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Puji Handayati

Universitas Negeri Malang

Author-ID : 2413466

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Political Marketing Factors Determining Advantages Intention to Vote (Study on Tubanregency Election December 2020) Rahayu RAHAYU; Puji HANDAYATI
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 1 (2022): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i1.135

This study aims to examine the variables of political marketing to get the most votes. This variable is a technique and control of a system so that the campaign team is successful in general elections to win or get the most votes in the political arena. For this reason, the success team must understand strategies in political marketing, which include intimacy, personal connections, trust, intention to vote, personal connections, and word of mouth. The research approach method uses quantitative because this research focuses on hypothesis testing so that the research process can be carried out in a structured manner and uses a large sample. Research result Familiarity has a significant effect on personal connection in political marketing in the 2020 Tuban Regency election. Familiarity has no significant effect on Trust in political marketing in the 2020 Tuban Regency election. Familiarity has a significant effect on the intention to vote in political marketing in the 2020 Tuban Regency election. The personal connection has a significant effect on Trust in political marketing in the 2020 Tuban Regency election. Trust has a significant effect on word of mouth in political marketing in the Tuban Regency election in 2020. Trust significantly affects the intention to vote in political marketing in the 2020 Tuban Regency post-conflict local election. Intention to vote has a significant effect on word of mouth in political marketing in the 2020 Tuban Regency post-conflict local election.

Attitude And Intention On Oline Shop: Trust And Risk Perception Relationship Budi UTAMI; Puji HANDAYATI
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 1 (2022): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i1.136

The concept of e-commerce makes consumers change the way they shop through the internet, which is known as online shopping. This online shopping behavior requires consumers to have trust or trust in the seller. The purpose of this study was to determine the effect of trust on perceived risk, attitudes towards online shopping, and online shopping intentions on MS Glow products in Mojokerto. There are 100 respondents with the criteria that they have never made an online purchase. Testing using SEM-PLS. There are six hypotheses of the relationship in this study. Of the six relationships that were hypothesized and tested in this study, four of them showed a significant relationship that was accepted, and the other two showed an insignificant relationship that was rejected. The online shopping intention variable is strongly influenced by attitudes towards online shopping. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk.

The Impact Of The Covid-19 Pandemic On Interest In Entrepreneurs Based On Digital Business In MSME Moh Yasir; Heri Pratikto; Puji Handayati
Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr212.2682021

At the beginning of 2020, there was a global attack that caused almost the whole world including Indonesia to be shocked by the virus, namely Covid-19. The impact of the Covid-19 pandemic has caused the Indonesian economy to weaken, many entrepreneurs suffered massive losses due to the Covid-19 pandemic. One of the MSMEs affected is MSME processing apples in Bumiaji Village, Batu City, with the Covid-19 pandemic, MSME processingapples are trying to adapt to the situation by utilizing digital-based businesses. The methodological approach used in this research is a qualitative method using case studies. Data were collected using in-depth interviews by going through the process of data collection, data reduction, data presentation and conclusions. The data analysis technique was the researcher's data analysis technique using the Semiotic data analysis technique. The subject of this research is the head of MSMEs and several other MSMEs. This study found that MSMEs processingapples in Bumiaji Village suffered huge losses and there was one MSME that went out of business because their capital was forfeited. However, with the Covid-19 pandemic, MSMEs processingApples in Bumiaji Village did not stay silent, but MSMEs in Bumiaji Village made changes to their sales strategy by utilizing online business using digital businesses that they understood. With the experience they learn about digital-based business. Even though MSME owners have weaknesses in human resources which result in them not being able to maximize their sales strategy. With these limitations, MSME owners have a high interest in doing digital-based business.

