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Peran Manajemen dalam Menunjang Keberlangsungan Bisnis Startup Di Indonesia: Studi Berdasarkan Data Sekunder Ropik Tri Wianto; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The growth of startup businesses in Indonesia has accelerated significantly in recent years, driven by technological advancement, digitalization, and substantial potential. According to the book Bisnis Proyek IT Mastery - Siapapun Bisa Berbisnis Digital (2022) by Yusef Maulana and an article from Kompas.com (2023), this rapid development is also accompanied by a high failure rate among startups. The main causes of failure include poor planning, weak organization, ineffective leadership, operational mismanagement, and a lack of sustainable innovation. This study adopts a qualitative approach through a literature review and secondary data analysis sourced from Kompas.com articles, CB Insights reports, and various academic journals. The findings indicate that the primary reasons for failure are closely related to the suboptimal implementation of management functions. Therefore, effective management becomes a crucial key in determining the success of a startup. With proper management, startups can better plan strategies, organize human resources, and manage risks more efficiently.
Analisis Strategi Terhadap Pemasaran Produk Dalam Negri Kepada Generasi Z Dera Andani; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk dalam negeri yang efektif untuk menarik minat Generasi Z sebagai kelompok konsumen potensial terbesar di Indonesia. Latar belakang penelitian ini berangkat dari rendahnya minat Generasi Z terhadap produk lokal, yang disebabkan oleh dominasi produk luar negeri dalam aspek branding, gaya hidup, dan persepsi kualitas. Studi ini menggunakan pendekatan kualitatif deskriptif dengan menelaah literatur terkini dan data sekunder terkait perilaku konsumen Generasi Z serta strategi pemasaran digital. Hasil analisis menunjukkan bahwa keberhasilan pemasaran produk lokal sangat bergantung pada pemanfaatan teknologi digital, penguatan branding, penyampaian nilai autentik produk, serta komunikasi yang relevan di media sosial. Selain itu, Generasi Z cenderung responsif terhadap produk yang menawarkan kualitas tinggi, estetika menarik, serta memiliki keterkaitan dengan identitas dan kebanggaan lokal. Strategi pemasaran yang adaptif dan berbasis e-commerce terbukti menjadi pendekatan yang efektif untuk membangun kepercayaan dan loyalitas konsumen muda terhadap produk dalam negeri. Dengan demikian, kolaborasi antara pelaku usaha dan pemerintah dalam mengedukasi serta memperkuat citra produk lokal menjadi krusial dalam meningkatkan eksistensi produk nasional di pasar domestik.
Pengaruh Manajemen Perubahan, Dan Gaya Kepemimpinan Terhadap Motivasi Kinerja Karyawan Dera Andani; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini membahas perihal motivasi kerja karyawan yang dipengaruhi gaya kepemimpinan dan manajemen perubahan. Keberhasilan dari organisasi sangatlah dipengaruhi oleh efektivitas pada kepemimpinan. Kemampuan manajemen di dalam menghadapi perubahan juga sangat berpengaruh pada hal tersebut. Di dalam dinamika organisasi, perubahan itu tidak dapat dihindari. Perusahaan memerlukan cara yang sistematis guna menjaga kinerja, keberlanjutan, serta daya saing. Gaya kepemimpinan yang demokratis ditinjau sebagai salah satu variabel utama yang berperan dalam menciptakan suasana kerja yang kondusif, meningkatkan semangat kerja, serta membangun relasi harmonis antara atasan dan bawahan. Keterlibatan karyawan di dalam pengambilan keputusan, dukungan moral dari para pimpinan, serta penciptaan akan budaya kerja partisipatif terbukti berdampak positif kepada motivasi kerja melalui penelitian ini. Kajian ini memberi implikasi penting bagi organisasi ketika organisasi menetapkan strategi kepemimpinan dan manajemen perubahan menjadi instrumen untuk meningkatkan produktivitas juga kesejahteraan kerja. Dengan demikian, pemilihan pemimpin kolaboratif juga adaptif merupakan sebuah faktor strategis di dalam pencapaian tujuan perusahaan serta pengembangan sumber daya manusia.
