Article Per Year (5 Year)
p-Index From 2020 - 2025
15.464
P-Index
This Author published in this journals
All Journal Buletin Peternakan PROSIDING SEMINAR NASIONAL Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Veteriner Jurnal Lahan Suboptimal Wacana Hukum Profesi Pendidikan Dasar AlphaMath: Journal of Mathematics Education BERITA BIOLOGI ZOO INDONESIA Didacticofrancia: Journal Didactique du FLE Kesmas Indonesia: Jurnal Ilmiah Kesehatan Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Kesmas dan Gizi (JKG) Jurnal Pembangunan Nagari SULUH: Jurnal Abdimas Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmu Manajemen Terapan (JIMT) Zoo Indonesia Jurnal Ilmu Keperawatan dan Kebidanan ENVIRONMENTAL OCCUPATIONAL HEALTH AND SAFETY JOURNAL Nusantara Hasana Journal Borobudur Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Maternal Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Prosiding University Research Colloquium Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin ATHENA: Journal of Social Culture and Society Jurnal Abdimas Indonesia Jurnal Pengmas Kestra (JPK) JDARISCOMB Riset Informasi Kesehatan Central Publisher Jurnal Edukasi Biologi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Medic Nutricia : Jurnal Ilmu Kesehatan Vitamedica: Jurnal Rumpun Kesehatan Umum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Kesehatan Republik Indonesia Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi EBAMUKAI; JURNAL PENGABDIAN ILMU PENGETAHUAN DAN TEKNOLOGI Al-Suaibah Midwifery Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ilmiah Kesehatan Keperawatan Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Journal of Media and Communication Journal of Business Economics and Management Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Journal of Midwifery and Health Science of Sultan Agung Didacticofrancia: Journal Didactique du FLE
Dwi ASTUTI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 171 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 171 Documents
Search

 10   11   12   13   14 
Dari Offline ke Online: Transformasi Penjualan UMKM Magelang dengan Kekuatan Konten Digital Yusuf Wahyu Setiya Putra; Cisilia Sundari; Mira Fitriana; Kanafi Kanafi; Dwi Astuti; Kapti Kapti; Riska Dwi Handayani
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i2.335

Abstract

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Magelang in adapting sales models from offline to online through the use of digital content. This activity is motivated by the challenges of MSMEs in expanding market reach and increasing competitiveness in the digital era. The implementation method includes socialization, training in creating attractive and effective digital content, assistance in building an online presence through various platforms, and evaluating the impact of implementing digital content strategies on increasing sales and visibility of MSMEs. The results show a significant increase in the understanding and skills of MSMEs in utilizing digital content for marketing and selling their products. In addition, there was an increase in market reach and potential sales growth for the MSMEs involved. This community service activity concluded that intensive assistance in creating and managing digital content has a crucial role in transforming the MSME sales model from offline to online, thereby increasing competitiveness and business sustainability in the digital era.
Pelatihan Pembinaan UMKM Berbasis Teknologi untuk Meningkatkan SDM Pelaku Usaha Ayam Balung Empuken Citra Anisa Tika Putri; Annisa Maulana Majid; Dwi Astuti; Fahrurozi Muarief
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 2 (2025): Mei : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i2.1369

Abstract

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.
Pengembangan Strategi Pemasaran Berbasis Keberlanjutan Untuk Meningkatkan Loyalitas Konsumen Thrift Fashion Di Kalangan Gen Z Muhammad Ali Setiawan; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  Fenomena meningkatnya kesadaran lingkungan di kalangan generasi Z telah mendorong pertumbuhan tren thrift fashion sebagai bentuk respon terhadap dampak negatif industri fast fashion. Penelitian ini bertujuan untuk mengembangkan strategi pemasaran berbasis keberlanjutan guna meningkatkan loyalitas konsumen terhadap produk thrift fashion di kalangan Gen Z. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi pustaka dari berbagai jurnal ilmiah dan laporan terpercaya. Hasil kajian menunjukkan bahwa nilai-nilai keberlanjutan seperti konsumsi sadar, perilaku ramah lingkungan, serta preferensi terhadap produk reuse sangat memengaruhi keputusan pembelian dan loyalitas konsumen muda. Strategi yang efektif meliputi pendekatan edukatif melalui media sosial, kolaborasi dengan komunitas sadar lingkungan, serta penguatan citra merek melalui program loyalitas berbasis nilai keberlanjutan. Dengan demikian, strategi pemasaran yang menekankan nilai sosial dan ekologis dapat menjadi fondasi bagi pertumbuhan bisnis thrift fashion yang berkelanjutan.
