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All Journal International Journal of Evaluation and Research in Education (IJERE) Ekonomi Bisnis IQTISHODUNA Ekuitas: Jurnal Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pendidikan Ekonomi & Bisnis Jurnal Akuntansi Aktual Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JMM (Jurnal Masyarakat Mandiri) International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis dan Akuntansi Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Janaka : Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science International Journal of Business, Law, and Education International Journal of Social Learning (IJSL) Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Jurnal ABM Mengabdi International Journal of Economy, Education and Entrepreneurship (IJE3) Shafin: Sharia Finance and Accounting Journal Idea Pengabdian Masyarakat Journal Koperasi Dan Manajemen Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Riset Akuntansi (RISTANSI) Akuntansi'45 International Journal of Multidisciplinary Research and Literature (IJOMRAL) ADPEBI International Journal of Business and Social Science East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Science and Technology (FJST) Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Educational Analytics PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Asian Journal of Management Analytics Governors Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Journal of Public and Business Accounting International Journal of Integrative Sciences Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Business and Investment Review International Journal of Management Research and Economics Journal of Business Management and Economic Development Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Investasi Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Bisnis Era Digital Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen, Ekonomi dan Akuntansi International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Green Inflation: International Journal of Management And Strategic Business Leadership Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science IJHABS Greenation International Journal of Economics and Accounting Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL eJEBA Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Manajemen, Bisnis dan Kewirausahaan
Puji Handayati
Universitas Negeri Malang
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Journal : IJHABS

 1 
The Influence Of Product Development Strategy, Marketing Capability, and Institutional Support On Export Performance: Study on Coffee SMEs that are Members of the Pasuruan Kapiten Organization Wibowo, Nyuherno Aris; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.497

Abstract

This study aims to analyze the influence of product development strategy, marketing capability, and institutional support on export performance in coffee MSMEs that are members of the Kapiten Pasuruan organization. This study uses a quantitative approach with data collection techniques using a Likert scale questionnaire distributed to 30 MSMEs members of Kapiten Pasuruan. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study indicate that product development strategy has a positive and significant effect on export performance with a path coefficient of 0.437 (t-value = 3.842). Marketing capability has a positive and significant effect with a path coefficient of 0.365 (t-value = 3.251). Institutional support also has a positive and significant effect with a path coefficient of 0.298 (t-value = 2.975). These findings indicate that coffee MSMEs that are able to develop innovative product strategies, improve marketing capabilities, and optimally utilize institutional support have a greater opportunity to improve their export performance. The study suggests the need to strengthen product innovation capacity, develop international marketing competencies, and optimize institutional support to increase the competitiveness of Indonesian coffee MSMEs in the global market.
The Influence of Human Resources on MSME Export Capability with Digital Competence as a Mediating Variable: Study on the Manufacturer of Pot Growing Balls (Bobupot), Green Galeria Indonesia Surabaya, and Terracotta Pots UD Gerabah Merah Malang Ismawati, Lilik; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 2 No 3 (2025): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i3.516

Abstract

This study aims to analyze the influence of human resources (HR) on the export capabilities of Micro, Small, and Medium Enterprises (MSMEs) with digital competence as a mediating variable. The study focused on two MSMEs producing crafts, namely the producer of Bola Tumbuh Pot (Bobupot) Green Galeria Indonesia from Surabaya and the producer of terracotta pots UD Gerabah Merah from Malang. The research method used is a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis technique. Data were obtained through questionnaires distributed to 97 respondents who were employees of the two MSMEs. The results of the study indicate that: (1) The quality of HR has a positive and significant effect on digital competence with a path coefficient of 0.683 (p <0.001); (2) Digital competence has a positive and significant effect on export capability with a path coefficient of 0.572 (p <0.001); (3) The quality of HR has a direct effect on export capability with a path coefficient of 0.317 (p <0.05); (4) Digital competence is proven to significantly mediate the relationship between HR quality and export capability with a partial mediation effect of 0.391 (p<0.01). This study provides theoretical and practical implications for HR development in the MSME sector, especially in increasing export capability through the development of digital competence.
The Role of Market Orientation in Mediating Government Support on Export Performance of MSMEs Kopi Dampit Malang Saraswati, Thusy Tiara; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.547

Abstract

This study aims to analyze the influence of market orientation and government support on the export performance of coffee Micro, Small, and Medium Enterprises (MSMEs) in the Dampit region of Malang, and evaluate the mediating role of market orientation in the relationship between government support and export performance. The approach used was quantitative with survey method and path analysis to test the relationship between variables. The sample of this study amounted to 107 export Dampit coffee MSMEs. Data analysis techniques using descriptive statistics and SEM-PLS. The results showed that market orientation had a significant effect on export performance, while government support did not show a significant direct effect. However, government support was shown to significantly influence market orientation, and market orientation significantly mediated the relationship between government support and export performance. These findings reinforce the Resource-Based View (RBV) perspective, that the competitive advantage of MSMEs in the context of exports depends not only on external support, but also on the internal ability to understand the market and adapt to global dynamics. This research makes a theoretical contribution to the development of export entrepreneurship literature and offers practical implications for MSME actors and policy makers in designing market-oriented competitiveness strengthening strategies.
Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Achmad Basofitrah Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Afifudin Afifudin Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Albaasith, Shooma Fikri Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Arief Noviarakhman Zagladi Arif Wicaksono Aris, Nyuherno Ariyanto, Beny Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Bastomi, Mohamad Bellini Munezero Beny Ariyanto Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dedi Joko Hermawan Dewi Diah F Dian, Adiwibowo Distiawati, Rania Putri Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Dyah Setyawati Eddy Sutadji Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Faizin, Moh. Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Isnaini, Arif Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto KURNIAWAN, RIVALDO Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Mohammad Rofiudin Mohammad Rofiudin Muchamad Rizky Fauzi Mufid A Muh. Sirojuddin Amin Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Mustofiyah, Nuriyatul Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Farida Nurus Shobah Pahrizal Pahrizal Pradana, Nikko Zein Jaya Prastiono, Suryo Purnawarman, Agung Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani Rini Astuti Rini Astuti Rita Anggraini Rahayu Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rokhman, Afif Nur Rosmala Dewi Rosmiza Bidin RR. Ella Evrita Hestiandari Saiful Arif santoso, fuji Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Shobah, Nurus Siti Salina Mustakim Slamet Fauzan Soares, Casimiro Sonhaji Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahid, Muhammad Irsan Y Hi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windarto, Agoes Windasari, Ihsanul Wisma Miftahur Rozi Yulani, Farah Siska Yuli Soesetio Yuniar, Gita Yusuf Yusuf