Comparative Study of Cash Based and Non Cash Distributions in the Household Program (PKH) in Tekasire Village, Manggelewa District Ega Saiful Subhan; Ery Tri Djatmika Rudijanto; Puji Handayati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3619

The Family Hope Program (PKH) is the country's poverty alleviation policy. In 2017 the Family Hope Program (PKH) has changed its distribution mechanism from cash distribution (cash based) to non-cash distribution. This change in the distribution mechanism is a form of the state's response to problems that arose earlier, so that through non-cash distribution, people are accustomed to accessing banking. This research is a descriptive qualitative research. Sources of data in this study are primary data and secondary data. Where the data collection using the technique of Observation, Interview, and Documentation. With the aim of the study to determine the comparison of the distribution of cash (cash based) and non-cash in the Family Hope Program (PKH) in Tekasire Village, Mnggelewa District. It is intended to be able to find out the shortcomings, advantages, similarities and differences in the distribution of the Family Hope Program Social Assistance (PKH). From the results of the study, it can be concluded that the comparison of Cash (cash based) and Non-Cash Disbursements in the Family Hope Program (PKH) in Tekasire Village, Manggelewa District found advantages and disadvantages, in Cash (cash based) the advantages are in the requirements that are easier, while in non-cash distributions, there are accuracy of targets, while the drawback in cash disbursement (cash based) is in the use of money and longer queues, while in non-cash distributions there are several shortcomings, one of which lies in bank procedures. In addition, there are also similarities and differences in cash-based and non-cash distributions, where the feeling is both assistance from the Ministry of Social Affairs and the difference lies in the instrument used in the form of receiving money directly while the non-cash used is an ATM card. So the Beneficiary Family (KPM) must first withdraw the money from the ATM card to get help.

The Role of Marketing Strategy in Efforts to Increase Product Sales (Songket Fabric) on Traditional Gedongan Weaving, Dompu Regency-NTB Mahmud Mahmud; Puji Handayati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3616

The Role of Marketing Strategy in Efforts to Increase Product Sales (Songket Fabric) on Traditional Gedongan Weaving in Ranggo Village, Pajo District, Dompu Regency, NTB. In the face of increasingly fierce and complex business competition, this includes changes in the company's strategy for distributing or marketing its products. A very important marketing activity by the company is how its products can be distributed and right on target with a good marketing strategy. The owner of the industry which is one of the systems that prioritizes communication where marketing is directed to consumers by providing information, promotion and persuading and reminding the target market of the company and the products offered to be willing to accept, buy, and be loyal to the products being marketed. There are several ways to do marketing activities, namely by direct and indirect, although each has its own advantages and disadvantages. Marketing Strategy of Traditional Gedongan Woven Products, namely, having an important role in the duties and obligations of helping sell and coordinating the gedongan woven industry, which has been planned in advance, and as part of the gedongan woven industry equipment to increase the sales of the product/fabric. The product marketing strategy has an advantage in market competition, where before the above strategy was carried out the traditional gedongan woven company/industry was unable to reach the market. After implementing the product marketing strategy, the gedongan weaving company/industry is able to reach the market and increase its sales. Thus, based on the description above, the researcher can say that the role of marketing strategy in an effort to increase sales is very good and very important to implement.

Aplikasi Akuntansi Pesantren Dalam Penyusunan Laporan Keungan Digital Dengan Software SANGO Profesional Makayanawati ‏‏‎; Puji Handayati; Suparti ‏‏‎; Masculine Muhammad Muqorobin
Jurnal ABM Mengabdi Vol 7 No 2 (2020): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v7i2.725

