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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Komunikasiana: Journal of Communication Studies Ilomata International Journal of Management Eksos Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Economic Reviews Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Joong-Ki Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research Krisnadwipayana International Journal of Management Studies
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Understanding Repurchase Intention in Digital Consumption: The Role of Perceived Benefits, Gamification, Online Persuasion, and Consumer Attitude Theodora, Cindy; Barkah; Setiawan, Harry; Ramadania; Bagus Purmono, Bintoro
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2016

Abstract

This study aims to examine the influence of perceived benefits, gamification, and online persuasion on repurchase intention, with consumer attitude serving as a mediating variable. A quantitative survey approach was employed by collecting data from 294 respondents who had prior experience purchasing from digital-based coffee shop services. The sampling technique used purposive sampling, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that perceived benefits, gamification, and online persuasion have positive and significant effects on both consumer attitude and repurchase intention. Furthermore, consumer attitude significantly mediates the relationship between these three variables and repurchase intention, indicating that consumers’ evaluative responses play a crucial role in translating digital marketing stimuli into repeat purchase behavior. These findings highlight the importance of enhancing interactive digital features, emphasizing both functional and emotional value, and developing culturally relevant online communication strategies. Such strategies can strengthen consumer attitudes, improve engagement with digital platforms, and ultimately encourage stronger repurchase intention among consumers in increasingly competitive digital service environments.
PUSH AND PULL FACTORS INFLUENCING INDONESIAN YOUTHS’ INTENTION TO WORK IN AUSTRALIA: THE MODERATING ROLE OF CAREER ADAPTABILITY Wongso, Hendi Hadinata; Irdhayanti, Efa; Setiawan, Harry; Daud, Ilzar; Yakin, Ikram
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 1 (2026): IJEBAR: Vol. 10, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i1.19462

Abstract

The intention of Indonesian youth to work abroad, particularly in Australia, has continued to increase. This phenomenon is influenced by push factors in the home country, such as limited job opportunities and high unemployment rates, as well as pull factors from the destination country, including opportunities for international experience, higher wages, and better career prospects. This research aims to explain the effects of push factors and pull factors toward the intention to work abroad to Australia among Indonesian youth, with career adaptability as a moderating variable. Adopting a quantitative design supported by a survey technique, involving 150 respondents aged 18–30 years selected through purposive sampling (Hair et al., 2019). Data were collected using a Likert-scale questionnaire and subsequently examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) employing SmartPLS software. The analytical procedure comprised assessment of the measurement model (including convergent validity, discriminant validity, and construct reliability) as well as evaluation of the structural model (R², Q² predictive relevance, and path coefficients). The analysis confirms a significant positive effect of push and pull factors on the intention to work abroad. However, career adaptability does not moderate these relationships, suggesting that structural conditions and external opportunities play a more dominant role than individual career adaptability.
Pengaruh Social Influence dan Live Streaming Terhadap Keputusan Pembelian Melalui Customer Engagement: Studi pada Produk Glad2glow Juliyanti, Juliyanti; Fauzan, Rizky; Listiana, Erna; Afifah, Nur; Setiawan, Harry
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11606

Abstract

This research aims to analyze the influence of Live streaming and social influence on the purchase decision of imported skincare products through customer engagement mediation on e-commerce platforms in Indonesia. The research was conducted in Indonesia in November - January 2026. This research is a quantitative study with purposive sampling of 165 consumers of Glad2Glow products who actively follow live streaming. Data was analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that Customer engagement has a significant positive effect on purchasing decisions. Live streaming has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. Social influence has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. This finding confirms the S-O-R model in live streaming, confirming the crucial role of digital interaction and social validation in building consumer engagement that drives purchase conversion. This research is expected to be able to provide theoretical and practical contributions to digital marketing strategies in the Indonesian collectivistic market.
Pengaruh Social Media Marketing dan Fomo terhadap Purchase Intention Produk Cicil Emas pada PT Pegadaian Pontianak dengan Brand Trust sebagai variabel Moderasi Pangestu, Gavin Satria; Wendy, Wendy; Setiawan, Harry; Afifah, Nur; Bagus Purmono, Bintoro
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11666