Strategi Awal Pengembangan Usaha Omichli Vapor Sebagai Toko Vape Rintisan Di Bekasi Raden Ahmad Syailendra; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Omichli Vapor is a start-up business that focuses on selling vape products and accessories in Bekasi City. This study aims to formulate an initial strategy for business development by referring to qualitative and secondary primary data analysis. The methods used in this study include observations of early customers, interviews, and literature and market data studies. The results of the analysis show that Omichli Vapor's main strength lies in friendly service and unique local liquid variations, at affordable prices. Based on these findings, this study recommends strengthening digital channels and community approaches as short-term strategies for business development.
Peran Manajemen Strategik Dalam Meningkatkan Daya Saing Usaha Mikro Kecil Menengah (UMKM) Rivaldi Aditiya; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  Penelitian ini bertujuan untuk menganalisis peran manajemen strategik dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM), dengan studi kasus pada UMKM Cemilan Sagale di Kota Padangsidimpuan. Penelitian menggunakan pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa manajemen strategik berperan penting dalam menentukan arah dan keberlanjutan usaha melalui perencanaan yang terukur, analisis SWOT, serta penerapan strategi pemasaran yang relevan dengan kondisi pasar. Implementasi strategi bauran pemasaran (4P) juga terbukti mampu meningkatkan eksistensi produk Sagale di tengah persaingan pasar. Penelitian ini merekomendasikan pelatihan manajemen dan digital marketing bagi pelaku UMKM untuk memperkuat posisi bisnisnya secara berkelanjutan.
Strategi Bertahan dan Berkembang pada UMKM Kelontongan di Tengah Persaingan Cahyati Komalasari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kelontongan memiliki peran penting dalam menopang perekonomian lokal    serta menyediakan kebutuhan pokok masyarakat. Namun, di tengah meningkatnya persainga dari ritel modern dan platform  digital, UMKM kelontongan menghadapi berbagai tantangan dalam mempertahankan eksistensinya. Artikel ini bertujuan untuk mengidentifikasi dan menganalisis strategi yang diterapkan oleh pelaku UMKM kelontongan agar dapat bertahan dan  berkembang di tengah tekanan persaingan yang semakin ketat. Metode yang digunakan adalah studi kualitatif dengan pendekatan studi kasus  pada beberapa UMKM kelontongan di wilayah perkotaan dan semi-perkotaan. Hasil penelitian  menunjukkan bahwa strategi seperti peningkatan layanan pelanggan, diversifikasi produk, adaptasi teknologi sederhana, dan  penguatan relasi komunitas lokal menjadikunci keberhasilan dalam menjaga keberlangsungan usaha. Temuan ini memberikan gambaran bahwa fleksibilitas, inovasi, dan kedekatan sosial merupakan faktor penting dalam membangun ketahanan UMKM  kelontongan di era persaingan terbuka.
Pengaruh Iklim Organisasi,Motivasi Kerja,Dan Gaya Kepemimpinan Terhadap Produktivitas Kinerja Guru Aqna Arina Anjani; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh iklim organisasi, motivasi kerja, dan gaya kepemimpinan terhadap produktivitas guru di PMD Al-Hunafaa. Metode penelitian deskriptif kualitatif dengan pendekatan studi literatur digunakan untuk menganalisis data sekunder dari jurnal ilmiah. Hasil penelitian menunjukkan adanya hubungan signifikan antara ketiga variabel independen (iklim organisasi, motivasi kerja, dan gaya kepemimpinan) dengan variabel dependen (produktivitas kerja guru). Iklim organisasi yang positif, ditandai dengan komunikasi efektif, rasa saling percaya, dan dukungan pimpinan, berkontribusi signifikan pada peningkatan produktivitas. Motivasi kerja guru yang tinggi, baik intrinsik maupun ekstrinsik, juga berpengaruh positif terhadap produktivitas. Terakhir, gaya kepemimpinan transformasional dan demokratis terbukti meningkatkan produktivitas guru. Penelitian ini merekomendasikan peningkatan komunikasi internal, pemberian penghargaan, fasilitasi pelatihan, dan penciptaan lingkungan kerja yang adil dan mendukung untuk meningkatkan produktivitas guru di PMD Al-Hunafaa.
Analisa Masalah Pengelolaan Sumber Daya Manusia di PT Sunchirin Industries Indonesia: Studi Kasus di Kawasan Industri Karawang Internasional Indusrtial City (KIIC) Karma Saputra; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of identifying and analyzing the challenges faced in Human Resource Management by PT Sunchirin Industres Indonesia in Karawang International Industrial City. The importance of effective HR in enhancing organizational performance cannot be underestimated. However, several challenges related to recruitment, employee development, and performance management are faced by the company. This study uses a case study method with a qualitative approach, which involves interviews with human resource managers and employees, as well as the analysis of company documents. According to the research findings, PT Sunchirin Industres Indonesia is facing employee retention issues, a lack of leadership development, and a mismatch between performance evaluations and the company's needs.
