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Typology of Cocoa Value Chain Governance in West Sulawesi Astina Astina; Siti Jahroh; Anna Fariyanti
International Journal of Agriculture System VOLUME 7 ISSUE 1, JUNE 2019
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.993 KB) | DOI: 10.20956/ijas.v7i1.1764

Abstract

This paper discusses the value chain in cocoa marketing activities that occur in cocoa farmers to cocoa bean processing institutions. The typological approach is carried out to find out the relationships that are established in each chain starting from the farmers as the first chain (producers) to the processing institutions. An efficient marketing process is one of the objectives of cocoa marketing activities.  Value chain governance can illustrate typological coordination patterns that are related to each actor and show the type or type of governance type of each chain involved in marketing cocoa beans. Value chain governance (VCGs) is used to (1) identify the value chain and (2) determine the type of governance that is established in the cocoa market. So that we can know the conditions and types of governance that occur in the marketing of cocoa from the farmer to the final consumer. The method used is the analyze of VCGs by selecting a sample in a snowball sampling and calculating based on existing variables (complexity, codified, and capability). The results showed that through the VCGs approach which resulted in (1) there are 3 value chains with types of governance in cocoa marketing activities and (2) there are 3 value chains with types of governance, namely the value chain 1 (farmers–collectors-exporters) shows the Market type, value chain 2 (farmers-exporters) in Relational type, and value chian 3 in Hierarchy type (farmers-processing). Market type occurs if the value of complexity in low score, codification and capability gets a high score, Relational occurs if complexity and capability are in high value and the codification value is low, and Hierarchy occurs when the complexity is high but the codification and capability are low.
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers? Annetta Gunawan; Ujang Sumarwan; Lilik Noor Yuliati; Siti Jahroh
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8526

Abstract

The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers. The research aimed to know the socio-demographic characteristics of multichannel and omnichannel shoppers in Indonesia. It also tested the difference between both in showing cross-channel behavior and loyalty to the retailers. The data were obtained by questionnaires from 341 respondents with purposive sampling. The descriptive method with cross-tabulation analysis was applied to capture the socio-demographic characteristics of multichannel and omnichannel shoppers. Meanwhile, the comparative method with an independent sample t-test tested the difference between both types of shoppers in showing cross-channel behavior and loyalty to the retailers. The results show that millennial and female shoppers are the most potential segment at this time to be targeted in the context of omnichannel retailing. Both multichannel and omnichannel shoppers are dominated by those whose income is less than Rp4,5 million to Rp10 million with 3 to 5 persons in their household. Moreover, there are significant differences between multichannel and omnichannel shoppers in the context of cross-channel behavior and loyalty. Omnichannel shoppers show cross-channel behavior and loyalty more than multichannel shoppers.
The Effect of Entrepreneurial Competency on The Performance of Culinary SMES in Banjarbaru, South Kalimantan Ni Made Windy Widyastuti Purnamasari; Burhanuddin Umar Achmad; Siti Jahroh
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p08

Abstract

Pendapatan Usaha Mikro dan Kecil bidang Kuliner di Banjarbaru pada tahun 2015-2019 mengalami peningkatan. Perkembangan usaha dapat dipengaruhi oleh kompetensi kewirausahan dan faktor eksternal. Tujuan penelitian ini adalah menganalisis pengaruh karakteristik individu dan karakteristik psikologi terhadap kompetensi kewirausahaan, pengaruh kompetensi kewirausahaan dan faktor eksternal terhadap kinerja usaha, dan pengaruh faktor eksternal terhadap kompetensi kewirausahaan. Penelitian ini dilakukan dengan menggunakan teknik survei. Alat analisis data menggunakan SEM. Sampel pada penelitian ini sebanyak 210. Metode pengumpulan data dilakukan dengan wawancara langsung dan google form melalui whatssapp responden. Hasil penelitian menunjukkan bahwa wirausaha yang ulet dan memiliki motivasi yang tinggi maka kompetensi kewirausahaan tinggi. Wirausaha yang memiliki kemampuan teknik yang tinggi maka kinerja usaha tinggi. Wirausaha yang memiliki jaringan sosial yang banyak maka kinerja usaha tinggi. Kesimpulan pada penelitian ini adalah karakteristik individu dan karakteristik psikologi berpengaruh positif terhadap kompetensi kewirausahaan, kompetensi kewirausahaan dan faktor eksternal berpengaruh positif terhadap kinerja usaha.
Sustainable Business Strategy at Hotel Selarong Bogor Ajeng Siti Anggraeni; Siti Jahroh; Ono Suparno
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.181