Laporan keuangan pesantren merupakan salah satu sarana untuk mempertanggungjawabkan aktivitas keuangan pondok pesantren. Laporan keuangan ini menjadi penting, karena merupakan wujud tanggung jawab atas dana yang dikelola yang diperoleh dari berbagai donatur. Berdasarkan hasil analisis situasi di beberapa pondok pesantren di wilayah Kabupaten Malang, laporan keuangan belum disajikan sesuai dengan PSAK 45.Kondisi ini disebabkan karena kurangnya pemahaman para pengelola dan pengurus pondok pesantren mengenai pedoman akuntansi pesantren. Laporan keuangan pesantren dapat disajikan dengan menggunakan aplikasiSANGO accountingyang merupakan alat bantu pencatatan keuangan pada lembaga khusus nirlaba dan telah disesuaikan dengan PSAK 45. Dalam upaya membantu mengatasi permasalahan penyusunan laporan keuangan yang dihadapi mitra dalam hal ini yayasan pondok pesantren di wilayah Kabupaten Malang, maka pelatihan dan pendampingan teknik penyusunan laporan keuangan dengan menggunakan aplikasi SANGO accounting oleh lembaga pendidikan tinggi melalui tim pelaksana pengabdian masyarakat dari Universitas Negeri Malang merupakan solusi yang tepat. Kegiatan pengabdian kepada masyarakat ini terbagi menjadi tiga tahap, yaitu pemberian materi, penginstallan aplikasi dan pendampingan penyusunan laporan keuangan dengan aplikasi SANGO. Kegiatan pengabdian masyarakat ini memberikan dampak pada peningkatan pemahaman dan penerapan aplikasi SANGO dalam menyusun laporan keuangan di pondok pesantren.

The Role of Women's Entrepreneurial Motivation in Mediating the Relationship Between Entrepreneurship Training and Entrepreneurial Intentions in the Rural Vembri Aulia Rahmi; Puji Handayati Handayati; Ery Tri Djatmika; Hadi Ismanto Ismanto
International Journal of Social Science and Business Vol. 6 No. 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.42690

There has been a shift in industrial business enterprise orientation withinside the future, initially oriented to business and is now turning into a socially-oriented industrial business enterprise. One of them is the idea of an inexperienced product commercial enterprise that treats waste as a commercial enterprise with a network commercial enterprise version. Community empowerment involves women's companies in Sukorejo Village in searching to form new groups withinside the waste industrial business enterprise sector. “Women's”-based entrepreneurship schooling is a form of initiation in building the inducement and entrepreneurial intentions of rural women. The goal of this commentary changed into to decide, How the impact of entrepreneurship education on entrepreneurial motivation and purpose, and to discover out, whether there can be a mediating role in entrepreneurial motivation, related to the hyperlink amongst entrepreneurship training, and entrepreneurial intentions withinside the company of women who are managers, and administrators of BUMDesa "Podho Joyo". This study's technique uses quantitative strategies with SEM-PLS assessment and is assisted with the resource of the usage of the WarpPLS utility. The final results of those research located that there was a considerable effect of entrepreneurship schooling on entrepreneurial motivation, and entrepreneurial intention. However, there's no dating among entrepreneurial motivation and entrepreneurial intention, so there's no mediating function among the connection among entrepreneurial training, and entrepreneurial intention.

Perilaku Konsumen Muslim di Lombok Berdasarkan Religiusitas dan Gaya Hidup Umu Rosyidah; Puji Handayati
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.42783

This paper is the result of research that aims to identify and analyze whether religiosity and lifestyle partially or simultaneously contribute to the influence of Muslim consumer attitudes in Lombok. The research results were processed by SPSS 20.0 testing. and the results both partially and simultaneously affect the behavior of Muslim consumers. And of the two variables, the more significant contribution to Muslim consumer behavior is the religiosity factor. It was found that at the level of religiosity most of the respondents stated their agreement on the elements that make up the dimensions of aqidah, shari'ah, religious knowledge, appreciation, and practice dimensions. This means that the consumer's decision to buy a product is in accordance with the content of their faith. Religious activities do not only occur when a person carries out rituals, but also when carrying out other activities such as buying and selling methods, consuming etc. For lifestyle variables, 78% of respondents reported their agreement on the main factors that make lifestyles, namely demographic factors such as education, age and total income that affect a person's lifestyle. Meanwhile, on psychographic factors, 91% of respondents agreed that psychographic factors such as interests, interests, hobbies and opinions affect a person's lifestyle. In this study, the determining variables in consumption activities are the consumption foundation and the consumption principle.