Evaluasi Efektivitas Kebijakan Work from Home terhadap Produktivitas Karyawan: Sebuah Studi Literatur Euis Susanti; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to evaluate the effectiveness of work from home (WFH) policies on employee productivity through a literature study approach. The COVID-19 pandemic has encouraged many companies to implement WFH as a new work strategy. This study examines 15 national and international journals in the 2019–2024 period that discuss the impact of WFH on productivity. The results of the study indicate that the effectiveness of WFH is influenced by several main factors, namely time management skills, technology support, organizational communication, and work-life balance. Although WFH provides flexibility, challenges such as social isolation and lack of direct supervision can reduce performance. This study recommends a combination of WFH and WFO (hybrid working) as the optimal solution. This study is important for HR managers in designing adaptive work policies in the future.
Studi Komparatif antara Teori Organisasi Tradisional dan Teori Organisasi Modern dalam Dunia Kerja Tati Hartati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the fundamental differences between traditional organizational theory and modern organizational theory, and to convince them of managerial practices in the industrial world. Traditional organizational theories, such as Max Weber's bureaucratic theory and Henri Fayol's classical management principles, emphasize hierarchical structures, formal rules, and operational efficiency. In contrast, modern organizational theories such as open system theory and contingency theory highlight the importance of adaptability, irregularity, and the relationship between the organization and the external environment. This study uses a qualitative descriptive approach with literature study methods and case observations in several industrial companies in Indonesia. The results of the analysis show that traditional theory is still relevant in the context of stable and clearly structured organizations, but modern theory is superior in dealing with the dynamics and current industrial environment. These findings contribute to the understanding of the development of organizational structures that are more contextual and responsive to changing times.
Co-Authors Ade Nena Nurhasanah Adelia Aurelly Adina khasanah Agnes Megawati Agus Anggoro Sigit Agus Kundarmasno Ahmad Rizki Aldi fadillah Alfina Handayani Alienra Davry Nanda Kadun MT Alwin Marakarmah Ami Nurhidayah Amy Estiati Ana Zumrotun Nisak Anis Fadhillah Setya Handayani Anita Salsabila Putri Anita Septiani Anna Rahmawati Annisa Maulana Majid Annisa Sabilla anny Rosiana Masitoh Aqna Arina Anjani ARDIANSYAH ARDIANSYAH Arif Setyo Upoyo Arini Eka Saputri Aryatik, Rani Asmira, Lili Asri Utami Atiqah Mutia Aulio Yuda Prasetya Aurora Oktaviani putri Hidayat Awal Fitriyana B. Herawan Hayadi Beti Susanti Tarigan Bre Boli, Elisabet Buaton, Relita Bulan Purnamasari Cahyati Komalasari Catherine Putri Wulandari Cecep Ridwan Chishn Aladdin Achmad Choirul Prayoga Christian Arvi Alfian Christy Wattimena Cisilia Sundari Citra Anisa Tika Putri Crystin E Watunglawar Daimah Dianawati Daud Rizaludin Dea Meliana Debi Ari Setiawan Della Safitri Dera Andani Devia Islami, Annisa Deviana Nurul Sholekha Dewi Mas Arumsari Dewi Silvia Dian Rachmawati Afandi Dian Ramadhani Diana Noviyanti Dila Fitriana Paramita Djunijanti Peggie Dwi Linna Suswardany Dwi Nawang Dwi Rahmawati Eef syaifuloh Ega Juangga Eko Julianto Eko Muharudin El Fathia Raisya Qonitulhaq Elisabet Bre Boli Emilia Roza Erlangga Zulfi Jihad Setyagama Erna Anggraeni Euis Susanti Fadhila Destya Fatmawati Fahrani