhammad Idris
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The Political Communication Strategy of the Presidential Campaign Team Jokowi-Ma'ruf Amin to Win the Support of the Ummah Islam in the 2019 Election in North Sumatra Hasyimsyah Nasution; Syukur Kholil; Muhammad Idris
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1313

Abstract

This study aims to analyze the communication patterns of President Jokowi-Ma'ruf's campaign team in the 2019 elections in North Sumatra, the communication management of the campaign team, the response of the voters, and the results achieved by the campaign team. The data sources consisted of primary data, namely from the North Sumatra regional campaign team and secondary data from various books, documents, journals, articles, websites and others related to this research. The main informants were the campaign team which was determined purposively in accordance with the research objectives. Besides that, the community also distributed questionnaires to the voters for the Jokowi-Ma'ruf Amin presidential candidate in several cities and districts, namely Medan, Tebing Tinggi, Simalungun, and Tapanuli Tengah as a form of representation from the regions in North Sumatra because of the diversity of ethnicities, cultures, and religion. The results of the study indicate that the communication pattern of President Jokowi-Ma'ruf Amin's regional campaign team in North Sumatra is carried out in broad lines through two forms, namely direct communication with the community and indirect communication or by using mass media. The delivery of infrastructure development work programs to the campaign masses received a response from the voting public. Campaigns through the approach and involvement of religious leaders can also attract sympathy from the voters. The voters for the Jokowi-Ma'ruf presidential candidate in North Sumatra generally answer because of the figure of the presidential candidate. Meanwhile, the position of Kiyai Haji Ma'ruf Amin as a vice presidential candidate is a factor that can influence or increase the electability of Muslims in determining the victory of a presidential candidate.
Co-Authors A. Nurhabibi Marwil ABDUL HAMID Abdul Haris Abdul Rahman Abdul Waris ABS, M Khoirul Achmad Agung Saputra Adit Armin Agus Salim Ahmad Darlis Ahsan Putra Hafiz Alam Tauhid Syukur Alif Alfi Syahrin Alven Putra Amanda Rahmiati, Ambok Pangiuk Amirah Kallabe Ammar Zainuddin Amrullah Andi Ardasanti Andi Muhammad Irfan Taufan Asfar Andi Muhammad Mahfud Andi Nurhabibi Marwil Andi Rayong Andi Srimularahmah Andi Tenri Sua Aniessa Rinny Asnaning Anita Ramadhani Anugrah, Aldan Anugrah, Aldi Apri Wahyudi Arismunandar Asri Asri Asrianto Asrul Asrul Atthoriq Fauzan Awaluddin Amir Boris Brahmono Danang Nugroho Darianto, Darianto Din Aswan Ritonga Dirwan Dirwan Diva Zahira Dwi Rohmadi Mustofa Dwi Suci Mahesa Putri Edita Elda Efendi Efendi Efendi, Salsa Hamidah Eli Ratni Fadillah Fadillah Feni Febrianti Fera Periska fira safitri Fitri Sandawana Garaika Gazali Gazali Gina Indriani Habib Satria Haddad Alwi Hakim Hasibuan Hadi Sunaryo Hafizah, Tamama Hafsah Hafsah Hambali Jaili Harlindah Harniati Arfan Harlis, Syukri Alfauzi Hasniar Hasyimsyah Nasution Herlini Puspika Sari Idris Idris Siregar Ihsan nul hakim Ihsana Arifa Indra Hermawan Irna Erviana Irna Fitriana Ismail Tolla Istanto, Kelik Izki Fikriani Amir Jhon Asik Jujur Gunawan Manullang Julita Karmenita Karo Karo, Septa Fernando Khainur Arrasyid Kholijah Siregar Kurnia Kurnia Kurnia Latief, Fitriani Maliza, Rita Martha Manganta Maryadi Maulana Afwannur Maurin Dina Mega Fitri Mellanie Alia Putri Mia Nur Sabnah Mohammad Abdul Muhyi Moranain Mingkin Muh. Safar Muhammad Akbar Rosyidi Datmi Muhammad Asdar Muhammad Hafiz Mubarak Muhammad Hidayat Muhammad Iqbal Akbar Asfar Muhammad Nazri Janra Muhammad Sholeh Anshorie Muhlis muhtarom Mulyadin Mulyadin Muslimah Muslimah Mustajada, Nafaisul Musyarafah Musyarafah Nadya Nanna Fitriani Nasrizal Nasrizal Nelson Nelson Nelson Ngadri Ngadri, Ngadri Nika Pristiya Nilawati Tadjuddin Nofita Sari Nofrita Nofrita Novita Sari Nur Adh Dhuha Nurfani Putri Ramadhani Nurhaeda Nurhaeda Nurkarantina Nurmiati Paiza wati Parakkasi Tjaija Pascal Gamaliel Tarigan Pio Rolanda Egisaputra Putra Santoso Putri Wahyuni Putri, Adinda Rahmad Tri Hadi Rahmat Timotius Gulo Raihan Nur Fauzi Raihan Ramadhansyah Rastina Rasyantha abdilah L O Reizan Khairul Siddiq Reni Dianti Rukmini Reza Kurnia putra Rezha Arfiani Ridho khoirian Nugraha Riska Amalia Rissika Priutami Riyan Saputra Rizki Amelia Nasution Robby Jannatan Saadiah Saban Echdar Sabban, Yasrib Putranto Samsul Alam Sayehu Selviani, Rani Shandi, Arie Silas Yusthinus Baransano Siska Juliana Siti Ardianti Sri Wahyuni Stia Prihatiningsih Idris Suharman Suharman Sukma Eka Wijaya Sunaryo, Hadi Suratman, Junizar Sutarto Syadzahara Nurul Chalifah Syukur Kholil Titin Aprina Tofrizal Ulfayani Mayasari Usman Uun Novalia Harahap Verianto Sihombing Virtuous Setyaka Wandy, Rizwandy Weriono Wiwik Damayanti Yohana Okoka Yuswari Nur Zaharuddin Zaharuddin Zariami Zariami