Abstract

The objectives of this research was (1) identified the existing business model of Hotel Selarong Bogor; (2) formulated a business development strategy using SWOT analysis at the Selarong Hotel, Bogor; (3) obtained priority strategies that the company will use; and (4) designed the BMCS Hotel Selarong Bogor for the future. This study used descriptive analysis methods, BMCS, IFE and EFE, IE, SWOT, and AHP EVM. Based on the results of interview data regarded the existing BMCS, Hotel Selarong wasn’t implement a sustainable strategy. Building the IE matrix requires, the results of IFE matrix and EFE matrix. The total scores for IFE and EFE was 2,939 and 2,818. These results indicated that, Selarong Hotel was in cell V of the IE matrix (Internal-External). The company was a hold and maintain status. The Companies can implement market penetration and product development strategies. After conducted a SWOT analysis, get ten strategies, then weighting priorities using the AHP EVM approach. Provide questionnaires to CEO, Co-CEO, and manager. Based on the priority strategy, strategy 5 was the highest priority, then strategies 7, 4, 8, 6, 9, 10, 2, 3, and 1. The first step that can be took to change the business model was through activities to change the company's vision and mission to a sustainable business direction. The green hotel concept was the new strategy used in implementing the sustainability strategy. Based on the new BMCS, there were additions in 8 of the 10 BMCS sections, namely vision and mission, value proposition, customers, stakeholders, key activities, essential resources, critical partnerships and cost structure. Keywords: BMCS, Sustainable Business. AHP, IFE, EFE, IE
Faktor-faktor yang memengaruhi minat mahasiswa sarjana untuk melanjutkan studi magister Yulia Setia Lestari; Siti Jahroh; Cindy Rianti Priadi
INOVASI Vol 17, No 4 (2021): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v17i4.10107

Abstract

Program Magister Teknik Lingkungan Universitas Indonesia merupakan program studi baru sehingga diperlukan upaya dalam menarik peminat. Program tersebut berada dibawah Departemen Teknik Sipil dan Lingkungan yang merupakan pengembangan dari program magister teknik sipil kekhususan teknik lingkungan. Semenjak berdirinya Magister teknik sipil dengan kekhususan teknik lingkungan pada tahun 2010, mahasiswa yang berasal dari lulusan program sarjana di departemen yang sama masih sedikit jumlahnya. Tujuan penelitian ini untuk menganalisis pengaruh sikap, norma subjektif, kontrol perilaku serta kualitas pelayanan terhadap minat mahasiswa program sarjana untuk melanjutkan studi pada Program Magister Teknik Lingkungan.  Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan SEM-PLS yang didasarkan pada Theory of Planned Behavior dan Service Quality (SERVQUAL). Responden dalam penelitian ini adalah 110 mahasiswa program sarjana tingkat akhir dan masih aktif di Departemen Teknik Sipil dan Lingkungan Universitas Indonesia. Hasil penelitian menunjukkan bahwa sikap dan norma subjektif berpengaruh signifikan terhadap minat mahasiswa program sarjana untuk melanjutkan studi program Magister Teknik Lingkungan Universitas Indonesia.
Business Resilience of Traditional Market During and After Facing Pandemic Covid-19 (Case Study of Cisalak Market) Lokita Rizky Megawati; Siti Jahroh; Annisa Falimantik; Alfa Chasanah
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.73