Almira Rizkya Haryanto Fahri Hidayat Fahrurozi Muarief Fatikhah, Hasna Aghnia Fatimah Fida Dyah Puspasari Fuji Pebrianti Furtasan Ali Yusuf Fuzi Febriani Gatot Gilang Permadi Hadiono, Abdi Fauji Hanifa Siti Azzahrah Hanura Kalistha Putri Heddy Julistiono Hendi Saryanto Ibnu Maryanto Ike Sri Wahyuni Ilham Rizqi Ariyandi Inayah Rahma Sari Indah Astuti Dewi Indah Micty Salsabila indah puspitasari Indah Puspitasari Indah Risnawati Indra Permana Indriyani Putri, Afifah Innez Indah Putri Intan Pratiwi Irma Erviana Sari Jumadi Jumadi Juni Mariati Simarmata Junita Riswati Jusmawati Jusmawati, Jusmawati Kanafi Kanafi Kapti Kapti Karma Saputra Khairanum Nasution Khoirun Henny Hidayah Kristiana Sri Utami Laora Windari Leina Rifqi Leni Nur Khafifah Lestari Diah Wulandari Lia Apriliani Lia Ardipa Lina Priliana Linda Okstiana Lionsy Sitanggang Lisa Permatasari Lisna Nur Rokhim M Maridi M Mujirudin M. Alfin Jaza’ M. Amir Made Suandika Magdalena Simanjuntak Maharadatunkamsi (Maharadatunkamsi) Mariah Ulfah Maura Putri Alicia Maya Atsfiatun mendrofa, hendry kiswanto Metia Septiani Miftah Hermansyah Miftah Setiani Milawati Dewi Minsih Mira Fitriana Moch Syamsul Arifin Zein Mohammad Masykuri Monica Evriliani Muhammad agung Muhammad Ali Setiawan Muhammad Ilhan Muhammad Khoerur Rizki Muhammad Sabil Ahror Mujiharja Mujiharja mutia salma Mutmainah, Sevia N, Kevin Sigit Dwi N.Lara Santi Nabila Sasi Kirani Nadine Eliana Christian Nahar Cahyandaru Nahayatul Nofus Nanda Cindi Dwi Karisma nasihhudin - - Nasriyah, Nasriyah Nasya Anisyah Lerian Niken Risma Astika Nilam Ayuningtyas Nofendri, Yos Noor Cholifah Nova Angelia Kusuma Wardani Nova Sari Novi Lisdayanti Novia Fachza Nugroho, Arif Widodo Nur Anisa Nur Diantini Nur Rafif Sakti Pratama Nur Saran Nurhasanah Nurwidia, Lusiana Oktarina Heriyani Oktaviani Putri Lestari Oktliana Pasangka Ovi Sakti Cahyaningtyas Panji Erlangga Panji Prasetio Pitri Ani Plora Pasaribu Pramudia Rahmawati, Putri Priska Emannuela Kusuma Priyatin Sulistiowati Priyatin Sulistyowati Priyono Priyono Putri Desika Sari Raden Ahmad Syailendra Ragil Setyorini Rahmat Nurjaman Randa Septi Harmona Raras Wardah Kartika Wati Rasika Refa Teja Muti Rendi Ary Syarifuddin Rendi Marko Melandri Retno Indriyani Revangga Rezania Asyfiradayati Rina Sonia Risa Yanuar Erika Putri Riska Dwi Handayani Riska Widya Astuti Risnawati Risnawati Rivaldi Aditiya Rizal Maryanto Rizka Fitri Ramadanty Rizka Hidayati Rizkia Lisma Melinda Rony, Zahara Tussoleha Ropik Tri Wianto Rosita Ginting Rudiyanto Rudiyanto Saginata Adirama, Dyo Salsa afisha Salsabila Anindya Putri Samuel Ginting Sarah Mumtazah Sari, Rycha Kuwara Sartini Sartini Satrio Wijamukti Satya Nugroho Seila Insania Selpia Hendawani Sihombing Septian Bagus Triatmojo Shafira Anggraeni Kismanto Shelvy Shaylina Sherly Febryana Shifa Awalina A Shyreen A, Nazwa Sinta Istamarina Siti Mahmudah Siti N. Priyono Siti Nur Annisa Siti Nurkomalasari Sofiaturohmah, Alis Sri Darnoto sri karyati Sri Sulandari Sudiarto Sukasno Sukasno Supardi - Suratsih Suratsih Suwandi Suwandi Suwarni Suwarni Syahrul Syahwa Wulandari, Intan Syatriawati Suhaimi TARUNI SRI PRAWAST MIEN KAOMINI ANY ARYANI DEDY DURYADI SOLIHIN Tarwaka Tarwaka Tati Hartati Tia Apriliani TIKE SARTIKA Tophan Heri Wibowo Tri Ahliwantiningrum Tri Sumarni Trisnadi Kholiq Triyani Uchi Mely Viani Udin Solehudina Vina Rachmawati Virgin Junio Arizona Virly Kania Puteri Vitria Ramdoni Wahyu Purbo Juwono Wilda Wahyuni Siregar Wina Yuliana Wini Yuliani Wulan Ayu Sulistiawati WULANDARI Yoga Aditya yulisetyaningrum yulisetyaningrum Yuni Saputri Maulidiyah Yusi Yulianiza Yusuf Wahyu Setiya Putra Zaenal Fanani Zahra Hafid Kirana Zulfa Laila Khoirun Nisa Zulfa, Siti Ani Zusana A. Sasarari