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Journal : Majapahit Journal of Islamic Finance dan Management

 1 
The Impact of Product Quality, Corporate Image, and Service Quality on Property Product Purchase Decisions at HZ Property Company Rahmadani; Endang Sulistya Rini; Syahyunan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.484

Abstract

This study aims to analyze the influence of product quality, corporate image, and service quality on property product purchasing decisions at the HZ Property company in Medan. The background of this study is the low purchase conversion even though the company has developed projects in strategic locations. This study uses a quantitative approach with a survey method through a questionnaire to 85 respondents who are HZ Property consumers, which is determined using the Slovin formula. The independent variables in this study are product quality, corporate image, and service quality, while the dependent variable is the purchase decision. The data analysis technique used is multiple linear regression with the help of SPSS. The results of the study show that the three independent variables have a significant effect on purchasing decisions, both partially and simultaneously. Consistent product quality, positive corporate image, and responsive service have been shown to increase consumer trust and buying interest. These findings provide theoretical contributions in the development of property consumer behavior studies, as well as practical benefits for HZ Property in formulating customer preference-based marketing strategies. This study also fills the literature gap by highlighting the simultaneous influence of the three variables on the local property sector. With an integrative approach, the results of this study are expected to be a strategic reference in improving property sales performance amidst increasingly competitive market competition.
Co-Authors , Miftah El Fikri Abd Hakim Laenggeng, Abd Hakim Abd Rauf AD. Basnawati AD. Basniwati Afu , La Ode Alirman AGUNG SETIAWAN Ahmad Miftahurrahman Anwar Aida Sari Alfiani Pulungan Amalia, Riska Ari Amanda, Era Dea Amir Hamzah Effendi Ananto, Rangga Putra Andi Sultan Metaraga Agung Andri, Suci Andriani Anni Khoiriah Apriandini, Wani Apriyanto A.J. Pauweni Arifudin Aris Wahyono, Aris Wahyono Arlin Maya Sari Armina Afriani Arrafii Sihotang, Bambang Ashari Ashari Astija Aulia Rahmah Puteri Aulia, Fathira Hilmi Ayyub Fudhail Zibly Baiq Vira Safitri Bakri, Zainal Beverly Evangelista Chrisdianto Eko Purnomo Cinta Ramadhani Deby Safitri Hasanah Dede Mahdiyah Dede Mahdiyah, Dede Deswina, Melri Dewi Nurmasari Pane Eka Surya Fitriani Elisa, Audiya Endah Subekti Endang Sulistya Rini Erma Fallahiyan, M. Alfian Fallahiyan, Muh. Alfian Familia, Aorelia Bunga Febrina Asmiralda Feliks Yohanes Sihombing Fitri Ayu Ningtiyas, Fitri Ayu Gong Martua Haeruman Jayadi Hastika, Febby Yulia Hendri Wibowo Hendry . Herlina M Husein Afandi Husnati, Lailan Husni A Jalil Icam Sutisna Ilham A. Fattah Jumat, Gani Junil Adri Kamidin, Masruhi Kamila, Saadatul Khairul Umam Kristian Unga Kristina Annatasia Br Sitepu Kumalasari, Inci Saputri Kurniawan, Ahmad Labbase, Ilham Lahmuddin Lalu Yazid Ferdiansyah Lia Rukmaini M. SALEH Mahdi Mulia Mallombassi Marto Sihombing Masbulan Mauliana Adwiah Meldawati Mohtar, M. Sobirin Muhammad Ansarullah S. Tabbu Muhammad Iqbal Muhammad Irfan Hasanuddin, Muhammad Irfan Muhammad Rifa'i Munirul Abidin Mursito S. Bialangi Mursyid, Besse Tenriabeng Musa, Faisal Nadia, Togu Nahda Laili Khairizqa Nasir, Munawir Ningsih, Kristiyana Wahyu Nur Afia Nur Aisyah Nur Halimah Lubis Nur Hidayah Nur Hikmah Nurul Wakia Pangulu Abdul Karim Pardede, Akim Manaor Hara Prartama, Amal Pratama, Prasetya Putra Putri Anisa Nasution Putri Azizah Nasution Putri Maharani Putri, Chairani Dwi Putri, Sukma Rabab Khan Rachman Maulana Kafrawi Rahmat Fuadi Syam Rahmawati Raihanah Raodah, Putri Ratu Yulianti Natsir Revi Riandy Nugraha Rida Rifaatul Mahmuzah Rikardho Risky, Raihan Riza Mahyuda Robiatul Adawiyah RR. Cahyowati RR. Ella Evrita Hestiandari Rusnan Safriadi Safriadi, Safriadi Salsa Nadhillah Santana, Richo Adjie Sari, Ririn Anggita Sarkawi Shofia Nur Awami Silaban, Indra Marto Sinaga, Nurul Afni Siti Marwiyah Siti Nurhaliza Jufri Sri Rahayuningsih Suci Andri Suluwi , Hamsir Sumina Rambe Supina Batubara Sutarini Syahyunan Syarif, Sitti Hatija Syarifah Febby Amelia Taufik, Zahratul'ain Theana, Milka Titin Nurfatlah Tuti Alawiyah UC Mariance Ummu Khoiriah Rangkuti Wiwik Andriani