Keputusan pembelian online dipengaruhi oleh kualitas pelayanan dan kepercayaan konsumen Novita Rifaul Kirom; Puji Handayati
INOVASI Vol 18, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepercayaan konsumen terhadap pembelian online. Metode ini menggunakan metode kuantitatif deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji parsial (uji t) dan simultan (uji F). Hasil penelitian menunjukkan terdapat pengaruh positif antara kualitas pelayanan terhadap keputusan pembelian online. Terdapat pengaruh positif antara kepercayaan konsumen terhadap keputusan pembelian online. Secara bersama-sama terdapat pengaruh positif antara kualitas pelayanan dan kepercayaan konsumen terhadap keputusan pembelian online. Kesimpulannya yaitu yang berpengaruh positif adalah kualitas pelayanan dan kepercayaan konsumen. Untuk peneliti selanjutnya dapat mengembangkan penelitian ini dengan menambah variabel lain seperti: promosi dan harga yang dapat mempengaruhi keputusan pembelian dan dapat menggunakan metode penelitian kualitatif dengan mengkaji lebih dalam variabel-variabel tentang keputusan pembelian.

DEVELOPMENT ECONOMICS IN SMES BY GOVERNMENTS: A COMPARATIVE STUDY OF SMES HANDICRAFT IN MADAGASCAR AND INDONESIA Raharimalala Narindraniaina Elisoa; Agus Hermawan; Puji Handayati
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 4 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Each country's government appears to take their roles to push companies and enterprises to promote national economic, the existence of small and medium companies will help people find jobs, in other words, it can also raise a country's economy. Furthermore, the company encourages the government to assist businesses. This study focuses on the existing and growing SMEs Handicraft in Madagascar, an African country, and SMEs Handicraft in Indonesia, an Asian country; more specifically, it will investigate the roles and measures taken by local or national governments to develop small and medium enterprises. The research is being carried out on small and medium-sized enterprises, as well as handcraft businesses, in Ambositra, Madagascar, and Malang, Indonesia. The findings of this study indicate that SMEs in the handicraft sector are facing some challenges and difficulties. As a result, the governments of both countries are working actively to support handicraft as SMEs because they are part of national development tools, and they can also provide jobs for people

Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Afifudin Afifudin Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Albaasith, Shooma Fikri Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Aprilia Wulandari Arief Noviarakhman Zagladi Arif Wicaksono Aris, Nyuherno Ariyanto, Beny Atika Violeta Hanum Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Basofitrah, Achmad Bastomi, Mohamad Bellini Munezero Beny Ariyanto Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Casimiro Soares Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dewi Diah F Dian, Adiwibowo Distiawati, Rania Putri Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Dyah Setyawati Eddy Sutadji Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Faizin, Moh. Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hermawan, Dedi Joko Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Isnaini, Arif Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto KURNIAWAN, RIVALDO Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Mohammad Rofiudin Mohammad Rofiudin MOHD RIZAL PALIL Muchamad Rizky Fauzi Mufid A Muh. Sirojuddin Amin Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Mustofiyah, Nuriyatul Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Farida Nurus Shobah Pahrizal Pahrizal Pradana, Nikko Zein Jaya Prastiono, Suryo Purnawarman, Agung Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Rayyan Sugangga Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani Rini Astuti Rini Astuti Rita Anggraini Rahayu Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rokhman, Afif Nur Rosmala Dewi Rosmiza Bidin Rozi, Wisma Miftahur RR. Ella Evrita Hestiandari Saiful Arif santoso, fuji Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Shobah, Nurus Siti Salina Mustakim Slamet Fauzan Sonhaji Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sudarmiatin Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Talitha Rahmi Ardiyanti Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahid, Muhammad Irsan Y Hi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windarto, Agoes Windasari, Ihsanul Yulani, Farah Siska Yuli Soesetio Yuniar, Gita Yusuf Yusuf

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