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Journal : International Journal Of Science, Technology

The Role Of Quality, Promotion And Trust In Purchase Decisions At PT. Weedo Niaga Global Syaifullah; Ester Hervina Sihombing; Maya Andriani; Sabaruddin Chaniago; Manda Dwipayani Bhastary
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.132

Abstract

In this era of globalization and technology, there is a demand for changes in all areas of business in the world today. One of them is in the field of marketing. The development of the information technology system which is growing rapidly and increasingly sophisticated has made the company take advantage of the marketing and selling interests of its products. This research aims to examine the effect of product quality, promotion and trust on purchasing satisfaction at PT Weedo Niaga Global both partially and simultaneously. This study used a descriptive research design with a quantitative approach. The software used to manage and analyze this data is SPSS version 25. The sample was determined using random sampling of 115 respondents. Data collection was carried out by means of a questionnaire. Based on the results of statistical tests, it is known that the variables of product quality, promotion, trust and purchase decisions are normally distributed data, the independent variables do not occur multicollinearity and heteroscedasticity. From the results of the determination coefficient of 51.7%. The t test results show that the value of product quality is 3.239> 1.98118 with sig 0.002 <0.05 means that product quality has a positive and significant effect on purchasing decisions, the promotional value of 5.454> 1.98118 with sig 0.000 <0.05 means that promotion has a positive and significant effect on purchasing decisions, and the value of trust 2.983> 1.98118 with sig 0.004 <0.05 means that trust has a positive and significant effect on purchasing decisions. While the f test results show the value of 39,581> 2.69 with sig 0.000 <0.05, so simultaneously the variables of product quality, promotion and trust have a significant effect on purchasing decisions.
Co-Authors Aadrean Abdul Ghofur Abdul Wafi Agung Priyanto Agustina, Y.A Ahmad Hudaifah, Ahmad Ahmad Makruf Ahmad Musajad Ahmad, Arif Ahsyar, Tengku Khairil Ainul Yaqin Alfun Roehatul Jannah Ali Mohtarom Amaliyatus Sholihah Ami Pujiwati Amirkhan, Ozi Ali Ana Fitriani Ari Cahyono Arif Marsal Ariyansir, Sigit Artinah, Fitriah Asmirawati Badaron, Sitti Fauziah Batubara, Yosia Bayu Febriadi, Bayu Budianto Hamuddin Calvin Cecep Darmawan Cecep Darmawan, Cecep Chaniago, Sabaruddin Dahelmi Damirah Dasim Budimansyah Dasim Budimansyah, Prayoga Bestari, Redi Yamanto, Dasim Budimansyah, Dewi Imelda Roesma Djong Hon Tjong Dwi Astuti, Citra Eki Saputra Eki Saputra Eki, Eki Saputra Elly Malihah Elok Lutifati Elok Lutifati Elok Pitaloka Putri Ester Hervina Sihombing Fatma Febriansyah, Yudhi Gaguk Rudianto Ganda, Ganda Wijaya Ghafur, Muhammad Iqbal Humam Gunawan, Adhinda Chyntia Haekal, A. Hendri Irawan Herdi Heriangrum, Sri Herlinawati Herman Hidayah, Zainur Hilmy Nurfaizan Abdul Matin Humam Ghafur, Muhammad Iqbal I Nengah Agus Tripayana . Ibah Misbah Ibnu Affan Indra Sanjaya Intan Robi'ah irvan, muhamad irvandra jazman, muhamad Jazman Jazman, Muhammad Jeris Jessika Gafur Lamba Johan, Mhd. Karim Suryadi Karim Suryadi Kelsen, Kelsen Khairil Ahsyar, Tengku Kholifatunnisa, Aura Kurnia, Anggi Nesta Lailatur Rif'ah Lee, Kenan Leni Anggraeni Lestari, Nurrizka Puji Lusnia Nuriani, Lusnia M Bahrul Ulum M. Fadhly Farhy Abbas, M. Fadhly Farhy Malia Fransisca Manda Dwipayani Bhastary Marno MAYA ANDRIANI Megawati Miftachul Taubah Muhammad Jazman Muhammad Nur Hadi Muhammad Nur Hadi Muhammad Nur Kholis, Muhammad Nur Muhammad Salehudin Muhammad Syahril Moharom Mukarromah Nabilah Kamaliah Nadia Azalia Putri Naili Tsamrotul Mufidah Naufal Kurniawan NIKMAH, KHOIRUN Novembli, Meta Silfia Nurlaili Handayani Nurrokhmatulloh, Nurrokhmatulloh Nurwahyuni pengelola, pengelola Praniffa, Anisya Caty Prawira, Furqan Rahmat Rahmawita, Medyantiwi Rama, M Bryant Rama Ajalal Ria Mardiana Yusuf Ridwan Kambau RIKA KARTIKA Rita Bulan Rizal, Hasan Syaiful Roesma, Dewi RUMPOKO SETYO JATMIKO, RUMPOKO SETYO Rusanti, Ega Sakban, Abdul Salis, Viola Mutiara Sandey Tantra Paramitha Sarvatilova R S, Virginia SIMANJUNTAK, DAIRI SAPTA RINDU Siti Inganah Siti Jurotul Wahyu Siti Wahyuni Sri Herianingrum Sudirman Sukran Supardi, Sudarman Susi Astuti Syahdan Syamsu, Nur Tarekh Febriana Putra Tejo Nugroho Tengku Khairil Ahsyar Tesri Maideliza Tjong, Djong Triyo Supriyatno Ulum, Wardatul Umar Zakka Viranti Wati Wilian winda evyanto Wiwin Fachrudin Yusuf Wulan, Damar Yoakim Simamora Yunisa Oktavia Zia Hisni Mubarak