Abstract

Cisalak Market is one of the traditional markets in Depok City which operates for 24 hours every day. Technical Implementation Unit (abbreviated as UPT) as manager of the Cisalak Market has a vision of realizing its market as a center of economic growth in the orderly, clean, beautiful, and comfortable trade sector. Like the traditional markets in general, activities in Cisalak Market are still running normally and are still crowded with buyers. But since the outbreak of COVID-19, market activities have also been limited and caused a decrease in the number of visitors as well as in purchasing power. Community activities had also been quiet due to the massive spread of coronavirus or COVID-19. This situation will affect the performance of Cisalak Market, especially on the amount of income received by traders in the market. This research aims to analyze the resilience of the Cisalak Market business after facing the pandemic issue using a risk management approach. In particular, this study aims (1) to identify the risk and determine risk treatment of the Cisalak Market in the midst of this pandemic and (2) provide solutions that make it possible to be resilient in continuing a business during a post-pandemic period. This study will use fishbone analysis which will formulate the problem, search for the cause, and find the solution. Some respondents will be interviewed such as UPT of Cisalak Market as the market manager and traders in Cisalak Market. This study will find major problems and provide possible solution strategies Keywords: Cisalak Market, fishbone analysis, risk management, risk identification, risk treatment
Perencanaan Model Bisnis Konsultan Arsitektur Lanskap di Lagom Landscape Desain Amelia Utami Geraldine Mandagi; Harianto Harianto; Siti Jahroh
Jurnal Lanskap Indonesia Vol. 15 No. 2 (2023): Jurnal Lanskap Indonesia
Publisher : http://arl.faperta.ipb.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jli.v15i2.43412

Abstract

The Covid-19 pandemic affected the economy which resulted in the decline of construction work. This affected Lagom Landscape Design (LLD) business practices. This research aims to formulate a new business model which can be used as a business model of Lagom Landscape Design in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on the Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOS). New business model using BMC is determined in consideration of the market segment and key activities as the key factors. The result of the research indicates that the customer segment of LLD has changed to private sectors, developers, hospitality business and government projects. LLD need to reach a wider range of customers by diversifying its key activities to increase the revenue strams and create a brand image and awareness. The empirical result of this study is to contribute ideas for broadening the insights about the business development strategy of landscape architecture consultant.
Marketing Strategies For Improving Brand Awareness: A Case of Kitanata Ruang Bella Ganjar Priscila Ganjar; Asep Taryana; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.101

Abstract

There is a furniture MSME that has just entered the furniture industry, namely KitaNata Ruang. KitaNata Ruang is present amid competition in the industry with an unknown brand. The purpose of this researchs to provide a marketing mix strategy to increase KitaNata Ruang brand awareness. The research method used is the 4C marketing mix, brand awareness pyramid, SWOT matrix, and QSP matrix. The results of the study show an evaluation of the marketing mix using the 4C marketing mix, co-creation elements in the form of a lack of product feel, currency in the form of providing price variations, communal activation in the form of programs for partners, and conversations is more active dissemination of information. The level of brand awareness of KitaNata Ruang is in the position of brand recognition for potential consumers and brand recall for actual consumers. Formulation of strategies using the SWOT matrix produced alternative strategies with strategic priority orders using the QSP matrix, active in marketing promotions through digital creators, service and product innovation, expanding business with resellers or partners, implementing membership features, bundling, and sales promotions, active in the exhibition furniture industry, using augmented reality and virtual reality technology and improving information processing. Keywords: brand awareness, furniture, marketing mix, QSPM, SWOT
The Influence of Marketing Mix on Customers Satisfaction and Loyalty at Tirtania Waterpark Bogor Muhammad Akmal Ikramudin; Imam Teguh Saptono; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.228