Abstract

The development of digital technology has driven changes in financial services marketing strategies, including for PT Pegadaian's Gold Installment product, which faces competition from digital investment platforms. This situation has prompted Pegadaian to optimize social media marketing and leverage the Fear of Missing Out to increase purchase intention, particularly among the younger generation. This study aims to analyze the influence of social media marketing and Fear of Missing Out on purchase intention for the Gold Installment product, with brand trust as a moderating variable. The study used a quantitative approach with explanatory research through online questionnaire data collection from respondents who met the research criteria. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling method with WarpPLS 8.0. The results show that social media marketing and Fear of Missing Out have a positive and significant effect on purchase intention. Furthermore, brand trust has been shown to strengthen the influence of both variables on purchase intention. This research is expected to provide theoretical contributions to the development of consumer behavior studies and practical implications for PT Pegadaian in strengthening its digital marketing strategy and increasing purchase interest in the Gold Installment product.
Pengaruh Citra Merek dan Pencarian Variasi Terhadap Niat Beli Ulang: Peran Mediasi Kepuasan Pelanggan: Kasus pada Konsumen Lipstik wardah Dede Putra, Reinaldo; Irfani Hendri, Muhammad; Setiawan, Harry; Afifah, Nur; Ahmadi, Ahmadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11685

Abstract

This study aims to determine the effect of Brand Image and Variety Seeking on Repurchase Intention among Wardah lipstick customers in Indonesia, with Customer Satisfaction as a mediator. This study used a quantitative approach with a causal associative approach. The population of this study was Indonesian women who have used Wardah lipstick. The sample size was 225 people, using a non-probability sampling technique with a purposive sampling method and processed using SEM-PLS 4.0. Theoretically, this study contributes to enriching the literature and simultaneously provides practical benefits as a reference for Indonesian cosmetics manufacturers in formulating strategies to increase repurchase intention by optimizing customer satisfaction. The results indicate that Brand Image has a significant positive effect on customer satisfaction and Repurchase Intention. Variety Seeking has a significant negative effect on Customer Satisfaction and Repurchase Intention. Customer Satisfaction has a significant positive effect on Repurchase Intention. Furthermore, Customer Satisfaction significantly mediates the influence of Brand Image and Variety Seeking on Repurchase Intention. These findings emphasize the importance of creating sustainable customer satisfaction to foster repurchase intention.
Pengaruh Perceived Value dan Event Quality terhadap Revisit Intention dengan Satisfaction sebagai Variabel Mediasi: Studi pada Event Car Free Day Lestari, Puput; Fahruna, Yulyanti; Ahmadi, Ahmadi; Setiawan, Harry; Pebrianti, Wenny
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11699

Abstract

Car Free Day (CFD) has transformed into a strategic public space that not only encourages a healthy lifestyle but also becomes a massive socio-economic recreation arena. However, high visitor numbers do not guarantee the sustainability of the event, indicating challenges in managing the quality of the experience to build long-term loyalty. This study aims to analyze the influence of Event Quality and Perceived Value on the Revisit Intention of CFD visitors in Indonesia, with Satisfaction as a mediating variable. The research method uses a causal quantitative approach. Data were collected from 220 CFD visitors in various cities in Indonesia and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The theoretical contribution of this study strengthens the Stimulus-Organism-Response (SOR) paradigm by proving that the variables Perceived Value and Event Quality act as stimuli that significantly influence visitors' internal conditions (Satisfaction) to produce a behavioral response in the form of Revisit Intention. The practical contribution of this study provides input for CFD managers to prioritize improving the quality of event attributes and functional value to create sustainable visitor satisfaction. The results of this study indicate that satisfaction plays a central role in mediating the relationship between quality and value attributes and revisit intention.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Ayu Umyana Azamahir, Muhammad Nabil Bagus Purmono, Bintoro Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Dede Putra, Reinaldo Depandi Enda Dinhida Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Firdaus, Angelika Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hermawati, Yuni Hero, Eko Ikram Yakin Ilmi Farisi Khumaini Indrayani Irdhayanti, Efa Irene, Novi Irfan Syahyudi Irfani Hendri, Muhammad JULIYANTI JULIYANTI, JULIYANTI Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Lola Khoiriyah, Nisa Ul Latifah Latifah lestari, puput Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Muslikhin Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Okta, Dilla Melinia Oprilyani, Adhinda Dwi Pangestu, Adjie Pangestu, Gavin Satria Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Qurniawati, Eka Fitri Rafles Ginting Rahmaniar, Desi Ramadania Ramadhan Tosepu Rivelino, Nicholas Safitri, Cindy Safmi, Ima Kumala Samsudin, Dafrizal Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Simatupang, Ervina C.M. Sujatmiko, Ary Sulistiowati Sulistiowati Suryana, Refa Syahputri, Anggraini Theodora, Cindy Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wongso, Hendi Hadinata Wulandari, Sukma Yuyun, Yuyun