Mini Proposal Rencana Strategis PT. SolarTech Indonesia Perusahaan Manufaktur Solar Panel Indriyani Putri, Afifah; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Renewable energy is a strategic solution to overcome the problem of limited fossil fuel sources and the negative impacts of climate change. This study discusses the potential and challenges of developing solar panel technology as a source of clean energy in Indonesia, a tropical country with abundant sunlight potential. This study uses a SWOT analysis approach to PT. SolarTech Indonesia, a solar panel manufacturing company, to evaluate the strengths, weaknesses, opportunities, and threats in the renewable energy industry. The results of the analysis show that although initial investment and dependence on weather conditions are obstacles, large market opportunities and government policy support provide significant growth potential. The strategy of developing technological infrastructure, increasing public awareness, and synergy with stakeholders are the keys to the company's success in supporting sustainable development goals (SDGs) related to clean energy. This study recommends strengthening collaboration and technological innovation as a step forward to accelerate the energy transition in Indonesia.  
Evaluasi Strategi Aliansi Bisnis Gojek dan Tokopedia dari Perspektif Manajemen Strategik Ega Juangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The strategic merger between Gojek and Tokopedia, resulting in the formation of GoTo, marks a significant milestone in Indonesia's digital industry landscape. This study aims to evaluate the business alliance strategy from a strategic management perspective by analyzing operational efficiency, synergy value, regulatory challenges, and its broader impact on the national digital ecosystem. Using a qualitative approach through literature review and secondary data analysis, the findings indicate that the GoTo merger led to cost efficiencies, strengthened service ecosystems, and significant revenue growth. However, internal integration processes and regulatory challenges—such as potential monopolistic practices and data protection—remain critical strategic concerns. The merger not only positions GoTo as a dominant player in Southeast Asia’s digital economy but also serves as a model for digital transformation in Indonesia. These insights are relevant for policymakers, business practitioners, and scholars seeking to understand alliance strategies in the context of the evolving digital economy.
Rencana Aksi Perubahan Terhadap Organisasi Jusmawati, Jusmawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Humans naturally become part of various social groups throughout their lives, from family to broader communities. An organization is a structured group that organizes the roles and responsibilities of its members to achieve common goals. Organizational change is an important and complex process affecting various aspects such as structure, culture, technology, and human resources, driven by both internal and external factors. The change process includes stages from identifying needs to institutionalizing changes as part of the organizational culture. The success of change is highly influenced by leadership, effective communication, managing resistance, as well as employee training and development. A thorough understanding of change dynamics and the central role of leadership is crucial to ensure successful implementation of change and the sustainable achievement of organizational objectives.
Rencana Strategis PT. Inovasi Digital Nusantara (IDN) Jusmawati, Jusmawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Strategic planning is an important component in organizational management to achieve long-term goals effectively and efficiently. This study discusses the implementation of strategic planning at PT. Inovasi Digital Nusantara (IDN), a digital innovation company that focuses on developing e-commerce applications in Southeast Asia. The study highlights the importance of change management, technology integration, and business environment evaluation in the formulation and implementation of corporate strategy. The strategic approaches used include Balanced Scorecard, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) to improve company performance and competitiveness. The results of the study indicate that the implementation of data-based strategic planning and continuous evaluation allows PT. IDN to adapt to current market and technology changes, improve operational efficiency, and meet customer needs optimally. Recommendations are made for the company to continue to develop a culture of innovation and consistently update its strategy in order to achieve the company's long-term vision.