Abstract

Covid-19 has caused several tourist objects to experience a decrease in visits, sales, and temporary closure due to the lockdown policy. Tirtania Waterpark is a water tourism object providing services for water recreation rides and family entertainment venues experiencing a decline in visits. Therefore, this research aims to analyze the effect of the marketing mix which consists of 4C, namely co-creation, currency, communal activation, and conversation variables on visitor satisfaction and loyalty at Tirtania Waterpark. This research is a case study with a sample of 126 people who are visitors of Tirtania Waterpark. The sampling method in this study was purposive sampling using questionnaires distributed to Tirtania Waterpark visitors. This study used the Structural Equation Model (SEM) method to perform data analysis. The results of the study show that all the marketing mix 4C variables used affect the satisfaction of visitors to Tirtania Waterpark, satisfaction variable has a significant effect on consumer loyalty which is reflected by the willingness of consumers to make repeat visits. Several recommendations to increase Tirtania Waterpark customer loyalty are conducting regular surveys of visitors, dynamic pricing, adding options in purchasing tickets, conducting promotions through other parties, and implementing good relationship management. Keywords: customer loyalty, customer satisfaction, marketing mix 4C, structural equation model, tourist attraction
Supply Chain Risk of Animal Welfare, Halal, and Food Safety at RPH Jatimulya and Kranji Market in Bekasi City Alwi Salam Makarim; Siti Jahroh; Widodo Ramadyanto
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.70

Abstract

Risk management was needed to minimize economic loss due to risks related to animal welfare, halal, and food safety and was necessary for sustainable business development. This study identified risk factors and agents, analyzed risk impacts, and determined the effectiveness of mitigation strategies in their application to risk agents related to animal welfare, halalness, and safety at the Jatimulya abattoir and Kranji market meat retailers in the same supply chain of the beef industry in Bekasi City using the 2-Phase House of Risk (HOR) method. The results showed that there were 14 risk events caused by 16 risk agents at Jatimulya abattoir and 7 risk events caused by 11 risk agents at Kranji market beef retailers. The risk agents that had the potential to cause the largest risk events at RPH Jatimulya were bruises on cattle (A1), knives and tools not being sterilized before use (A8), and the absence of a cooler for storing meat after slaughter (A14). As for retail traders in Kranji market, the hands of sellers and buyers were not sterile (A18), knives and tools were not sterilized (A20), and meat storage in the freezer was mixed with other goods (A25). Priority risk mitigation strategies for Jatimulya abattoir were adjustment of overcrowded pen capacity (PA2), creating SOPs for the use of tools and making a place to sterilize tools (PA4), and renting cold storage (PA7). Meanwhile, the Kranji market beef retailers provided rubber gloves for buyers (PA9), created SOPs for the use of tools and the creation of tool sterilizers (PA12), and provided special refrigerators to store meat products (PA14). Keywords: risk management, beef, animal welfare, halal, food safety
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Ardiawan Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fachrysa Halik, Rizky Ariesty Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Febriantina Dewi Febrianto H Masigi Fratama, Radha Niska Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Haryono, Adi Heny Kuswanti Suwarsinah Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Indrawan, Raden Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kristiurman Jaya Mendrofa Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga M. Syamsul Maarif M. Yogi Riyantama Isjoni Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Meilina Pudjiani Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nur Retri Dwihapsari, Wingkie Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratama, Muhamad Rifnaldy Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rosita Noviana Rusiana Rusiana Sabila Mumtaz Khandari Safira Fathin Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Sitio, Rike Suci Ramadhani, Suci Sufrin Hannan Suharno Suhendi Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Suprehatin Suprehatin Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Taslim, Luriana Teguh Saptono, Imam Titis Wicaksono Tobing, Tasya Amanda Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Wijaya, Pantra Winandi, Ratna Yahya Agung Kuntadi Yamin, Fauji Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zahran, Muhammad Balya Rafa Zenal Asikin