Kajian Strategi Daya Saing dan Inovasi Produk PT Indofood Sukses Makmur Tbk Dewi Mas Arumsari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This journal examines the strategic approach to enhancing competitiveness and product innovation at PT Indofood Sukses Makmur Tbk, a leading food and beverage company in Indonesia. The study outlines the company’s vision, mission, and long-term objectives, proposing strategies aimed at strengthening its market position through innovation and operational efficiency. Key strategies such as product diversification, quality enhancement, and research and development (R&D) are identified to build and sustain competitive advantage. The analysis draws on recent strategic theories, including the Competitive Advantage Theory (Zeng et al., 2021), Disruptive Innovation Theory (Morris et al., 2019), and the Resource-Based View (RBV) (Chirico et al., 2020). The paper concludes with practical recommendations for Indofood to maintain its industry leadership and continue innovating in response to evolving consumer demands and competitive pressures.
Strategi Manajemen Perubahan Dalam Meningkatkan Kinerja Organisasi Cecep Ridwan; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Change is an inevitability in a dynamic organizational environment. Organizations that are able to survive and grow are those that can manage change effectively and strategically. This study aims to explore change management strategies that contribute to improving organizational performance. The main focus of this study includes identifying key success factors for change, the role of leadership, and the involvement of all organizational elements in the transition process. The methodology used is a qualitative approach through literature review and analysis of various change management models that have been applied in organizational practice. The findings show that well-planned and structured change management strategies can have a positive impact on organizational performance, in terms of efficiency, productivity, and employee satisfaction. Effective strategies involve open communication, continuous training, regular evaluations, and leadership that provides direction and motivation. Therefore, organizations need to adopt adaptive and sustainable change management approaches to ensure the success of transformation and the achievement of long-term goals.
Pentingnya Komunikasi Dalam Struktur Organisasi Panji Erlangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Communication activities always take place in everyday life, from the moment you open your eyes until you go back to sleep. This means that every activity requires communication, either directly or indirectly, both verbally and nonverbally, including in the context of the organization. Organizations make communication one of the elements of administration, even though the role of communication in the organization is much greater and has many benefits that can be achieved, so it is clear that "communication" activities are very crucial in organizational life. This study uses a qualitative method with a descriptive method to examine the role of communication in the organizational structure. The design of the research activities includes literature studies and observations of communication practices in the organizational setting. The data analysis technique used is qualitative descriptive analysis, namely collecting, reducing, presenting, and drawing conclusions from the data obtained. The data collected is analyzed thematically to determine the patterns, obstacles, and impacts of communication in the organizational structure. Data validation is carried out by triangulating sources and methods to test the validity of the research results. With this method, research is expected to be able to provide a complete picture of the importance of communication in the organizational structure and can offer solutions to communicate more effectively in the organizational environment. Organizational communication can be described as the performance and interpretation of messages between communication units in which the leader is the communicator. Good leaders tend to have good communication skills and therefore will be able to inspire some level of participation from those they lead. They should also be proficient in verbal and non-verbal communication. Effective verbal communication can be achieved through the use of pleasant, polite, and gentle language. Non-verbal communication can be achieved by expressing abstract ideas such as truth, justice, ethics, and religion non-verbally, for example through the use of body language. An organization can develop through communication. Every organization must have a vision, mission, organizational culture, motivation and norms that greatly influence the good or bad of an organization. In reality, communication problems always arise in the organizational process. Communication functions to create an organizational climate that influences the formation of the organizational climate, namely building an organizational culture, namely the values ​​and beliefs that are the focus of the organization. Cultural organizations are part of the internal environment of the organization that cannot be separated because the diversity of cultures that apply in an organization in an amount that is as large as the number of individuals in the organization, its function is as a form of mutual understanding between members of the organization.
Co-Authors Ade Nena Nurhasanah Adelia Aurelly Adina khasanah Agnes Megawati Agus Anggoro Sigit Agus Kundarmasno Ahmad Mukhlis, Ahmad Ahmad Rizki Aldi fadillah Alfina Handayani Alienra Davry Nanda Kadun MT Alwin Marakarmah Ami Nurhidayah Amy Estiati Ana Zumrotun Nisak Angrian Permana, Angrian Anis Fadhillah Setya Handayani Anis Solikhah Anita Salsabila Putri Anita Septiani Anna Rahmawati Annisa Maulana Majid Annisa Sabilla anny Rosiana Masitoh Aqna Arina Anjani ARDIANSYAH ARDIANSYAH Arif Setyo Upoyo Arini Eka Saputri Aryatik, Rani Asmira, Lili Asri Utami Atiqah Mutia Aulio Yuda Prasetya Aurora Oktaviani putri Hidayat Awal Fitriyana AYU WULANDARI Azizatuz Zahro B. Herawan Hayadi Benny Abraham Bungasalu Beti Susanti Tarigan Bre Boli, Elisabet Buaton, Relita Bulan Purnamasari Cahyati Komalasari Catherine Putri Wulandari Cecep Ridwan Chishn Aladdin Achmad Choirul Prayoga Christian Arvi Alfian Christy Wattimena Cisilia Sundari Citra Anisa Tika Putri Crystin E Watunglawar Daimah Dianawati Daud Rizaludin Dea Meliana Debi Ari Setiawan Dela Amanda Nisdayanti Della Safitri Dera Andani Devia Islami, Annisa Deviana Nurul Sholekha Dewi Mas Arumsari Dewi Silvia Dewinta Hayudanti Dian Rachmawati Afandi Dian Ramadhani Diana Noviyanti Dila Fitriana Paramita Dindin Badrudin Djunijanti Peggie Dwi Linna Suswardany Dwi Nawang Dwi Rahmawati Eef syaifuloh Ega Juangga Eko Julianto El Fathia Raisya Qonitulhaq Elisabet Bre Boli Emilia Roza Erlangga Zulfi Jihad Setyagama Erna Anggraeni Erwin Ari Pratiwi Euis Susanti Fadhila Destya Fatmawati Fahrani Almira Rizkya Haryanto Fahri Hidayat Fahrurozi Muarief Fatikhah, Hasna Aghnia Fatimah Fida Dyah Puspasari Frizka Mawar Mayssiana Fuji Pebrianti Furtasan Ali Yusuf Fuzi Febriani Gatot Gilang Permadi Hadiono, Abdi Fauji Hanifa Siti Azzahrah Hanura Kalistha Putri Heddy Julistiono Hendi Saryanto Heny Siswanti Ibnu Maryanto Idan Ramdani Ike Sri Wahyuni Ilham Rizqi Ariyandi Inayah Rahma Sari Indah Astuti Dewi Indah Micty Salsabila indah puspitasari Indah Puspitasari Indah Risnawati Indanah Indra Permana Indriyani Putri, Afifah Innez Indah Putri Intan Pratiwi Irham Maulana Irma Erviana Sari Jumadi Jumadi Juni Mariati Simarmata Junita Riswati Jusmawati Jusmawati, Jusmawati Kanafi Kanafi Kapti Kapti Karma Saputra Khairanum Nasution Khoirun Henny Hidayah Koherista G. Liufeto Kristiana Sri Utami Lailatul Farikhah Laora Windari Latifah Azhar Dini Leina Rifqi Leni Nur Khafifah Lestari Diah Wulandari Lia Apriliani Lia Ardipa Lina Priliana Linda Okstiana Lionsy Sitanggang Lisa Permatasari Lisna Nur Rokhim Luthfi Nafisa Agustina M Mujirudin M. Alfin Jaza’ M. Amir Made Suandika Magdalena Simanjuntak Maharadatunkamsi (Maharadatunkamsi) Mardiana, Sri Siska Mariah Ulfah Masodi Masodi Maura Putri Alicia Maya Atsfiatun mendrofa, hendry kiswanto Metia Septiani Miftah Hermansyah Miftah Setiani Milawati Dewi Minsih Mira Fitriana Moch Syamsul Arifin Zein Mochamad Zaenal Fanani Monica Evriliani Muhammad agung Muhammad Ali Setiawan Muhammad Ilhan Muhammad Khoerur Rizki Muhammad Khoirurosyid Muhammad Naufal Muhammad Ridwanto Muhammad Ridwanto Muhammad Sabil Ahror Muharudin, Eko Mujiharja Mujiharja Mutia Hasti Hildani mutia salma Mutmainah, Sevia N, Kevin Sigit Dwi N.Lara Santi Nabila Sasi Kirani Nadine Eliana Christian Nahar Cahyandaru Nahayatul Nofus Naili Fauziyatul Hikmah Nanda Cindi Dwi Karisma nasihhudin - - Nasriyah Nasriyah Nasya Anisyah Lerian Nesdania Misga Niken Risma Astika Nilam Ayuningtyas Nofendri, Yos Noor Azizah Noor Cholifah Nova Angelia Kusuma Wardani Nova Sari Novi Lisdayanti Novia Fachza Nugroho, Arif Widodo Nur Anisa Nur Azizah Nur Diantini Nur Rafif Sakti Pratama Nur Saran Nurhasanah Nurwidia, Lusiana Oktarina Heriyani Oktaviani Putri Lestari Oktliana Pasangka Ovi Sakti Cahyaningtyas Panji Erlangga Panji Prasetio Pitri Ani Plora Pasaribu Pramudia Rahmawati, Putri Priska Emannuela Kusuma Priyatin Sulistiowati Priyatin Sulistyowati Priyono Priyono Putri Desika Sari Raden Ahmad Syailendra Ragil Setyorini Rahmat Nurjaman Randa Septi Harmona Raras Wardah Kartika Wati Rasika Ratna Fitriana Handayani Refa Teja Muti Rendi Ary Syarifuddin Rendi Marko Melandri Retno Indriyani Revangga Rezania Asyfiradayati Rina Sonia Risa Yanuar Erika Putri Riska Dwi Fitriyani Riska Dwi Handayani Riska Widya Astuti Risnawati Risnawati Rivaldi Aditiya Rizal Maryanto Rizka Fitri Ramadanty Rizka Hidayati Rizkia Lisma Melinda Rony, Zahara Tussoleha Ropik Tri Wianto Rosita Ginting Rudiyanto Rudiyanto Rysca Ramadhani Arista Dewi Saginata Adirama, Dyo Salis Nur Hidayah Salsa afisha Salsabila Anindya Putri Samuel Ginting Sarah Mumtazah Sari, Rycha Kuwara Sartini Sartini Satrio Wijamukti Satya Nugroho Seila Insania Selpia Hendawani Sihombing Septian Bagus Triatmojo Septiani Septiani Shafira Anggraeni Kismanto Shelvy Shaylina Sherly Febryana Shifa Awalina A Shifa Fauziyah Shyreen A, Nazwa Sinta Istamarina Siti Mahmudah Siti N. Priyono Siti Nur Annisa Siti Nurkomalasari Sofiaturohmah, Alis Sofiyatun Hasanah Sri Darnoto Sri Karyati Sri Sulandari Sudiarto Sukasno Sukasno Supardi - Suratsih Suratsih Suwandi Suwandi Suwarni Suwarni Syahrul Syahrul Azrni Awaf Syahwa Wulandari, Intan Syatriawati Suhaimi TARUNI SRI PRAWAST MIEN KAOMINI ANY ARYANI DEDY DURYADI SOLIHIN Tarwaka Tarwaka Tati Hartati Tia Apriliani TIKE SARTIKA Tophan Heri Wibowo Tri Ahliwantiningrum Tri Sumarni Tri Yuli Handayani Trisnadi Kholiq Triyani Uchi Mely Viani Udin Solehudina Umi Faridah Vina Rachmawati Virgin Junio Arizona Virly Kania Puteri Vitria Ramdoni Wahyu Purbo Juwono Wigati, Atun Wilda Wahyuni Siregar Wina Yuliana Wini Yuliani Wiwik Priyatin Wulan Ayu Sulistiawati WULANDARI Yoga Aditya Yulisetyaningrum Yuni Saputri Maulidiyah Yusi Yulianiza Yusuf Wahyu Setiya Putra Zaenal Fanani Zahra Hafid Kirana Zulfa Laila Khoirun Nisa Zulfa, Siti Ani Zunia Khairunnisa Zusana A. Sasarari